• Journal of Korean Society of Transportation
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• v.34 no.3
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• pp.222-233
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• 2016

Recently, mobile phone data was applied in travel demand modeling as a new source of dynamic population movement. This study is also aimed to estimate "occupancy population" during a given period of time within a given spatial region using mobile phone data. An occupancy population was defined as the number of people residing or moving within a given time and space. In case of Seoul Metropolitan area, we divided the area into a number of administrative districts as zones for analysis and estimated the occupancy population of each zone by mobile phone data collected by SK telecom Co., a wireless telecommunication provider in Korea. For the expansion of mobile phone data, a new concept of "communication probability" was introduced and applied in the estimation of occupancy population of each zone by the hour. We compared the estimated number with the daytime population and the daytime population index referred by the Statistics Korea. The results showed that a positive correlation existed between the estimated number and the statistical number by nationwide survey. It was concluded that mobile phone data could be more cost-effective sources than a conventional survey method to estimate the pattern of population movement by the hour or by the day.

• Journal of Satellite, Information and Communications
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• v.12 no.4
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• pp.18-25
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• 2017

Recently, disasters have become bigger and more complex, and the economic damage has increased due to the increase of urbanization and the concentration of infrastructure. These large complex disasters occur simultaneously in the second and third disasters due to the first single disaster, but the existing disaster management system in Korea is less adaptable because it is divided into natural disasters and social disasters. The cause of the complex disaster is the rapid urbanization of the residential environment caused by the change of the industrial structure, and the threat factors are various and unpredictable in the living environment. Natural disasters are becoming larger and more complex due to climate change due to global warming. Unlike the past, natural disasters are likely to develop into multiple disasters such as urban paralysis. Therefore, this paper considers natural disasters and social disasters in a comprehensive concept in order to overcome limitations of disaster management by existing single factors and manage disasters effectively and rationally. It is expected that it will play a big role in protecting the lives and property of the people through the establishment of a preemptive disaster management framework.

• Science of Emotion and Sensibility
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• v.12 no.4
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• pp.489-500
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• 2009

This research takes a user-centered approach to define relevance, the core concept in information retrieval. The literature on relevance has identified numerous factors affecting such a judgment. We examined the model of user relevance judgment that describes the relationship between user relevance criteria and different types of relevance with information search task. We consider 7 criteria of user relevance-topicality, novelty, reliability, understandability, specificity, richness, and interest-and 3 type of user relevance-cognitive relevance, situational relevance, and affective relevance. Data were collected from a semi-controlled survey and analyzed by a structural equation modeling. As a result, topicality and reliability were found to be the essential relevance criteria in all information retrieval tasks. In the fact search task, topicality, reliability, novelty, richness, and interest were found to be significant. In the problem solving search task, topicality, reliability, understandability, and specificity were found to be significant. In the decision making search task, topicality, reliability, novelty, understandability, richness, specificity, and interest were found to be significant. In addition, the relationships between types of user relevance were determined. This research made theoretical and practical contributions to the field of information retrieval by identifying a definite model of user relevance judgment.

• Journal of Distribution Science
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• v.14 no.5
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• pp.59-70
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• 2016

Purpose - The objectives of this study are described as following. First, the study will establish the concept of Brand Values of Environmentally-friendly agricultural product through theoretical discussion. Second, it shows the effects of Environmentally-Friendly Agricultural Products brand value on Brand Satisfaction, Brand Trust and Brand Loyalty by empirical investigation. Third, in order to provide the methodology of brand development, literature regarding and questionnaire survey were used such as Environmentally-Friendly Agricultural Products Brand Value, Brand Satisfaction, Brand Trust and Brand Loyalty. Based up on the results, the research estimates consumers' relative priorities of Environmentally-Friendly Agricultural Products Brand Value factors in purchase. This research also suggests the consumer oriented new brand development and the progressive direction for the successful launching of Korean Environmentally-Friendly Agricultural Products Brand. Research design, data, and methodology - Because the relative literatures reviewed regarding not only each factor but also the relationships among them, Brand Value was categorized into 4 dimensions: Emotional, Social, Functional, and Epistemic Value. Then, Brand Loyalty was added as an outcome variable and Brand Satisfaction, Brand Trust were also added as mediators. The proposed research model and 13 hypotheses were created and 23 measurement items were developed. A face-to-face questionnaire survey with items concerning the Brand Value of Environmentally-Friendly Agricultural Products is conducted to housewives in metropolitan area in May 2016. Respondent answered about Brand Value, Brand Satisfaction, Brand Trust and Brand Loyalty in preferred Environmentally-Friendly Agricultural Products. 333 copies of the questionnaire were collected and analyzed using SPSS 21.0 and AMOS 20.0 to determine the reliability and validity of the measurements. Results - From the confirmatory factor analysis and a structural equation modeling, the outcomes of these studies were as follows; (1) Three Brand value dimensions, i.e. Emotional Value, Social Value, and Epistemic Value had a significant and positive impact on Brand Satisfaction, but Functional Value did not. (2) Social Value also had an impact on Brand Trust, (3) Brand Satisfaction significantly affected Brand Trust, and Brand Trust influenced on Brand Loyalty, and (4) Brand Satisfaction were perfectly effective in mediation between Emotional Value, Epistemic Value and Brand Trust, and it also partially mediated between Social Value and Brand Trust. Conclusions - According to the result of consumer research on Environmentally-Friendly Agricultural Product brand, 3 dimensions of brand value affected brand satisfaction, and especially Social Value was a significant positive dimension. So, marketers should concern about value proposition of Environmentally-Friendly Agricultural Product to consumers by using premium package design, store identity, and distinctive product. Consumers wanted to get self-esteem, self-regard, and high social position by purchasing it. This study has academic and practical significance, so the findings can be applied to a wide range of brand management strategies. However, there are some limitations; 1) limitation about development of new brand value dimensions, 2) limitation about gender in the area of respondents. Future research should be done with wide range of respondents.

• Journal of Distribution Science
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• v.14 no.5
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• pp.81-89
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• 2016

Purpose - Prior researches have empirically focused on the effect of management consulting quality and consultant capability on entrepreneurial firms' performance. This study, however, focused on investigating the moderating role of absorptive capacity and resource capability between management consulting and entrepreneurial firms' performance. So, this study investigated the relationship among consulting quality, consultant capability, absorptive capacity, resource capability, and entrepreneurial firms' performance from the resource based view (RBV). Especially, this study focused on the mediating role of absorptive and resource capability in relational structure of entrepreneurial firms' dimensions. Research design, data, and methodology - In this study, research hypotheses and model are established by the prior researches from the fields of strategic management and entrepreneurial behavior. Concretely, H1~H4 are the relationship between consulting (consulting quality, consultant capability) and innovation (absorptive capacity, resource capability); H5 is the relationship between absorptive capacity and resource capability; and H6~H7 are the relationship between innovation (absorptive capacity, resource capability) and management performance. The data was collected 207 copies from entrepreneurial firms in South Korea. These firms were established in January 2014 and maintained by November 2015 in high-tech industry. The questionnaire was consisted of five dimensions; consulting quality, consultant capability, absorptive capacity, resource capability, and management performance. Each dimension measured multi items on a 5-point Likert scale. The hypotheses and research model are analyzed using structural equation modeling (SEM) with AMOS 22. Results - The results of this study are as follows. 1) Consulting quality significantly influenced on the absorptive capacity of entrepreneurial firms. 2) But, consultant capability did not influence on the absorptive capacity of entrepreneurial firms. 3) Consulting quality and consultant capability significantly influenced on the resource capability of entrepreneurial firms. 4) Absorptive capacity significantly influenced on the resource capability of entrepreneurial firms; 5) Absorptive capacity did not significantly influence on the management performance of entrepreneurial firms. 6) Resource capability, however, significantly influenced on the management performance of entrepreneurial firms. By these results, absorptive capacity of entrepreneurial firms had a mediating role partly among consulting quality, consultant capability, and management capability. The resource capability of entrepreneurial firms had a mediating role among consulting quality, consultant capability, and management capability, perfectly. Conclusions - According to this study, the high level of consulting quality and consultant capability may enforce the resource capability of entrepreneurial firms. It means, practically, that external knowledge is a driver for innovation, and then the innovation effects on the management performance of entrepreneurial firms. So, at the initial stage, the management consulting programs are very important to entrepreneurial firms and should be conceived as an essential element. This study may contribute to the advancement of academic in field of new start business, small business, or venture business based on resources, especially the role of absorptive capacity and resource capability between consulting programs and management performance. However, this study has some limitations. They are the measurement of consulting quality's items, cross-sectional research, and the limitation of concept and industry.

• Journal of Korea Technology Innovation Society
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• v.10 no.1
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• pp.121-142
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• 2007

The purpose of this study is to construct the evaluation model for the major science research facilities and equipments to enhance the competitiveness of the science and technology and also to test the reliability and validity of the model. To achieve the purposes, this study theoretically reviews the concept of the major science research facilities and equipments and their characteristics. Through a review of literature, this study draws 11 criteria for evaluating the priorities of the major science research facilities and equipments. These criteria are categorized as two dimensions - 'science & technology' and 'national policy'. The dimension of science & technology includes scientific importance, technological readiness, utilization rate, common utilization rate, and ability of management and operation. The national policy dimension contains degree of correspondence with national science development, imperativeness of national policy, science and technical effectiveness, economic and industrial effectiveness, responsiveness of research demand, and equity among the related institutions. The competitiveness of the science and technology consists of these two dimensions. The evaluation model is established on the framework of criteria. The 18 major science research facilities and equipments are selected through a series of Delphi. The survey of experts (BT, ET, IT, NT and ST) is also implemented to evaluate the 18 major science research facilities and equipments by 11 criteria. The overall results indicate that the reliability and validity of the model are good. The reliability tests show that the five indicators of science & technology and the six indicators of national policy have high internal consistencies. The confirmatory factor analyses reveal that the two constructs - 'science & technology' and 'national policy' - have high convergent and discriminant validity. The correlational analyses also show that the criteria-related validity between them is high. Furthermore, the results of higher order factor analysis indicate that the fit indices of the model are high and suggest a good fit to the data. Based on these findings, the policy implications of the model are discussed.

• Journal of the Korean Geographical Society
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• v.41 no.5 s.116
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• pp.582-599
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• 2006

Due to the growing popularity of mobile information technology, more people, especially in the general public, have access to computerized geospatial information systems for wayfinding tasks or urban navigation. One of the problems with the current services is that, whether the users are exploring or navigating, whether they are travelers who are totally new to a region or long-term residents who have a fair amount of regional knowledge, the same method is applied and the direction are given in the same way. However, spatial knowledge for a given urban region expands in proportion to residency. Urban navigation is highly dependent on cognitive mental images, which is developed through spatial experience and social communication. Thus, the wayfinding service for a regional community can be highly supported, using well-known regional places. This research is to develop the framework for urban navigation within a regional community. The concept of communal ontology is proposed to aid in urban regional navigation. The experimental work was implemented with case study to collect regional landmarks, develop the ontological model and represent it with formal structure. The final product of this study will provide the geographical information of a region to the other agent and be the fundamental information structure for cognitive urban regional navigation.

• Journal of the Korea Concrete Institute
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• v.14 no.6
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• pp.892-899
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• 2002

Among the methods for enhancement of load-carrying capacity on flexural concrete member, recently, a concept is being investigated which replaces the steel in a conventional reinforced concrete member with a fiber reinforced polymer(FRP) shell. This study focuses on modeling of the structural behavior of concrete surrounded with FRP shells in flexural bending members. A numerical model of fiber cross-sectional analysis is proposed to predict the stress and deformation state of the FRP shell and concrete. The stress-strain relationship of concrete confined by a FRP shell is formulated to be based on the constitutive law of concrete in multi-axial compressive stress state, in assuming that the compression response is dependent on the radial expansion of the concrete. To describe the FRP shell behavior, equivalent orthotropic properties of in-plane behavior from classical lamination theory are used. The present model is validated to compare with the experiments of 4-point bending tests of FRP shell concrete beam, and has well predicted the moment-curvature relationships of the members, axial and hoop strains in the section, and the enhancement of confinement effect in concrete surrounded by FRP shell.

• The Journal of Korean Institute of Electromagnetic Engineering and Science
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• v.25 no.3
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• pp.348-356
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• 2014

The existing effective path-length model of ITU-R has some drawbacks: The prediction error is quite large compared to domestic measurement data and it is an empirical model in which the physical characteristics of rain cells are not considered. In this paper, a theoretical model for effective path-length using the rain-cell concept was proposed and its validity was verified using the measurement data. To analyze the statistical characteristics of rain cell parameters, the weather-radar data(CAPPI) measured by Korea Meterological Administration were analyzed and the correction factor was properly introduced to fit the Chollian beacon measurement data of ETRI(Electronics and Telecommunications Research Institute). To verify the proposed effective path-length model, it was compared with the Mugunghwa No. 5 beacon data measured in Chungnam National University with the support of ADD(Agency for Defense Development). It was confirmed that the prediction results of the proposed model are in good agreement with the measurement data.

• The KIPS Transactions:PartD
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• v.11D no.4
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• pp.991-1002
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• 2004

Online game business has emerged as the most lucrative entertainment industry, with over 20 million platers. The popularity of online games can be attributed to the presence of numerous PC Bangs around the country, which have pushed online games into the mainstream culture while broadband internet services facilitated online game play. The age distribution of online game players is expanding and a variety of new games are under development to target certain age groups. While the online game market continues to expand, with many new online game publishers entering the market, relatively little is known about which factors are strategically important for successful development of online games. A conceptual framework is proposed, and a structural equation modeling, for Identifying the factors affecting the market success of online games, is developed. The concept of online game community, idea generation, systematic development strategy, flexible development process, utilizing demo-version, outsourcing, etc, are ail introduced into the model, as the independent variables affecting the success level of online games directly and indirectly. Based on data collected from questionnaire survey, the validity of the model has been tested and interesting conclusions have been developed concerning the relationships between these variables. Statistical results show that utilizing online game community and system atic development strategy is the key for successful online game development. Other interesting results concerning game development strategy are also provided. It is hoped that this result might provide the useful guidelines for developing the successful online game contents. With a better understanding of key success factors, online game developers should be able to make adjustments in their development and marketing plans, providing them with a sustainable advantage over their competition.