• 경영과학
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• 제26권2호
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• pp.37-59
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• 2009

Electronic brainstorming (EBS) to improve the process and outcomes of group decision making is an artifact of Information Systems legacy. Despite three decades of research with EBS in an effort to become a key resource of organizational performance, its performance when compared to that of nominal is inconclusive because of the recent debate over its usefulness in terms of productivity. Subsequent researchers have directed our attention to the re-examination of cognitive stimulation, which is considered the major benefit in computer-based idea generation, to explain the performance singularity in computer-based groups. While both cognitive and motivational factors that moderate and mediate the group-interaction process remain unexplored, individual differences that are tightly linked to creative behavior have been largely ignored to account for the discrepancy in performance. Since simulations have been widely used in situations where an outcome does not meet the assumptions, the notion of a group simulator and detailed simulation mechanisms are introduced to examine the potential effects of individual differences on the performance of computer-based idea generation groups. In addition, two prior studies that empirically explored cognitive mechanisms with the group simulator are showcased along with six propositions to initiate future research.

• 품질경영학회지
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• 제36권2호
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• pp.67-84
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• 2008

Given the industry's unprecedented attention and dedication of resources to voice recognition, this paper introduces and explores a novel idea generation technique whereby ideas are captured directly through verbalization rather than forcing group members to type ideas. A group simulator was used to measure the idea generation performance of individuals who input ideas verbally or via typing in the context of nominal and interacting groups. The results clearly indicate that verbal input represents a more desirable mechanism in a computer-mediated idea generation environment. Liberating group members from the keyboard produces remarkable performance gains. Verbalizing ideas helps individuals focus on analytical thinking and leverage group member ideas, ultimately facilitating the creation of ideas pools that are vastly superior in terms of quantity and quality. These effects were found across nominal and interacting groups. The implications of these results for future research and the design of technologies are discussed.

• 한국정보시스템학회지:정보시스템연구
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• 제23권2호
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• pp.91-107
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• 2014

In computer-mediated idea generation where contributions can be anonymous, the ability to accurately monitor performances is limited, inducing social loafing. Prior research has suggested that social loafing is likely an important factor in reducing task performance. Researchers have theorized that loafing could be minimized if clear performance feedback is provided. Our prior study evidences a substantial performance gain by the provision of real time performance information about who is contributing and who is not. However, our prior study incorporated the quantity feedback only to create a larger pool of ideas based on the long-standing assumption (i.e., quantity breeds quality), not considering the quality feedback. As a result, taking advantage of anonymity in the form of pseudonymity, individuals in almost all groups exhibited a tendency of self-presentation by capitalizing on ideas of which quality was low and even frivolous (i.e., junk comments) toward the later stages of the session. Thus, we have learned that the quantity performance feedback alone does not have enough restrictiveness to consistently control the performance behavior throughout the session. Since a process chart allows participants to monitor process variation by comparing new performance data to past performance data, we incorporated real-time visual process performance feedback to reveal performance histories by connecting the sequence of idea quality scores in a time-series format. Using this environment, a laboratory experiment was conducted with five-member groups that examined the influence of both identifiability (i.e., anonymity versus pseudonymity) and process performance feedback (i.e., yes or no) in a $2{\times}2$ factorial design. The result showed that groups in the process performance feedback treatment outperformed groups in the no feedback treatment. Additionally, process performance feedback and identifiability interacted such that groups in the process performance feedback/pseudonymity treatment had the highest performance. The implications of these findings for future research, as well as the implications for the design of group idea generation procedures are discussed.

• 한국정보시스템학회지:정보시스템연구
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• 제24권3호
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• pp.133-154
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• 2015

연구목적 컴퓨터 기반의 아이디어 생산 그룹들이 그렇지 않은 그룹들에 비해 여러 면에서 월등한 퍼포먼스를 보여 왔다고 컴퓨터 기반 브레인스토밍 연구들은 주장한다. 하지만 다른 연구들은 컴퓨터 기반 아이디어 생산 중에 발생하는 인지자극 시너지가 노미널 그룹과 비교했을 때 예상치보다 크지 않다고 지적한다. 컴퓨터 환경 하에서는 개인의 성향 차이에 따라 긍정적이고 부정적인 영향력이 다르게 작용한다. 따라서 본 연구는 아이디어가 생산될 때 발생하는 타임 스탬프를 분석하여 개인의 성향 차이가 아이디어 생산과정에서 어떤 영향을 미치는지를 관찰한다. 방법론 외향성/내향성 개인차와 아이디어 자극수위 (0/20/40/80개 아이디어)를 결합한 이원요인계획법을 사용하였다. 각 실험참가자는 무작위로 8개의 실험조건 중 하나에 할당되었다. 그룹시뮬레이터를 이용하여 실험참가자들의 퍼포먼스를 관찰하였다. 데이터베이스에 모아진 아이디어들 가운데 중복되지 않은 아이디어와 각 아이디어의 타임 스템프를 분석에 사용하였다. 결과 실험결과 (1) 내향성 집단은 외향성 집단에 비해 아이디어 세션 중반부 이후 생산성이 현저히 떨어지는 양상을 보인다. (2) 내향성 집단은 외향성 집단에 비해 현저히 적은 범주의 아이디어 생산 양상을 보인다. 따라서 컴퓨터 기반 브레인스토밍은 외향성 집단의 생산성 향상에 더 적합한 방법으로 보여진다.