• 제목/요약/키워드: Compromise Effect

검색결과 86건 처리시간 0.021초

선택구조가 브랜드선택에 미치는 영향 - 프로모션 유형의 조절효과를 중심으로 - (The Effect of Set Configuration on the Choice of Brand - Focusing on the Moderating Effects of Promotion Type -)

  • 김용호;김숙희;송경수
    • 경영과정보연구
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    • 제34권2호
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    • pp.97-111
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    • 2015
  • 기존의 유인효과와 타협효과에 관한 선행연구들은 제품이나 서비스에 대한 실험에서 시작되어 사물을 이용한 연구, 여행상품의 연구, 종업원 채용 과정에서의 연구 그리고 실제 미국 대통령 선거를 대상으로 한 실증적 연구 등으로 진행되었다. 하지만 대부분의 연구가 범위 빈도 이론에 국한될 뿐 타협효과와 유인 효과를 프로모션 유형과 접목시킨 연구는 없는 실정이다. 본 연구의 목적은 이러한 브랜드선택 과정에서 선택구조인 유인효과와 타협효과가 프로모션 유형에 따라 어떻게 달라지는가를 검증하는데 있다. 유인효과와 타협효과의 영향력의 차이를 실험하였다. 조작된 변수는 다음과 같이 독립변인 (1) 브랜드 선택(유인효과/타협효과), (2) 프로모션 유형(가격프로모션/비가격프로모션)이다. 본 연구는 피험자 간 실험설계와 함께 각 집단마다 피험자 내 조작이 함께 사용되었다. 본 연구의 결과는 신규 브랜드의 진입에 의해 그와 비슷한 기존 브랜드의 점유율이 오히려 높아지는 현상으로, 실무적 차원인 프로모션 전략 등 여러 가지 신제품의 포지셔닝 전략에 대한 시사점을 제공할 수 있으리라 본다.

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인지된 진로장벽이 진로타협에 미치는 영향 자기효능감의 조절효과를 중심으로 (The Relationship between the Perceived Career Barriers on the Career Compromise: Focused on the Moderate Effect on the Self-Efficacy)

  • 장우정
    • 한국융합학회논문지
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    • 제9권11호
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    • pp.325-331
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    • 2018
  • 본 연구는 취업을 앞둔 대학생들을 대상으로 인지된 진로장벽을 내적장벽과 외적장벽으로 분류하고 진로타협과의 관계를 파악한 후 자기효능감의 조절효과를 융합적으로 검증하는데 그 목적이 있다. 이를 위해 전국의 대학생들을 대상으로 인지된 진로장벽 및 진로타협에 관한 설문조사를 실시하였고 최종적으로 SPSS 20.0 프로그램을 이용해 280부를 회귀 분석하였다. 인지된 내적장벽과 인지된 외적장벽은 모두 진로타협과 정의 상관관계를 보였으며, 조절변수로서의 자기효능감 역시 진로장벽과 진로타협간의 관계에서 조절효과가 있음이 검증되었다. 이는 자기효능감은 인지된 진로장벽을 극복할 수 있는 원동력이 되므로 자기효능감을 높이는 교육이 학생들의 진로개발에 도움이 될 수 있음을 시사한다. 추후 연구에서는 현재 근무 중인 졸업생들의 직장만족도 및 이직률이 자기효능감과 관련이 있는지에 대해 검증해 볼 필요가 있다.

유인 및 타협효과가 유통업체 브랜드(PB)의 선택확률에 미치는 영향에 관한 연구 (A Study on the Impact of Attraction and Compromise Effects on Choice Probability of Private Brands)

  • 최영민
    • 한국산학기술학회논문지
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    • 제16권3호
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    • pp.1806-1814
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    • 2015
  • 유통업체에서 PB(Private Brand)의 선택확률을 높이기 위하여 기존 PB보다 열등한 다른 PB를 사용하는 전략은 비용적인 측면에서 어려운 문제가 있다. 따라서 본 연구는 이를 해결하고자 2개의 현실적인 실험방법을 통해 PB의 유인 및 타협효과를 검증하고자 한다. 검증결과를 살펴보면 제조업체 브랜드(NB; National Brand)와 PB에 새로운 브랜드인 무상표(GB :Generic Brand)를 추가한 경우 유인 및 타협 효과가 발생하여 PB의 선택확률이 높아짐을 발견하였다. 구체적으로 실험 1에서는 NB와 PB의 특성상 경쟁대안과 표적대안의 선호도와 선택확률의 차이가 많은 경우에도 유인브랜드 진입 시 표적대안인 PB의 선택확률 변화를 확인하였다. 실험2에서는 경쟁사 PB를 열등한 대안에 위치시킬 때도 유인효과가 발생하여 자사 PB의 선택확률이 증가한다는 것을 확인하였다. 이러한 연구결과에 대한 전략적 시사점과 연구의 한계 및 향후 방향을 제시하였다.

민사조정의 활성화와 사적자치 (A study on the private autonomies of the disputants in the process of conciliation)

  • 주인
    • 한국중재학회지:중재연구
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    • 제13권2호
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    • pp.613-630
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    • 2004
  • Conciliation is one of the most effective ADR(alternative dispute resolution) which takes the place of civil procedure. It is achieved with disputants' independent will. The disputants negotiate each other, and make peaceful settlement. If a compromise is effected between the two, it regards the compromise as a judgement of the Supreme Court. This effect on the conciliation is afford a basis for the private autonomies. But nowadays, the practical use of the private autonomies is not thoroughgoing enough in our country. It is a matter of no uncommon occurrence for the member of a conciliation commission to form a conclusion about the dispute and to persuade the disputants to accept the conclusion. Even the judges have a tendency to conduct a conciliation like civil procedure. Under these circumstances, it's harsh to the disputants that a compromise in the conciliation has an effect like the judgement of the Supreme Court. So you should reconsider carefully the role or service of a conciliation commission. The role of a conciliation commission must be to guarantee an atmosphere of freedom, and for disputants to negotiate without restraint. So the members of a conciliation commission should make an offer the disputants the information on the members and proceedings of the conciliation. It will make the disputants have a firm belief that the members are fair and conciliation will be progressed in a fair. Moreover they have to notify the disputants of the estimated norms which is concerned in the dispute, too. It will facilitate the negotiation and compromise, and will justify claim preclusion(res judicata) which is based on Korean Civil Conciliation Law(Article 29) says that conciliation has the full force and effect of a civil judgement of the Supreme Court.

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P & I 보험의 보상한도에 관한 고찰 - 최근의 변화 및 쟁점을 중심으로 - (A Study on the Recent Changes of Level of Club Cover in P & I Insurance)

  • 신건훈
    • 무역상무연구
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    • 제22권
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    • pp.201-226
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    • 2004
  • P & I Clubs are mutual and non-profit making insurers which offer shipowners cover for the contractual and third-party liabilities. Whereas most shipowners obtain P & I insurance to cover for their legal liabilities, they also obtain hull insurance to cover against damages to the hull of their vessels from commercial hull insurers. P & I insurance was distinguished from hull insurance in respect that it offered non-limited cover to shipowner member, but there was a serious debate between P & I Clubs in respect of the non-limited cover. A compromise by International Group of P & I Clubs eventually emerged under which, with effect from 20 February 1997, a financial cap was placed on the obligation of each shipowner to pay catasrophe calls to his club(20% of each ship's property limitation fund under 1976 Limitation Convention). Nevertheless many shipowners felt that this new cap on their potential catastrophe call had been set still too high, while others resisted any reduction in the figure established by the compromise. In the Meantime, the European Commission issued a Statement of Objections in June 1997, in which it indicated its objections with a compulsory single limit common th all the Group clubs as high as the 1997 compromise. Eventually the board of all the Group clubs decided that the figure of 20% of the Limitation Convention per ship property funds should be dropped down to 2.5% from 20 February 1999.

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국내 댐 전시관 컨텐츠와 매체 특성에 관한 연구 (The Study on the Contents of Domestic Dam Exhibition Hails and the Characteristics of Applied Media)

  • 이주형
    • 한국실내디자인학회논문집
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    • 제18권3호
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    • pp.93-101
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    • 2009
  • Nowadays, the constructions of dams are being issued by the public due to the preservation and protection of nature considered more important than development. These social phenomenon can not be evitable due to arguing the both attitudes, preservation and development of nature. However, There are possibilities to make an agreement with the compromise between the two sides. The common goals of the attitudes are concerning human beings and their life quality. In this atmosphere, the exhibition hall of dams is very important to lead the agreement of both groups because the spaces not only provide contents to compromise by showing positive factors of dams, but present condition of using water as natural resources. The purpose of this study is based on the effect of the applied media in an exhibition hall as presenting education and enlightenment factors. To examine the effect, this study categorizes the existing media by communication types firstly. Secondly, based on the categorization, existing media of each dam exhibition hall are analyzed by numerical way. Thirdly, the general characteristics of applied media are defined by integrating the spatial contents and media. The data from the study are effective to provide the basic data for following design works for the exhibition space.

빙해선박의 선수 선형에 관한 연구 (A Study on the Bow Shape of Ice Breaking Vessel)

  • 김현수;이춘주
    • 대한조선학회논문집
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    • 제47권3호
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    • pp.469-475
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    • 2010
  • The operation scenarios, types of ice, draft and propulsion system are important design point on the beginning stage of the ice breaking vessel. The concept of hull form in ice breaking vessel has to compromise the performance according to the operation route especially if ship is operating in ice and ice free water. The several hull forms were proposed to optimize the capability of the vessel in this paper. The effect of hull form according to type of ice is also discussing and explaining the ice resistance in each ice type as like pack ice, brash ice, level ice, rubble ice and ice ridge. The draft effect was examined and propulsion system for example FPP(Fixed pitch propeller), CPP(Controllable pitch propeller) and POD system was compared focusing on the propulsion efficiency.

자동차용 촉매변환기의 활성화 성능 향상을 위한 횡방향 가변 셀 밀도법의 수치적 평가: 활성화 촉매변환기를 중심으로 (Numerical Evaluation of a Radially Variable Cell Density Strategy for Improving Light-off Performance: Focusing on Light-off Catalyst)

  • 정수진;김우승
    • 한국자동차공학회논문집
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    • 제10권1호
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    • pp.115-124
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    • 2002
  • The optimum design of auto-catalyst needs a good compromise between the pressure drop and flow distribution in the monolith. One of the effective methods to achieve this goal is to use the concept of radially variable cell density. However, there has been no study of evaluating the usefulness of this method on light-off catalyst. We have computationally investigated the effectiveness of variable cell density technique applied to the light-off catalyst using a three-dimensional integrated CFD model. in which transient chemical reacting calculations are involved. Computed results show that variable cell density technique can reduce the accumulated emissions of CO and HC during the early 100sec of FTP cycle by 86.78 and 80.87%, respectively, The effect of air-gap between the monoliths has been also examined. It is found that air-gap has a beneficial effect on reducing pressure drop and cold-start emissions.

Optimized Optomechanical Anti-Aliasing Filter for Digital Camera Photography

  • Lee, Sang Won;Chang, Ryungkee;Moon, Sucbei
    • Journal of the Optical Society of Korea
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    • 제19권5호
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    • pp.456-466
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    • 2015
  • We investigated an anti-aliasing (AA) filter for digital camera photography by which the excessively high-frequency components of the image signal are suppressed to avoid the aliasing effect. Our optomechanical AA filter was implemented by applying rapid relative motions to the imaging sensor. By the engineered motion blur of the mechanical dithers, the effective point-spread function (PSF) of the imaging system could be tailored to reject the unwanted high-frequency components of the image. For optimal operations, we developed a spiral filter motion protocol that could produce a Gaussian-like PSF. We experimentally demonstrated that our AA filter provides an improved filtering characteristic with a better compromise of the rejection performance and the signal loss. We also found that the pass band characteristic can be enhanced further by a color-differential acquisition mode. Our filter scheme provides a useful method of digital photography for low-error image measurements as well as for ordinary photographic applications where annoying $moir{\acute{e}}$ patterns must be suppressed efficiently.

Free-flap reconstruction in recurrent head and neck cancer: A retrospective review of 124 cases

  • Kim, Hyeong Seop;Chung, Chul Hoon;Chang, Yong Joon
    • 대한두개안면성형외과학회지
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    • 제21권1호
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    • pp.27-34
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    • 2020
  • Background: Free-flap reconstruction for recurrent head and neck cancer may be challenging depending on the previous treatments, those are, chemotherapy, radiotherapy, and surgery, including neck dissection or free tissue transfer. Specifically, the previous treatment could compromise the neck vessels, thereby making free-flap reconstruction more difficult. This study aimed to investigate the correlation between previous treatments and vascular compromise of the free flap. Methods: In this retrospective study, 124 free-flap reconstructions in 116 patients for recurrent head and neck cancer between 1993 and 2017 were investigated. The demographic characteristics, previous treatments, flap choices, infections, recipient vessels, and vascular crises were evaluated. Results: Of the 124 reconstruction cases, 10 had vascular crises. There were six revisions, totaling six flap failures. The success rate of free-flap reconstruction for recurrent cancer was 95.2%, which significantly differed from that for primary cancer (98.8%, p= 0.006). Moreover, in the recurrent cancer group, no correlation was found between previous treatments and vascular crises (p> 0.05). Increased rates of contralateral or uncommon anastomoses were found following neck dissection (p< 0.05). Conclusion: Previous neck dissection or radiotherapy could lead to scarring and tissue damage, which could in turn make microvascular reconstruction more challenging; however, the effect was not definite in this study. Approximately 60% of patients with previous neck dissection had compromised ipsilateral recipient vessels, which resulted in contralateral or uncommon anastomoses. In this study, free-flap reconstruction seems to be quite safe and preferable in patients with recurrent head and neck cancer based on the overall survival rate.