• The Journal of the Korea Contents Association
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• v.15 no.5
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• pp.47-54
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• 2015

The following research analyzes that the level of self-monitoring have an influence on user experience about website. For this research, university students participated in a survey where they evaluated user experience -usability, aesthetics, pleasure- about the new screen images of two homepages of differences in brand recognizability. The "self-monitoring(high/low, except for middle)" and the "brand recognizability(high/low, except for middle)" were set as independent variables and the "usability | deviation |", the "aesthetics | deviation |", the "pleasure | deviation |" were set as the dependent variables. Results, as with new screen images of homepage, there were significant differences in the usability and aesthetics based on the level in self-monitoring. Especially, when level of brand recognizability is low, there was more differences in the usability and aesthetics based on the level in self-monitoring. However, the influence of pleasure on self-monitoring was insignificant.