• Title/Summary/Keyword: Competitiveness Analysis

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Effect of Small and Medium-sized Enterprises' Technological Competitiveness and Technology Marketing on Commercialization Performance (중소기업의 기술경쟁력과 기술마케팅이 사업화성과에 미치는 영향)

  • Kang, Man-Young;Jeon, In-Oh
    • Journal of Digital Convergence
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    • v.11 no.12
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    • pp.213-227
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    • 2013
  • The purpose of this paper is to study the effects of SMEs' technological competitiveness and technology marketing on commercialization performance. For this, we conducted a survey targeting 204 people who are in charge of new product or technology development in SMEs which possess corporate R&D center authorized by the government on technological competitiveness, technology marketing and commercialization performance. The paper studied the effects of technological competitiveness on technology marketing and commercialization performance, technology marketing on commercialization performance. Empirical analysis shows follow results. First, technological competitiveness which includes technology innovation capability, technology commercialization capability and R&D intensity (investment on R&D personnel) have a positive effect on technology marketing. Second, technology commercialization capability have a positive effect on commercialization sales performance & commercialization non-sales performance, R&D intensity (investment on R&D physical) have a positive effect on commercialization non-sales performance. Third, high core technology and enabling technology on technology marketing result in better commercialization performance. As a result, technology-centered SMEs need to make continuous efforts to elevate technological competitiveness factors such as technology innovation capability, technology commercialization capability and R&D intensity.

An Analysis on the Efficiency and the Determinants of International Competitiveness of Korean Power Plant Service Industry (국내 발전정비산업의 효율성 및 경쟁력 결정요인 분석)

  • Kim, Hyun Jae;Park, Changsuh
    • Environmental and Resource Economics Review
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    • v.19 no.2
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    • pp.361-382
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    • 2010
  • In 2005, the Korean government decided to postpone the introduction of competition up to 2009 in the power plant service industry. Thus, the purpose of this study is to analyze the efficiency changes and the determinants of international competitiveness of Korean power plant service industry by the comparison between before and after 2006. The sample used in the estimation of efficiency is six firms III Korean power plant service sector for the period of 2003~2008. According to the results, technical efficiency before 2006 (2003~2005) is 0.865 and that after 2005 (2006~2008) is 0.947, which implies that efficiency has been improved after the delay of introduction of competition. In addition, according to the analyses based on the diamond model of Porter using survey data, demand condition has been ranked first in the determinants of international competitiveness. The second and the third important conditions are government and input factor ones. Firm's strategy/structure/competitiveness condition is the most weak condition. Therefore, it would be necessary for firms to improve this condition for competitiveness.

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Flow Analysis of Servo Valve (Servo valve의 유동해석)

  • Park, Hong-Beom;Sung, Hyung-Jin
    • Proceedings of the KSME Conference
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    • 2008.11a
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    • pp.1221-1225
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    • 2008
  • In this paper, analysis of pressure and flow characteristics have been performed with a servo valve. A number of servo valve have been used in various applications including the inserting device, bearing transportation and welding machine. By analysis of flow and pressure gradient, technology can be obtained about optimal simulation of high response servo valve for competitiveness. Spool displacement and ratio of inlet/outlet pressure can give big effects to flow and pressure inside servo valve.

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A Competitiveness Analysis of Information And Telecommunications Equipments Industry in South Korea (정보통신기기산업의 수출입경쟁력 분석)

  • Cho, Kyung-Hwan;Oh, Gil-Hwan
    • IE interfaces
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    • v.9 no.3
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    • pp.10-21
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    • 1996
  • Does the competitiveness of ow Information and Telecommunications Equipments Industry have \problems in viewpoint of export and import? If it has problems, what are those? Can we identify in detail where the problem will be? In this paper we deals with the above issues and suggest an analysis tool to narrow the scope of the place where the problem is to be emerged. Some characteristics of this analysis tool are figured out.

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Application of AI in Marketing Strategy: Insights from Millennials and Generation Z

  • Yooncheong CHO
    • The Journal of Economics, Marketing and Management
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    • v.12 no.1
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    • pp.29-38
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    • 2024
  • Purpose: The purpose of this study is to explore the perceptions of millennials and Generation Z regarding AI applications in marketing, an area that has been rarely explored in previous researches. This study formulated research questions how millennials and Generation Z perceive the impact of brand image, AI-assistant customer service, affective factor, immersive experience, cognitive factor social factor and competitiveness of products and brands on overall attitude through the lens of AI applications in marketing. Additionally, this study also explored the influence of overall attitudes on satisfaction, intention to use, and loyalty towards AI applications. Research design, data and methodology: To gather data, this study employed an online survey conducted in collaboration with a reputable research organization. This study utilized factor analysis, ANOVA, and regression analysis for data analysis. Results: The findings revealed that the impact of brand image, AI-assistant customer service, and competitiveness on attitude demonstrated significance in both millennials and generation Z cohorts. The study identified that cognitive and social factors significantly influenced attitudes among millennials, whereas affective and immersive experiences showed significance in influencing attitudes among Generation Z. Conclusions: The findings offer valuable managerial implications, shedding light on the application of AI in marketing with distinct perspectives between millennials and Generation Z.

The Comparative Analysis of Outcomes on Patents and Papers of Railway Research Institutes in Korea, China and Japan (한국, 중국, 일본 철도연구기관 특허 및 논문실적 비교분석)

  • Baek, Sunghyun;Yi, Yoonju
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.21 no.6
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    • pp.455-460
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    • 2020
  • The governments of Korea, China, and Japan have operated comprehensive research institutes for railway technologies. Korea Railroad Research Institute (KRRI), China Academy of Railway Sciences Corporation Limited (CARS), and Railway Technical Research Institute (RTRI) are representatives of comprehensive railway research institutes in each country. KRRI was found to be the most advanced in the quantitative competitiveness of patents. In terms of qualitative competitiveness, KRRI has strength in civil engineering, whereas RTRI has strength in electricity. KRRI was found to have the greatest efforts in securing competitiveness in overseas property rights. By comparing the publication of papers, CARS published the most papers. On the other hand, from 2015, KRRI showed an upward trend and published the most papers. By examining the impact of the papers by the citation, KRRI was found to have higher competitiveness than the other two institutions. In the future, it will be necessary to perform big data analysis on patents and papers of the three organizations, derive the key research areas and promising technology areas for each institute, and establish a mid-to-long-term development plan for railway technology based on scientific evidence.

Effects of the Localities' Competitiveness Contributing to Employment Growth on Local Economic Development: Based on a Shift-Share Method (지역 경쟁력과 경제발전 간의 관계 : 변이할당분석기법의 고총성장에의 적용을 토대로)

  • Kim Kwang-lk;Byun Pillsung;Kim Tae-Hwan
    • Journal of the Economic Geographical Society of Korea
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    • v.8 no.2
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    • pp.267-284
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    • 2005
  • This study analyzes the effects of localities' competitiveness which can contribute to employment growth in industries, on economic development in the local jurisdictions. For this analysis, such competitiveness is measured by competitive shares calculated from the application of a shift-share method to the employment growth in industries each locality witnessed over the 1990s. And we use annual population growth rate and average annual per capita income (substituted by per capita head tax derived from income tax) of the early 2000s as variables of local economic development. The analysis targets 167 local jurisdictions in Korea for the employment growth in industries, and is mainly placed in a spatial econometric setting. The results of analysis are as follows : The competitive share of manufacturing has the effect of increasing annual population growth rate whereas that of construction has a negative effect on the population growth rate. As well, the competitive shares of manufacturing and of construction negatively influence average annual per capita income while that of community, social and personal services positively affects the income.

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A Study on IPA-based Competitiveness Enhancement Measures for Regular Freight Service (IPA분석을 이용한 정기화물운송업의 경쟁력 강화방안에 관한 연구)

  • Lee, Young-Jae;Park, Soo-Hong;Sun, Il-Suck
    • Journal of Distribution Science
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    • v.13 no.1
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    • pp.83-91
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    • 2015
  • Purpose - Despite the structural irrationality of multi-level transportation and the oil price rise, the domestic freight transportation market continues to grow, mirroring the rise in e-commerce and resultant increase in courier services and freight volumes. Several studies on courier services have been conducted. However, few studies or statistics have been published regarding regular freight services although they have played a role in the freight service market. The present study identifies the characteristics of regular freight service users to seek competitiveness enhancement measures specific to regular freight services. Research design, data, and methodology - IPA is a comparative analysis of the relative importance of and satisfaction with each attribute simultaneously. This study used IPA because it facilitates the process of analyzing importance and performance, deriving implications and a visual understanding of results. To enhance the competitiveness of regular freight services, this study surveyed its current users regarding the importance of the regular freight service factors. A total of 200 copies of a questionnaire were circulated and 190 copies were returned. In addition to demographics, respondents answered questions about the importance of and satisfaction with services on a 5-point Likert scale. Excluding 3 inappropriate copies, 187 out of 190 copies were analyzed. PASW Statistics 18 was used for statistical analysis. A total of 20 question items were selected for the service factors presented in the questionnaire based on the 1st pilot survey and previous studies. Results - According to the IPA performed to compare the importance of and satisfaction with service factors, both importance and satisfaction are high in the 1st quadrant, which involves the economic advantage of using regular freight services, quick arrival at destinations, weight freight handling, and less time constraints on freight receipt/dispatch. This area requires continuous management. Satisfaction is higher than importance in the 2nd quadrant, which involves the adequacy of freight, cost savings over ordinary courier services, notification on freight arrival, and freight tracking information. This area requires intensive investment and management. Satisfaction is lower than importance in the 3rd quadrant, involving the credit card payment system, courier delivery service, distance to freight handling sites, easy access to freight handling sites, and prompt problem solving. This area requires further intensive management. Both importance and satisfaction are low in the 4th quadrant, involving the availability of collection service, storage space at freight handling sites, kindness of collection/delivery staff, kindness of outlet staff, and easy delivery checks. This area is a set of variables should be excluded from priority control targets. Conclusions - Based on the IPA, service factors that need priority controls because of high importance and low satisfaction include the credit card payment system, delivery service, distance to freight handling sites, easy access to freight handling sites, and prompt problem solving. The findings need to be applied to future marketing strategies for regular freight services and for developing competitiveness enhancement programs.

A Comparative Study on the International Competitiveness of Korea-China Cultural Products Trade (한중 문화상품무역 국제경쟁력 비교 연구)

  • Zheng, Yingrong;Bae, Ki-Hyung;Li, Na
    • The Journal of the Korea Contents Association
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    • v.22 no.9
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    • pp.349-359
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    • 2022
  • At present, with the diversified development of the global economy, the trade of cultural products has become an important factor affecting the competition of comprehensive strength among countries. As a neighboring country to China, South Korea has a similar cultural development environment to China. As an important pillar of South Korea's economy, cultural product trade, its development experience has reference significance for China. This paper adopts literature research method, comparative analysis method and empirical analysis method to conduct research. The article firstly analyzes the export level of China and South Korea from the scale of the import and export of cultural products, and finds the difference between the import and export of cultural products between the two countries. Then, it compares and analyzes the insufficiency of China's cultural product trade structure and the advantage of Korea's cultural product trade structure. Finally, this paper uses the stochastic frontier gravity model to conduct empirical analysis and draws relevant conclusions about the trade potential of cultural products between China and South Korea. The research results show that: (1) the international competitiveness of cultural products trade in China and South Korea is relatively high, but the competitiveness of China's cultural products has been improved slowly; (2) compared with South Korea, China's cultural product exports are affected by trade inefficiency factors larger. (3) The improvement of government efficiency has a great effect on reducing the inefficiency of trade in China.

An Empirical Study on the Spin-Off into Internet Business - Emphasis on Factors, Expected Benefits, Strategies - (인터넷 비즈니스 사업으로의 효과적인 스핀오프에 관한 실증연구 - 유발요인, 기대효익, 전략을 중심으로 -)

  • Lee, Kun-Chang;Chung, Nam-Ho;Ahn, Kwang-Mi
    • Asia pacific journal of information systems
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    • v.12 no.3
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    • pp.213-233
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    • 2002
  • Recently, a lot of companies intend to make spin-offs as the Internet usage is proliferating in the business area. A spin-off means a small but autonomous company which is thought to show higher profitability rather than it stays under the influence of a mother enterprise. To prove our hypotheses, we collected questionnaire data from 104 companies considering spin-offs. From experiments with Factor Analysis, we found that there exist four factors which decision-makers should consider before deciding spin-offs such as competence of unit, competence of mother company, competence of spin-off company, and support of mother company. After massive experiments with Regression Analysis we also found that there are significant three performance factors such as competence of unit, competence of spin-off company, and support of mother company. The survey also asked about three potential strategies that they may have been following for achieving business objectives: Cost leadership, Focus, and Differentiation, Six benefits factors emerged from this study: External competitiveness, Internal competency, Productivity, Change, Cost saving, and Improvement. External competitiveness was the most important benefit, and it predicted a Differentiation and Focus strategy. Productivity and Improvement also predicted a Differentiation strategy. External competitiveness, Change, and Cost saving predicted a Cost leadership strategy. However, organizations followed Differentiation and Focus strategies significantly more than Cost leadership. The assessment thus sheds light on the link between information strategy and spin off. We hope that based on our results, many companies considering a spin-off can make a right decision and expect higher performance in a turbulent business environment.