• The Journal of Asian Finance, Economics and Business
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• 제9권8호
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• pp.29-36
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• 2022

The objective of this research is to find out the effect of innovative culture and quality of work life on competitive advantage strategy with the mediation of individual performance. This research is the continuance of previous research conducted by Adya Hermawati with an originality aspect emphasizing a concept comprising innovative culture, quality of work life, and individual performance as factors that control competitive advantage strategy. The research subject is Tourism Industry SMEs. Explanatory research is a research method used in this study, by surveying respondents. The data sources in this research are primary and secondary. Primary data is collected from respondents directly through a questionnaire whereas secondary data are obtained from references that are relevant to research problems. In conformity with this explanation, the type of research data is quantitative data. The results of this research show that: innovative culture has an effect on individual performance, quality of work life affects individual performance, innovative culture has an effect on competitive advantage, quality of work life affects competitive advantage, individual performance has an effect on competitive advantage, innovative culture affects competitive advantage with the mediation of individual performance, and quality of work life affects competitive advantage with the mediation of individual performance.

• 한국중재학회지:중재연구
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• 제31권2호
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• pp.77-98
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• 2021

International commercial mediation of intellectual property rights fully meets the interests of the parties in such disputes in terms of their needs for neutral forum of dispute resolution, cost-effective settlement, objective opinion of relevant experts, internationally enforceable solution. In addition, as a procedural flexibility, respected self-determination of the parties, exploration of possible creative business solutions, maintenance of business relationship and confidentiality of mediation are major characteristics which can be competitively differentiated from the lawsuit or arbitration. The settlement agreement as a result of the WIPO mediation has an effect of contract while the settlement agreement as a result of most domestic ones has an effect of judicial reconciliation which can be domestically enforced. The latter is not subject to the application of the Singapore Convention on Mediation which establishes a harmonized legal framework for the right to invoke settlement agreements as well as for their enforcement. The WIPO international mediation system and its experience may be a good reference for Korea to take an initiative to establish a globally competitive international mediation system in the area of intellectual property rights.

• The Journal of Asian Finance, Economics and Business
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• 제8권1호
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• pp.711-721
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• 2021

A firm's competitive advantage generating from empowering its dynamic capabilities is very important for established companies and new business ventures in facing intense competition and in responding to unanticipated environmental changes. This study aims to investigate the relationship between dynamic capabilities of a new business venture and its competitive advantage and the effect of entrepreneurial creativity and ambidextrous innovation mediation on the relationship between dynamic capabilities and the competitive advantage of a new business venture. Data was collected using an online survey from 143 new Indonesian shipping agency companies that spread over two-thirds of Indonesia's territory and was analyzed using structural equations modeling (SEM). The results showed that the dynamic capabilities of new business ventures are positively associated with competitive advantage but not significantly. This result indicates that empowering a new business venture's dynamic capability is not sufficient to generate a competitive advantage. However, a new business venture's dynamic capability is significantly and positively associated with the competitive advantage when mediated by entrepreneurial creativity and ambidextrous innovation. The findings of this study suggest that the competitive advantage of a new business venture can be gained from empowering a firm's dynamic capabilities through mediating entrepreneurial creativity and ambidextrous innovation in facing intense competition and in responding to unanticipated environmental changes.

• Asia pacific journal of information systems
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• 제15권3호
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• pp.9-39
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• 2005

Recently, knowledge transfer has been recognized as one of the major factors for success of IT projects but little investigated in Information Systems research. IT project, which needs collaboration between organization's IT project team and external partner, is an critical source for a firm to acquire external knowledge and to achieve its competitive advantage. Based on this recognition on knowledge transfer under IT project, we investigate a mediation role of knowledge transfer to IT project performance after identifying its antecedents such as project team capabilities and partner capabilities. The research model is tested by analyzing 161 sample data gathered from firms' employees who have participated IT projects within last two years. The results reveal that knowledge transfer has full-mediation effect between its antecedents and IT project performance. Moreover, project team capabilities have more impacts on knowledge transfer than partner capabilities do.

• The Journal of Asian Finance, Economics and Business
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• 제8권2호
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• pp.231-241
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• 2021

The purpose of this study is to apply Structural equation modeling (SEM) analysis with Generalized Structured Component Analysis (GSCA) and translate the effect of Spiritual Marketing and Entrepreneurial Orientation on Sustainable Competitive Advantage with Marketing Capabilities as Mediation, especially for General BBM marketing at PT. Pertamina (Persero). The quantitative approach in this study uses a survey method by taking samples from the population. The survey was conducted by distributing questionnaires to respondents. Data analysis was performed using SEM and analyzed using the GSCA model. The population of this study consisted of 3,207 workers in central and regional marketing offices (Marketing Operation Region (MOR) spread throughout Indonesia. Therefore, a sample of 356 respondents was taken according to the Slovin formula. Spiritual marketing and entrepreneurial orientation directly influence the ability to improve Innovation which directly influences sustainable competitive advantage. Therefore, to develop a sustainable competitive advantage in marketing Pertamina's General BBM, it is necessary to implement spiritual marketing and improve entrepreneurial orientation. The novelty in this study lies in the unprecedented research on the role and position of spiritual marketing towards marketing capabilities and sustainable competitive advantage, combined with entrepreneurial orientation variables.

• The Journal of Asian Finance, Economics and Business
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• 제8권1호
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• pp.927-938
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• 2021

Small and Medium Enterprises (SMEs) is one of several activators that drives the economy of Indonesia because SMEs provide jobs, increase Gross Domestic Product (GDP), and assure the delivery of products and services. However, Indonesian SMEs are not very competitive in the industrial world, and one of the causes is the low quality of products that undermine customer satisfaction. There are several factors presumed as influencing customer satisfaction, which among others include product knowledge, service quality, and competitive advantage. The objective of this research is to reveal the contribution of product knowledge and service quality to customer satisfaction with competitive advantage as the mediation variable. This research used a quantitative approach. The causal relationship across variables was examined with Structural Equation Modeling-Partial Least Squares (SEM-PLS). The sample of this research involved 140 respondents. Data was collected through a questionnaire and the items in the questionnaire were processed with a software called SmartPLS version 3.3.2. Results of this research indicate (1) product knowledge and service quality can increase competitive advantage and customer satisfaction in East Java SMEs; (2) competitive advantage can act as a mediator in the effect of service quality on customer satisfaction (3) product knowledge can increase customer satisfaction but the increase is not significant statistically.

• Asia Marketing Journal
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• 제25권2호
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• pp.71-83
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• 2023

Companies are increasingly performing corporate social responsibility (CSR) as part of their strategic plans, but the effect of CSR activities on short-term financial performance is disputed. Researchers have found ambiguous relationships through mediating factors, but few studies have investigated internal stakeholders in this context and the firm characteristics that moderate these relationships. This study uses a competitive mediating model that examines job satisfaction as a mediator in the relationship between CSR and short-term financial performance for Korean companies. For the analysis, data from 195 companies covering 2014 to 2017 were collected and analyzed via panel regression. The findings indicate that CSR activities had a negative effect on short-term financial performance but a positive effect on job satisfaction; however, the larger the firm, the smaller the positive effect of CSR activities. Moreover, job satisfaction positively affects short-term financial performance, and this relationship is stronger in service firms.

• 무역학회지
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• 제43권5호
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• pp.139-158
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• 2018

오늘날의 무역구조는 이전보다 훨씬 다변화 되었고, 각국의 수출입액이 늘어남에 따라 무역분쟁의 내용도 훨씬 복잡해지고 있는 것은 물론 분쟁의 수 또한 증가하고 있다. 이러한 분쟁을 해결하는 수단으로서 소송과 중재를 비롯한 협상, 알선, 조정 등이 활용되고 있지만 소송이나 중재에 의한 해결방법은 관할권, 거리상의 제약, 비용과 절차의 복잡성 등 그 어려움이 따른다. 또한 협상이나 알선에 의할 경우, 효력이나 제도상의 미비점 등 그 한계성을 드러내면서 이들을 대체할 수 있는 방법이 요구되어 왔다. 이에 ADR의 한 형태로 등장한 조정은 조정인이 분쟁당사자 사이에서 중립인의 역할을 하면서 당사자가 자주적으로 사건을 해결하도록 돕는 제도이다. 조정은 비밀보장에 의한 신뢰구축, 준거법과 재판관할권의 비적용, 절차의 간이성, 미래지향적인 결과도출이라는 장점이 중점적으로 부각되고 있어 미국, 일본을 비롯한 중국 등에서는 일찍이 무역분쟁의 해결수단으로 이용되고 있다. 하지만 우리나라에서는 아직 조정의 유용성이 널리 알려지지 못하였고, 그 이용 또한 저조한 상태이다. 본고는 조정이 어떠한 제도인지를 설명하는 것과 함께 무역분쟁의 해결수단으로서 조정이 지닌 유용성을 밝힘으로써 향후 분쟁발생 시 본 제도의 적극적 이용을 도모하고자 하는 취지에서 연구를 진행하였다.

• 한국심리학회지 : 코칭
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• 제7권3호
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• pp.197-225
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• 2023

본 연구에서는 국내 아마추어 야구선수를 대상으로 경쟁불안이 인지평가와 수행자신감에 미치는 영향, 그리고 이러한 관계에서 인지평가의 매개효과를 검증하고, 성격강점이 이와 관련한 조절적인 역할을 하는지의 여부를 살펴보았다. 특히 긍정심리학적 관점에서 경쟁불안과 인지평가의 관계에서 성격강점적 특성에 따른 조절효과를 알아보고자 6개의 미덕으로 나누어 검증을 실시하였다. 이를 검증하기 위해서 만 19세 이상의 아마추어 야구선수를 201명을 대상으로 온라인 설문조사를 실시하였다. 이러한 과정에 따라 도출 된 본연구의 주요 결과는 다음과 같다. 첫째, 경쟁불안과 수행자신감과의 관계를 인지평가가 매개하는 것으로 나타났다 둘째, 경쟁불안과 인지평가와의 관계에서 성격강점이 조절효과를 보이는 것으로 나타났다. 셋째, 조절된 매개효과는 유의미한 것으로 나타났다. 그 중 에서도 정의, 초월의 성격 강점이 유의미하게 조절하는 것으로 검증되었는데, 정의, 초월 성격강점이 경쟁불안에 의해 인지평가가 감소 되는 정도를 완화 시켜 주는 것으로 나타났다. 끝으로 본 연구결과를 토대로 시사점 및 한계점, 추후 연구 방향에 대해 논의하였다.

• 유통과학연구
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• 제18권1호
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• pp.35-45
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• 2020

Purpose- This study examines the multi-mediation effect of personal self-congruity and social self-congruity to perceived value and brand attitude on aircraft customers in China. Research design, data and methodology- Survey was conducted on Chinese citizens who had flown via Chinese airlines and lived mainly in the Yangtze River delta. 727 cases were analyzed. SPSS 22.0 and AMOS 24.0 were used to analyze the data. Results - First, perceived economic value has a positive impact on personal self-congruity and social self-congruity but has no effect on brand attitude. Second, perceived functional value has a positive impact on personal self-congruity, social self-congruity, and brand attitude. Third, based on this, perceived economic value is not directly related to brand attitude. However, there is a relationship between perceived functional value and brand attitude, with personal self-congruity and social self-congruity having mediation effects. Conclusions - The Results show that perceived economic and functional value such as competitive airfare, mileage membership, check-in processes, diversified vouchers and coupons, and also basic services such as flight security and flight attendant service having an effect on personal self-congruity. To improve consumer brand attitude, airlines should take into consideration personal self-congruity factors such as their values and lifestyles, and their social self-congruity factors such as their social status and social security.