• 제목/요약/키워드: Competitive Strength

검색결과 160건 처리시간 0.028초

우리나라 제화시장의 시장세분화 및 경쟁구조 분석 (An Analysis of Market Segmentation and the Competitive Structure of the Shoes Market in Korea)

  • 신정원;황선진;이윤경
    • 복식
    • /
    • 제58권7호
    • /
    • pp.92-103
    • /
    • 2008
  • The purpose of this study was to subdivide the shoes market in Korea and to evaluate the size and competitive strength of each segment. In order to implement the purpose of this study, the data of 300 respondents were analyzed using CBC(Choice-Based Conjoint measurement) and mixture model. The part-worth utilities were then used to predict the impact of price change on the choice probability using the legit model. As a result, the mixture model showed the optimal segments number and the shoes market in Korea was divided into 4 segments. Each segment was identified by distinctive characteristics such as brands, price and demand for comfortable shoes. Also, as a result of grasping the competitive structure and the competitive strength by sub-markets, one group was sensitive to price according to each competitive situation, whereby the choice probability was greatly influenced, and the other group on the contrary. This study made it clear that discrimination between brands whose profits Increase sharply if price is lowered and brands whose profits do not increase even if price is lowered can help brand managers with their decision-making on price lowering.

Concrete compressive strength prediction using the imperialist competitive algorithm

  • Sadowski, Lukasz;Nikoo, Mehdi;Nikoo, Mohammad
    • Computers and Concrete
    • /
    • 제22권4호
    • /
    • pp.355-363
    • /
    • 2018
  • In the following paper, a socio-political heuristic search approach, named the imperialist competitive algorithm (ICA) has been used to improve the efficiency of the multi-layer perceptron artificial neural network (ANN) for predicting the compressive strength of concrete. 173 concrete samples have been investigated. For this purpose the values of slump flow, the weight of aggregate and cement, the maximum size of aggregate and the water-cement ratio have been used as the inputs. The compressive strength of concrete has been used as the output in the hybrid ICA-ANN model. Results have been compared with the multiple-linear regression model (MLR), the genetic algorithm (GA) and particle swarm optimization (PSO). The results indicate the superiority and high accuracy of the hybrid ICA-ANN model in predicting the compressive strength of concrete when compared to the other methods.

An Analysis of the Productive Efficiency and Competitive Strength of Container Ports using the DEA, Super-efficiency, and FDH Methods

  • Park, Ro-Kyung
    • 한국항만경제학회지
    • /
    • 제18권1호
    • /
    • pp.3-26
    • /
    • 2002
  • The purpose of this paper is to Investigate the productive efficiency and competitive strength of world container ports using the DEA, Super-efficiency, and FDH methods with the raw data from previous research by Jun et al.(1993). The super-efficiency measure examines the maximal radial change In input, outputs for an observation to remain efficient. Therefore, it provides a means of distinguishing between efficient observations, which would otherwise seem identical. FDH provides a good test mechanism for examining the practical implications of the choice available among alternative efficiency measures and orientations, because of the lack of convexity of its production possibility set. Both methods are complementary to DEA. This paper follows the traditional productivity analysis method overcoming the limitation of previous studies by using the DEA, FDH and Super-efficiency methods, and proposing in measure the relative competitive strength of worldwide container ports. The main empirical results of this paper are as follows: Firstly the ports of Singapore, Hongkong, Kilrung, Busan, Tokyo. and Longbeach were found to be efficient In the CCR model. The ports of Felixstowe, Bangkok, Singapore, Hongkong, Kilung, Busan, Tokyo, and Longbeach were found to be efficient in the BCC model. Secondly, super. efficiency rankings under CRS and input-oriented model are as follows: Longbeach, Keelung, Singapore, Busan, Tokyo, and Honkong. However, it was difficult In differenciate the rankings under the VRS and input-oriented model. due to major difficulties posed by the ports of Singapore, Hongkong, and Longbeach. Thirdly, the FDH method shows that the inefficient ports are Bremerhaven, Antwerp, Le Havre, Kobe, Seattle, New York The policy Implications of this study are as follows: Firstly, when port authorities want to measure the international competitive strength of container ports and enhance their productive efficiency, they should consider the traditional method as well as introducing the Super-efficiency and FDH methods. Secondly, according to the analysis results of the super-efficiency and FDH methods, poll authorities should recommend benchmarks ports and dominated ports as reference ports in order to enhance the productive efficiency of their container ports that have an efficiency rating of less than 1. Efficient ports whose efficiency ratings are over 1 in the Input-oriented Super-efficiency model should also consider the usage of input and output elements used by more efficient ports.

  • PDF

IMPACTS OF DESIGN-BUILD DELIVERY SYSTEM ON THE CONSTRUCTION INDUSTRY IN TAIWAN

  • Min-Ren Yan;Wei Lo;Chien-Liang Lin
    • 국제학술발표논문집
    • /
    • The 1th International Conference on Construction Engineering and Project Management
    • /
    • pp.1007-1012
    • /
    • 2005
  • Although the design-build (DB) delivery system has been taking great strides in the world and relevant researches have also been quite abundant, few studies have dealt with its potential impacts on the construction industry as a whole. This research first identified the potential entry barrier factors, which may hinder the market access, based on the theory of industrial economics and characteristics of DB project. Then through a nation-wide questionnaire survey involving 103 construction contractors and engineering consultants, the influences of each factor on company's competitiveness and corporate strategies were scrutinized, and consequently, the evolution of the construction industry was examined. It is found that as opposed to the traditional design-bid-build delivery system, the DB delivery system elevates competitive advantages of large organizations in terms of the financial capability, working experience, human resource, and administrative strength, and among them, the financial strength was concluded to be the most significant force in differentiating corporate strategies and widening the gap of competitiveness between companies. It is inferred if the government extensively adopts DB delivery system, large organizations that already possess the competitive advantage tend to obtain both design and construction abilities, and dominate the DB market. Small and medium sized companies will find little room to maneuver and be forced to become specialty sub-contractors.

  • PDF

철학적 관점에서의 태권도 겨루기 학생 선수 정신력에 관한 연구 (A Study on Student Players' Mental Strength in Taekwondo Competition from a Philosophical Perspective)

  • 김기삼
    • 산업융합연구
    • /
    • 제22권1호
    • /
    • pp.105-115
    • /
    • 2024
  • 본 연구는 학생 태권도 겨루기 선수들의 정신력이 태권도 겨루기 경기력에 미치는 영향을 분석하고자 실시하였다. 연구 대상은 대한태권도협회에 태권도 겨루기 선수로 등록이 되어 있는 중학교, 고등학교, 대학교 343명을 대상으로 편의표집 방법을 사용하였으며, 전문가 회의를 통해 Loehr가 제작한 Mental Toughness Test 검사도구를 사용하였다. 자료분석은 일반적 특성에 따른 정신력의 하위요인별 수준을 분석하기 위하여 t-test, 일원배치분산을 실시하였고, 집단 간 다중비교를 위하여 Schéffe test를 통해 사후검증을 실시하였다. 정신력의 하위요인별 수준과 경기력을 분석하기 위하여 상관분석 및 다중회귀분석을 실시하였다. 연구결과 태권도 겨루기 학생 선수들의 일반적 특성인 성별과 연령에 따른 정신력 차이에서 정신력 관련 하위요인 중 자신감, 각성 수준 조절, 시각화 및 심상조절, 동기 수준, 긍정적 에너지, 태도 조절은 성별과 연령에서 유의한 차이가 나타났고, 인지된 경기력에서는 연령과 운동 경력에서 유의한 차이가 나타나 결과적으로 태권도 겨루기 학생 선수들의 경우 심리적 훈련 이외에 연령과 다양한 경험이 정신력과 관련 하위요소에 긍정적인 영향을 미치는 것으로 나타났다. 따라서 태권도 겨루기 학생 선수들 중 특히 중학교 고등학교 시기에는 다양한 시합의 경험과 훈련 시 심리적을 동반하여 시합에서의 결과적인 자신 평가에 대한 두려움을 이겨낼 수 있도록 지도와 훈련이 제공되어야 하겠다.

pH와 이온강도가 나트륨-운모를 이용한 방사성 핵종 흡착제거에 미치는 영향 (Effect of pH and ionic strength on the removal of radionuclide by Na-mica)

  • 설빛나;조윤철
    • 상하수도학회지
    • /
    • 제28권1호
    • /
    • pp.83-89
    • /
    • 2014
  • The aim of this study is to investigate the sorption/ion exchange of radioactive nuclides such as $Cs^+$ and $Sr^{2+}$ by synthetic Na-micas. In order to prepare Na-micas, two natural micas (phlogopite and biotite) were used as precursor materials. XRD, SEM, and EDS analyses were used to examine material characterization of synthetic Na-micas. Analyses of materials revealed that Na-micas were successfully obtained from natrual micas by K removal treatment. On the other hand, single solute (Cs or Sr) and bi-solute (Cs/Sr) sorption experiments were carried out to determine sorption capacity of Na-micas for Cs and Sr under different pH and ionic strength conditions. Uptake of Cs and Sr by micas in bi-solute system was lower than in single-solute system. Additionally, Langmuir and Langmuir competitive models were applied to describe sorption isotherm of Na-micas. bi-solute system was well described by Langmuir competitive models. For the results obtained in this study, Na-micas could be promising sorbents to treat multi-radioactive species from water and groundwater.

물류서비스산업 경쟁력 강화를 위한 종합물류업자 인증제도의 활성화 방안 (Activation of Korean Certification System of Total Logistics Provider for the Strength of Logistics Service Industry)

  • 최석범
    • 한국항만경제학회지
    • /
    • 제21권4호
    • /
    • pp.209-237
    • /
    • 2005
  • To gain a national competitive advantage in Northeast Asia, Northeast Asia logistics hub strategy was undertaken by Korean Government. Korean Government had published Northeast Asian Logistics Hub Roadmap including the upbringing of total logistics providers to solve the high logistics cost which weakens the competitive advantage of Korean companies. To solve the high logistics cost, the Government had revised the Korean Physical Distribution Promotion Law for the introduction of certification system of the total logistics provider and enacted the Rules on the Certification of Total Logistics Provider and is going to introduce the certification system of total logistics provider. In this certification system, third party logistics related point is very high, the success in this certification system depends on the strategic alliances of the small and medium size logistics companies. The purpose of this paper is to study certification system of the total logistics provider and contribute to gain the competitive advantage of total logistics provider as global logistics provider.

  • PDF

의료기관 경쟁력 향상에 영향을 미치는 핵심 요인 (The Critical Factors on Improvement of Medical institution Competitiveness)

  • 염재광;강창렬
    • 한국병원경영학회지
    • /
    • 제12권1호
    • /
    • pp.1-30
    • /
    • 2007
  • The study carried out a survey with employees of hospitals located in Daejeon, Chungnam, and Chungbuk from Sep. 12 to Sep. 30, 2005 in order to derive primary elements that affect the improvement of hospital's competitiveness. The study investigated and analyzed the employees' recognition on the change of competitive environment caused by the change of medical environment. The study also analyzed the elements that affect the hospital's competitiveness and the competitive strategies of the hospitals. The conclusion of this study can be summarized as follows. 1. Summary 1) Most of the employees responded that there is a rival in the competitive environment and the competitive is intense. Especially when the employees are married, live in urban areas, have an education level of university graduate or are managers, they tend to think the competitive is very intense. Also, they said that the competitive is based upon the quality of medical service. They mentioned the element that has the biggest effect on the competitiveness is the element of medical consumer and they recognized that the medical services in university and general hospitals have more competitiveness than the one-department hospitals. 2) It was investigated that the medical technique service has the most effect on the hospital's competitiveness. Also, the external service of medical techniques also has a large effect on the hospital's competitiveness. 3) When they were asked for the factors that affect the patients' decision on selecting a hospital, most of them responded "capability and technique of the medical staffs." Also, they said that "sufficient explanation from doctors" and "special center and clinic" are the factors that have big effects on the patients' decision. 4) In the SWOT analysis, most of them responded that the strength is the hospital's characteristics and the weakness is insufficient and obsolete equipment. They said the opportunity is the demands for professional medical service and the risk is the intense competitive among the hospitals. 5) In the SWOT strategy, they emphasized the strategy that uses the opportunity and the strength and the strategy that uses the opportunity while overcoming the weakness. 6) As for the basic competition strategy, most of them thought of the strategy of professionalizing the medical service most importantly. Next, they focused on the strategy of distinct service and the strategy of lower prime cost. 2. Conclusion 1) Because service competition between hospitals is happening seriously, need competitiveness security through right awareness transfer and satisfaction upgrade about medical consumer. 2) For medical technique service upgrade that equip Hospital's competitiveness but affects most, must solidify the countermeasure because professionalizing the medical service and newest medical technique induction should be achieved first, and compose task force for the external service of medical techniques improvement. 3) To improve SWOT of hospital, opportunity and the strength strategy choice that rescue hospital's characteristics heightening professionalizing the medical service level is fancied. 4) As for the basic competition strategy, will have to try in phase triangular position of hospital which is trusted medical level upgrade and excellent manpower security and finance independence through upgrade. The study was only done with hospitals in Daejeon, Chungnam and Chungbuk. Also, it is a study from the side of suppliers of medical service so there are limitations. However, the significance of the study is to present the basic data for improvement of hospital's competitiveness by examining the importance of medical techniques and external service of medical techniques that are the main effects on the improvement of hospital's competitiveness.

  • PDF

전통주류 상품화 사례 및 경쟁력 제고 방안 연구 (A Study on the Cases of Merchandising and Suggestions for Improving Competitive Power of Traditional Liquor)

  • 전영미;안윤수;김미희
    • 한국지역사회생활과학회지
    • /
    • 제17권2호
    • /
    • pp.3-14
    • /
    • 2006
  • This study intends to offer suggestions for improving the security and competitive power of traditional liquors by investing in the status of intellectual property rights. Merchandising and the marketing strategies of traditional liquor are also addressed. The data was collected through a questionnaire survey given to 101 CEOs of traditional liquor manufacturers. The major results of this study were as follows: The management types of traditional liquor manufacturers were classified as the company 57 (56.4%), the corporation or the union 29 (28.7%), domestic industry 10 (9.9%), and marketing community or technology center 5 (5.0%). The competitive power degree of traditional liquor products was classified as strength 30 (31.6%), usual 30 (31.6%), weakness 35 (36.8%). The elements of strong competitive power were taste, functional (wellbeing) character, and attractiveness of the brand name. On the other side, reasons for weakness in competitive power were the marketing system, price competitiveness, and advertisement. The trademark registration of the traditional liquor appeared with 53%. The reasons not to pursue a trademark registration included the complicated and unnecessary process of registration acquisition, high registration expenses, etc. The perceptions of CEOs about the consumer's brand awareness for their product were low with an average 2.97. Explanations included insufficient advertisement and public relations, unrefined trademark design, and the meaninglessness of brand names. The marketing strategy of traditional liquor manufacturers according to annual sales were as follows: Manufacturers with high sales emphasized marketing strategies that focused on functional character, traditional image, high quality in image and package materials and design, high price strategies based on quality, and various sale promotions.

  • PDF

여성 한상 중소기업 경영자가 보유한 한국인 특유의 경쟁우위 요소가 무엇인가? : 호주소재 여성 한상기업들의 사례를 중심으로 (What Kinds of Korean Peculiar Competitive Advantage do Woman Han-Sang have ? : The Cases of Women Han-Sang in Australia)

  • 배준환;박현재
    • 예술인문사회 융합 멀티미디어 논문지
    • /
    • 제8권10호
    • /
    • pp.461-469
    • /
    • 2018
  • 본 연구는 해외에서 중소기업을 운영하고 있는 한상 여성 기업인이 어떤 한국적 경쟁우위를 바탕으로 사업을 성공적으로 수행 할 수 있었는지 탐색하기 위해 호주 여성 한상 중소기업을 대상으로 그 요인들을 규명하고자 하였다. 사례 대상 기업은 호주에 소재한 2개의 기업으로 시드니에 본사를 둔 청소용역업체인 "제마이홀딩스"와 호주 전역에 27개의 체인점을 둔 스시레스토랑 "스시베이"이다. 적용 이론으로 마이클포터의 다이아몬드 모델을 선택하여 두 기업에 대한 경쟁우위를 분석하였다. 분석결과, 경쟁우위 요소는 다음과 같다. 첫째, 가족기업으로서 여성 CEO의 탁월한 동적역량이다. 변화 환경에의 탁월한 적응능력, 여성으로서의 섬세한 경영, 엄마와 같은 감성적 리더십, 솔선수범 정신 등이 그것이다. 둘째, 한국특유의 문화에 기반한 성실과 근면, can-do 정신, 규율, 인내 그리고 빠른 실행력을 들 수 있다. 그리고 한인 기업인들의 이주자라는 사회적 지위는 그 사회에서 열세로 작용하지만 그러한 이주자의 특성을 살려 이주자사회와의 연대를 적극 활용하였다는 점도 발견할 수 있었다.