• Title/Summary/Keyword: Competitive Orientation

Search Result 134, Processing Time 0.02 seconds

Structural Relationship among Self Leadership, Attitude and Customer Orientation of Employees in Travel Agency (여행사 종사원의 셀프리더십, 태도 및 고객지향성의 구조적 관계)

  • Baek, Hyun;Kim, Yong-Soon
    • The Journal of the Korea Contents Association
    • /
    • v.10 no.5
    • /
    • pp.398-406
    • /
    • 2010
  • The purpose of this study was to research the relationships among self-leadership, job satisfaction, organizational commitment and customer orientation one of the performance variables of employees in travel agency. As more and more travel agency organizations move toward competitive environments, organizational members at all levels are being encouraged to take greater responsibility for their own job tasks and work behaviors. Self-leadership involves the influence people exert over themselves to achieve the self-motivation and self-direction needed to accomplish desirable outcomes. To accomplish this study, it was determined that the analysis derived from a hypothesis and literature reviews and data collected from 206 employees in travel agency.The results of empirical analysis showed as follows. First, Self-leadership has a significant effect on job satisfaction, organizational commitment and customer orientation. Second, Job satisfaction has a significant effect on organizational commitment and customer orientation. Third, Organizational commitment has a significant effect on customer orientation. Based on these findings, the implications and limitations of the study were presented including some directions for future studies.

An Exploratory Study on the Interaction between Learning Orientation and Environmental Turbulence - The Case of Railway Public Organizations - (학습지향성과 환경격변성의 상호작용에 관한 탐색적 연구 - 철도공기업을 중심으로 -)

  • Shin, Tack-Hyun;Kim, Seong-Ho
    • Journal of the Korean Society for Railway
    • /
    • v.13 no.3
    • /
    • pp.317-326
    • /
    • 2010
  • The purpose of this study is to depict statistically and exploratively the interrelationship among learning orientation, environmental turbulence, and performance in the railway public organizations. To attain this purpose, a questionnaire was provided based on literature survey, and 616 respondent's data received was tested for its validity and reliability. And then, simple and vertical regression analysis were performed. The main findings are as follows: First, learning orientation has a relatively positive effects on performance. Second, environmental turbulence shows a partial moderating effects on the relationship between learning orientation and performance. These findings suggest that learning orientation do exist as an important organizational cultural dimension that contributes to the acquisition of sustainable competitive advantage, and some restrictive factors of public organizations seem to inevitably disrupt the intrinsic necessity of learning in the railway organizations.

The Effects of Performance and Learning Orientation for the Existing FTA of SMEs in Gwangju and Jeonnam on the Using Intention of a Trilateral FTA among Korea, China and Japan (광주·전남지역 중소기업의 기 체결 FTA 활용성과와 학습지향성이 한·중·일 FTA 활용의지에 미치는 영향)

  • Song, Yun-Ah;Kang, Ji-Won;Lee, Jae-Eun
    • Korea Trade Review
    • /
    • v.41 no.5
    • /
    • pp.41-62
    • /
    • 2016
  • This study made an analysis of the effects of performance and learning orientation for the existing FTA on the intention to use a trilateral FTA among Korea, China and Japan. The results of the empirical analysis of Small and Medium-sized Enterprises(SMEs) located in Gwangju and Jeonnam provinces are as follows. First, there is a positive correlation between the effects of performance for the existing FTA and intention of a trilateral FTA. This result suggests that SMEs' performance feedback can be used as an asset of corporate experience and will be helpful to increase the intention to use a trilateral FTA by contributing to have sustainable competitive advantage of companies. Secondly, there is a positive correlation between the SMEs' learning orientation about FTA and intention to use a trilateral FTA. This result indicates that SMEs have more learning orientation for FTA. They actively acquire and diffuse information. These activities can be helpful for having prior knowledge and absorptive capacity. In conclusion, this study is considered to provide useful theoretical and practical implications that can contribute to enhancing the using intention of a trilateral FTA by explaining the significance of performance feedback and learning orientation.

  • PDF

The Effect of Fit between IT Strategy and IT Investment on the IT Performance (정보기술전략과 투자방향의 일치가 정보기술성과에 미치는 영향)

  • Kang Tea-Gyung
    • Management & Information Systems Review
    • /
    • v.13
    • /
    • pp.27-47
    • /
    • 2003
  • The strategic usages of IT(Information Technology) can convey important competitive advantages with an operational productivity. For this reason, many firms have heavily invested in IT and computing power. However, many companies were getting expected results by IT investment, but some companies had to be satisfied with a poor results. The question of whether or not benefit lead to expected performance is not easy to answer. The purpose of this study was to investigate the relationship among IT strategy, IT investment, and IT performance to resolve this problem. The 147 questionnaire responses completed by IS managers in manufacturing sector was conducted for a test of research hypothesis. ANOVA was used to investigate the relationship among three constructs and six factors. An operational performince of fitted group between IT strategy and IT investment was higher than not fitted group(H1). And also an competitive performance of fitted group between IT strategy and IT investment was higher than not fitted group(H2). The study shows a positive relationship between IT strategic orientation, IT investment direction, and performance of IT. The research results provide empirical evidence that supports the research hypothesis that closer fit between IT strategies and IT investment directions does lead to increase operational and competitive performance of IT.

  • PDF

A Study on the Effects of Regional Context on Entrepreneurial Orientation (지역적 맥락이 기업가 지향성에 미치는 영향)

  • Kim, Sunwoo;Kim, Moon Sun
    • Journal of Korean Society for Quality Management
    • /
    • v.47 no.4
    • /
    • pp.847-859
    • /
    • 2019
  • Purpose: The companies must be located in the area, scale up, create jobs, and return to the local economy. This paper attempted to analyze empirically the relationship between regional context and entrepreneurial orientation(EO) in the region of Korea. Methods: This paper analyzed survey data and regional statistics. We measured EO by region and then examined which regional context affect EO. Regional contexts were measured by population, economic size, budget size, firm size, innovation capacity, and education level. EO was measured by innovativeness, risk taking, proactiveness, autonomy, competitive aggressiveness, and need for achievement. Results: EO was high in the region where the budget size per thousand population, the number of manufacturers per thousand population, the number of new corporations per thousand population, the number of R&D personnel per thousand population, and the number of students of higher education institutions per thousand population were high. Conclusion: The implications of this paper are that regional context affect EO, and there are differences in budget scale, firm size, innovation capacity, and education level. In regions with many investment resources for innovation and startups and manufacturers, the number of R&D personnel and students of higher education institutions (future R&D personnel), in particular, determines EO.

Strategic Management Accounting and Firm Performance: Evidence from Finance Businesses in Thailand

  • PHORNLAPHATRACHAKORN, Kornchai;NA-KALASINDHU, Khajit
    • The Journal of Asian Finance, Economics and Business
    • /
    • v.7 no.8
    • /
    • pp.309-321
    • /
    • 2020
  • This study aims to examine the effects of strategic management accounting on firm performance of finance businesses in Thailand. Strategic management accounting comprises of environmental scanning, competitor orientation and forward-looking information. In this study, 175 finance businesses in Thailand are the samples of the study. A mail survey procedure was used for data collection. The hierarchical multiple regression analysis is employed to test the research relationships. Firstly, environmental scanning positively affects operational excellence, organizational effectiveness and firm performance. Secondly, competitor orientation is positively related to managerial efficiency and organizational effectiveness. Thirdly, forward-looking information has a positive influence on operational excellence, managerial efficiency, organizational effectiveness, and firm performance. In addition, operational excellence, managerial efficiency and organizational effectiveness have positive impact on firm performance. Finally, to verify the mediating effects, operational excellence, managerial efficiency and organizational effectiveness are the mediators of the research relationships. This study confirms that all dimensions of strategic management accounting play a significant role in determining business outcome as being congruent with the theory of resource-based views of the firms. Executives of firms need to provide valuable resources and capabilities to support the strategic management accounting implementation in order to achieve good business outcome in highly competitive environments.

Product Innovation Accounting, Customer Response Capability and Market Success: An Empirical Investigation in Thailand

  • SUKANTHASIRIKUL, Kanchana;PHORNLAPHATRACHAKORN, Kornchai
    • The Journal of Asian Finance, Economics and Business
    • /
    • v.8 no.10
    • /
    • pp.65-76
    • /
    • 2021
  • This study aims at investigating the effect of product innovation accounting on the market success of instant food and convenience food businesses in Thailand with customer response capability as the mediator. In addition, it examines the effects of management accounting systems, marketing intelligence, and technology orientation on product innovation accounting. The sample for this study is 258 instant food and convenience food businesses in Thailand. To test the research relationships, a structural equation model is used. The results of this study show that product innovation accounting has a significant effect on both customer response capability and market success. Similarly, customer response capability significantly leads to market success while it mediates the product innovation accounting-market success relationship. Testing the antecedents of the research relationships, management accounting system, marketing intelligence, and technology orientation potentially affect product innovation accounting. Accordingly, product innovation accounting is a key source of competitive advantage. Product innovation accounting must be recognized by company management as a strategic tool for competing in markets and environments. They must invest their resources and capabilities to create and develop product innovation accounting principles, as well as encouraging their staff to implement and use these principles in the workplace.

The Moderating Role of Environmental Turbulence between Learning Orientation and SME Performance in the Manufacturing Sector of Pakistan

  • SAJJAD, Ali;IBRAHIM, Yusnidah;SHAMSUDDIN, Jauriyah
    • Journal of Distribution Science
    • /
    • v.20 no.5
    • /
    • pp.1-11
    • /
    • 2022
  • Purpose: This study attemptsto investigate the moderating effects of environmental turbulence (ET) between learning orientation (LO) and SMEs' performance. Research design, data, and Methodology: To gain insights and provide implications for manufacturing SMEs in Pakistan, this study adopted simple random sampling to collect 379 valid responses. Data were collected through a self-administrative questionnaire from manufacturing SMEs owners/managers. Partial least squares of structural equation modeling have been used to test research hypotheses by using SmartPLS® 3.0 software. Results: The study's primary finding is that LO has a significantly positive effect on SMEs' performance and this relationship is strengthened under the moderating influence of environmental turbulence (ET). Conclusion: Environmental turbulence (ET) enables SMEs to focus on learning capability to get a more competitive advantage. Moreover, SMEs owner/managers ought to emphasize continuous learning that accentuates the capability to compete with environmental changes. Findings support notifying Pakistan's Small and Medium Enterprise Development Authority (SMEDA) in dealings with Manufacturing SMEs in terms of improving their internal capabilities. This research contributes to the literature as it provides a more detailed and in-depth explanation of distribution management-related issues faced by SMEs. This research carries a significant influence on literature and relevant Resource-based view and contingency theories.

The Effect of Environmental Orientation on Innovation, Environmental and Market Performance in Franchise Firms Context (프랜차이즈기업의 환경지향성이 혁신, 환경성과와 시장성과에 미치는 영향)

  • Kim, Min-Seong;Seo, Min-Kyo;Park, Soon-Woo;Lee, Yong-Ki
    • Journal of Distribution Science
    • /
    • v.12 no.8
    • /
    • pp.71-82
    • /
    • 2014
  • Purpose - This study is to examine the effect of environmental orientation on innovation, environmental and market performance in Korean franchise firms' context. This study also investigates how environmental orientation, innovation and environmental performance play mediating roles between environmental orientation and market performance. For these purposes, the authors developed a structural model which consists of several constructs. In the model, environmental orientation was proposed to affect innovation and environmental performance, while innovation and environmental performance influence market performance. Specifically, innovation and environmental performance were proposed as core mediators between franchise firms' environmental orientation and market performance. Research design, data, and methodology - The data were collected from 155 franchise firms in Korea during January 2012. The results of factor analysis with reliability test with Cronbach's α warranted unidimensionality of the measures for each construct. In addition, nomological validity of the measures of each construct was warranted from the result of correlation analysis. The data were analyzed with reliability analysis, and structural equation modeling with SPSS Win/PC 18.0 and AMOS 18.0. Results - The results of the overall model analysis appeared as follow: χ2=52.388(df=21), p=.000. GFI=.932, AGFI=.854, NFI=.964, CFI=.978, RMSEA=.099, RMR=.059. Since the result of the overall model analysis demonstrated a good fit, we further analyzed our data. The findings can be summarized as follows: Firstly, the environmental orientation had a positive effect on innovation and environmental performance, but had not a direct effect on market performance. Secondly, innovation had a positive effect on environmental performance, but had not a direct effect on market performance. Thirdly, environmental performance had a positive effect on market performance. Conclusions - The results of this study show that, in order to achieve competitive advantages and environmental and market performance in turbulent market situation, franchise firms should emphasize internal and external environmental orientation, and put through improvements in perspective of technology, organization, and product. Consequently, this research suggests that environmental orientation is a motive for franchise companies' innovation, environmental performance, and market performance. It also suggests theoretical and managerial implications, limitations, and further research directions.

The Relationship between Entrepreneurship, Strategic Orientation, and Socio-Economic Values: Focusing on Companies Certified as Sixth Industrialization Enterprises (기업가정신, 전략적지향성과 경제적·사회적 가치 간 관계연구: 6차산업화 인증기업을 중심으로)

  • Bian, Jhi Yue;Lee, Sang Kon;Kang, Soon Been
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
    • /
    • v.13 no.5
    • /
    • pp.1-16
    • /
    • 2018
  • The Ministry of Agriculture, Forestry and Fisheries prepared the sixth industrialization certification system to increase the added value in the agricultural sector, but it is a bit hard to judge that the system has been in the stage of creating sufficient added value. In particular, because of the Fourth Industrial Revolution, there is a significant change in all industry sectors, including innovation in technology, and the change of perception among the society members is being rapidly changed toward the corporate sector's social role. Thus, we surveyed companies that received the sixth industrialization enterprise certificate to address this phenomenon and find clues on how to be competitive. We selected 800 companies certified by the Ministry of Agriculture, Forestry and Fisheries as sixth industrialization enterprises as our study samples. Among them, we subjected 275 respondents to a final analysis upon eliminating incomplete responses. The result of the study revealed that entrepreneurship, including autonomy that reflects the characteristics of the certified companies, had a significant positive impact on economic value. Moreover, with the size of the companies certified as the sixth industrialization enterprise and the industry trend toward the innovative Fourth Industrial Revolution considered, the strategic orientation including the customer orientation to intensively focus on customer needs and the technology orientation to accept technology as a competitive sector even in the agricultural industry was found to have a significant positive effect on economic value. Strategic orientation demonstrated a significant positive effect on social value. Entrepreneurship demonstrated a significant positive effect on economic values but did not significantly affect the social value. Lastly, while strategic orientation has demonstrated that no mediation effect resulted due to a high direct effect between entrepreneurship and economic value, a complete mediation effect occurred between entrepreneurship and social value. Based on this study, if the companies that received the sixth industrialization enterprise certificate are equipped with not only entrepreneurship but also strategic orientation for customer-oriented thinking and response to technological changes, they can become an influential element in creating not only economic value but also social value, which is emphasized as an element of sustainability.