• Title/Summary/Keyword: Competitive Advantages

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The Relationship between IT Capability and the Key Success Factors for New Product Competitive Advantages (정보기술 역량과 신제품 성공 요인간의 관계)

  • Jung, Seung-Min
    • Journal of Information Technology Applications and Management
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    • v.17 no.2
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    • pp.91-109
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    • 2010
  • The success of new product is a key factor for getting competitive advantages. Marketing research has been investigating marketing capability, manufacturing technical capability, cross-functional integration, market knowledge competence, and competitive environment as the key success factors of new product advantage. Recently, the role of IT capability in enhancing new product advantage is assumed in the literature. However, the empirical studies on the role of IT capability are lacking. The purpose of this study is to identify the effects of IT capability on new product competitive advantages and the relationship between IT capability and the key success factors for new product advantage. Conducting an empirical field study, the IT capability is shown to have a direct effect on new product competitive advantages, and to be also the key success factor to make up for marketing capability and manufacturing technical capability. This study develops a conceptual model on the role of IT capability in enhancing new product competitive advantages by integrating marketing research and IS research.

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The Impact of Market Orientation Indices, Marketing Innovation, and Competitive Advantages on the Business Performance in Distributer Enterprises

  • Javanmard, Habibollah;Hasani, Hoda
    • The Journal of Industrial Distribution & Business
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    • v.8 no.1
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    • pp.23-31
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    • 2017
  • Purpose - Market orientation is a key factor for business performance in today's fluctuating conditions. This study investigates whether the employment of innovation can improve the innovative capability and increase the performance by gaining competitive advantages or not. Therefore, this study aims to investigate the effects of market orientation on the performance of small and medium size distributer enterprises (SMDEs) in Iran. Research design, data, and methodology - Customer orientation, Competitor orientation, and Inter-functional coordination have been regarded as market orientation indices to determine the effects of these indices on marketing innovation, gaining competitive advantages, and companies' performance as well. Data were collected from managers and experts in SMDEs in Iran. The structural equations modeling are used for analysis. Results - The results indicated that marketing innovation has been improved in competitive companies that enjoyed a high level of Inter-functional coordination among the various units. Besides, marketing innovation resulted in gaining competitive advantages regarding cost management, concentration, and differentiation in these companies. In addition, it was observed that SMDEs that obtain competitive advantages are equipped to reap superior performance. Conclusions - With cost management, differentiation and concentration are more likely to enhance the enterprise efficiency and effectiveness than other companies. Additionally, competitiveness, inter-functional coordination, and marketing innovation in SMDEs have a positive impact on marketing innovation.

Cases Studies on Total Productive Management and Competitive Advantages

  • Li, Chang-Chung;Tsai, Ping-Chen
    • International Journal of Quality Innovation
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    • v.2 no.1
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    • pp.106-116
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    • 2001
  • The purpose of business strategy is to achieve competitive advantages which includes higher efficiency, better quality, more innovation and faster customer response. In other words, The business strategy is to build unique capability of lower cost and/or differentiation. In production aspect, unique capability means better production power with better performance at 3M(Man, Machine, Material) of input and PQCDSM (Product, Quality, Cost, Delivery, Safety, Moral) from output. The Total Productive management (TPM), a series of improvement activities focused on reduction of equipment loss, is a tool to establish business competitive advantages. In this paper, several domestic companies who won the Japan TPM Award have been studied. It is found that there is a strong cause-effect relationship between TPM and competitive advantages because. 1. TPM can change employees mindset effectively. 2. TPM can upgrade employees capabilities. 3. TPM can lead to excellent productivity.

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The Effects of Affiliation with Export Service-Providers on Sustainable Competitive Advantage: A Perspective of Small- and Medium-sized Exporters

  • An, Sang Bong;Oh, Han-Mo
    • Journal of Korea Trade
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    • v.23 no.3
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    • pp.38-51
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    • 2019
  • Purpose - An appreciable number of small- and medium-sized exporters have continuously succeeded in their export marketplaces even though they do not possess enough resources. Advocating that affiliation with an export service-provider plays an important role in this phenomenon, we aimed to theoretically explain how export service providers' competences and relational factors drive small- and medium-sized exporters' competitive advantages in the long-run. Design/methodology - Drawing prominently on the resource-based view and the relationship-marketing theory, we built an empirically testable model. The model showed the roles of exporter capabilities, export service-provider competences, and relational factors on small- and medium-sized exporters' sustainable competitive advantages. Findings - The results of our research showed that exporter production and branding capabilities positively influenced their sustainable competitive advantage. In addition, export service-providers' marketing competence and relationship-building competence positively moderated the effects of exporter capabilities on their parties' sustainable competitive advantages. Finally, affiliation parties' interfirm trust and relationship commitment positively moderated the effects of export service-provider competence on the relationship between exporter capabilities and sustainable competitive advantages. Originality/value - Although prior studies have highlighted the effects of an exporter's resources on export performance, our research filled a knowledge gap of the effects of other resources on export performance. First, we proposed two types of export service-provider, competence marketing and relationship-building, influencing exporters' competitive advantage. Second, the effects of relational factors were proposed in the context of export affiliations.

The R&D Collaboration and Competitive Advantages in Korean Global Venture Firms (해외진출 벤처기업의 R&D협력이 경쟁우위에 미치는 영향)

  • Yang-Pok Rhee
    • Korea Trade Review
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    • v.47 no.2
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    • pp.47-67
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    • 2022
  • This study is to investigate the relationships between R&D collaboration and competitive advantage in Korean international venture firms from the perspective of resource-based theory, organizational learning and network theory. The R&D collaboration is divided into vertical cooperation within the value chain and horizontal cooperation beyond value chain. The first key finding from empirical analysis is that both vertical and horizontal R&D collaborations have significantly positive impacts on technology based competitive advantages. The vertical R&D collaboration has more impacts on competitive advantages than horizontal R&D collaboration. This suggests that R&D collaboration with purchasers and suppliers plays a greater role for venture organizations' competitiveness. Second, the potential knowledge based absorption capacity and mutual goodwill trust also work significantly to reinforce the positive influences of R&D collaboration to the competitive advantage. This implies that mutual trust between partners participating in collaboration and absorption capacity within venture organizations would strengthen the effectiveness of R&D cooperation. This study provides the practical implications that the performance and effectiveness of R&D collaboration may rely on the nature of cooperation partners and internal organization capability.

An Empirical Study on the Advantages of LTE First Movers in Mobile Telecommunications Service (이동통신 LTE 시장에서의 선발사업자 우위효과에 대한 실증연구)

  • Jun, Soo-Yeon;Jeong, In-Jun
    • Journal of Korean Institute of Industrial Engineers
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    • v.40 no.5
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    • pp.501-519
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    • 2014
  • An explosive expansion of the use of smart devices such as smart phones and tablet PCs in mobile telecommunications service is bringing about a steep increase of mobile traffic volumes. Mobile network operators or telcos are introducing the $4^{th}$ generation LTE network, which handles traffics more efficiently, to respond such enormously increasing traffics. Meanwhile, it is wondered how LTE contributes to raising a competitive edge of telcos. This paper aims at empirically testing whether the first mover of LTE acquired its competitive advantages. In this paper, we analyzed a number of telcos of 10 major countries. As a result, it turned out that there is no first mover's advantages, that is, the first mover did not have any competitive advantages in market share, profitability, and so on.

Formulating A Competitive Advantage Model for Tourism Destinations in Indonesia

  • LESMANA, Henky;SUGIARTO, Sugiarto
    • The Journal of Asian Finance, Economics and Business
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    • v.8 no.3
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    • pp.237-249
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    • 2021
  • Indonesia has successfully increased its ranking to 40th place in the 2019 Travel & Tourism Competitiveness Index. While tourism has become the country's second largest foreign exchange contributor, there is no existing competitive advantage model for Indonesian tourist destinations. The purpose and novelty of this study is to develop and formulate a competitive advantage model for Indonesia's tourism industry. The model will be based on the supply-side perception analysis of competitiveness indicators from Bali and five designated super-priority destinations in Indonesia. This model is expected to become a guideline for policymakers to design an effective and focused strategy. Data were obtained from in-depth interviews with, and questionnaires given to, 62 qualified industry players from the public and private sectors. This data-driven approach builds a relationship between competitiveness indicators and competitive advantages using a combination of importance-performance analysis and confirmatory factor analysis, thereby leveraging these advantages to generate a strategic model to compete in the international tourism industry. This would also be the first study to use this method in defining the competitive advantage of a destination. Using structural equation modeling, the study found that there are 54 indicators representing twelve dimensions of competitive advantages with good fit criteria.

Factors Affecting Usage of E-Marketplace - E-Business Infrastructure, Expectation of Competitive Advantages, and Perceived Barriers (E-마켓플레이스의 활용도, 경쟁우위 기대수준, 인지된 장벽, E-비즈니스기반구조 간의 인과관계에 관한 연구)

  • 나승덕;이웅규
    • The Journal of Information Systems
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    • v.11 no.1
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    • pp.105-127
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    • 2002
  • The objective of this study is to analyze factors affecting usage of b2b e-marketplace. For this purpose, we suggest a research framework where the factors are e-business infrastructure, expectation of competitive advantages and perceived barriers with current and future usages as result variables. For empirical test, 219 companies are surveyed and 177 valid ones among them are analyzed. In result, e-business infrastructure and competitive advantage affect to both current and future usage positively and perceived barriers affect to future usage negatively. The results shows the following two: First, many companies expect improvement of competitive advantages such as bargaining power and efficiency by usage of e-marketplace. Second, for more aggressive usage of e-marketplace, it is important not only to build e-business infrastructure but also to resolve perceived barriers.

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An Empirical Research on How IT Environment Resources Affect IT Performance and Sustainable Competitive Advantages (IT환경자원이 IT성과와 지속적인 경쟁우위에 미치는 영향에 관한 실증연구)

  • Kim, Hyo-Gun;Seo, Jee-Hyun;Suh, Hyun-Ju
    • Asia pacific journal of information systems
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    • v.10 no.1
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    • pp.107-122
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    • 2000
  • The resource-based theory addresses a new way of competition and the sustainability of advantages from competition, Moreover, Information Technology(IT) has interacted with other resources and gained the strategic importance. The central research task is to identify three relationships; (1) between organizational resources surrounding IT and IT performances, (2) between organizational resources surrounding IT and sustainable competitive advantages(SCA), and (3) between IT performances and the SCA. Results of the LISREL analysis show that firms must integrate IT into the other related resources of the organization and the management should consider comprehensive change management efforts rather than mere investments in technology to gain sustainable competitive advantages.

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Sustainable Competitive Advantages for Regional Development: An Exploratory Study of the China (Anhui) Pilot Free Trade Zone

  • LEE, Jung Wan
    • The Journal of Asian Finance, Economics and Business
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    • v.9 no.7
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    • pp.17-26
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    • 2022
  • This paper analyzes the comparative advantages and development prospects of the China (Anhui) Pilot Free Trade Zone. Based on a SWOT analysis method, this study finds that the Anhui Pilot Free Trade Zone has a set of comparative advantages, including location advantage, rich resources, industrial transformation and new industries, technological innovation capabilities, new patterns for development, and policy support. In recent years, by leveraging its key resources, Anhui Province has been committed to developing an open economy. Furthermore, its economic vitality has increased significantly under preferential policies such as the Belt and Road Initiative, the China-Europe International Freight Shuttle, and the Yangtze River Economic Belt Development Plan. As a result, the total foreign trade has continued to grow. The findings of this study highlight that the comparative advantages are of great significance to the development of the Anhui Pilot Free Trade Zone, which helped expand the scope and openness of the regional economy and foreign investment. However, to achieve the development objectives of the Anhui Pilot Free Trade Zone as planned, these comparative advantages must be developed and converted into a set of sustainable competitive advantages for the regional economy. Therefore, a few development suggestions are put forward.