DOI QR코드

DOI QR Code

이동통신 LTE 시장에서의 선발사업자 우위효과에 대한 실증연구

An Empirical Study on the Advantages of LTE First Movers in Mobile Telecommunications Service

  • Jun, Soo-Yeon (Economics and Management Research Laboratory, KT) ;
  • Jeong, In-Jun (Department of Business Administration, Daegu University)
  • 투고 : 2014.05.09
  • 심사 : 2014.07.02
  • 발행 : 2014.10.15

초록

An explosive expansion of the use of smart devices such as smart phones and tablet PCs in mobile telecommunications service is bringing about a steep increase of mobile traffic volumes. Mobile network operators or telcos are introducing the $4^{th}$ generation LTE network, which handles traffics more efficiently, to respond such enormously increasing traffics. Meanwhile, it is wondered how LTE contributes to raising a competitive edge of telcos. This paper aims at empirically testing whether the first mover of LTE acquired its competitive advantages. In this paper, we analyzed a number of telcos of 10 major countries. As a result, it turned out that there is no first mover's advantages, that is, the first mover did not have any competitive advantages in market share, profitability, and so on.

키워드

참고문헌

  1. Abichar, Z., Chang J. M., and Hsu C. (2010), WiMAX vs. LTE : Who Will Lead the Broadband Mobile Internet?, IEEE IT Professional, 12(3), 26-32.
  2. Bui, T. A. and Jun, C. (2012), An Improved Iterative Procedure for Outlier Detection in Time Series, Journal of the Korean Institute of Industrial Engineers, 38(1), 17-24. https://doi.org/10.7232/JKIIE.2012.38.1.017
  3. Celluar News (2010), http://www.cellular-news.com/story/45014.php.
  4. Celluar News (2012), http://www.cellular-news.com/story/55112.php.
  5. Ceragon (2010), http://multibriefs.com/briefs/wcai/WCAI070610.php.
  6. Cho, N. (2003), Network Externality, Pioneer Strategy, Organizational Competency and Performance of Entrepreneurial Firms, Journal of Strategic Management, 6(1), 1-26.
  7. Chun, B., Kim, S., and Kim, H. (2013), The Effect of a Technological Preemption On the Mobile Telecommunications Service Market, Issue Crunch, KT DIGIECO.
  8. Digital Daily (2007), LGT, A Steep Increase of Marketing Costs by SK Telecom and KTF's 3G Competition (Released at May 2, 2007).
  9. Electronic Times (2012), NTT DoCoMo, A Terrible Churning-out by Failing to Acquiring i-Phone 5 (Released at December 8, 2012).
  10. FCC (2013), CMRS Report (Released at March 2013).
  11. GSA (2013), Evolution to LTE Report (Released at March 19, 2013).
  12. GSA (2014), Evolution to LTE Report (Released at February 17, 2014).
  13. Informa Telecoms and Media WCIS DB (2013), http://www.wcisplus.com.
  14. ITU Statistics (2013), http://www.itu.int.
  15. Kalyanaram, G., Robinson, W. T., and Urban, G. L. (1995), Order of Market Entry : Established Empirical Generalizations, Emerging Empirical Generalizations, and Future Research, Marketing Science, 14(3), G212-G221. https://doi.org/10.1287/mksc.14.3.G212
  16. KCC Press Release (2012), A Report on the Telecommunications Service Market in 2011 : Marketing Cost Reduced by 607.3 Billion Won, Investment Increased by 1,271.6 Billion Won (Released at February 9, 2012).
  17. KCC Press Release (2013), A Report on the Telecommunications Service Quality Evaluation in 2012 (Released at February 21, 2013).
  18. KDDI (2012), CSR and ANNUAL REPORT.
  19. Kerin, R. A., Varadarajan, R., and Peterson, R. A. (1992), First-Mover Advantage : A Synthesis, Conceptual Framework, and Research Propositions, Journal of Marketing, 56, 33-52. https://doi.org/10.2307/1251985
  20. Korea Consumer Agency (2012), Improving the Price System of Mobile Phone Services, Market Research, 12-29.
  21. Lee, M., Cha, T., Heo, H., and Chae, S. (2003), A Study for Variation of the First Movers's Competitive Advantages : Focused on Korean Internet Venture Business, The Asian Pacific Journal of Small Business, 25 (2), 255-278.
  22. Lieberman, M. B. and Montgomery, D. B. (1998), First-Mover Advantages, Strategic Management Journal, 9, 41-58.
  23. LTE World (2012), http://lteworld.org/news/telenor-norway-launcheslte- 11-cities.
  24. Merrill Lynch (2011), Global Wireless Matrix 1Q11.
  25. Merrill Lynch (2012), Global Wireless Matrix 3Q12.
  26. Merrill Lynch (2013), Global Wireless Matrix 4Q12.
  27. News Chun-Ji (2011), Speed Comparison Between SK Telecom and LGU+ through Samsung Galaxy S2 LTE Phone (Released at September 28, 2011).
  28. MSIP Statistics (2014), http://www.msip.go.kr.
  29. NTT (2012), http://www.ntt.co.jp/ir/library_e/nttis/2012spr/topics.html.
  30. Nielsen (2012), Nielsen Mobile Insights (National) 2007.1Q-2011.2Q.
  31. Ovum (2012), Mobile Technology Split Forecast : 2012-17.
  32. Paik, C. (2011), Queueing Traffic Model of Giving a Priority to Handoff Calls in OFDMA Wireless Communication Systems, Journal of The Korean Operations Research and Management Science Society, 36 (3), 45-59.
  33. Park, J. and Choi, Y. (2010), Forecasting Competition of Telecommunication Company in Full Browsing Service Market Based on First-Mover Advantage Analysis, Information Systems Review, 12 (1), 145-164.
  34. PR Newswire (2012), http://www.prnewswire.com/news-releases/asmobile- operators-announce-strong-earnings-the-4g-lte-transition-remains-poised-to-shake-things-up-163066706.html.
  35. Rhee, H. (2006), An Analysis of the Relationship between Spectrum Resources and the Competitiveness of Mobile Telecom Operators, The Korean Journal of Economic Studies, 54(2), 185-207.
  36. Seo, K. and Lee, Y. (2012), Case Study : Catch-Up Strategies of Domestic Wire-telecommunication Companies, The e-Business Studies, 13(1), 487-515. https://doi.org/10.15719/geba.13.1.201203.487
  37. Son, M. (2012), Mobile Broadband for Everyone, SOFTBANK MOBILE Corp.
  38. Sung, N. and Hong, S. (2008), First-Mover Advantage and Operator Performance in OECD Mobile Telephone Markets, KUKJE KYUNGJE YONGU, 14(2), 29-52.
  39. TCA DB (2013), http://www.tca.or.jp/database/index.html.
  40. TDC (2012), Annual Report.
  41. Telecompaper (2012), http://www.telecompaper.com/news/telia-to-ex pand-lte-network-to-400-new-localities-in-2012--869100.
  42. Telegeography (2011), http://www.telegeography.com/products/commsupdate/articles/2011/11/14/telias-lte-reaches-161-cities.
  43. Telegeography (2012), http://www.telegeography.com/products/commsupdate/articles/2012/09/17/3-denmark-plans-4g-switch-on.
  44. Telegeography (2013), http://www.telegeography.com/products/commsupdate/articles/2013/03/19/tele2-sweden-reaches-99-4g-coverage.
  45. UMTS Forum (2011), http://www.umts-forum.org/component/option.com_docman/task.doc_download/gid.2492.
  46. Yonhap News (2013), Crustal Movements in Market Shares of the 3 Telcos Due to a Steep Growth of LTE (Released at February 11, 2013).
  47. Yoo, B. (2004), Cost-Benefit Analysis of Sequential Enforcement of Number Portability for Mobile Service, The Journal of Internet Electronic Commerce Research, 4(2), 203-218.
  48. Yoon, K. and Shin, G. (2010), An Empirical Analysis of the Practical Activities with Regard to Corporate-level Strategies of the Mobile Telecommunication Service Firms, International Telecommunications Policy Review, 17(3), 17-51.