• Fashion & Textile Research Journal
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• v.13 no.4
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• pp.523-530
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• 2011

This study aims to make a comparison between variables influencing female college students' body shame and appearance change intention in individualist culture(Germany) and collectivist culture(Korea, China), that which variable among individual's physical character(BMI), psychological character(public self-image), and sociocultural pressure has the biggest influence in each culture. The findings of the research are as follows. 1. The German group of female college students had the highest BMI, and there were no difference between Korean and Chinese group. Public self-consciousness, sociocultural pressure, ideal appearance attitude, body shame, and appearance change intention were highest in Korea and lowest in Germany. 2. The variables that affected body shame were powerful in the order of sociocultural pressure, appearance internalization, BMI, and appearance awareness in the Korean group of female college students. In the Chinese group, the order was sociocultural pressure, appearance internalization, and public self-consciousness. On the contrary, in the German group the order was appearance internalization, appearance awareness, sociocultural pressure, and public self-consciousness. 3. The variables that affected appearance change intention were powerful in the order of sociocultural pressure, body shame, and appearance awareness in the Korean group of female college students. In the Chinese group, the order was sociocultural pressure, body shame, and appearance awareness, and in the German group, the order was appearance internalization, body shame, and BMI.

• The Research Journal of the Costume Culture
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• v.29 no.5
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• pp.634-650
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• 2021

This study was conducted to investigate the effect of relationship and service marketing on the brand interest and behaviors among Korean and Chinese active senior consumers and whether this effect differed between the two groups. A survey was conducted by having participants complete questionnaires administered by a research firm. For empirical analysis, frequency, EFA, CFA, SEM, the metric invariance test, and multiple-group comparison analysis were performed. The analysis results revealed that relationship marketing positively affected both brand interest and consumer behavior. Although service marketing positively affected brand interest, it did not have a significant effect on consumer behavior. In other words, brand interest positively affected consumer behavior through relationship and service marketing. Multiple-group comparison analysis demonstrated that no difference existed between Korean and Chinese active consumers in terms of how relationship marketing affected their brand interest, but a difference existed in how it affected their behavior. Service marketing had a greater influence on Chinese active senior consumers' brand interest than on Korean active senior consumers. However no difference existed between the two groups with respect to how service marketing affected their behaviors. Finally, brand interest had a positive effect only on Korean active senior consumers' behavior through relationship and service marketing, but not on Chinese active senior consumers. In conclusion, relationship and service marketing should be used to enhance the brand interest among Korean active senior consumers, and business activities should be planned by building relationships with Chinese active senior consumers to affect their behavior.

• Lingua Humanitatis
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• v.6
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• pp.241-263
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• 2004

The main purpose of this paper is to analyze the characteristics of the Korean language used as a major communication means within the Korean community in Chenguoz District of Harbin, Heirungjiang Province, China, in terms of its phonology, morphology and syntax. The study focuses on how a variety of languages and dialects including Chinese, the Standard Chinese Korean adopted as a means of teaching in Korean schools, and Kyongsang Dialect of Korean have influenced the language of the community It also deals as background information with the history of the community, the attitude of the community members toward Korean and Chinese, and their proficiencies of Korean and Chinese, to obtain the general picture of the bilingualism of this community This specific region was studied since this region and most of the Korean communities in the Heirungjiang province were formed by descendents of the immigrants from the southern provinces of the Korean Peninsula, which allows the comparison between the language used today and the language their ancestors used before moving to this area. Due to the industrialization and innovation brought about by the opening of the Chinese society, the fast outward flow of youths to urban areas, and greater assimilation threats from the embedding Chinese culture, we are not too sure if the Korean language will continue to be used in the future. Given these circumstances, we consider this research most opportune in that it provides a look into the Korean community that developed its distinctive culture and tanguage within an isolated cultural environment.

• Journal of the Korean Society of Food Culture
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• v.24 no.5
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• pp.451-456
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• 2009

When globalizing Korean food, it is important to conduct regional consumer research before entering the market so that an effective market strategy can be developed. This study was conducted to compare the perceptions regarding Thai, Chinese, Japanese and Korean food between Swedish and Yugoslavian university students in $V{\ddot{a}}xj{\ddot{o}}$, Sweden, where regional market research is lacking. As immigration increases worldwide, comparison of consumer perceptions of immigrants and domestic individuals will provide meaningful insight for use in the development of marketing strategies for areas where immigrant populations are increasing rapidly. In this study, six attributes of Asian food, fresh vegetables, low fat, chicken and sea food, exotic ingredient, value for money and unknown food, were compared. The perception of fresh vegetables and low fat of Chinese food differed significantly among the two groups. Because both of these attributes are health related, these findings indicate that recipe modification may be necessary to adapt to the preferred taste of target customers in this prospective market.

• Cross-Cultural Studies
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• v.27
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• pp.415-434
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• 2012

The Hanja used in Korean are traditional Chinese characters, but what Chinese people use now is simplified characters. So, there are differences in pronunciation and meaning between the characters used by Korean and Chinese. More than 70% of the Korean language vocabulary derived from or were influenced by hanja. For the inheritance and development of traditional culture,and for the communication among countries of the Chinese characters cultural circle in Northeast Asia, should we build up an authentic Chinese education system. But the government hasn't pay much attention to this work, and the government's policy can't implement the efficient education. Consequently, in these days, there are more and more Korean people who are functionally illiterate in Chinese. Recently, proficiency tests of Chinese characters are expected to promote the development of Chinese education. But, most Koreans' motives for Chinese study are usually to pass the college entrance exam or to compete for jobs. However, after passing the test, the motive for studying gradually fade away. It is the basic problem faced by Korean Chinese character education. Since the 1950s, various character education methods have been studied in China, the research results were appliedin their textbooks and other materials. Therefore, a well-organized and efficient learning-by-step education system was built up. At present, China's literacy education in the textbooks utilizes a range of methods including revisional centralized and distributed. Unfortunately, there is still one shortcoming worthy of concerns: how to solve the problems due to the simplification of traditional Chinese characters? Is it possible to revive traditional Chinese characters? Before adopting the results of research on China's literacy education and applying them to our character education, we should consider our specific situation carefully. Adopting the research results with cautious review and objective criticism should have a positive impact on Korean Chinese character education.

• Lingua Humanitatis
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• v.6
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• pp.265-291
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• 2004

The main purpose of this paper Is to analyze the characteristics of the Korean language used as a major communication means within the Korean community in Chenguoz District of Harbin, Heirungjiang Province, China, in terms of its phonology, morphology and syntax. The study focuses on how a variety of languages and dialects including Chinese, the Standard Chinese Korean adopted as a means of teaching in Korean schools, and Kyongsang Dialect of Korean have influenced the language of the community. It also deals as background information with the history of the community, the attitude of the community members toward Korean and Chinese, and their proficiencies of Korean and Chinese, to obtain the general picture of the bilingualism of this community. This specific region was studied since this region and most of the Korean communities in the Heirungjiang province were formed by descendents of the immigrants from the southern provinces of the Korean Peninsula, which allows the comparison between the language used today and the language their ancestors used before moving to this area. Due to the industrialization and innovation brought about by the opening of the Chinese society, the fast outward flow of youths to urban areas, and greater assimilation threats from the embedding Chinese culture, we are not too sure if the Korean language will continue to be used in the future. Given these circumstances, we consider this research most opportune in that it provides a look into the Korean community that developed its distinctive culture and language within an isolated cultural environment.

• The Mathematical Education
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• v.43 no.4
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• pp.337-347
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• 2004

Korea and China have maintained close relationships since the ancient times along with Japan, which also shares the common Chinese culture. The three major players in Northeast Asia have been recognizing their increasing importance in politics, economy, society, and culture. Considering those relationships among the three countries, it's necessary to compare and investigate their mathematics terminology. The purpose of this study is to investigate the similarities and differences between the terminology of school mathematics in Korean, Chinese and Japanese. The mathematics terms included in the junior high school of Korea were selected, and the corresponding terms in Chinese and Japanese were identified. Among 133 Korean terms, 72 were shared by three countries, 9 Korean terms were common with China, and the remaining 52 Korean terms were the same as Japanese terms. Korea had more common terms with Japan than China, which can be explained by the influences of the Japanese education during its rule of Korea in the past. The survey with 14 terms which show the discrepancy among 3 countries were conducted for in-service teachers and pre-service teachers. According to the result of the survey, preferred mathematics terms are different from one group to the other, yet the Korean mathematics terms were more preferred in general. However some terms in Chinese and Japanese were favored in certain degree. This result may provide meaningful implications to revise the school mathematics terms in the future.

• Journal of the Korean Home Economics Association
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• v.43 no.2
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• pp.159-174
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• 2005

A comparison of students' media environments and media use patterns among Korean-Chinese in Yanji and Shenyang, Chinese students in Yanji and Korean students in Ulsan revealed significant differences. The research surveyed 3,241 students between 10-18 years old on their home media environments, media use patterns and social characteristics including achievement motivation and the locus of control. Korean children not only have more media in their homes, but they are also heavier users of computers and other media than the other two groups. Despite the lower rates of access to computers and other media at home, Korean-Chinese in Yanji reported more use of media including TV, VCRs and computers at the computer rooms than Chinese students in Yanji. Additional analyses revealed negative correlations between computer gaming at home and at computer rooms and achievement, internal locus of control and psychological and physical home environments. Impacts of Korea culture and societal changes on the Korean-Chinese use of media, and choice of media language were discussed.

• Cross-Cultural Studies
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• v.39
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• pp.177-190
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• 2015

This study investigates the difference of the cognitive approach of Korean and Chines of the space direction that modern Chinese space phrase 'N+shang'. For this, we defined the spatial meaning of the noun 'N' and space noun 'shang' then investigate the conditions when 'N+shang' means 'the substance interior direction' and 'the substance exterior direction'. Also via 'lou+shang', we conducted the survey to Korean and Chinese students in order to see the what kind of cognitive differences be shown when they approach and translate the space direction of 'N+shang' structure. As a result of the survey, we were able to find cultural difference of spatial approach of 'N+shang' between these two countries, Korean select the cognitive inference path; from the substance external direction to internal direction while Chinese select from internal to external.

• The International Journal of Costume Culture
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• v.2 no.1
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• pp.43-53
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• 1999

The research analyzs characteristics of body types for the Chineses women based on the different life style and to compare the differences of body type with Korean women. The measurement had took in Beijing and Seoul in 1999. As a result of comparing Chinese and Korean women'body measurements, it was found that Chinese women are shorter and obser than Korean women. Besides, chinese arms and upper body are shorter, and their body is thicker compared with their relatively flat chest. After all, Cheinese women'chests are more voluminous, while their shoulders are drooped more, although their shoulder size is almost as same as Korean women'. By used factor analysis, 8 factors were extracted from body measurements : body obesity, vertical body size, ankle and knee sizes, head size, front upper body length, shoulder size, form and size of neck and upper chest, drooping of shoulders, and size of hip. It was found that Chinese college women are obser with larger vertical body length and front upper body length. And their shoulders are more drooped with larger hip. But two nations'female students did not show any differences in the sizes of ankles, knees, head and shoulders.