• Journal of Digital Convergence
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• v.12 no.9
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• pp.359-367
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• 2014

This study aimed to identify empirically the differences of user interface experience factors for such manufacturers as Samsung, LG, Sky, Apple, etc., which are fiercely competing in the mobile market at home and abroad. In addition, this study aimed to verify how different the impact of such user interface experience factors on product attitudes and intention to repurchase would be for each manufacturer. As a result of the study, it was verified that there was a difference in the user experience between the manufacturers for all of the factors forming user satisfaction experience, which included information, interaction, useful experience and design experience satisfaction. Second, it was also verified that there was a difference between the manufacturers in terms of product attitudes. Lastly, it was verified that there was a difference between the manufacturers in terms of intention to repurchase. Specifically, it was found that Samsung had a higher degree of intention to repurchase than LG and Sky, whereas Apple had a higher degree hereof then Samsung. It is expected that the above results of study will provide the aforementioned manufacturers useful implications for establishing UI strategies through the contemplation of differences for each manufacturer in addition to the expansion of studies related to UI experience.

• Journal of Global Scholars of Marketing Science
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• v.9
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• pp.47-75
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• 2002

The purpose of this study is to identify the effects of reference price, price rationale and price-quality inference of consumer on the evaluation of apparel quality. The experimental materials developed for this study were a set of stimulus and response sheet. The stimuli were six print ads, which was manipulated by reference price and price rationale for a jacket of national brand. This study used a 2(reference price: offer and non offer)$\times$3(price rationale: non offer, stock disposal, sales promotion) $\times$2(price-quality inference of consumer: high and low level) between-subjects experiment. Subjects were 371 female university students. The data were analyzed by factor analysis, ANOVA and t-test. The results were as follows. First, three apparel attributes were identified: sewing/fabrics and label by factor analysis. Second, the significant interaction effects of reference price, price rationale and price-quality inference of consumer were found on evaluating quality of sewing/fabrics and label of apparel. So, reference price effect differed to depending on type of price rationale and levels of price-quality inference. Third, the significant main effect of price-quality inference of consumer existed on evaluating construction quality of apparel.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.17 no.7
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• pp.481-491
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• 2016

This study analyzed the customer's revisit concepts and storytelling by restaurant customers to identify the elements that can attract the attention of customers. The restaurant concept or advertising, restaurant decor will also have to change to emphasize the comparative advantage of the features in the menu of a restaurant or other restaurants / service that tells a story. Membership cards or money, or the same convenience and use of the restaurant non-monetary 'transition cost' can compensate for the negative emotions and low satisfaction level of restaurant customers and help them choose to revisit the restaurant. Therefore, if such a transition takes full account of the effects of the cost to the customer, it can be used as an effective means. In class restaurants, such as the food and customer service, the increased levels of the restaurant atmosphere and empirical elements, such as store concept and physical environment, can improve the positive consumer sentiment, strengthen the customer satisfaction and have a positive effect on the customers' revisit intention. It is also important to improve the level of visual texture using light. In addition, positive consumer sentiment can be induced using the store concept, the physical environment, and experiential elements. In other words, membership cards, mileage points, and various financial and non-financial inducements as a marketing tool will have a positive impact on the customer's revisit intention.

• Korean journal of communication and information
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• v.33
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• pp.53-86
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• 2006

This paper presents comparative analysis of the traits of personal network structure shaping in local press organizations of Korea. For this analysis, this study attempts to investigate three topics. First, the density traits of personal network structure in the whole of local press organization. Second, the comparison of density trait shaping in personal network structure between press section of local broadcasting stations and local newspaper companies. Third, the positional trait in each local press organization. To answer the questions, the data concerning commissioners and executive members in local daily newspapers and local broadcasting organizations from the Civic Government to the People's Government have been collected and analyzed. The interconnections of regional(birthplace) and educational(university graduated) aspect were analyzed via methods of cross analysis, density analysis and correspondence analysis. In brief, major findings of this study are as follows ; As a result of analyzing cross analysis and density analysis of the personal network based of regional and educational aspect, the numerical value of density was too high on the whole of local press organizations. But, especially local newspaper companies has been showed that was higher density compared with press section of local broadcasting stations. And, positional distance between local press organizations were showed obviously in the case of regional(birthplace) aspect. But, in case of educational aspect, positional distance were showed obviously between commissioners and executive members.

• Cartoon and Animation Studies
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• s.39
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• pp.27-58
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• 2015

The crisis in profit and funding for animation is in evidence around the world. The change in media environment has forced broadcasting advertising revenue down and animation viewers spread out. Now, animation players in the strongest position are either the US major studios, or producers benefiting from domestic support schemes. Government support is available in many countries because many governments believe that support for domestic animation carries both economic and cultural benefits. This paper is designed to suggest new policy schemes for Korean animation industry. The new paradigm of animation policy needs a new perspective on content industry as a whole, not centered on the animation itself. The researchers on public policy for culture, audiovisual and content industry argued that the government should, (i) play the role of facilitator for virtuous cycle of industry value chain, (ii) provide fiscal support through automatic and selective schemes, (iii) provide tax benefit to strengthen the competitiveness of industry, and (iv) enforce the broadcasters to contribute to domestic programming and financing. Comparative analysis on French and Canadian audiovisual policy supports such arguments, and animation industry of two countries are enjoying the high audience ratings and sustainable production volume. From the analysis, this paper suggests the new government schemes for Korean animation industry, which are, (i) securing the public funding for fiscal support, (ii) introduction of automatic production support, (iii) modification of broadcasting quota, (iv) broadcaster's performance envelope and production quota, and (v) tax benefit as indirect support.

• The Journal of the Korea Contents Association
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• v.19 no.8
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• pp.345-358
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• 2019

In this study, we wanted to identify the level of ad avoidance, type of ad avoidance and predictors that affect ad avoidance according to mobile ad formats. A survey was conducted on users who had experienced mobile ads and a total of 276 responses were used for the analysis. Studies showed that push ad had the highest level of avoidance. In addition, when looking at the type of ad avoidance, the highest ad avoidance type was immediate ad avoidance in all established ad formats and the lowest ad avoidance type was prior ad avoidance. The results of predicting ad avoidance showed that among 11 independent variables, perceived intrusive variable had a positive (+) effect in all ad formats except push ad and attitude toward mobile ad variable had a negative (-) effect in the push ad. This study is meaningful in that it was a comprehensive comparative analysis by subdividing the advertising formats implemented in mobile. This study is also meaningful in that studying how ad avoidance levels and avoidance types differed accordingly and what were the variables that affect ad avoidance. It also had the practical significance that could help establish an efficient ad execution strategy that reflected the characteristics of mobile devices.

• Management & Information Systems Review
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• v.38 no.3
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• pp.245-257
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• 2019

This study focused on the brand attitude of consumers toward social innovation companies so that they could have differentiated competitive advantage and secure competitive advantage with ordinary companies. To this end, the difference in consumer brand attitudes between products of social innovation entities and products of general enterprises was compared through blind testing. The blind test results of this study showed that there was no statistically significant difference in product properties or brand attitudes, but after the information of the after-sales product was disclosed, the information included that the soap product used as a laboratory was natural handmade soap, indicating that post-brand attitudes improved in both social innovation and general enterprise products. And after explaining the social values pursued by social innovators, the increased interest in social innovation firms compared to ordinary enterprises resulted in a statistically significant increase in brand attitudes toward social innovation enterprise products. Clear and unexaggerated information displays on product packaging can be a tool to improve brand attitudes. In addition, in order to raise consumer awareness of social innovation enterprise products, there will be a need to enhance education and promotion policies for social innovation companies at the government level, and developing self-help measures for social innovation companies to promote themselves by presenting the contents of their social values as advertising copy on their product packaging may also be another breakthrough for improving brand attitudes and increasing sales.

• International Journal of Computer Science & Network Security
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• v.22 no.5
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• pp.39-48
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• 2022

The main purpose of the work is to analyze modern innovative educational practices in the field of culture and art and their effectiveness in the context of the spread of digitalization trends. The study used general scientific theoretical methods of analysis, synthesis, analogy, comparative, induction, deduction, reductionism, and a number of others, allowing you to fully understand the pattern of modern modernization processes in a long historical development and demonstrate how the rejection of the negativity of progress allows talented artists to realize their own potential. The study established the advantages and disadvantages of involving innovative technologies in the educational process on the example of European experience and outlined possible ways of implementing digitalization processes in Ukrainian institutions of higher education, formulated the main difficulties encountered by teachers and students in the use of technological innovation in the pandemic. The rapid development of digital technologies has had a great impact on the sphere of culture and art, both visual, scenic, and musical in all processes: creation, reproduction, perception, learning, etc. In the field of art education, there is a synthesis of creative practices with digital technologies. In terms of music education, these processes at the present stage are provided with digital tools of specially developed software (music programs for composition and typing of musical text, recording, and correction of sound, for quality listening to the whole work or its fragments) for training programs used in institutional education and non-institutional learning as a means of independent mastering of the theory and practice of music-making, as well as other programs and technical tools without which contemporary art cannot be imagined. In modern stage education, the involvement of video technologies, means of remote communication, allowing realtime adjustment of the educational process, is actualized. In the sphere of fine arts, there is a transformation of communicative forms of interaction between the teacher and students, which in the conditions of the pandemic are of two-way communication with the help of information and communication technologies. At this stage, there is an intensification of transformation processes in the educational industry in the areas of culture and art.

• Asia Marketing Journal
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• v.15 no.1
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• pp.83-105
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• 2013

During recent decades, the number of mixed attribute products (henceforth mixed products), which have both utilitarian and hedonic benefits, has increased dramatically. Despite these products' growing popularity, academic research has paid little attention to them, and there remains a gap between theory and the real world. Hence, our study was undertaken to understand consumers' perceptions about and behaviors toward mixed products, as well as factors affecting the evaluation and choice of these products. We divided mixed attribute products into two categories: mixed utilitarian products (utilitarian products adding hedonic attributes) and mixed hedonic products (hedonic products adding utilitarian attributes). We then showed how adding different attributes affects consumers' perception, willingness to pay (WTP), and the choice of mixed attribute products compared to pure utilitarian or pure hedonic products. We conducted an experiment using a within-subject design. A total of 160 office workers and college students participated in the study. The pure utilitarian product used in the study was orange juice, and the mixed utilitarian product was carbonated orange juice. The pure hedonic product was chocolate, and the mixed hedonic product was polyphenol enriched chocolate. Results showed that consumers perceived a mixed utilitarian product to be less utilitarian, less pleasurable and more guilty than a pure utilitarian product. On the other hand, a mixed hedonic product was perceived to be more utilitarian, less pleasurable and less guilty than a pure hedonic product. Also, WTP for a mixed hedonic product was higher than WTP for a pure hedonic product, but WTP was lower for a mixed utilitarian product than for a pure utilitarian product. Furthermore, mixed hedonic products were likely to be evaluated more favorably when they were presented together with pure hedonic products, more so than when they were presented alone. Finally, when compared to low self-control participants, high self-control participants chose mixed hedonic products more frequently. The present study contributes to the existing literature on utilitarian and hedonic consumption by adding to the sparse literature on the consumption of products that have both utilitarian and hedonic purposes. Also, our research findings provide several useful implications for practitioners in related fields. First, the current study provides marketers with a useful guide for understanding consumers' perceptions of these types of products, and helps to predict how adding different attributes influences these products. Second, this study has examined the conditions that may moderate the evaluation and choice of hedonic base products and this finding will serve as a good reference for marketers of mixed hedonic products in marketing communication strategy, in-store marketing and targeting. Specifically, comparative advertising with a pure hedonic product will be beneficial for a mixed hedonic product. Also, displaying mixed hedonic products near pure hedonic products may enhance the effectiveness of in-store marketing of mixed hedonic products.

• Journal of the Korean Society for information Management
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• v.41 no.3
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• pp.431-459
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• 2024

In contemporary South Korea, ultra-low birth rates have become a critical social issue. Equally important is the social responsibility to support the healthy physical and mental development of children. This study aimed to assess the children and adolescents related to online health information available on the websites of 17 metropolitan representative libraries in South Korea. Using literature review and content analysis methodologies, the study found that only two libraries (11.8%) offered 32 health-related resources for children and adolescents through their library websites. Of these resources, 25 (78.1%) were provided by public health centers, while hospitals contributed six resources (18.8%), and public institutions provided two resources (6.3%). Additionally, an evaluation of these 32 health information resources using the HON code, a recognized tool for assessing online health information, revealed relatively low satisfaction in areas such as "complementarity," "attribution," "transparency of authorship," and "honesty in advertising and editorial policy." Furthermore, the researcher conducted a comparative evaluation of children and adolescent health information resources available through the search engines Naver and Google in Korea. Based on these findings, the study outlines recommendations for improving online health information services related to children and adolescents.