• Title/Summary/Keyword: Company-Oriented

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A Study on Analysis of R&D Intensity based on Patent Citation Information: Case Study on Self-driving Car of Google (특허인용정보 기반의 연구집중도 분석에 관한 연구: 구글의 자율주행자동차 기술 중심으로)

  • Lee, Junseok;Kim, Jongchan;Lee, Joonhyuck;Park, Sangsung;Jang, Dongsik
    • Journal of the Korean Institute of Intelligent Systems
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    • v.26 no.4
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    • pp.327-333
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    • 2016
  • An autonomous vehicle is a convergence of artificial intelligence and a vehicle which can drive itself while analyzing the real-time situation on a road without a driver. A lot of research achievements have been revealed through the media and Google is considered to be the best leading company in this field. The use of patent information which contains various information such as bibliographic data and information about technologies is a good way to find out the R&D direction of a company and develop a reasonable strategy. This study is aimed at investigating the direction to which Google focuses its R&D capabilities and establishing strategies for technology development. Google's patents about autonomous vehicles were collected and the degree of research bias was analyzed using Social Network Analysis based on citations indicating the quality of a patent. Based on the results, the strategies for technology development was eventually proposed. As a result, it was revealed that Google focused its R&D capabilities on the part of hardware control to make up for its lack of hardware-oriented technologies. As of now, Google obtained remarkable achievements, so it seems reasonable that last-movers consider cooperative research with Google.

A Study on the Effect of Selection Attribute of Cruise Service on Tourism Satisfaction and Behavioral Intention (크루즈 서비스 선택속성이 관광만족과 행동의도에 미치는 영향에 관한 연구)

  • Pak, Myongsop;Kang, Yongjoon;Cho, Sungwoo
    • Journal of Korea Port Economic Association
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    • v.28 no.3
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    • pp.193-214
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    • 2012
  • The interest on cruise service has been increased due to the economic development and income growth all over the world during last several decades. However, cruise industry in Korea is located in the initiating stage and the service is just focused on costal cruise service. This study investigates relationship between influencing factors of the selection attributes of cruise service on tourism satisfaction and behavioral intention. Additionally, the study aims to provide information to establish customer-oriented marketing strategies for cruise tour service. Literature review is conducted to find out the factors in order to meet the future users preference and expectations. The data was collected on-board customers of "One Night Cruise" on Panstar Line. The result of the study shows that a certain number of factors are statistically significant on the cruise tour intention of potential customers. It shows that there is significant difference related to the using purpose and the usage attitude. Managers in the cruise company are able to utilize the practical implications of the present study when the cruise service launches in Korea. This study exists limitations that samples are not sufficient and the research can not be generalized due to the inadequate samples of target company.

Effect of Online Food Service Franchise Experiences on Satisfaction and Revisit Intention: Application of ANN Analysis (외식프랜차이즈의 서비스 경험이 만족과 재방문의도에 미치는 영향: 인공신경망 분석의 적용)

  • LEE, Shin-Hwa;AHN, Sung-Man;LEE, You-Jung
    • The Korean Journal of Franchise Management
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    • v.10 no.2
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    • pp.59-70
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    • 2019
  • Purpose - Every company studies how to attract and retain new customers to increase competitiveness and profitability. Companies establish strategies to attract customers, secure competitive advantage and generate revenue. Businesses are looking for newer and better ways to differentiate themselves in the marketplace. One of the requirements for service differentiation is to make it a prerequisite for an engaging customer experience. Customer experience can be attained through service experience. Satisfaction determine whether to reuse the food service franchise. The purpose of this study is to investigate the effect of customer experience on the satisfaction and revisit intention of food service franchise. In this study, customer experience consists of three attributes such as service environment, food quality, and price fairness. Also, this study is to identify the importance of three service experience attributes of customer satisfaction and revisit intention using ANN (artificial neural network) analysis. Research design, data, methodology - The survey was conducted on customers who have visited franchise restaurants in one month in order to examine how service environment, food quality, and price fairness have been influenced customer satisfaction and revisit intention through online survey company (SM culture & contents). A total of 300 representative surveys were collected. Of those collected surveys, 26 were not used due to missing information, resulting in 274 as the final sample size. The sample size was more than 10 times more than the number of variables used in the structural model analysis. Results - The findings of this study are as follows: Service environment and price fairness have a significant effect on satisfaction. However, food quality did not have a significant effect on satisfaction. Finally, it was found that satisfaction had a significant effect on revisit intention. Meanwhile, according to the results of ANN analysis, satisfaction as a dependent variable was found to be the most important in male price fairness and service environment in female. Also, when the revisit intention is used as a dependent variable, both male and female price fairness are important. Also, when the intention to revisit is used as a dependent variable, both male and female price processes are important. Conclusions - First, a restaurant franchise enterprise needs to manage customer service experience. Customers should strive to eat and enjoy at a dining franchise store. Second, it is necessary to design a food service franchise shop as a customer-oriented service environment. Franchise companies need to improve the environment so that customers can use the store conveniently. Third, the restaurant franchise menu price needs to be cheaper than the alternative menu. The restaurant franchise menu needs to be constructed with a popular menu that can be used continuously by the customer, so that it can be set at a reasonable price.

Design and implementation of quotation management process according to quotation change factors in make-to-order manufacturing environments (수주생산환경에서 견적변경 요인에 따른 견적관리 프로세스의 설계 및 구현)

  • Jeon, Gyu-Hwan;Jang, Gil-Sang;Park, Chang-Kwon
    • The Journal of the Convergence on Culture Technology
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    • v.7 no.4
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    • pp.879-892
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    • 2021
  • In a make-to-order manufacturing environment, the manufacturer's quotation information is important information used as basic information for bidding, receiving orders, and producing products in response to various customer demands. This quotation information is changed according to various factors such as customer demands, changes in product production environment, changes in drawing information of technical partners, and technological improvement of products. Due to this change, various changes occur in the quotation information that the manufacturer is preparing to reflect the customer's requirements. The change of quotation information according to these various change factors puts a lot of burden on the quotation management work from the standpoint of a make-to-order manufacturing company. In particular, the change of quotation information due to the change factors of quotation is inevitable and frequently occurs due to the requirements of the customer in the customer-oriented make-to-order production environment. In this paper, we propose a quotation change process based on the quotation creation process and propose a consistent and efficient quotation change processing method. To this end, the factors causing the change of quotation were defined, and the types of changes for each factor were defined. And it shows the procedure of applying the quotation change process to the quotation management system through the cases of each cause of the quotation change. In addition, in order to show the usefulness of the quotation change factors, the type of quotation change, the quotation change process, and the quotation system management, the proposed quotation change process and function was applied in the integrated quotation management system for the ship engine division of a typical make-to-order manufacturing company 'H'. As a result, it was confirmed that the proposed quotation change process and management system according to the quotation change factors were efficiently performed.

Effects of Information Sources on Enjoyment, Attitude, and Visit Intention in Restaurant (레스토랑의 정보 원천이 즐거움, 태도, 그리고 방문 의도에 미치는 영향)

  • Kang, Byoung-Seoung;Yang, Jae-Jang;Lee, Soo-Duck
    • The Korean Journal of Franchise Management
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    • v.9 no.3
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    • pp.7-18
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    • 2018
  • Purpose - Consumers have a variety of strategies to find information about restaurants they want to visit. Consumers can search for and use information from a variety of sources before purchasing a product or service. The development of the Internet has made that consumers could access various informations easily. Therefore, this study classified commercial information provided by restaurants, public information shared by other unknown consumers, and personal information shared by customers' personal experiences or friends/family. This study is information sources influence on enjoyment, attitude and visit intention. Research design, data, methodology - In order to verify the research hypothesis, this study created questionnaires for each variable. Hypothesis analysis data were collected through surveys. In order to develop research hypotheses for this study, the scales was developed. The survey was conducted by an online survey company. Among the online panels owned by survey company, those who have visited restaurants through at least one of the 11 sources provided in this study within the last 3 months were surveyed. The survey period was 10 days from March 5 to 14, 2017. A total of 1,500 e-mails and messages were sent back to 301 of them, and 288 were used for analysis except for 13 missing responses. The data was analyzed by using SPSS 21.0 and AMOS 21.0. Results - As a result of analysis, commercial and personal information have a positive effect on enjoyment, but general information did not affect enjoyment. In addition, personal information has a positive effect on attitude, but commercial information and general information did not affect attitude. It was found that commercial information influenced attitude by mediation of pleasure, and pleasure had no significant effect on visit intention. Finally, attitude has a significant effect on visit intention. Conclusions - The restaurant needs to provide accurate information through its homepage or brochure. Accurate information that is not exaggerated can save customers's the cost of believing on a restaurant and the cost of searching for other information. The restaurant which provides unfaithful advertisement would be excluded from customer's choice because customers perceive it as a unreliable restaurant. The marketing of restaurant should be carried out through customer-oriented for the visit of customers. And restaurants need to provide optimized services to their first-time customers in order to increase their revisit.

The Study of DBaaS Hub System for Integration of Database In the Cloud Environment (클라우드 환경에서 데이터베이스 통합을 위한 DBaaS 허브 시스템에 관한 연구)

  • Jung, Kye-Dong;Hwang, Chi-Gon;Lee, Jong-Yong;Shin, Hyo-Young
    • Journal of Digital Convergence
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    • v.12 no.9
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    • pp.201-207
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    • 2014
  • In the cloud environment, the company needs data integration and analysis to make decision and policy. If new system is added to this environment, a lot of time and cost is needed due to disparate properties among systems when data is integrated. Therefore, in this paper, we propose a DBaaS hub system for multi-database service. The DBaaS may require a different database and need data integration for relevant service. Using the ontology, we propose a metadata query to resolve the interoperability issues between data of DBaaS. The meta-query is not a query to access the real data, but the query for the upper level. This method provides data integration by accessing the data with the converted query through an ontology when we access the actual database.We also constructs a document-oriented database system using the metadata.

Effect of Service Education and Training for Tour Conductors upon Customer Orientation and Customer Satisfaction (Tour Conductor의 서비스교육훈련이 고객지향성과 고객만족에 관한 연구)

  • Lee, Jae-Man
    • The Journal of the Korea Contents Association
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    • v.8 no.10
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    • pp.309-316
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    • 2008
  • In a study on effect of service education and training for tour conductors upon customer orientation and satisfaction it was shown that in view of insufficient service of education and training for tour conductors and increased number of population travelling by utilizing travel firms and their call for satisfying diverse demand there is need for customer oriented tour conductors to induce customer satisfaction through diverse role playing by tour conductors. It was indicated that such efforts lead to customer satisfaction and also has impact on improving image of company and on creating new customer. In view of such factors there is need for well planned, persistent education and training for service to heighten satisfaction of customer through well organized operation of service education and training program for tour conductors and through its continuous practice and experience.

Study on Vitalization Strategy for 'Management of Technology Family Membership System': Case Study of Pukyong National University (기술경영가족회사제도의 활성화 방안 연구 : 부경대학교 기술경영전문대학원 사례)

  • Kim, Sook-Ja;Kim, Moo-Hyun;Bark, Pyeng-Mu;Shin, Seung-Jun;Byeon, Ju-Mi
    • Proceedings of the Korea Technology Innovation Society Conference
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    • 2017.08a
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    • pp.101-122
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    • 2017
  • As business paradigm shifts toward the convergence of technology and industry, so-called the fourth industrial revolution, research and development on enterprises is becoming the core capability of growth momentum for the future. Accordingly, Management of Technology (MOT) is being paid attention to construct systematical planning and operations on technological strategy, thereby increasing the importance of cooperative relationship in MOT-relevant domains. Due to this reason, academia manages the family membership system that enables mutual collaborations between academia and industry to achieve their win-win strategy and makes customized cooperative systems to share their human and property resources systematically. Particularly, it is vital to operate the family membership system effectively and efficiently in the MOT domain because family enterprises need to endeavor the establishment of value-toward technology strategy within the framework of those cooperative systems. For such the purpose, this paper presents the analysis of the state-of-the art of the family membership system managed by Graduate School of Management of Technology at Pukyong National University. This paper also proposes vitalization strategies of this membership system so that famliy enterprises located in the east-southern area in Republic of Korea can gain MOT-oriented innovative capability.

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A Study on a Wind Turbine Data Logger System based on WiFi for Meteorological Resource Measurement (기상자원 측정을 위한 와이파이 기반의 풍력용 데이터로거 시스템에 관한 연구)

  • Jung, Se-Hoon;Sim, Chun-Bo
    • The Journal of the Korea institute of electronic communication sciences
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    • v.10 no.1
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    • pp.55-64
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    • 2015
  • Wind turbine market is showed height growth rate of about 30% for year, and is increasingly growing. Total rate of domestic wind turbine installation is showing share of 0.2% of the global market that is 380MW. However, wind turbine installed in domestic are foreign product more than 90%. Similarly, Datalogger of pretest system for ocean wind turbine plant installation has been leaked huge cost to abroad by mostly abroad company product. In this paper, we proposed pretest weather resource measurement system for efficiency and investment cost cutting of wind turbine construction work. Preset weather resource measurement system is ocean weather resource measurement datalogger based on wireless communication(wifi) that have consist of hardware and software(wind rose) that is able to monitoring as datalogger of wireless bridge and battery state, wind direction, wind speed, temperature, humidity, radiation around weather tower and is able to analysis of measured data.

Analysis of Airline Choice Factors with AHP(Analytic Hierarchy Process) (Focus on Domestic Airline) (AHP(Analytic Hierarchy Process)를 이용한 항공여객의 항공사 선택속성 분석(국내선을 중심으로))

  • Ha, Heon-Gu;O, Se-Hun
    • Journal of Korean Society of Transportation
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    • v.24 no.3 s.89
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    • pp.133-142
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    • 2006
  • The objective of this study is to analyze domestic air passengers' preferences for selecting domestic airline company. By the analytic hierarchy process(AHP) method, we tried to measure the weight of the qualitative factors objectively and scientifically. The overall results indicate that domestic air passengers place more weight on airport service factor than other service factors for selecting domestic airline. Also, reservation/ticketing and in-flight service factors are equivalent to airport service factor. These priorities are differently shown followed by passengers' income. Therefore, airline companies need to formulate the differentiated strategy and customer-oriented marketing plan based on identified customer needs.