• 제목/요약/키워드: Company image

검색결과 626건 처리시간 0.025초

유행의상과 예술의상의 조형적 특성 비교-미래주의 예술의상을 중심으로- (The Comparison of formative Characteristics Clothing in Fashion and Art to Wear.-focused on Art to Wear of Futurism in 1910~1930)

  • 양취경
    • 복식
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    • 제38권
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    • pp.51-72
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    • 1998
  • Futurists objected the existent style, that is the conventional fashion, and took part in these disciplines of fashion to make clothes the instruments being able to represent the individuality. Giacomo Balla and fortunato Depero, pain-ters who in 1915 were to work with Diaghilev's company, were the first to see clothing as a dynamic interfaced between th body and the atmosphere, between physical gestures and the urban context, which could be translated into encounters between forms and colours, volumes and architecture. For them, clothing began to exist as an object and an event, something to be removed from a mainly static conception and made mobile, active. The interaction between movement and clothing was based on the relativity of perception : the appearance and disappearance of the body produced points without dimension or duration which served, as Balla wrote in the Futurist Mnaifesto of Men's Clothing to“renew incessantly the enjoyment and impetuous movement of the body”. The historical achievement in the effort for the reformation of Futurist, Art to Wear. First, for Futurist, clothing is removed from a static conception and focused on dynamics. Second, Balla used asymmetry in men's clothing. Moreover he supposed dynamic men's clothes by using optical intersection. Third, the after image of Chronophotograph represented rapidity. This rhythmic expression is the fore-runner in Optical and Kinetic Art of Visual Art. Fourth, Futurist emphasized flexibility in fashion. They aimed to create‘Clothing Machines’whose parts would interact to aceelerate the real and virtual, inner and outer movement of the human being. Fifth, the variety and short life of cutting skills and colors are focused and‘Fast Substance’in fashion is admitted by Futurists. Futurist concern with clothing was not lim-ited its appearance in terms of cut and colour. What important was also the way it appeared and disappeared according to fashion. It was a“fast substance”, able to reflect rapid, sudden changes of social and aesthetic taste. To reach to the aim of internationalization, Gesamtkunstwerk in our Art to Wear, it is extremely meaningful to examine art fashion which is created under the conception of Gesamtkunstwerk production of avang garde artist in the early 20th century and look at formative conscious of truth, goodess and beauty synthetically which they faced on their works of art.

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유형별 유니폼 디자인의 효과적인 상징표현 방법 (A Study on the Effective Symbolic Expression Methods of Uniform Design)

  • 김연희;이재정
    • 복식
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    • 제56권8호
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    • pp.148-159
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    • 2006
  • The objective of this study is to consider the uniform as visual communication, and analyze the expression of symbol shown on the uniform design by the pattern by applying the visual symbol in the communication and operation of the meaning. Also, it is to construct the systematic modeling method of the expression of design symbol by the pattern of uniform in th e various fields. This study is to analyze the symbolic expression method of the uniform design by the pattern by suggesting the symbolic expression method as a frame through the visual symbolic approach of the uniform design and the analysis of semantic symbol according to that. As a result, there arose simplification and emphasis and a method of symbolic expression with the national flag, a conceptual factor characteristically in the sports uniform design. The characteristics of symbolic expression of uniform design were mainly used in the symbolic expression with the customary code and symbol. Also, the uniform in the enterprises were widely used in the expression of uniform with the suggestion and code by the color. As for the characteristics of symbolic expression shown on the event uniform design, the method of symbolic expression by the pattern of uniform was grasped differently asa result of symbolic expression through the image. The method of symbolic expression suggested on this study could be used on a basis of uniform design in the future. Accordingly, this study has a meaning of suggesting the methodology of uniform design that would be a parameter.

가솔린 인젝터를 디젤엔진용 HC-LNT 촉매에 적용하기 위한 최적 분사 조건에 관한 연구 (Study on the Optimal Injection Condition for HC-LNT Catalyst System for Diesel Engines with a Gasoline PFI Type Injector)

  • 오정모;문웅기;김기범;이진하;이기형
    • 대한기계학회논문집B
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    • 제35권2호
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    • pp.121-127
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    • 2011
  • 희박 공연비에서 동작하는 디젤 엔진은 NOx 를 저감시키기 위해서 주기적으로 과농한 분위기를 형성해 주어야 한다. 최근 배기관 내에 환원제로서 경유를 직접 분사하는 HC-LNT 방식이 활발히 연구되고 있다. 이러한 연구는 NOx 저감을 위해 HC 의 농도를 제어하는 기술로서, 실제 배기관내에 HC 가 균일하게 분포하여야 촉매의 정화효율이 향상되므로 HC 를 균일하게 분사하는 방법의 최적화가 가장 중요하다. 본 연구에서는 저압에서 미립화 특성이 양호한 가솔린 흡기포트 분사용 인젝터를 이용하여, 가시화 방법으로 실제 배기관내에서의 환원제 분무 거동 특성을 측정하였고 NOx 정화 특성간의 관계를 실험적으로 비교함으로써, 인젝터의 최적 부착 조건과 분사 조건을 파악하였다.

업무 유형에 따른 유니폼디자인 개발에 관한 연구 -한국담배인삼공사 유니폼디자인 사례를 중심으로- (The Study on the Development of Uniform Design according to Business Types -Focused on the Case of Korean Tobacco and Ginseng Corporation's Uniform Design-)

  • 안민영;이연희;박재옥;서미아;진성모
    • 한국의류학회지
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    • 제30권2호
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    • pp.306-315
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    • 2006
  • Today, the uniform is perceived being important, because it transmits the unique company image through visualization of images, improves efficiency of work, and increases the feeling of belonging. Therefore, the purpose of this project was to make the winter uniform for the personnel in the manufacturing and the business departments of Korea Tobacco and Ginseng Corporation. The functional, aesthetic, and symbolic aspects were fully considered throughout the design process for the new uniform. To reflect the worker's opinions, the questionnaire method was used. The questionnaire was made up of the questions about the evaluation criteria and design preference for uniform. The result of the survey was reflected on the uniform design. The uniform consists of a jumper and a pair of pants. The jumper for manufacturing workers has two patched pockets with gussets. It has a convertible collar and a horizontal tuck on front panel. It has an open fastener on the front and a flap to cover the fastener. It has two types of pockets inside for functional reason. The welt one is for a wallet and the small one is for a pen. For the material, melanges with two tones of gray color was used, so it gave the sophisticated look on the uniform. The jumper for business workers also has a convertible collar and inside pockets. It has two slant slash pockets with welt. In addition, it has an attachable fur collar which gives thermal protection and aesthetic effect. The fabric has small check pattern and was made of wool. The pants are a basic trouser style with two pleats on the front.

CSR 수혜자 소구 유형이 기업정체성매력에 미치는 영향 (The Influence of CSR Beneficiary Appeals on the Attractiveness of Corporate Identity)

  • 김문섭
    • 한국콘텐츠학회논문지
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    • 제16권4호
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    • pp.313-323
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    • 2016
  • CSR에 대한 사회적 요구에 부응하기 위하여 기업들은 CSR 활동에 투자하고 있다. CSR이 기업에 대한 긍정적 평가 및 매출로 이어질 것으로 기대되지만, CSR이 기업평가에 미치는 영향이 없거나 부정적이라는 의견도 적지 않다. 본 연구는 CSR의 효과가 크지 않은 문제 해결에 대한 실마리를 찾기 위하여 친사회적 행동의 하나인 기부에 대한 연구를 검토하고 CSR에 대한 연구에 도입하고자 한다. 즉, CSR의 수혜자 소구 유형이 소비자의 기업정체성매력 평가에 미치는 영향을 살펴보고, 이러한 영향의 기제를 밝히기 위하여 CSR 동기에 대한 소비자의 동기 추론의 매개효과를 살펴보고자 한다. 연구 결과, CSR 수혜자를 타인이 아닌 소비자 자신으로 소구하면 기업정체성매력에 대한 평가가 하락하였으며, CSR 동기를 기업의 매출을 증진시키기 위한 수단으로 의심할 가능성이 높아졌다. 또한 CSR 수혜자 소구 유형이 기업정체성매력 평가에 미치는 영향을 CSR 동기 추론이 매개하였다. 이러한 연구 결과는 기업이 CSR 활동을 소비자에게 커뮤니케이션하는데 있어서 기업의 사업에 초점을 맞추기보다 CSR 활동의 진실한 목적에 초점을 맞출 필요가 있음을 시사한다.

브랜디드 콘텐츠의 서사 구조 연구 -모바일 음식 배달 어플리케이션을 중심으로 (The Study about Narrative Structure of Branded Contents -Focused on the Mobile Applications for Food Delivery Service)

  • 이영수
    • 한국콘텐츠학회논문지
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    • 제16권4호
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    • pp.503-515
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    • 2016
  • 브랜드 스토리텔링을 보여주는 다양한 광고를 포괄한 개념이 브랜디드 콘텐츠다. 새로 생겨난 모바일 음식 배달 어플리케이션 시장에서 업체들은 브랜디드 콘텐츠를 적극적으로 사용하여 도입기에는 낯선 서비스를 친숙하게 만들고, 정교화기에는 경쟁 업체에 비해 독특한 브랜드 이미지를 구축하려 하는 양상을 보였다. 본 연구는 '배달통', '배달의 민족', '요기요' 등 가장 대표적인 세 업체의 브랜디드 콘텐츠를 대상으로, 시기별로 달라진 브랜드 스토리텔링의 유형을 나누고 구조를 분석하여 그 전략을 드러내고자 하였다. 서사를 표현하는 양식에 따라 각기 다른 정서적 효과를 거두게 됨에도 불구하고 아직까지 브랜드 스토리텔링의 유형 및 구조를 고찰한 연구는 별로 없다. 본문에서는 노드롭 프라이의 서사 유형론을 빌려와, 브랜드가 하는 역할을 가지고 그 유형을 로맨스, 희극, 비극, 아이러니와 풍자로 나누었다. 그리고 이를 세 업체의 브랜디드 콘텐츠에 적용하여 그 유형을 분석하고 시기별로 달라진 전략까지 살펴보았다. 고전적인 로맨스 서사 유형을 넘어 다양한 서사적 유형은 시장 진입 시기를 극복하고 브랜드 포지셔닝을 하는데 효과를 거두고 있다. 본 연구가 앞으로 브랜디드 콘텐츠의 서사 전략을 연구하는데 도움이 되기를 기대한다.

소셜 빅 데이터를 이용한 여행사 평가에 관한 연구 (A Study on the Evaluation of Travel Agency using Social Big Data)

  • 공효순;송은지;강민식
    • 한국정보통신학회논문지
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    • 제19권10호
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    • pp.2241-2246
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    • 2015
  • 최근 기업들은 효율적인 경영을 위해 소셜 미디어상의 빅 데이터를 분석하는 시스템을 이용하여 고객피드백에 관한 정보를 수집하고 분석하고 있다. 소셜 미디어상에는 실시간으로 자발적인 고객의 의견들이 대량 포함되어 있어 고객 피드백을 파악할 수 있는 방법으로 소셜 빅 데이터를 이용하는 것이 매우 효율적 이다. 본 논문에서는 관광서비스 산업의 대표기업인 여행사에 관해 소셜 미디어 상의 빅 데이터를 이용하여 보다 정확하고 효율적인 고객피드백 정보수집과 분석이 가능한 평가방안을 제안한다. 그것을 위해 우선 서비스 모델을 설계하고 구축하고 테스트 베드로서 국내 최대 규모의 여행사를 중심으로 빅5 여행사에 대해 미디어 채널, 소비자 만족도 , 브랜드 이미지 등을 분석한다. 또한 긍정지수와 부정지수로 호감도를 평가하여 비교분석한 결과를 제시한다. 평가항목에 따라 개선해야 되는 분야를 알 수 있어 제안한 평가방법은 해당 여행사가 보다 효율적으로 고객을 관리하는데 효과적임을 알 수 있다.

수의(壽衣)현황 및 한지수의(韓紙壽衣)디자인 방향에 관한 연구 (Study on the Current Situation of Shroud Design, and Direction for the Development of Hanji Shroud Designs)

  • 전양배;금기숙
    • 복식
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    • 제61권4호
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    • pp.92-102
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    • 2011
  • This study researches the current status of shrouds and analyzes the current status of the Hanji shrouds and sets its goal on suggesting the direction for a futuristic shroud design, suitable for the changing funeral culture. For this, the characteristics of traditional shrouds were studied, standard shrouds' and Hanji shrouds' current statuses were researched and analyzed to suggest the development diretion for design of Hanji shrouds. The results of the research showed that the Hanji shrouds are superior in cremation and burial, and the design expressions were more effective. Also the previously established shrouds were shown to have an increase in value through use of different materials, changing designs through various patterns, or through the added symbolic value. Thus the direction of shroud development designs based on the advantages of Hanji have been drawn out to as follows: First, traditional shrouds used the ceremonial dresses, such as official uniforms or wedding dresses, from the Tang dynasty which made it multicolored. Afterwards colors were limited with the use of hemp clothes shrouds but with the appearance of Hanji shrouds, the possibility for mulitcolors and patterns became larger. Second, Hanji is superior in its expression of colors and patterns, making designs with symbolic sides such as religion possible, to meet the demands of the customers. Third, Hanji shrouds are more environmentaly friendly than the standard shrouds in cremation and burial, and it presents a much better image of shrouds for the future society. Such development of Hanji shrouds design developments satisfies the distinct and gentrified demands of the customers and it looks to be able to suggest an opportunity for environmentaly friendly actions while preparing itself for the chaning market demands and values.

EXAMINATION OF CALCULATION METHOD FOR THE FLEXURAL RIGIDITY OF CROP STALKS

  • Hirai, Yasumaru;Inoue, Eiji;Hashiguchi, Koichi;Kim, Young-Keun;Inaba, Shigeki;Tashiro, Katsumi
    • 한국농업기계학회:학술대회논문집
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    • 한국농업기계학회 2000년도 THE THIRD INTERNATIONAL CONFERENCE ON AGRICULTURAL MACHINERY ENGINEERING. V.II
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    • pp.287-294
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    • 2000
  • Calculation of the flexural rigidity value (EI) is indispensable for prescription of deflection characteristics of crop stalks in harvesting□Conventionally□EI has been determined by either average EI of the whole stalk or average EI of each stems divided into node through the calculation method of cantilever with homogeneous section□However□deflection characteristics of crop stalks caused by mechanical operation such as combine harvester were not exactly presumed by these conventional EI through the experiment by authors. Further, actual EI of a stalk changes in company with a change of moisture contents as time passes during the experiment. Finally, efficient calculation method for determining EI is needed in order to improve these problems. In this study, mechanical model based on actual structure of the crop stalk with variety sectional area was proposed. This mechanical model is calculated by the theory of cantilever with continuous stages. Therefore, improvement of both calculating accuracy on EI and efficiency of measuring system was tried. At first, this calculation method was applied to piano wire of which EI was recognized in advance. As a result, EI calculated from this new method coincided approximately with piano wire's EI. Next, applying to crop stalks as same as piano wire, relationship between loads acting on crop stalks and deflection values calculated by EI using this new calculation method was exactly presumed in comparison with conventional method. Further, measuring time of deflection test was greatly reduced. Finally, new calculation method of EI will be available for estimating mechanical characteristics of so many kinds of crop stalks in harvesting operation. Further, in this study, new deflection test using image-processing apparatus by computer will be introduced.

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Microseal®을 이용한 근관충전법의 근관폐쇄능력 평가 (EVALUATION OF THE SEALING ABILITY OF Microseal® OBTURATION TECHNIQUE)

  • 오태석;유현미;황혜경
    • Restorative Dentistry and Endodontics
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    • 제23권2호
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    • pp.682-689
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    • 1998
  • The purpose of this study was to evaluate the sealing ability of the Microseal$^{(R)}$, which was new obturation system made by Tycom company, U.S.A. Forty-five extracted single-rooted human teeth were resected at cemento-enamel junction and divided three groups. All canals were prepared using Profile system, and then each group was obturated by lateral condensation technique (group 1), vertical condensation technique (group 2) and Microseal$^{(R)}$ condensation technique (group 3) with root canal sealer. Teeth were immersed in resorcinol-formaldehyde resin for 5 days at $4^{\circ}C$ and the resin was allowed to polymerize completely for 4 days at room temperature. Teeth were resected horizontally at 1 mm (level I), 2 mm (level II), 3 mm (level III) from the anatomical root apex using low speed microtome and examined with Image analyzer (IBASR, Zeiss co., Germany.) at ${\times}25$ magnification. The gab between the canal wall and the filling material, which was filled with the resin, was measured at each of the three levels. Each ratio of leakage was expressed percentage by calculating the ratio of the area of the resin to the total area of the canal and was analyzed statistically (one-way ANOVA). The results were as follows; 1. The mean ratio of leakage (%) was 6.46% at group 1, 3.06% at group 2, 11.27% at group 3. 2. When evaluating the ratio of leakage at the three levels, there was level I> level II> level III in all groups. Especially, the difference between level I and level III was statistically significant (p<0.05). 3. When evaluating the ratio of leakage at the three groups, there was group 3> group 1> group 2 at all levels. Especially the difference between group 2 and group 3 was statistically significant (p<0.05).

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