• Title/Summary/Keyword: Company image

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A Design of SNS and Web Data Analysis System for Company Marketing Strategy (기업 마케팅 전략을 위한 SNS 및 Web 데이터 분석 시스템 설계)

  • Lee, ByungKwan;Jeong, EunHee;Jung, YiNa
    • The Journal of Korea Institute of Information, Electronics, and Communication Technology
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    • v.6 no.4
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    • pp.195-200
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    • 2013
  • This paper proposes an SNS and Web Data Analytics System which can utilize a business marketing strategy by analyzing negative SNS and Web Data that can do great damage to a business image. It consists of the Data Collection Module collecting SNS and Web Data, the Hbase Module storing the collected data, the Data Analysis Module estimating and classifying the meaning of data after an semantic analysis of the collected data, and the PHS Module accomplishing an optimized Map Reduce by using SNS and Web data involved a Businesse. This paper can utilize this analysis result for a business marketing strategy by efficiently managing SNS and Web data with these modules.

Vanity Furniture as A New Type of Furniture in Modern Era - Focused on Patented Art Deco Vanity Furniture in the Cooper-Hewitt National Design Museum -

  • Kim, Seong-Ah
    • Journal of the Korea Furniture Society
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    • v.20 no.6
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    • pp.590-598
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    • 2009
  • The study of Lurelle Van Arsdale Guild (1898-1986)'s vanity table and stool in the Cooper-Hewitt National Design Museum is essential to understand how the stylistic change was made on industrial design in the 1930s caused by economic necessity. The vanity furniture expresses in such relatively inexpensive image transformations that would attract new customers in the Depression. The objects are donated from a collector and became one of CHM's collections in 1997. In curatorial file, other than the designer's and manufacturer's names there is nothing specified for these objects. Therefore, this study is aimed for researching the exact date for these valuable objects for understanding American Art Deco furniture in the 1930s. Moreover, studying social aspect of these objects gives clear vision for the background. Especially, the History of American Standard (Rodengen, 1999) gives great over view to the history of the manufacturer, C. F. Church Company. The record in Fortune of 1934 suggests the designer, Lurelle Guild's position among other industrial designers at that time. And Profoundly, the objects were assigned design patents. Therefore, the vanity furniture set in the CHM was a significant symbol of early modernism rising from functional areas after the Depression.

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Design of Middleware for Face Recognition based on WIPI Platform (WIPI 플랫폼 기반 얼굴인식 미들웨어 설계)

  • Bae, Kyoung-Yul
    • Journal of Intelligence and Information Systems
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    • v.11 no.3
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    • pp.117-127
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    • 2005
  • Proportionately with a rapid development of mobile instrument technology, the number of mobile contents utilizing computing environment's graphic technology or image processing is increasing. In this paper, I designed a middleware which supports facial detection and recognition system based WIPI(Wireless Internet Platform for Interoperability), the Korean standard mobile platform. The facial recognition middleware introduced the object oriented concepts, to apply to recognition security and other contents by using mobile camera. This can reduce the development time and cost by dividing process while developing software. Therefore, it would be applied to content security or technology transfer with other company. Facial recognition middleware system is composed of face detection module and face recognition module, and proposes the application contents design method based on WIPI platform.

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Communicating Responsible Luxury Brand: The Role of Luxury-CSR Fit and Dispositional Consensus on Brand Evaluation

  • Sthapit, Anesh;Jo, Gin-Young;Hwang, Yoon-Yong
    • Journal of Distribution Science
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    • v.15 no.2
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    • pp.7-14
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    • 2017
  • Purpose - This study attempts to extend the research in responsible luxury by identifying contexts where Corporate Social Responsibility (CSR) can promote luxury brands' evaluation. It contributes to the literature on consumer responses to CSR, and to responsible luxury in particular and demonstrates how dispositional consensus and luxury-CSR information of luxury brands affects consumers' evaluation of brand. Research design, data, and methodology - An experiment was conducted to test the relationship between brand evaluation and responsible luxury brands' CSR information using collected data through a survey in a large university of South Korea. Study conditions were manipulated with various product types to analyze the relationship in different product domains. Results - When consensus regarding sincere and altruistic motive of companies for CSR activity is high, the perceived fit between luxury brand and the type of CSR has no effect on brand evaluation. But, in case of lower consensus regarding the benevolent company motives, higher fit enhances evaluation than lower fit. Conclusions - In using consensus as a guiding factor to choose the type of charity with favorably view, the level of irrespective fit can help luxury firms to enjoy the benefits of better image. In case of low consensus donating to charities that are closely related to the brands' product or area of business seems to be fruitful.

The Study on the Domestic Printing Products Quality Administration for Export (수출(輸出)을 위한 국내(國內) 인쇄물(印刷物) 품질관리(品質管理)에 관(關)한 연구(硏究))

  • Ha, Young-Baeck;Choi, Jae-Hyuk;Oh, Sung-Sang
    • Journal of the Korean Graphic Arts Communication Society
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    • v.27 no.1
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    • pp.107-118
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    • 2009
  • The printing industry is getting more digitalized and integration. It has enabled the interactive information and networking from Pre-Press, Press, to the Post-Press. These are efficient management and the improved process and productivity are getting more important. Such trends improved in the functionality and automation. This paper tries to find out how technology for CIP3/4-based process may be applied and resolved. Such subject includes the domestic and international cases regarding each manufacturer's CIP3/4 technology types. Another purpose is to emphasize on the needs to establish the environment. Under this environment, it is possible to integrate network in exchangeable form through JDF standard format after CIP3/4. Based on the data from this study, it is expected to collect further substantial data which is related to the domestic printing company's CIP4 operation. It will be also possible to perform subsequent studies on the proper variables of the market segment. CIP4 stands for "International Cooperation for Integration of Prepress, Press and Post-press, it is an association of around forty international companies, mostly manufacturers of prepress, press and post-press, as well as suppliers and users. In this paper, we studied on the acting application of CIP4 workflow.

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Attitude of dietitians working for elementary schools on meat products (학교급식 영양사의 육가공식품에 대한 인식 및 사용실태에 관한 조사 연구)

  • Son, Suk-Mi;Lee, Gyeong-Sin
    • Journal of the Korean Dietetic Association
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    • v.3 no.1
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    • pp.30-43
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    • 1997
  • This study was conducted to investigate the attitude of dietitians on meat products and consumption of meat products in meal service of elementary school. Eight hundred and forty two questionnaires collected from each district of the country were statistically analyzed. Dietitians showed preference of ham and packed meat to other meat products. Dietitians had a good image on meat product regarding it as a good source of protein, imported food and diversely used food for cooking. Whereas 50% and 25.8% of dietitians concerned about the high content of preservative and sodium, respectively. More than 96% of dietitians suggested the food processing company to decrease the addition of preservatives, coloring agents, color formers and sodium. Fifty nine percent of dietitians responded they would increase the consumption of meat product if it is processed to food with low sodium, low cholesterol, low fat and no persavatives. Dietitians used ham for cooking once or twice a month. The reason they used the meat product for meal service was the preference of students and readiness of meat product for cooking. The dietitian's favorite cooking method was roasting ham or sausage with vegetable. Dietitians responded the first thing they checked for purchasing meat product was the date of processing and the term of validity.

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A Study of Efficient Operation Plan through Family Restaurant Websites Evaluation (패밀리 레스토랑 웹사이트 평가를 통한 효율적인 운영방안에 관한 연구)

  • 김장익;김진영
    • Culinary science and hospitality research
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    • v.9 no.2
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    • pp.64-84
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    • 2003
  • There is this research that supply better experience and satisfaction of most suitable in users standpoint to users through family restaurant website importance and assessment of satisfaction. Also, there is purpose of this research to supply pendulum in family restaurant internet marketing strategy establishment that website can achieve continuous role as marketing means to be not public information that drive revisit and substantial restaurant visit. Family restaurant website estimation received satisfaction assessment which do not get in importance (expected value) in general as analysis result. In other words, domestic family restaurants website are doing construction. operation by marketing means but real users are various interaction part that can collect and achieve about customer opinion except design part that can do to emboss company's image could see side that satisfaction is unenchanted and presented improvement way in website construction. operation on contents part of various and correct information offer and so on that customer infancy strategy part and user of event and coupon event etc. that is distinction robbers need. Also, realization possibility for restaurant prescription that latent customers who use net can raise family restaurant website revisit and substantial sale could see side. Ditto improvement way in that family restaurants construct and operate website conclusively as a marketing tool that public information is not that three offers satisfaction of most suitable to latent customers who use existent net to website as can achieve continuous role contribute.

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A Study of Virtual 3D Fashion Coordination (가상 3D 패션 코디네이션 연구)

  • 강인애;김효숙;최창석
    • Journal of the Korean Home Economics Association
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    • v.40 no.6
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    • pp.159-171
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    • 2002
  • Today, many people seek for their own personal character which is distinguished from another people and they utilize fashion coordination as the was of expression their own image. In addition, interest in electronic commerce and cuber shopping mall on the internet is increasing. For this reason, visual and interesting virtual fashion coordination system is needed. The purpose of this study is to propose possibility of fashion coordination by virtual 3D model. For this study, 1. We make a 3D standard body model by automatic generation. 2. We make 3D fashion item (sleeveless top and flare skirt) by automatic generation. 3. We combine 3D body model with fashion item by special point, grouping and gap being between body and clothes. 4. We make textile palettes and textile DB for texture mapping and rendering. As a effect of this study, 1. It can give the chance to coordinate clothes suitable for their own character and bodyshape on the cuber space more speedily and variously. 2. It can help fashion internet shopping mall company can save a time, expenses and tries to advertise their new products, offer service for customers and lead customers to purchasing. 3. It can accumulate a database of design and textile for using by fashion and textile industry.

Measurement of Rock Slope Joint using 3D Image Processing (3차원 영상처리를 이용한 암반 사면의 절리 측정에 관한 연구)

  • Lee, Seung-Ho;Hwang, Jeong-Cheol;Sim, Seok-Rae;Jeong, Tae-Young
    • Proceedings of the Korean Geotechical Society Conference
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    • 2005.03a
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    • pp.854-861
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    • 2005
  • Studied accuracy and practical use possibility of joint measurement that using 3D laser scanner to rock slope. Measured joint of Rock slope and comparison applied 3 dimension laser scanner and clinometer. 3D laser scanning system preserves on computer calculating to 3 dimension coordinate scaning laser to object. and according to laser measurement method of interior, produce correct vector value from charge-coupled device(CCD) or laser reciver and telegram register and time measuring equipment. Create of object x, y, z point coordinates to 3 dimension space of computer. Such 3 dimension point datum (Point Clouds) forms relocate position informations that exist to practical space to computer space. Practical numerical values related between each other. Compared joint distribution and direction that measured by laser scanner and clinometer. By the result, Distribution of joint projected almost equally. Could get more joint datas by measurement of 3 dimension scanner than measured by clinometer. Therefore, There is effect that objectification of rock slope investigation data, shortening of investigation periods, investigation reduction of cost. could know that it is very effective method in joint measuring.

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The Effect of Consumer Cognition about Golf Wear Brand Sponsorship on Customer Loyalty (골프웨어 브랜드의 스폰서십에 대한 소비자 인식이 고객충성도에 미치는 영향)

  • Kwon, Yoo Jin
    • Journal of the Korean Society of Clothing and Textiles
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    • v.40 no.3
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    • pp.480-494
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    • 2016
  • This study focuses on influential relationships for consumer's cognition about sponsorship, consumer-brand relationship, brand equity, customer satisfaction and customer loyalty. To accomplish it, a questionnaire survey (answered by 600 males and females over the age of 20) was conducted by an Internet Research Company from October $5^{th}$ to $20^{th}$ in 2011. The results of the analysis were: First, consumer's cognition about sponsorship consisted of sponsorship interest, sponsorship importance, sponsor-sponsorship suitability, and sponsorship expectation. Consumer-brand relation consisted of personal attachment, trustful relationships and commitment relationships. Brand equity for golf wear consisted of three factors (brand awareness, brand image, perceived quality). Customer satisfaction and customer loyalty consisted of one factor. Second, the commitment relationship was influenced by sponsor-sponsorship suitability, sponsorship interest, sponsorship importance and sponsorship expectation. However, personal attachment was influenced by only sponsorship interest and sponsorship expectations. The trustful relationship was influenced by all factors of consumer cognition, except sponsorship interest. Customer loyalty was influenced by consumer's cognition about sponsorship, consumer-brand relationship, brand equity and customer satisfaction. The leverage of consumer-brand relationship and consumer's cognition for sponsorship was notably larger than others.