• 제목/요약/키워드: Company image

검색결과 626건 처리시간 0.028초

항공사 브랜드 진정성이 소비자 태도에 미치는 영향 : LCC와 FSC의 차이를 중심으로 (The Effect of Airline Brand Authenticity: Focus on the Difference of LCC from FSC)

  • 송상연
    • 유통과학연구
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    • 제14권5호
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    • pp.115-123
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    • 2016
  • Purpose - Nowadays the competition between companies has been intensified in the aviation industry. It is hard to maintain successful market share in challenging managerial environment. Not long ago, a Korean major aviation company had faced social condemnation cause of managerial staff's immoral behaviors. That company suffers great losses in company brand value in terms of authenticity as an aviation company. This research tried to show the effect of brand authenticity in the aviation industry. First of all, this research tried to define the dimensions of the brand authenticities based on the former researches. This research suggested the airline brand authenticities as three kinds of dimensions. The dimensions of authenticities consist of performance aspects, symbolic aspects and moral aspects. And this research also tried to show the relationships between brand authenticities and consumers attitudes. Research design, data and methodology - The empirical research design is based on the experiments with six types of advertisement prototypes. The advertisement prototypes were based on three types of authenticities' characteristics. The prototypes were made of core statements about each authenticity. And the advertisement prototypes also were based on the aviation company types. The types of aviation companies could be divided into FSC(full service carrier)and LCC(low cost carrier). So the whole experiments were performed with six kinds of advertisement prototypes(3 brand authenticities X 2 aviation company types). The age of participants were from 20s to 40s. The proportion of participants' demographics are as follow. Age proportion is 50% of 20s and 50% of 30s and 40s. Gender proportion is 46% males and 54% females. The experiments performed through mobile devices. Advertisement prototypes were exposed to the participants through their mobile devices, and they answered the questionnaires. All the process of experiments were performed by a professional research firm to maintain the quality of data. Results - This research suggested some important outcomes as follow. First, brand authenticity had an important role to make a positive consumer attitude on the aviation company. All the three types advertisement of authenticities had a positive impact on the consumer attitude for the aviation company. Second, the three types of brand authenticities in the performance aspects, symbolic aspects, and moral aspects had a major impact on the consumers attitudes. The performance authenticity had the biggest effect on the consumer attitudes. Third, the types of aviation companies like FSC and LCC had a different correlation with types of authenticities. All the types of authenticities affected on the consumers attitudes in the FSC case. The symbolic authenticity had the biggest effect in the FSC case. But the performance authenticity showed the most striking effect in the LCC case. Conclusion - From this research, we can get a conclusion. The brand authenticity of aviation company should be managed carefully to maintain a positive brand image and consumers attitudes. And airline brand authenticities can be consist of three type dimensions. All the types of authenticities affects on the consumers attitudes positively. The symbolic authenticity affects more in the FSC case, and the performance authenticity influences more in the LCC case.

조선조 경상의 다리형태를 적용한 친환경 주방세제 용기디자인 연구 (A Study on the Eco-friendly Kitchen Detergent Container Design)

  • 김정호
    • 한국가구학회지
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    • 제25권4호
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    • pp.353-363
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    • 2014
  • Design of the container was designed to be able to have a sense of security by emphasizing the points and easy to use sophisticated in order to match the image of the company in an environmentally friendly form of the whole. The design of the natural detergent container, because the container itself is to prevent related bar closely with water, a slip, with an emphasis on the form of fish swim, looks the handle of the oval for the harmony of the entire container I was used to the point. The image extraction in the ordinary, you can design by applying the curve of streamlined feet of thin in order to emphasize the image of honest companies, oval fuselage top, easily without slipping and harmony of the image of the entire container in view of the functional aspects can grab to, which is designed to enter the interior. The design of the natural environment detergent container industry, it was incorporated as much as possible to the vessel and corporate image and sense of stability and the proportion of the overall shape, the basic concepts, the form on the productivity and functionality in the field of design, through the change and simplicity, with an emphasis on merchantability.

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패선 소호 쇼핑몰 웹사이트의 색채 특성과 이미지 - 25세~30대 초반의 여성복을 중심으로 - (Characteristics and Images of Colors on Fashion Soho Mall Web Site)

  • 김신우;정은숙
    • 복식
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    • 제55권3호
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    • pp.19-32
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    • 2005
  • Internet shopping has transformed our daily lives as well as the pattern of consumption. In the word, the development and the growth of online shopping site have led to new pattern of consumption. This applies in particular to clothing, among the product on sale, on the internet. The purpose of this research is to analyze the characteristic of colors and images on internet fashion soho mall web site, and to provide efficient color information which is usefull in color planning and suitable for brand image on fashion web site. 147 color sample used by 40 fashion soho mall web site were collected and analyzed. The results of this study are as follows. First, dominant color on fashion web site is static color as black and it's ratio is 33$\%$. Second, G color is not used. Third, Hue and tone mainly used It tone of P color except V tone. And the color image on internet fashion soho mall web site are modern, chic, dandy, formal. Results from analyzing the fashion soho mall Web site. it is important to unity the company's image but its more important to make a color plan considering the sites feature and the customers's sensitivity.

영상처리를 이용한 전기자동차 배터리 극판의 검사 시스템 (Inspection System of Electric Vehicle Battery Plate Using Image Processing)

  • 신동원;진병주;윤장규
    • 제어로봇시스템학회논문지
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    • 제20권7호
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    • pp.718-723
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    • 2014
  • In this paper, we developed the inspection system of electric vehicle battery plate using image processing. Four cameras are used for acquiring the principal parts of the plate, and several steps of image processing for extracting significant dimensions of the plate such as widths and lengths. As a preceding step, calibration of four cameras is carried for compensating distorted images using dot-arrayed sheet. Coordinate systems for four cameras are defined where one coordinate system is assigned to the reference coordinate system to which the others are relatively described. Line information of the edge in the windowed image is extracted using elaborate edge-detection algorithm, and finally the intersection points between lines are extracted to calculate widths and lengths of the plate from which the error status of the battery plate is decided.

Orthopantomogram의 상층면적에 있어서의 상확대에 관한 연구 (A STUDY ON THE IMAGE MAGNIFICATION IN FOCAL TROUGH OF ORTHOPANTOMOGRAPHY RECORDING)

  • 이종복;김재덕
    • 치과방사선
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    • 제21권1호
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    • pp.119-125
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    • 1991
  • In the study of magnification of image in the focal trough of panoramic radiography, (Yoshida company Panoura - Eight - s), a series of 63 x-ray films were taken with the 8-19 metal pins placed in the holes of the plastic plate, measured and evaluated by 4 observes. The author analyzed the vertical and horizontal magnification rate in the corrected focal trough. Results were as follows: 1. For vertial measurements, magnification rates were minimum 10% maximum 36% and the magnification for image of medial side was larger than that of image of lateral side from image layer. 2. For horizontal measurements, magnification rates were minimum-14% maximum 46% and images of medial side from focal trough were magnified and images of lateral side from focal trough were retrenched. 3. When moved 10㎜ downward occlusal layer, interspace was somewhat narrow between the pins and upper sides of pins were horizontally magnified but images of the end parts of pins showed tapered form. 4. When moved 10㎜ downward from the occlusal layer, opposite images showed overlapping.

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열영상 광학계용 비구면 렌즈 제작 (Manufacture of Aspheric Lens Using Thermal Image Optics)

  • 김대중;구할본;김상석;김정호
    • 한국전기전자재료학회:학술대회논문집
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    • 한국전기전자재료학회 2003년도 하계학술대회 논문집 Vol.4 No.1
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    • pp.191-194
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    • 2003
  • Through using aspheric lens can result in advantages such as an improved optical transfer function, a reduced distortion path or the realization of special image field curvatures. Using the diamond turning method for generating aspherics, the company claim to be able to generate surfaces with a form error of less than $0.33\;{\mu}\;m$ and a surface roughness of less than $0.025\;{\mu}\;m$. In this paper, we are manufacturing thermal image aspheric lens. Thermal image system is electro-optical imaging device which can make visible the difference of infrared energy naturally emitted by objected. In the result of aspherical surface, the form accuracy of about $0.24\;{\mu}\;m$ P-V was obtained and the surface roughness Ra $0.004\;{\mu}\;m$. Also, a brief review of Ultra-precision system Korea photonics technology institute(KOPTI) is present in this paper.

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MDCT에서 Curved MPR을 이용한 효과적인 영상진단 (The Effective Image Diagnosis Using Curved MPR from MDCT)

  • 송종남;장영일
    • 대한디지털의료영상학회논문지
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    • 제12권2호
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    • pp.139-143
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    • 2010
  • Two-dimensional(2D) images like Multi Planar Reconstruction(MPR) Image or Maximum Intensity Projection(MIP) were used for the purpose of diagnosis, but MPR image's quality were limited due to its superior limit of Z-axis ability to produce permitted radiation exposure virtuous in the permitted time limit from the existing Spiral CT. However, in company with the development of the Multi Detector Computed Tomography(MDCT), we were able to get the Data with the equal amount of Voxel, also get varied reconstructions as in the aspect of our needs. This present study propose a reconstruction technique which is to extract a field using Region of interest(ROI) segmentation method for improvement of the quality of the medical image and after that reconstruct the concerned part using the four-directed symmetry method of the oval, than using the reconstructed data, reorganize the image by using the Curved MPR method. If current proposed method is used, it is highly effective because of its ability to accurately display the disease concerned part, which will reduce the decoding time and also effectively provide information based on the accuracy of the decode.

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Ground-based Remote Sensing Technology for Precision Farming - Calibration of Image-based Data to Reflectance -

  • Shin B.S.;Zhang Q.;Han S.;Noh H.K.
    • Agricultural and Biosystems Engineering
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    • 제6권1호
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    • pp.1-7
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    • 2005
  • Assessing health condition of crop in the field is one of core operation in precision fanning. A sensing system was proposed to remotely detect the crop health condition in terms of SP AD readings directly related to chlorophyll contents of crop using a multispectral camera equipped on ground-based platform. Since the image taken by a camera was sensitive to changes in ambient light intensity, it was needed to convert gray scale image data into reflectance, an index to indicate the reflection characteristics of target crop. A reference reflectance panel consisting of four pieces of sub-panels with different reflectance was developed for a dynamic calibration, by which a calibration equation was updated for every crop image captured by the camera. The system performance was evaluated in a field by investigating the relationship between com canopy reflectance and SP AD values. The validation tests revealed that the com canopy reflectance induced from Green band in the multispectral camera had the most significant correlation with SPAD values $(r^2=0.75)$ and NIR band could be used to filter out unwanted non-crop features such as soil background and empty space in a crop canopy. This research confirmed that it was technically feasible to develop a ground-based remote sensing system for assessing crop health condition.

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SNS 이용자들의 인플루언서 대인신뢰, 브랜드이미지 및 구매의도와의 관계 (The Relationship among Influencer Interpersonal Trust, Brand Image and Purchase Intention for SNS(Social Network Service) Users)

  • 한지훈
    • 한국콘텐츠학회논문지
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    • 제20권1호
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    • pp.31-44
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    • 2020
  • 본 연구는 SNS 이용자들의 인플루언서 대인신뢰, 브랜드이미지 및 구매의도에 대한 관계를 규명하는데 목적이 있다. 연구대상은 온라인 리서치 전문 회사 Embrain을 통해 온라인 설문조사를 수집하였다. 2019년 6월 25일부터 7월 2일까지 6일간 온라인을 통해 실시하였으며, 총 335부를 자료로 사용하였다. 수집된 자료는 SPSSWIN 프로그램과 AMOS 를 이용하여 자료를 분석하였으며, 빈도분석, 확인적 요인분석, 신뢰도 분석, 상관관계분석, 구조방정식모형분석 및 경로분석을 실시하였다. 변인 간 관계를 검증한 결과는 다음과 같다. 첫째, SNS 이용자들의 인플루언서 대인신뢰는 브랜드이미지에 정(+)의 영향에 미친다고 나타났다. 둘째, 인플루언서들이 판매하는 브랜드의 이미지가 구매의도에 정(+)의 영향에 미친다고 나타났다. 셋째, SNS 이용자들의 인플루언서 대인신뢰는 구매의도에 정(+)의 영향에 미친다고 나타났다.

패션상품에 활용된 캐릭터의 이미지에 대한 분석 (An Analysis of Character Image Used to Fashion Commodity)

  • 유태순;백경실
    • 한국의류산업학회지
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    • 제3권3호
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    • pp.241-248
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    • 2001
  • The purpose of this study is to examine the preference according to the domestic fashion company use the character image of the inside and outside of the country, the recognition for the importance of the character by examining the purchasing behavior of high school girls and college women as the major consumer in the character fashion commodity (in the center of the clothe and accessory), and the aid for the self-development and the licensing of the character in the future. This study targeted 491 high school girls and college women in Daegu and Kyung-pook area. The character preference according to the character image applied the fashion commodity was used the scale of seven point modified the S D (Semantic Differential) method for Kim, Chun-Ae's image measure. The followings are the conclusions of this study; Both the group of high school girls and the group of college women almost represented the similar reaction result for the images of 9 characters. For the preference of the group of high school girls and the group of college women for 9 character, for characters Tweety, Bugs Bunny, the group of college women represented more preference than the group of high school girls. However, for characters of Hello Kitty, Pazama sister's and Dalki, the group of high school girls represented more preference than the group of college women.

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