• 제목/요약/키워드: Company image

검색결과 626건 처리시간 0.036초

Spatial Luminance Contrast Sensitivity: Effects of Surround

  • Kim, Youn-Jin;Kim, Hong-Suk
    • Journal of the Optical Society of Korea
    • /
    • 제14권2호
    • /
    • pp.152-162
    • /
    • 2010
  • This study examined the effects of surround luminance on the shape of the spatial luminance contrast sensitivity function (CSF). The reduction in brightness of uniform neutral patches shown on a computer controlled display screen is also assessed to explain the change of CSF shape. Consequently, a large amount of reduction in contrast sensitivity at middle spatial frequencies can be observed; however, the reduction is relatively small for low spatial frequencies. In general, the effect of surround luminance on the CSF appears similar to that of mean luminance. Reduced CSF responses result in less power of the filtered image; therefore, the stimulus should appear dimmer with a higher surround luminance.

A Study on the Contents Development Process for Successful Market Entrance

  • Jung, Jai-Jin
    • 한국멀티미디어학회논문지
    • /
    • 제10권12호
    • /
    • pp.1704-1713
    • /
    • 2007
  • Contents industry is growing into a versatile area whose contents can be embodied through not only traditional media such as theater and TV, but also new ones such as the internet, mobile unit, PDA, DMP, etc. In addition, highly advanced computer technology and contents are harmoniously combined for image development featuring multi-channels, which produces various contents, and thus, creating synergy effects with other key industries such as IT, strengthens the domestic economy as an industry of value expansion and new high value items. To this end, this study is to present development plans that are highly productive and valued to domestic contents development companies. For this, the focus was put on the fact that concurrent engineering, which is the mechanism bringing very beneficial effects to existing analog product development processes, and the team system have significant, positive effect on the company productiveness and competitive market values among digital contents related companies, especially contents businesses.

  • PDF

구매후 A/S 품질이 재구매 및 구전효과에 미치는 영향 - 가전제품을 중심으로 (The Influence of After Sales Services Quality on the Repurchase and Word-of-Mouth Effect - Korean Home Appliance)

  • 이인식;김화순
    • 품질경영학회지
    • /
    • 제31권2호
    • /
    • pp.1-16
    • /
    • 2003
  • The purpose of this research is to examine the influence of after sales service quality in the Korean home appliance. This study is assumed that after sales service quality is composed of prices of service and corporate image as well as technical quality and functional quality. Also, this study examined that how after sales service quality have influence on the repurchase and word-of-mouth effect, and the relationship between the repurchase and word-of-mouth effect was identified in this research. To perform the empirical study, 204 questionnaires from persons who experience taking after sales services with charge for their home appliance are gathered and analyzed. The results make contribution to the Korean home appliance manufacturing company to newly recognize about the factors of after sales services quality. Further empirical or theoretical study for finding the factors of after sales services quality can be recommended in the presence of competitive service industry.

백화점 디스플레이 특성에 관한 연구 - 명품매장 Facade를 중심으로 - (A Study on the Characteristics of Display in a Department - Focusing on the Facade of high stores -)

  • 유현아;이성훈
    • 한국실내디자인학회:학술대회논문집
    • /
    • 한국실내디자인학회 2003년도 춘계학술발표대회 논문집
    • /
    • pp.131-134
    • /
    • 2003
  • Today the trend of department Is increasing stores to satisfy consumers to enjoy shopping comfortably and purchase desire. Specially, high stores focus on the sale environment improvement for consumers's pattern such as different corporate images, new life style and value system. However, nowadays Internet shopping mall is generalized, so consumer can purchase high brad more comfortably. Therefore, department store have to show high brand image through new interior production in departments. Specially, the importance of department store's facade is realized to link of company sales promotion of stores. Because the purpose of department store is sale, so the role of facade display is very important. Specially, facade in department stores contains many various concepts connotative logics, so this is more important than other space. Facade shows product images and connects consumer's purchase desire. Therefore the purpose of this study to find out the characteristics of high stores in departments and to help facade design of department stores.

  • PDF

Development of Desk for Public Reading in Library

  • Kang, Myung-Sun;Chang, Yub
    • 한국가구학회지
    • /
    • 제19권6호
    • /
    • pp.428-438
    • /
    • 2008
  • Through this study, I developed a new-styled desk for public reading in library in consideration of the characteristics of the company "KIFURS Co., Ltd." established and branded by a part of the members of the association 'Gyeonggi-Incheon Furniture Industry Cooperative', in the background of growing library-furniture market situation according to the government policy and the related participations of competitive companies. The differentially designed product was herein presented by introducing the function of office furniture and related material, by giving the existing product some improvements on the basis of the domestic and international data searching. The characteristic of the developed product is that the basic structure of the desk for public reading is easy to assemble & disassemble and also variable to be extended & modified. This basic structure is available to be mass production and to be pricewise through using aluminum. Furthermore it can be used as other library-furniture and office furniture, too. Also the luxury image was pursued by modern shape and different material, unlike the existing library-furniture.

  • PDF

Orthophantomograph에 있어서 상층면적에 관한 연구 (A STUDY OF THE FOCAL TROUGH IN ORTHOPANTOMOGRAPH)

  • 최종호;김재덕
    • 치과방사선
    • /
    • 제21권1호
    • /
    • pp.137-143
    • /
    • 1991
  • In the study of the focal trough of panoramic radiograph using Panoura Eight-S (the Yoshida company), a series of 63 X-ray films were taken with the 8-19 metal pins placed in the holes of the plastic model plate and evaluated by 4 observers. The author analized the focal trough defined by the sharpness criteria and calculated dimension of focal trough in the horizontal plane. The results were as follows; 1. Focal trough was not continued in the anterior region within a very high degree of sharpness. 2. With optional sharpness, the width of anterior and posterior focal trough was approximately l3㎜ and 60㎜ respectively. 3. The focal trough was narrow in the anterior region and was flared laterally with symmetry in posterior region. 4. Sharp image began to show at the position of 18㎜ posteriorly from the most anterior position of chin rest.

  • PDF

Understanding the Ideal Female Beauty on Advertisement Images in Modern Korean Society through the Iconological Comprehension of Renaissance Portraits

  • Kim, Sunwoo
    • International Journal of Costume and Fashion
    • /
    • 제16권2호
    • /
    • pp.1-24
    • /
    • 2016
  • This study investigated the ideal female beauty in advertisement images through the iconological comprehension of Renaissance portraits and explored the longitudinal change of the ideal female beauty in modern Korean society. A total of 146 cover images on Hyang-Jang magazine, which is the company magazine of AMORE PACIFIC Group, from 1972 to 2012 were selected as the data. These images were divided into 10-year units for analysis using iconological criteria, which were pose, shape of eyes and lip, and hairstyle. The way presenting the cover images on Hyang-Jang magazine had changed in order to emphasize female body, self-satisfaction and independence of female, and sexual attractiveness of female. The results of this study implied that the change of ideal female beauty had been affected by socio-cultural contexts of modern Korean society that has industrialized and democratized in a short period of time.

차량용 시트의 BSR Noise 규명을 위한 시험적 평가방법 (Experimental Evaluation Method for Investigating BSR Noise of Vehicle Seats)

  • 김병진;문남수;박진성;박현우
    • 한국소음진동공학회:학술대회논문집
    • /
    • 한국소음진동공학회 2010년도 춘계학술대회 논문집
    • /
    • pp.425-426
    • /
    • 2010
  • Recently, Most of diverse noise of vehicles has decreased competitively according to development of the automotive manufacturing technology. Especially, Passenger car manufacturers has been conducting buzz, squeak and rattle(BSR) noise test as a method of the noise evaluation tests to reduce an unpleasant sound from interior parts on the driving the car. This paper suggest a evaluation method for detecting position of noise source from measured noise signals of vehicle seats during random excitation BSR test. Hereby the BSR test procedure used the test regulation of 'G' company. The detection of noise source positions used the Sound image equipment. Through suggested the test method on this paper, an accurate analysis of noise source occurred in the BSR test will be possible.

  • PDF

선박용 화재탐지장치의 통신 Error를 감소시키기 위한 Turbo 복호기 개발에 관한 연구 (A Study on a Development of Turbo Decoder for reducing communication error of fire detection system for Marine Vessels)

  • 정병홍;최상학;오종환;김경석
    • 한국마린엔지니어링학회:학술대회논문집
    • /
    • 한국마린엔지니어링학회 2000년도 추계학술대회 논문집(Proceeding of the KOSME 2000 Autumn Annual Meeting)
    • /
    • pp.123-134
    • /
    • 2000
  • In this study, adapted Turbo Coding Algorithm for reducing communication error of fire detection system for marine vessels, especially image transmission. and proposed decoding speed increasing method of Turbo Coding Algorithm. The results are as follows : 1) Confirmed that a Turbo Code is so useful methods for reducing communication error in lots of noise environments. 2) Proposed technology in this study of speed increasing method of Turbo Coding Algorithm proved 2 times speed up effect than normal Turbo Code and communication error reducing as well in the board made by VHDL software & chips of ALTER Company.

  • PDF

A Study on Consumer Value and Corporate Social Responsibility Distribution Activities

  • Lee, Jae-Min
    • 유통과학연구
    • /
    • 제17권4호
    • /
    • pp.17-26
    • /
    • 2019
  • Purpose - Today's companies concentrate intensively on building consumer value and corporate reputation for continuing growth and advancement in an ever-changing global business management environment. This research intended to study the correlation between consumer value and corporate social responsibility (CSR) activities in building corporate reputation with consumers. Research design, data, and methodology - Online and offline surveys were conducted among male and female adults across Korea. Surveys were conducted for three weeks from August 21, 2018 to September 8, 2018. The samples consisted of 350 offline and 112 online surveys, and a combined total of 462 samples was used for final analysis. Result - Higher consumer value means a greater chance that consumers will select that company's products over those of competitors. For competitive advantage purposes, companies use various consumer management strategies to bolster consumer value and corporate reputation with consumers. Conclusions - Brand assets are subject to ethical responsibility, which is a dimension of corporate social responsibility. Of note, one relevant finding about brand assets (similar to findings in previous research) is the existence of confusion about brand recognition and brand image as perceived by customers.