• Title/Summary/Keyword: Company image

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KOMPSAT-2 COMMERCIAL USER SUPPORT TEAM (KOCUST) - ORGANIZATION AND ITS OPERATIONAL CONCEPTS -

  • Kim, Youn-Soo;Jeun, Gab-Ho;Jeun, Jung-Nam;Blet, Didier
    • Proceedings of the KSRS Conference
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    • v.2
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    • pp.808-811
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    • 2006
  • The KOMPSAT-2 was developed by KARI and it was successfully launched from Plesetsk, Russia on 28th July 2006. The Korean government decided the commercialization of the KOMPSAT-2 image data and direct reception services worldwide. SPOT Image, based in Toulouse (France) was selected by KARI through an international open bidding as a foreign company for the KOMPSAT-2 image promotion over the entire world except the territory of Republic of Korea including the North Korea, the United States of America, UAE, Saudi Arabia, Kuwait, Qatar, Oman, Yemen, Egypt, Iran, Iraq, Jordan, Lebanon, and Syria. KAI (Korea Aerospace Industry Ltd.) is an engaged Korean company for this area. KARI has responsibility to operate the satellite, data acquisition, archiving for the worldwide commercialization. For the processing and delivery of the KOMPSAT-2 image data to the users of KAI and SPOT Image, KAI has the binding contract with KARI. So KAI has the responsibility for the commercial ground station operation such as user support, data processing, and the data delivery. The KOMPSAT-2 ground station is hosted in KARI, so KARI has developed the concept of KOCUST (KOMPSAT-2 Commercial User Support Team) jointly with KAI to support the data processing and delivery as KOMPSAT-2 developer and satellite operator. The main purpose of the KOCUST is to support the operational activities to provide the data and service quality to satisfy customers. KOCUST will be organized by the members of KARI and KAI together. KARI members will mainly take the role of KOCUST coordination, data processing and user support in a public sector. KAI members are going to take user desk, data validation and delivery et cetera, which are related with users. This paper describes a summarized concepts of KOCUST like organization, dedicated tasks of each part and work flow of daily operation.

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The Collaborative Image Editing Tool based On the Cloud Computing (클라우드 컴퓨팅 기반의 협업 이미지 제작 도구)

  • Lim, Yang Mi
    • Journal of Korea Multimedia Society
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    • v.20 no.8
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    • pp.1456-1463
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    • 2017
  • In recent times, IaaS (Infrastructure as a Services) have been rapidly evolving to allow developers to easily and efficiently access work in the server and network areas for development of a web of App based on cloud computing. In this study, we developed the collaborative image editing tool App based on Cloud-computing, by adopting AWS of representative company that develops IaaS. First, it is crucial to understand various situation conditions for representative infrastructure services: AWS, Azure and Google (GCP). This may have the effect of reducing manpower and development time, but as each company has different policy and technical support, we need a new study every time the environment changes of infrastructure services. We tried to develop a hybrid-App so that users with various devices can collaborate work each other by utilizing the infrastructure service AWS through the process of developing the image editing authoring tool based on the cloud computing. The future studies should continue about compatibility issues and support issues in order to minimize the problems of overseas infrastructure services, but we think that domestic cloud computing policies and developments should be urgently considered.

A Improved Scene based Non-uniformity Correction Algorithm for Infrared Camera

  • Hyun, Ho-Jin;Choi, Byung-In
    • Journal of the Korea Society of Computer and Information
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    • v.23 no.1
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    • pp.67-74
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    • 2018
  • In this paper, we propose an efficient scene based non-uniformity correction algorithm which performs the offset correction using the uniform obtained from input scenes for Infrared camera. In general, pixel outputs of a infrared detector can not be uniform. Therefore, the non-uniformity correction procedure need to be performed to make the image outputs uniform. A typical non-uniformity correction method uses a black body at the laboratory to obtain the output of the infrared detector's pixels for two temperatures, HOT and COLD, and calculates the non-uniformity correction parameters. However, output characteristics of the Infrared detector changes while the Infrared camera is operated, the fixed pattern noise of the Infrared detector and dead pixels are generated. To remove the noise, the offset correction is generally performed. The offset correction procedure usually need the additional device such as a thermo-electric cooler, shutter, or non-uniformity correction lens. Therefore, we introduce a general scene based non-uniformity correction technique without additional equipment, and then we propose an improved non-uniformity correction algorithm based on image to solve the problem of the existing technique.

What should be Prioritized for Delivery Café Service in COVID-19?

  • SHIN, Mee-Hye;JANG, Jeong-Rok;CHA, Seong-Soo
    • The Journal of Industrial Distribution & Business
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    • v.13 no.3
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    • pp.25-34
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    • 2022
  • Purpose: Food delivery services are rapidly increasing due to the recent COVID-19 outbreak. This study examines how much taste, price, brand, and reliability affect the satisfaction of delivery apps and delivery companies in food delivery services, as well as its effects on repurchase intentions. Research design, data and methodology: Empirical analysis was conducted through questionnaire survey on a coffee shop that started delivery services. Reliability and validity were analyzed, and hypotheses were verified through confirmatory factor analysis, discriminant validity analysis, and path analysis using structural equation modelling. Results: The factors affecting the satisfaction of delivery apps at coffee shops were taste and brand image. Only 'taste' had a statistically significant effect on the factor that made consumers feel satisfaction. In addition, satisfaction with delivery apps of coffee shops and delivery companies had a statistically significant effect on repurchase intention. The company should focus on improving the image of the coffee application rather than the corporate image. Conclusions: Now and in the future, F&B companies will have to recognize and respond, as well as rethink on how to deliver satisfaction of delivery apps and delivery companies to consumers in the ever-increasing delivery competition. This study provides implications through satisfaction analysis of coffee delivery apps and companies.

Analysis Product Recommendation Service Using Image-Based AI Skin Color Detecting Technology (이미지 기반 AI 피부 컬러 측정 기술 및 서비스 적용에 관한 고찰)

  • Park, Hakgwon;Lim, Young-Hwan;Lin, Bin
    • The Journal of the Convergence on Culture Technology
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    • v.8 no.3
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    • pp.501-506
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    • 2022
  • The prolonged of the Post Corona, many Cosmetic company launched various online services. In this paper, consider about the quality of product recommendation using personal color detecting technology. Using the detecting tool which is most widely used by cosmetic company. we will do a lot of testing with this tool and also testing with color detecting equipment. For precise experimental results, it was conducted in a consistent experimental environment. This experiment can be a foundation that can be well used for the expansion of personalized product recommendation services according to the current image-based skin color measurement.

The Impact of Social Capital on Consumer Attitudinal Evaluations: An Empirical Study in Pakistan

  • CHAI, Zhengmeng;MALIK, Muhammad;HUSSAIN, Salamat;ABBAS, Sher;ALI, Najabat;ABBAS, Zaheer;MUNAWAR, Nousheen
    • The Journal of Asian Finance, Economics and Business
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    • v.9 no.3
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    • pp.149-157
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    • 2022
  • The primary goal of this study is to investigate the impact of social capital on consumer attitudinal evaluations. We propose a hypothetical receptacle, thereby applying a mediation framework because of social capital. We expect that increasing social capital would improve brand image and consumer-company (C-C) identification, resulting in positive in-role and extra-role customer behavior toward the brand. Data was collected from 425 respondents primarily from Karachi's five zones (East, West, North, South, and Central) and analyzed using confirmatory component analysis and structural equation design. The findings showed that social capital had a positive and significant relationship with customer extra-role behavior, as well as two mediators, brand image and consumer business identity. Furthermore, both mediators have a significant impact on both in-role and extra-role behavior. However, there is no evidence that social capital has a direct impact on in-role behavior. This study will help businesses in gaining a competitive advantage by concentrating on social capital to improve their brand image and customer relationship.

A Study of Flexible Identity Design System (가변적 아이덴티티 시스템에 관한 고찰)

  • Kim, Min
    • Archives of design research
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    • v.13 no.3
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    • pp.303-312
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    • 2000
  • Identity Design System, based on the principle of market economy, has developed over last half a century. The essence of identity program is to establish the corporate Image from dispersion to integral ion through design. There is no doubt that identity design became an inevitable necessity as a market In tool . The circumstance of corporate identity, however , has been changed since the revolution of telecommunication by computer which had an important effect upon today's market The development of computer communication allows people with different taste to achieve their needs from var ious kinds of information. Today's market is shitting from uniformity to diversity It is more difficult to create a corporate Image through conventional method. To meet the challenges of today's market, the communication of corporate identity will ultimately reflect the complexity of the market by adapting the flexible conoept of identity design. The level of flexibility in identity system should be determined depending on the management and market Eng strategy. Flexible Identity System (FIS) would be the best solution for some cases such as; a company with various fields, a company with sensitivity to the contemporary trend, and a company with an emotional appeal to consumers. FIS, with the capacity of a chameleon, can not only adopt the various circumstantial flanges, but also maintain the up-to-date corporate image .

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The Impact of Airline's Creating Shared Value on Trust, Image and Loyalty (항공사 공유가치창출 행위가 신뢰, 이미지 및 충성도에 미치는 영향)

  • Kim, Kwang Il
    • Journal of the Korean Society for Aviation and Aeronautics
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    • v.28 no.3
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    • pp.1-11
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    • 2020
  • Despite the importance of Creating Shared Value(CSV), few research has been conducted to understand it. Filling in this existing void, this study was an attempt to provide a clear understanding about what triggers airline customers' decisions according to the airline company's CSV activities. Through this study, we investigated the relationship among CSV, trust, image, and loyalty. An online survey was used as a method to collect data. Through the CFA, we confirmed the adequate level of reliability and validity of the measures. The structural model was found to include an acceptable fit to the collected data. The findings from the structural analysis revealed that CSV exerted and immense on trust and image. Also, trust was significantly associated with image and loyalty while the image was highly associated with loyalty. Based on the findings presented above, implications for practitioners and researchers are stated.

The Research on the Preference Factors of Apartment Brand (아파트 브랜드 선호도 요인 비교에 관한 연구 -수도권지역과 시 단위지역 중심의 선호도 비교-)

  • Shin, Han-Woo;Kim, Dae-Won;Kang, Kyung-In;Kim, Gwang-Hee
    • Journal of the Korea Institute of Building Construction
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    • v.8 no.1
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    • pp.77-82
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    • 2008
  • In the housing market, the construction company started to recognize the importance of the brand power since 1998. Many brand names of apartment construction company have newly formed and many apartments are representative of the brands of construction company by quality of apartment construction and service after hand apartment over to owner with many other elements of their brands. According to these trends in the housing market, it should be also interested in improving the value of brand name in apartment construction. The former researches have been achieved several topics in only a specific target market about the distinction of apartment's plan, the examination of preference, and the satisfaction survey of inhabitants etc. But construction company don't have developed any available marketing strategy according to construction location and regional characteristics. Nowadays, they should be interested in improving the value of apartment brand. Therefore, this research was conducted by interviewing and surveying preference factor, which factors are considered by consumer when consumers purchase apartment house, to compare the two regions such as Metropolis and Cities. The purpose of this research is to provide the preference trend of apartment house in the future to construction company by comparing consumer's preference examination.

국내 사외보 편집디자인에 관한 연구-5개 그룹 사외보 편집디자인을 중심으로-

  • 남혜인
    • Archives of design research
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    • v.11 no.3
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    • pp.127-134
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    • 1998
  • Enterprise which is rapidly growing in Korea is hesitating because of economic depression lately. Large enterprise have been successfully growing with Korea economic growth for fifty years. But many of them have already gone bankrupt and face the crisis of management, many people look away from them. Large enterprise come to face the time which they strongly need the improvement of their image against the devalation of their one. It is more important to use external periodicals than excess PR advertisement for the improvement of the image. External periodicals is aimed at readers who is outside of company and company PR advertisement, the purpose of issuing external periodicals is to improve the image of enterprise by arranging organization, draw attention from people (PR) and produce profit by acceleration marketing. People is much interested in external periodicals(free) under the situation of IMF because they can easily get information from that. So the role of external periodicals become more important for enterprise PR. This paper shows the importance of the edit design in external periodicals. We analysed the edit design (five group) per composition factor, suggest the improvement plan. ·The distinction of cover. ·Clear, beautiful typographic arrangement. ·The specialty of Photo and illustration. · Characteristic & standard layout. Now external periodicals is getting important because it shows the idea and character of company to people (PR). So it need characteristic plan and creative layout with the impotance by the understanding of the executive in company and also more does creation & originality by edit designer day by day. External periodicals should be not only the improvement of the image but also leading information paper which sensitively cope which an age by news and editing which can match people's need.

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