• Journal of the Korea Academia-Industrial cooperation Society
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• v.15 no.5
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• pp.3203-3212
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• 2014

Company. s support for culture and arts started from mecenat activities. After then, it played a role as a tool of the company to satisfy consumers. cultural desires and improve the company. s image. As time goes by, it became a culture marketing which encourages business activities. Therefore, many companies try to develop their culture marketing activities in various fields. Especially art marketing has increased consumers. expectation and interest about art activities. Also, art marketing has become important as it has helped consumers to have critical view about products and improve their standard of life. As a way of art marketing, a company provides diverse exhibitions, sponsors and education programs related to art in either a specific space of the company building or a separate place. It can be said that this example of art marketing is a kind of an image marketing and public welfare at the same time. This article presents the concept of culture marketing and current condition of company. s support for culture and arts. In addition, the article depicts the concept and classification of art marketing. Furthermore, through analysis of company exhibition space and programs, the article illustrates the features and typology of art galleries managed by companies.

• International Commerce and Information Review
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• v.19 no.4
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• pp.147-174
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• 2017

Korean companies currently operating in China have made active efforts to undertake corporate social responsibility activities and corporate advertising to improve their image, as well as marketing activities directly related to their products. In this context, this study aims to analyze how corporate social responsibility activities and corporate advertising influence a company's image from the perspective of Chinese consumers. This study also analyzes corporate image, consumer-company identification, and the structural relationship between the consumers' behavioral responses and their evaluation of Korean products. Based on theoretical discussions and previous studies, the study tests five research hypotheses for the development of a theoretical research model. In order to empirically test the research model, data were collected by enlisting and observing MBA students from major universities in China. The results obtained by actual analysis are as follows. First, corporate social responsibility activities and corporate advertising were found to be positively influential on corporate image. Second, corporate image is positively influential on consumer-company identification. The consumer-company identification of Chinese consumers' evaluation of Korean products, and positive evaluation of Korean products in turn induce positive influences on Chinese consumers' behavioral responses. These results suggest that the Korean companies already established in China not only need to enhance a positive corporate image but also have to make efforts to undertake corporate social responsibility activities and corporate advertising activities in order to improve their continuous and long-term relationship with Chinese consumers.

• Proceedings of the KSRS Conference
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• 2004.10a
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• pp.28-30
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• 2004

The West-East Nature Gas Pipeline is a great project in China. Advanced remote sensing technology combined with GIS and GPS is used to select the favorable plan from various possible routes through interpreting the information of topographic landform, regional geology, disaster geology, traffic conditions and nature environment from remote sensing images. There are a lot of changes in geographical and environmental factors along such pipelines due to the rapid development in China. Image maps produced from new satellite data can identify these changes and be used successfully not only on route-selection studies but also on in situ investigation, together with GPS. Results from detail analysis provide necessary information and parameters for plan, design and construction of the pipeline and they are also the basic data for the pipeline database. The set of techniques has been applied on planning and designing several pipelines successfully.

• 한국정보디스플레이학회:학술대회논문집
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• 2004.08a
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• pp.808-811
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• 2004

A full-color AMOLED display with an RGBW color filter pattern has been fabricated. Displays with this format require about $^1/_2$ the power of analogous RGB displays. RGBW and RGB 2.16inch diagonal displays with average power consumptions of 180 mW and 340 mW, respectively, are demonstrated for a set of standard digital still camera images at a luminance of 100 cd/$m^2$. In both cases, a white-emitting AMOLED is used as the light source. The higher efficiency of the RGBW format results because a large fraction of a typical image can be represented as white, and the white sub-pixel in an RGBW AMOLED display is highly efficient because of the absence of any color filter. RGBW and RGB AMOLED displays have the same color gamut and, aside from the power consumption difference, are indistinguishable.

• Proceedings of the Korean Institute of Interior Design Conference
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• 2005.05a
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• pp.110-115
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• 2005

Show window display is a technique of arranging goods for sales promotion, namely, motivating and inducing customers to purchase products. It is not simply exhibiting articles but a technical expression of values retained in exhibited articles and an integrated visual art comprehending color, lighting effect, the customers' angle of vision, differentiation from neighboring stores, harmony with properties, assistive roles of relevant goods, and entire messages provided by these elements. Show window display plays the role of a medium that expresses brand images and attracts consumers. Through the medium, the company's brand image is recognized and the recognition determines the trend of brand sales. Brand images planted to consumers seldom change, and wrong recognition affects not only the brand image but also the company image. The present study purposed to suggest show window display employing brand images different from traditional show window display, to examine the effects of brand images on consumers' intention to purchase, and to propose display design.

• Journal of the Korea Society of Computer and Information
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• v.23 no.11
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• pp.1-7
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• 2018

In this paper, we propose soft dead pixels detection method by analysing different response at hot and cold images. Abnormal pixels are able to effect detecting a small target. It also makes confusing real target or not cause of changing target size. Almost exist abnormal pixels after image signal processing even if dead pixels are removed by dead pixel compensation are called soft dead pixels. They are showed defect in final image. So removing or compensating dead pixels are very important for detecting object. The key idea of this proposed method, detecting dead pixels, is that most of soft deads have different response characteristics between hot image and cold image. General infrared cameras do NUC to remove FPN. Working 2-reference NUC must be needed getting data, hot & cold images. The way which is proposed dead pixel detection is that we compare response, NUC gain, at each pixel about two different temperature images and find out dead pixels if the pixels exceed threshold about average gain of around pixels.

• 한국정보디스플레이학회:학술대회논문집
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• 2009.10a
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• pp.1081-1085
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• 2009

We have already developed EMI reducing techniques using lossless compression by vertically differential EMI suppression method (VDE[1]). It applies lossless modulo reduction and data bit mapping optimization for low voltage differential signaling (LVDS) transmission lines, that reduces the probability of transient bit and EMI by 12 dB [6][7]. We also improved and optimized the VDE for low power LCD interface. With this modified VDE algorithm[8], the developed FPGA was measured the reduction of the power consumption of LCD circuit by more than 15 % compared to the conventional methods in the case of 14-in LCD with SXGA resolution. The VDE algorithm is based on the total image systematic approach. In the VDE method, the present image signals are subtracted for the 1H delayed image signals and transferred to a column driver through a PCB. As the vertical correlations for image signals are very high, we expected that most of the vertically subtracted image signals remain 0 level and transient cycles become very long. As a result, the power consumption and EMI are extremely reduced for the transferred image signals on a PCB. In this paper, we discussed our proposed method by emphasizing the fact that systematic approach are important based on not only display point of view but also total system point of view.

• Korean Institute of Interior Design Journal
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• v.23 no.6
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• pp.187-194
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• 2014

Corporate images are created inside the corporate and then peppered throughout the public such as consumers, communities, countries, etc. who are outside the corporate. Therefore, corporations express their corporate images through such visible images as CI, products, brands, advertisements, company buildings, etc. in order to form a favorable corporate image for the public. Therefore, many corporations have begun to express various visual factors in order to form their images. So, the purpose of this study is to determined the connectivities of corporate images and facade design of company buildings, and to elicit the findings of whether corporate images are applied to the facade design of company buildings, and of what expressive factors are applied to the design, if so. The conclusions are as follows: First, an examination of the degree that the characteristics of corporate images and design components of the facade design of company buildings have been expressed showed that corporations preferred the design of company buildings on which a lot of components have been expressed. Second, it also showed that they preferred determinants of the facade design of company buildings in the order of architectural factors > visual factors > decorative factors. Third, it indicated that the corporations on which the design components of the facade design of company buildings have been reflected most were in the order of C > B, D > A, E > G > F, J > H, I. Fourth, it further showed that most of the corporations have used curtain walls as materials of the facade design.

• Journal of Korea Society of Industrial Information Systems
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• v.17 no.1
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• pp.105-115
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• 2012

This study investigated the effect of willing assistance and social responsibility, which motivate one to buy products from social enterprise, upon functional and emotional values, company image and repurchase. To that end, survey was conducted on the subject of customers buying social enterprise products. 178 responses were used to verify research hypotheses through covariate structural equation model. The study results are as follows: First, willing assistance and social responsibility for buying products from social enterprise were shown to have significant effects on functional and emotional values. Second, functional and emotional values were presented to have significant impacts on company image and repurchase intention. Third, company image has a significant effect on repurchase intention.

• Proceedings of the IEEK Conference
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• 2006.06a
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• pp.997-998
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• 2006

This paper proposes an design of the OLED(Organic Light Emitting Diodes) driver IC using novel verification method. This method using the HDL(hardware description language) simulator, PLI(Programing Language Interface) and image viewer. The proposed method can be used efficiently to function verification in display driver IC.