• Journal of the Korea Academia-Industrial cooperation Society
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• v.9 no.6
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• pp.1856-1868
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• 2008

This paper is about what is the effect of cultural marketing - which is affecting business ethics and social responsibility - on corporate image and formation of brand asset, and about which is getting more influence by cultural marketing among factors that is forming corporate image and brand asset. The results are like below. First, cultural marketing activities had an indirect influence on the corporate brand asset. Second, cultural marketing had an direct influence on the corporate brand image. Third, cultural marketing had a positive impact on reminding of the brand image. Fourth, social responsibility and business ethics had an indirect influence on the brand loyalty. Fifth, corporate social responsibility and business ethics had a positive impact on the brand image. Sixth, among the corporate social responsibility, community activities played a control variables. Seventh, regarding the characteristics of the respondents it showed that there's perception gaps among marketing, responsibility and ethics as well as brand assets. All in all, cultural marketing had an indirect effect on formulating corporate brand asset by the means of corporate image. The result is pointing out the importance of establishing a strategic marketing plan that is taking harmony between the character of cultural marketing and media, continuous and long-term plan, connection with the type of the brand asset into account. Moreover, as people realized that corporate business activities are brining not only economic consequences, such as providing goods and services but also social consequences, such as uneven distribution of wealth, dirty links between business and politics, consumers' security, pollution, and etc., companies are reconsidering its own role in society. This reconsideration is called corporate social responsibility and this pushed the company to keep business ethics together with their business.

• The Journal of the Convergence on Culture Technology
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• v.7 no.1
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• pp.291-299
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• 2021

In 2019, SUV sales surpassed sedans in the domestic sales market with phenomenal domestic sales. The strength of SUVs around the world is expected to continue in the future. South Korea's K-company aggressively launched small SUVs in the SUV market. Its simple lineup is recognized as a brand image, not as a SUV. It is time to evaluate this. Therefore, it influences the purchasing decisions of potential customers and buyers of small SUVs through the evaluation of design images of small SUVs in Korea. Rather than the functional properties of the SUV model, it is purchased by emotional characteristics, brand symbolism, and image. Subconsciousness of the purchasing psychology of the end consumer was used by metaphor extraction techniques. Customers wanted to study the evaluation of small SUV design images that fit their needs. We wanted to see if consumers who intend to purchase or purchase small SUVs in Korea had a connection with the image of design of small SUVs in Korea. The conclusion of the study was extracted through ZMET, a metaphor extraction technique, with the latent consciousness of the primary ambiguous message from the consumer's feeling and representation of the image. Therefore, based on the results of this study, we hope that the images presented in SUVs in the future will be used as a design guide in the development of small SUVs to influence customer thinking and behavior.

• Proceedings of the KSR Conference
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• 2011.05a
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• pp.263-268
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• 2011

There are many exclusive freight cars in railway freight transportation system. Gondola is one kind of freight cars. Gondolas have a role to carry bulk-type cargo such as coals and ores. A few problems are occurring due to exclusive freight cars. Operation company has redundant freight cars because exclusive freight cars can carry limited items. And purchasing cost of freight cars is higher and higher because of irregular bid. Operation efficiency of gondola is very low because return time of gondola is much longer than that of container car. In this study, we analysed the introduction effect of hopper-type container for through transit. First, we identified the characteristics of spatial distribution on freight stations. And we provided the effect of hopper-type container in terms of operation efficiency, cost reduction, new demand excavation and image enhancement of eco-friendly railroad.

• Journal of the Korean Society of Industry Convergence
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• v.17 no.1
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• pp.27-34
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• 2014

This paper proposes a new approach to the designed of visual feedback control system based on visual servoing method. The main focus of this paper is presented how it is effective to use many features for improving the accuracy of the visual feedback control of industrial articulated robot for assembling and inspection of parts. Some rank conditions, which relate the image Jacobian, and the control performance are derived. It is also proven that the accuracy is improved by increasing the number of features. The effectiveness of redundant features is verified by the real time experiments on a SCARA type robot(FARA) made in samsung electronics company.

• Proceedings of the KIEE Conference
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• 2004.11c
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• pp.156-158
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• 2004

Film printing companies have many problems during a printing process. Most of all, even an insect or dirt stick to the transparent film may cause severe errors until the end of printing job, which means big economic damage to the company. To prevent some insect-dots or dirt-dots, we have to Inspect the total area of film. However, it is very difficult to inspect the film in real-time due to the high-speed of printing that usually more than 150 m/min. A hardware based approach, for example DSP-based approach can be the one of solution candidates, but the total cost and the complexity increases the very high-level. In this paper, we suggest a software based approach, using MMX technology, to inspect the film in real-time. By Many real-plant experiments, we can see the suggest approach is applicable for the inspection of food packaging film in real-time.

• Journal of Advanced Marine Engineering and Technology
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• v.25 no.2
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• pp.375-382
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• 2001

In this study, an adapted Turbo Coding Algorithm for reducing communication error of a fire detection system for marine vessels, especially image transmission via power lone. Because it is necessary that this system communicate larger and faster than previous method, this study carried out enhancement a decoding speed by adaptation CRC with Turbo Code Algorithm, improvement of metric method, and reduction of decoding delay by using of Center-to-Top method. And the results are as follows: (1) Confirmed that a Turbo Code is so useful methods for reducing communication error in lots of noise environments. (2)Proposed technology in this study speed increasing method of Turbo Coding Algorithm proves 2 times faster than normal Turbo Code and communication error reducing as well in the board made by VHDL software & chips ALTERA company.

• Journal of the Korean Ceramic Society
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• v.40 no.4
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• pp.371-374
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• 2003

Various types of equation for mixing rule on permittivity of mixture have been proposed, but none of these is not perfect because of the inconsistency between the actual geometrical configuration and the basic model for calculation. Serial model and parallel model are lower and upper extremes of mixing manner, the apparent permittivity of any other type of mixture stay between these two extreme states. For the random mixture of the stumpy fine particles, customarily the logarithmic mixing rule has been applied. But, the logarithmic mixing rule does not give the proper value of permittivity in low or high mixing rate of constituent. The author proposed the new mixing rule that gives better consistency with measured value in whole mixing range compared to the logarithmic rule. In this paper, a desirable refinement on the equation proposed in the previous paper is made to adapt to thr configuration image of actual compound and then the equation has been expanded to the complex permittivity to apply the mixing rule on the dissipative materials cases.

• Proceedings of the Korean Society of Machine Tool Engineers Conference
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• 2004.04a
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• pp.3-8
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• 2004

When most manufacturing company produce grinding product operators decide grinding condition by experience and subjective judgment. The study on grinding manufacture have been developed to get the grinding condition with the same result when non-experienced or experienced worker work. The objective of this study is to develope the grinding condition and predict the result of grinding by neural network. Several discussions were made in following areas as; getting MRR with image processing, the architecture optimization of neural network with experiment design, analysis of the input neurons using sensitivity approach. The results showed that the developed approach was the best method in predicting grinding condition with respect to surface finish quality.

• Journal of the Korean Society for Precision Engineering
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• v.22 no.9 s.174
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• pp.99-106
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• 2005

In recent years, vision sensors are widely used to mobile robot for navigation or exploration. The analog signal transmission of visual data being used in this area, however, has some disadvantages including noise weakness in view of the data storage. A large amount of data also makes it difficult to use this method for a mobile robot. In this paper, a digital data compressing technology based on MPEG4 which substitutes for analog technology is proposed to overcome the disadvantages by using DWT(Discreate Wavelet Transform) instead of DCT(Discreate Cosine Transform). The TI Company's DSP chip, TMS320C6711, is used for the image encoder, and the performance of the proposed method is evaluated by PSNR(Peake Signal to Noise Rates), QP(Quantization Parameter) and bitrate.

• Proceedings of the KSRS Conference
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• 2002.10a
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• pp.82-87
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• 2002

RFM is the sensor model of IKONOS imagery for end-users. IKONOS imagery vendors provide RPC (Rational Polynomial Coefficients), Ration Function Model coefficients for IKONOS, for end-users with imagery. So it is possible that end-users obtain geospatial information in their IKONOS imagery without additional any effort. But there are requirements still fur rigorous 3D positions on RPC user. Provided RPC can not satisfy user and company to generate precision 3D terrain model. In IKONOS imagery, physical sensor modeling is difficult because IKONOS vendors do not provide satellite ephemeris data and abstract sensor modeling requires many GCP well distributed in the whole image as well as other satellite imagery. Therefore RPC modification is better choice. If a few GCP are available, RPC can be modified by method which is introduced in this paper. Study on evaluation modified RPC in IKONOS reports reasonable result. Pseudo GCP generated with vendor's RPC and additional GCP make it possible through sequential solution.