• Title/Summary/Keyword: Company image

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A Study on Indian Brand Identity System Design ((주)세정의 인디안 B.I.System 개발에 관한 연구)

  • 김택훈
    • Archives of design research
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    • v.20
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    • pp.1-10
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    • 1997
  • In 1990s with the increasing of consumers' standard of life and change of life style, there has been an increase of import from overseas license brands and a new participation of big enterprises, as well as small and medium enterprises in local fashion market. As a leading fashion company with a long tradition and technique, the INDIAN brand of Sejung Inc. needs to establish a new image to preoccupy relative superiorty in the competition with other brands and satisfy future consumers in the present situation of 1990s. Therefore, for developing of its image, we made an investigation of three-dimentional marketing about business environment, and after setting up the B.I concept, we initiated to express a visual image. Through a made-up question after the completion of those works, we decided our logo mark and completed the entire design system, including the basic and applied elements of main design items of INDIAN B.I Finally, to maximize the effect of the brand identity, it is necessary for us to keep the principles in making the shape of design, to take care of them thoroughly, to make all the members' thinking and behavior unite concerned with the brand, and to execute continuous educational programs for practice of B.I. conciousness with the public relations when B.I. will be appeared on the market.

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Books Location Estimation System by Image Processing (영상처리를 이용한 도서 위치 추정 시스템)

  • Cho Dong-Uk
    • The KIPS Transactions:PartB
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    • v.12B no.1 s.97
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    • pp.17-24
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    • 2005
  • In this paper, we will show that a control search methodology is a alternative method of a sequential search which is difficult in finding books for arrangement at library or a bookstore when books are out of place. To solve the problem of the sequential search, we apply a edge operator and the Hough Transform to boundary of a taken photograph image book. We generate histogram by a projected image from boundary range of selected books and select title areas from this and possible areas which are a character number of title, authors, a publishing company and an array sequence. Finally, we can select the final possible area of a book location by a curve fitting and a regression line extraction, and show utility through experiment.

Quantitative Analysis about Visual Image Expression of Documentary Interview (다큐멘터리 인터뷰 영상표현의 정량적 분석)

  • Lee, Ik-Heui
    • The Journal of the Korea Contents Association
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    • v.11 no.1
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    • pp.113-122
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    • 2011
  • Visual images are very close to our living and we make decisions and choose behavioral options with the visual images on mass media. In current-affair documentary programs, interviews have potential effects that can change public opinions on important issues. Therefore, it's a consequence that the study examined how different expressions of visual images in documentary. Using preceding research methods, this study focus on form, color, movement and depth of visual images. This study analyzed quantitatively all interview shots with 15 current-affair documentary programs from major TV stations such as KBS, MBC and SBS. The findings of the study are 1) half of interview shots used the visual image expressions to hide interviewees' face according to the shield law, 2) choosing close-up shots in company with bust shots, 3) using natural lights and hand-held camera techniques for interviews, and 4) showing wide angles without depths of visual image.

A Study on the Optimization of Image Quality and Dose in Chest PA Digital Radiography (디지털 흉부 방사선 검사의 화질과 선량의 최적화에 관한 연구)

  • Park, Han Sol;Kim, Myeong Seong;Jung, Hong-Moon;Lee, Jong Woong
    • Journal of the Korean Society of Radiology
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    • v.11 no.1
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    • pp.55-61
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    • 2017
  • There are no recommended test conditions for digital photography in Chest PA examinations. However, each company recommends shooting examinations of the high voltage applied to the previous analog examination. The condition that satisfies the value of 200 ~ 800 which is the recommended Exposure Index value recommended by Philips was selected, and the dose was evaluated by Monte Carlo simulation, and the SNR and CNR were compared. As a result, it was possible to reduce the effective dose up to 77% by controlling the tube voltage, tube current, and additional filter, not the conventional high voltage imaging method. Although there were some differences according to the test conditions, the image evaluation results were similar to the images. We will compare the exposure dose according to changes in tube voltage, tube current, and additional filter at the digital chest radiograph and evaluate the image quality of the image to propose optimal conditions.

A Study on Latest Trend of Collaboration Appearing in Fashion Industry: Focused on Cases in 2012-2013 (패션산업에 나타난 콜라보레이션 최신 경향 연구: 2012-2013년 사례를 중심으로)

  • Park, Yuri;Cho, Kyeongsook
    • Journal of Fashion Business
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    • v.18 no.2
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    • pp.95-112
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    • 2014
  • This study analyzed the type and item of collaboration, national form and purpose_of collaboration in both the domestic and foreign fashion industries in oder to study the trend of collaboration that has appeared in a the field of the recent fashion industry. The analysis focused on 221 collaboration cases from designers in the domestic and foreign fashion industries during the period of January 2012 to December 2013. The cases were collected and analyzed focusing on publications related to newspapers on fashion, internet articles on fashion information sites etc. According to the results of the study, the characteristics of collaboration shown in the recent fashion industry are as follows. First, it can be observed that a portion of collaboration in the two different industries was very high. Second, through the high portion of cases where collaboration between foreign companies was made, it could be found that the world fashion market is enormous: moreover, domestic brands tended to borrow foreign brand images. Third, it was known that fashion companies are very interested in establishing a positive company image and sharing feeling with consumers by implementing collaboration in oder to appeal to consumers' emotions. Therefore, it shoud be done an effective collaboration implement for the development of fashion industry that an understanding of partner, a study of fashion image through development item, an established image foundation of domestic brand, a correct analysis for reflecting artistic image, an effective collaboration implement for the development of fashion industry.

A Fundamental Study on the Influence of Fresh Concrete Quality Properties due to the Cover of Concrete Mixer Truck (콘크리트 믹서 트럭 덮개의 유무가 콘크리트 품질 특성에 미치는 영향에 관한 기초연구)

  • Chae, Young-Suk;Lim, Byung-Hoon
    • Journal of the Korea institute for structural maintenance and inspection
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    • v.14 no.6
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    • pp.198-204
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    • 2010
  • The cover of truck agitator give in a part to prevent the lower flowing of fresh concrete when the concrete are transported from the ready mixed concrete plant to the construction field. As a result of the question data, it show up a dirty image to the general civil society. Due to the above image, it is predicted to affect the image of the construction company, so we did the site experiment of the flowing, the amounts of air, the temperature change of concrete with the concrete left in the site, to find out the usefulness. Also, for the comparing with this, we got the result by doing the inner experiment with the same condition. As the result of the experiment, the cover of truck agitator affect little to the reduction of slump. The change of the air amount, regardless of the existence of cover, was not effected much in proper level until 60minutes. In addition, The compression strength was proper to the goal design strength until 90minutes regardless of the cover of truck agitator exist or not exist.

Convergence generation the corporate research activities on the impact of CSR on purchase: Focusing on the mediating effect of the image and reputation (융복합시대 기업의 CSR활동이 구매의도에 미치는 영향 : 이미지 및 평판의 매개효과를 중심으로)

  • Hwang, Dong-Ryong;Lee, Seung-Hee;Do, Hyun-Ok
    • Journal of Digital Convergence
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    • v.14 no.3
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    • pp.127-134
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    • 2016
  • Regarding CSR activities of companies in the convergence era, this study tried to find out how CSR activities, image, and reputation would affect the purchase. A total of 200 questionnaires targeting citizens residing in Daegu, Gyeongsang Province were used and it found an alternative on how to establish marketing strategy through CSR activities in the convergence era. First, CSR activities have a positive effect on the purchase intention. Second, corporate image will mediate the degree of corporate CSR activities and purchases. Third, corporate reputation will mediate the degree of corporate CSR activities and purchases. CSR activities have become essential, not an option, and the company that fulfills its social responsibility appears to be loved as seen in the market performance.

Development of Device Driver for Image Capture and Storage by Using VGA Camera Module Based on Windows CE (WINDOWS CE 기반 VGA 카메라 모듈의 영상 획득과 저장을 위한 디바이스 드라이버 개발)

  • Kim, Seung-Hwan;Ham, Woon-Chul;Lee, Jung-Hwan;Lee, Ju-Yun
    • Journal of the Institute of Electronics Engineers of Korea SC
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    • v.44 no.4 s.316
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    • pp.27-34
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    • 2007
  • In this paper device driver for camera capture in hand held mobile system is implemented based on microsoft windows CE operating system. We also study the storage device driver based on the FAT fie system by using NAND flash memory as a storage device. We use the MBA2440 PDA board for implementing the hardware for image capture by using CMOS camera module producted by PixelPlus company. This camera module has VGA $640{\times}480$ pixel resolution. We also make application program which can be cooperated with the device driver for testing its performance, for example image capture speed and quality of captured image. We check that the application can be cooperated well not only with the device driver for camera capture but also with the device driver for FAT file system designed especially for the NAND flash memory.

Structural Equation Modeling for Public Hospital Quality of Care, Image, Role Performance, Satisfaction, Intent to (Re)visit, and Intent to Recommend Hospital as Perceived by Community Residents (지역주민이 인지하는 공공병원 의료의 질, 이미지, 역할수행, 만족도, (재)이용 의향, 타인추천 의향 구조모형)

  • Hwang, Eun Jeong;Sim, In Ok
    • Journal of Korean Academy of Nursing
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    • v.46 no.1
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    • pp.118-127
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    • 2016
  • Purpose: The study purposes were to construct and test structural equation modeling on the causal relationship of community residents' perceived quality of care, image, and role performance with satisfaction, intention to (re)visit and intention to recommend hospital. Methods: A cross-sectional survey was conducted with 3,900 community residents from 39 district public hospitals. The questionnaire was designed to collected information on personal characteristics and community awareness of public hospitals. Community awareness consisted of 6 factors and 18 items. The data were collected utilizing call-interview by a survey company. Research data were collected via questionnaires and analyzed using SPSS version 20.0 and AMOS version 20.0. Results: Model fit indices for the hypothetical model were suitable for the recommended level: ${\chi}^2=796.40$ (df=79, p<.001), GFI=.93, AGFI=.90, RMSR=.08, NFI=.94. Quality of care, image, and role performance explained 68.1% of variance in community awareness. Total effect of quality of care process factors on satisfaction (path coefficients=3.67), intention to (re)visit (path coefficients=2.67) and intention to recommend hospital (coefficients=2.45) were higher than other factors. Conclusion: Findings show that public hospitals have to make an effort to improve community image through the provision of quality care, and excellent role performance. Support for these activities is available from both Central and Local Governments.

A Study on the Factors Influencing the Body Dissatisfaction and Eating Disorders of Female Social Network Service Users: Focusing on Objectification theory and Social Comparison theory (SNS 여성 이용자의 신체불만족과 식이장애에 미치는 영향요인에 관한 연구: 대상화이론과 사회비교이론을 중심으로)

  • Kim, Dahee;Park, Minjung
    • Fashion & Textile Research Journal
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    • v.22 no.4
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    • pp.469-480
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    • 2020
  • The study investigated the effects of SNS usage on 20s and 30s female SNS users' internalization of thin body, body surveillance, appearance upper comparison, body dissatisfaction and eating disorders based on objectification theory and social comparison theory. The study examined differences on SNS usage and body image variables between high and low groups of SNS envy and self-compassion. Social Network Service (SNS) is used as a contemporary marketing tool for brands and companies. It also influences the body image of female SNS users. The survey used an online survey company for female SNS users in their 20s and 30s to analyze the effect of SNS usage. The results showed that SNS usage significantly impacted the internalization of a thin body, body surveillance and appearance upper comparison. The internalization of thin body also had a significant impact on body surveillance and appearance upper comparison. Appearance upper comparison positively affected body dissatisfaction and eating disorders. Finally, the group with higher SNS envy showed higher SNS usage, internalization of thin body, body surveillance, appearance upper comparison, body dissatisfaction and eating disorders. The group with higher self-compassion showed opposite results. This study provided a theoretical expansion for a SNS and female body image study with objectification theory and social comparison theory. It also suggests positive SNS marketing strategies use for brands. Lastly, this study emphasized the importance of the proper use of SNS to protect the body image of SNS users.