• Title/Summary/Keyword: Company image

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Smartphone Camera Control System in connection with Personnel Access Rights (인원 출입 권한과 연계한 스마트폰 카메라 제어 시스템)

  • Jeon, Byung-Jin;Han, Kun-Hee;Shin, Seung-Soo
    • Journal of the Korea Convergence Society
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    • v.8 no.11
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    • pp.93-101
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    • 2017
  • The purpose of this paper is to investigate the effect of the smart phone camera on the company's employees or employees of partner companies, we want to block things in advance. In this paper, we propose a smart phone camera control system which is connected with the personnel access right which enables to share the photographed image of the authorized user and the data shot only within the enterprise. To this end, we have developed the installation status of smart phone control program (MCS: Mobile Camera Control System) of employees, employees and visitors of company, and experimented and analyzed whether the smart phone control program installed in the authorized area. In addition, when visitors visited the company, the effect of prevention of photograph shooting through smart phone camera and the cost of seal sticker attached to the smart phone camera lens part were reduced.

Analysis of Greenhouse Gas Reduction Potentials in a Electronic·Electrical components company using LEAP Model (LEAP 모형을 활용한 전자소재·부품업의 온실가스 감축 잠재량 분석)

  • Park, Yeong-Su;Cho, Young-Hyuck;Kim, Tae-Oh
    • Journal of Environmental Impact Assessment
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    • v.22 no.6
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    • pp.667-676
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    • 2013
  • This study analyzed the energy demand, greenhouse gas emission and greenhouse gas reduction potential of Electronic Electrical components company. The LEAP model targeting long term energy plan was used to establish the most efficient plan for the companies by examining the climate change policy of government and the countermeasures by companies. A scenario was created by having 11 greenhouse gases reduction plans to be introduced from 2011 as the basic plan. Regarding input data, energy consumption by business place and by use, number of employee from 2009 to 2012, land area and change in number of business places were utilized. The study result suggested that approximately 13,800 TJ of energy will be spent in 2020, which is more than 2 times of 2012 energy consumption. When the integrated scenario based on the reduction plan of companies would be enforced, approximately 3,000 TJ will be reduced in 2020. The emission of greenhouse gases until 2020 was forecasted as approximately 760,000 ton $CO_2eq$. When the integrated scenario would be enforced, the emission will be approximately 610,000 ton $CO_2eq$, which is decrease by approximately 150,000 ton $CO_2eq$. This study will help the efficient responding of eElectronic Electrical components company in preparing detail report on objective management system and enforcement plan. It will also contribute in their image as environment-friendly companies by properly responding to the regulation reinforcement of government and greenhouse gases emission target based on environment policy.

Comparison of TOFD and Radiographic Testing for a Mock-up Specimen (모의 시험편에 대한 TOFD와 방사선투과시험의 비교)

  • Kim, Chung-Jick;Jeon, Jong-Gun;Kim, Jin-Taek
    • Journal of the Korean Society for Nondestructive Testing
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    • v.28 no.1
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    • pp.64-69
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    • 2008
  • In order to detect the internal defects which occur in welding parts of pressure vessel and structures, radiographic testing and ultrasonic testing is applied. However, because of the risks of radiation exposure and film processing, radiographic testing takes a relatively long time to verify the test results and it has affected in the production process. Typically, the manual ultrasonic testing is not easy to reproduce the result and it is highly dependent on the tester's skills. The TOFD technique, one of the automatic ultrasonic testings is spreading alternatively. This research describes the comparing test results by applying radiographic testing and TOFD technique to a mock-up specimen incruding the flaws. The TOFD technique will contribute to improve the objective reliability of the ultrasonic technique.

A study on the factors related to the choice of dental clinics for worker in Seoul (서울시내 일부 근로자들의 치과 선택요인에 관한 연구)

  • Jung, Sang-Hee;Jung, Hwa-Young;Kim, Eun-Hee
    • Journal of Korean society of Dental Hygiene
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    • v.11 no.4
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    • pp.427-439
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    • 2011
  • Objectives : The purpose of this study was to examine the awareness of company employees. The importance of the selection factors of dental clinics by demographic characteristics. Methods : The subjects of this study was 218 employees. In this study, structured were used. Results : As for perception of the importance of traffic convenience by general characteristics, the company employees who were male, who were married, who had children, who continued to work for a longer period and who were better paid placed more significance on traffic convenience among the selection factors of dental institutions, and the gaps between them and their counterparts were significant. Regarding perception of the importance of the physical environments of dental institutions by general characteristics, those who were in their 20s and in their 50s and up, who were less educated, who worked for a smaller period and who were less paid gave more weight on the importance of physical environments, and the gaps between them and their counterparts were significant. As to perception of the importance of the image of dental institutions by general characteristics, monthly pay made a significant difference to that. Concerning the external qualifications of dental personnels, they took a significantly different view according to their age and monthly pay. In relation to perception of the importance of dental service by general characteristics, the women attached more importance to dental service than the men, and the intergroup gap was significant. In regard to perception of the importance of the basic components of dental institutions by general characteristics, those who were in their 40s and up, who had children, who were better paid and who were assistant directors were significantly different from their counterparts in their opinions on the importance of the basic components of dental institutions. Conclusions : The findings of the study suggest that dental institutions should make efforts to provide patients with the best medical service to gain their confidence.

An Investigation of the Relationship Between Corporate Logo and ESG Evaluation (기업로고와 ESG 평가의 관계에 대한 고찰)

  • Yujin Lee;Daeil Nam
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.19 no.2
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    • pp.125-139
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    • 2024
  • The corporate logo symbolizes the company's value, goals and vision as a visual symbol representing the company. It serves as a communication tool for companies by conveying different messages depending on design and color. As demands for ESG management have recently increased, companies have begun to implicitly demonstrate values such as environmental protection and corporate transparency through logos. Companies use logos as a strategy to visually emphasize the value they pursue and project the desired image as a signal. In this process, stakeholders who see the logo experience cognitive bias. Therefore, this study seeks to find out that ESG value can be indirectly communicated by the design of corporate logos, which can also affect a company's ESG evaluation. In addition, this study will examine the moderate effect that logos expect to encounter a greater bias effect as the companies actively include ESG-related issues in corporate disclosure data. This study conducted an analysis of 617 KOSPI-listed companies using ESG evaluation data from 2020 to 2022. The analysis confirmed the significant relation of the type of logo and ESG disclosure on ESG evaluation but found partially moderate effect of ESG disclosure.

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A study of the influence of investment tendency on the color marketing of securities company's brand (증권회사 브랜드에 있어 투자자의 투자성향과 기업의 컬러마케팅의 인과관계 분석 연구)

  • Lee, Sang-Hoon;Kim, Jun-Kyo
    • Science of Emotion and Sensibility
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    • v.11 no.4
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    • pp.599-612
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    • 2008
  • Today, communication trend of financial brand has changed fast with more foreign financial brand's introduction, emerging financial brands through the openness. With the trend of changing, companies are introducing various marketing methods to differentiate its brand image. And color marketing becomes an important tool for the differentiation. However, except a few brands, brand color which expresses management character of a company is different from the customer's preferred color which is based on investors' investment tendency. This may be related to the brand Image which is final goal of communication. Therefore, this study suggests effective communication method between company and customers by analyzing preferred color of customers by their investment tendency and comparison analysis security firms' color marketing strategy. As a result, it was found that Roland Barthes symbolic meaning of colors is different from the symbolic meaning of the groups of investor tendency. For example, I assumed that aggressive investors preferred strong color like red or orange, but the survey result was far from my assumption. I hope this study can be a good foundation for logical and scientific marketing in communication between security companies and customers in more open market with introduction to the Capital Market Consolidation Act.

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The Effects of the Corporate Association on Corporate Trust and Attitude: Focusing on Comparison of Corporate Type (기업 연상이 기업신뢰와 기업태도에 미치는 영향: 기업유형 비교를 중심으로)

  • Sin, Bum-Sik;Fang, Guang-Zhu;Kim, Yu-Kyung;Park, Jong-Chul
    • Journal of Korea Society of Industrial Information Systems
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    • v.19 no.3
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    • pp.87-101
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    • 2014
  • The theory of customer-based brand equity emphasizes the importance of brand awareness and brand image or associations in building a strong brand. Marketing scholars have recently begun to identify the two types of corporate associations, that is, corporate ability(CA) and corporate social responsibility(CSR) associations, which had long been conceptualized as a unidimensional construct of corporate image in the literature. In line with the new research stream, I'm developed a research model concerning how CA and CSR associations are related to credibility-based and benevolence-based trust, which in turn will affect emotional trust and consumer attitudes toward company. As for the hypothesized paths, the results confirm that all of the them are supported(H1-H6). First, CA associations have a significant positive relationship with credibility-based trust, and CSR associations are positively related to benevolence-based trust. Second, both dimensions of trust show strong and positive influences on emotional trust. In addition, credibility-based trust directly affect attitude toward firm in the foreign company. But credibility-based trust not affect attitude toward firm in the domestic company.

A Study on the Visual Characteristics of Korean Pharmaceutical Companies' CI Symbol Marks (국내 제약회사 심벌마크의 시각적 특징 연구)

  • Hong, Il-Yang
    • The Journal of the Korea Contents Association
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    • v.16 no.9
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    • pp.443-450
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    • 2016
  • Korean biopharmaceutical industry is a high value-added industries of the country as a key business strategy of the country. The overseas market is accelerating rapidly due to drug demand according to population aging, new drug R&D investment performance visualization, changes in biopharmaceutical R&D center, strategic foreign technology exports, and the active support of government. Therefore, the domestic pharmaceutical companies also should enhance the competitiveness as global pharmaceutical companies and need to build the image of their own company that can be trusted by consumers. This study compared and analyzed visual characteristics shown in the CI symbol mark and age-specific preferences of domestic pharmaceutical companies recognizing the importance of CI as a marketing tool. As a result, preference for the symbol mark had been shown to be significantly higher preference of the old logotype as the age group is higher being proportional to awareness. In addition, the picture-type symbol mark was totally preferred rather than the word mark. Among the picture-type symbol mark, the form of the nature was strongly preferred rather than abstract form. The company also requires a sense of responsibility for recognizing changes in the mass to the globalization. It is hoped that this study will help to develop symbol mark direction as the basis for the identity strategies to improve the image of domestic pharmaceutical companies with global competitiveness.

PSNR Evaluation of P Company DSA System between Server Display Monitor and Client Display Monitor (P사 DSA 시스템의 Server Display Monitor와 Client Display Monitor의 PSNR 평가)

  • Lee, Junhaeng
    • Journal of the Korean Society of Radiology
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    • v.8 no.1
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    • pp.43-49
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    • 2014
  • PACS is needed medical imaging with large-capacity storage device. Slower transmission degrades the performance of the PACS. Thus, the image read by the reading of the long-term stored image without compromising the quality of the video, which does not affect future readings in the range will be compressed and stored. Compression and video storage, and video transport Noise generated during storage and transmission of medical images and the resulting loss of information that occurs when the monitor output from many problems. The study estimates server display monitor and client display monitor of philips DSA system, and suggests that the evaluation and improvement about PSNR, process from server display signal obtaining to client display monitor. P company DSA is used in the test. Two monitors that are $1280{\times}1024$ pixel monitor of P company and 1536x2048 pixel monitor of Wide are used displaying angiography picture. MARO-view is taken in PACS program, and Visual $C^{++}$ is taken as accomplishing PSNR measurement program. As a result of experiment, no change in No 1, 3 of PSNR appear that there is no error in telephotograph and display. In terms of compressibility, low compressibility has small change of definition, and there was not remarkable drawback of compressibility which has little change in definition.

Power of SNS Authenticity on Company Reputation (기업명성과 SNS 진정성의 영향력 연구)

  • Jo, Jung-Yul
    • Journal of Digital Convergence
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    • v.13 no.2
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    • pp.73-81
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    • 2015
  • SNS is in the process of fast evolution as well. This study is about influence of authenticity and interactivity among Facebook Fan Page users. Authenticity is something people form in the process of expressing and sharing information thru SNS Facebook Fan Page. Interactivity is a level of participation of users in the process of expressing and sharing information thru SNS Facebook Fan Page. The focus of this paper is to see the power of authenticity and interactivity of SNS Facebook Fan Page users in a time of crisis. Authenticity is proven as a valuable asset for corporations for it showed a sturdy characteristic even when something terrible happened. When a crisis attacked, high authenticity user group was not willing to change their evaluation on a company reputation and image as much as low authenticity user group. Interestingly enough, the meaning interactivity level was strikingly different from what we expected. The more their level of interactivity, was the more they were likely to change their evaluation on a company in a time of crisis. A serious discussion is necessary for this contraty results.