• 융합경영연구
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• 제8권3호
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• pp.1-8
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• 2020

Purpose: Korea has a long history of kid's content industries. Also, Korea's kid's content market has been thriving for a long time, but recently, a company called Smart Study has sharply raised Korea's status because of its competitive advantage and capability in the kid's content industry. Research design, data and methodology: This research has explored and examined how Smart Study was successful in kid's content industries. Also, the research examined the present and potential competitors in the kid's content industry. Results: We investigated and explored how they were different from other Korean kid industries through value, rare, inimitability, and organization (VRIO) framework. Conclusions: One of the primary reasons for their success is because Smart Study has strengths in marketing that brand character and making consumers loyal to the company. Lastly, this paper attempted to explain how they have promoted their company and investigated how other companies promote themselves in the kid's content industry. This paper has limitations. We could not explain all the fields of kid content. The kids' content has developed tremendously, but there are many hidden parts. It has been successful in Korea and is still growing and proliferating. Also, there is a slight lack of scarcity in distribution methods.

• The Journal of Asian Finance, Economics and Business
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• 제9권7호
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• pp.231-237
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• 2022

Intellectual Capital, a valuable intangible organizational asset, is primarily linked to a company's financial performance and is divided into three categories: human, structural, and relational capital. This paper investigates the impact of intellectual capital on the financial performance of selected Pakistani companies in the Information and Communication sector, as this sector is heavily reliant on intellectual capital. The data for 11 firms was gathered from the State Bank's Financial Statements Analysis of Companies Listed on the Pakistan Stock Exchange from 2015 to 2020. Pulić's (2004) Value Added Intellectual Coefficient (VAICTM) has been used to assess a company's IC efficiency. VAIC^TM and its components, the efficiency of intellectual capital, and the efficiency of capital employed are calculated. Financial performance is measured through return on assets, return on capital employed, and asset turnover ratio. Multiple regression, fixed-effect, and random-effect Panel Data estimation are used in the empirical study. The findings suggest that intellectual capital efficiency has a large impact on major profitability metrics, but little effect on company productivity. It can be inferred from the results that the companies must invest in advanced technology, the latest machinery, and well-equipped offices to improve financial performance and productivity and gain a competitive advantage.

• 한국관광식음료학회지:관광식음료경영연구
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• 제16권1호
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• pp.43-69
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• 2005

브랜드는 자신의 상품이나 서비스를 다른 경쟁사와 구별해서 표시하기 위해 사용하는 명칭을 의미하고, 브랜드 이미지는 소비자가 특정기업의 브랜드에 대해 가지고 있는 좋고 나쁜 느낌 또는 브랜드에 대한 신념 등으로 정의된다. 소비자는 제품을 구입할 때 제품이 주는 브랜드의 가치에 따라 제품을 선택한다. 이러한 관점에서 기업의 브랜드가 가져다주는 자산 가치는 기업의 성공을 가늠할 수 있는 정도의 중요한 요소이다. 브랜드이미지는 소비자들에게 기업과 상품을 판매하는데 영향을 주는 매우 중요한 부분이다. 특히 호텔산업은 고객에게 인기와 신뢰를 획득하여 장기간에 걸쳐 많은 고객을 창출해야 하고 유지해야 하므로, 기능적 가치를 초월하여 의미적 가치가 중요시되는 산업이다. 이미지를 마케팅 환경 관리 면에서 중요시하는 것은 가격과 제품수준의 표준화로 인하여 제품 자체만으로는 차별화가 쉽지 않기 때문에 기업이미지는 사회가 고도 산업사회가 될수록 더욱 중요한 마케팅 요소로서 작용하며, 소비자의 구매행동에 있어 기업에 대한 이미지 요소를 중시하는 경향이 많아지고 있다. 기업 브랜드이미지의 인식이나 차별화에 성공할 경우 소비자는 다른 기업의 광고나 홍보보다 더 오래 기억하게 되고 아울러 신뢰도도 높아지게 된다. 오늘날 대부분의 호텔들은 그들의 기업 브랜드이미지에 대한 중요성을 인식하고 있으면서도 그에 따른 깊이 있는 연구와 체계적인 대응 전략을 제대로 시행하고 있지 못하고 있는 것이 현실이다. 본 연구에서는 호텔 브랜드 차별화의 한 전략으로 호텔 브랜드 이미지와 선택속성이 고객의 구매의도에 미치는 영향에 대해 알아보고자 한다. 실증조사의 조사기간은 2004년 4월 23일부터 5월 20일까지 실시하였고, 조사지역 및 조사대상은 대구지역에 위치한 호텔을 이용하는 일반소비자로서 미리 작성된 설문지를 가지고 조사하였다. 결론적으로 호텔 브랜드이미지를 결정하는 가장 중요한 요인으로 호텔 직원들의 서비스 및 호텔의 명성으로 나타났으며, 또한, 호텔 이용객들이 호텔 선택 시 결정적인 영향을 미친다고 볼 수 있다.

• 한국건설관리학회:학술대회논문집
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• 한국건설관리학회 2006년도 정기학술발표대회 논문집
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• pp.117-122
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• 2006

기본설계단계에서 설계자가 건축주 요구사항 만족을 위해 접근하는 방법이 다양하나, 설계과정에서 건축주 및 관련자가 참여하여 정량적으로 설계의 중간과정을 평가하는 것이 부족하다. 이로 인해 설계가 완료된 후에 수많은 변경을 하여 설계자로 하여금 많은 손해를 입게 한다. 이러한 것을 방지하지 위해 기본설계 초기단계에서부터 건축주의 요구사항을 체계적으로 정리하고, 설계자는 그 것을 만족시키는 설계 초안에 대해 건축주 및 관련자들에게 가치평가를 하게한다. 이 후로 일정가치가 이상이 되면 다음 설계단계로 진행되게 하여, 설계가 완료된 후에 건축주의 의도가 제대로 반영되지 않거나 건축주가 의사를 변경하여 발생되는 재설계를 방지하게 함으로써 설계자의 추가 비용을 현저히 줄일 수 있다. 또한 건축주도 설계결과 및 시공결과에 대해 평가하게 하고 건축주의 의도가 제대로 반영되었는지를 알 수 있게 한다. 또한 건축주의 만족도를 평가하게 하고, 건축주나 설계자가 상호 설계 및 시공결과를 정량적으로 확인시켜 시공 후에 발생되는 논란을 최소화 시킨 수 있는 장점이 있다. 본 논문은 설계과정에서 각 결과물에 대해 가치를 평가한 후 일정 전수가 이상 되면 다음단계로 넘어가게 하여 설계자의 손해를 최소화 시킬 수 있다는 것을 나타낸 것이다.

• Korean Journal of Mathematics
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• 제16권2호
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• pp.145-156
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• 2008

When we consider a life insurance company that sells a large number of continuous T-year term life insurance policies, it is important to find an optimal strategy which maximizes the surplus of the insurance company at time T. The purpose of this paper is to give an explicit expression for the optimal reinsurance and investment strategy which maximizes the expected exponential utility of the final value of the surplus at the end of T-th year. To do this we solve the corresponding Hamilton-Jacobi-Bellman equation.

• 패션비즈니스
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• 제9권6호
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• pp.39-55
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• 2005

This study examines closely the relationship between beauty art service quality and value. And satisfaction and purchase action that they do perceive to customers who have beauty art service company's service use experience. Moreover, this study was achieved purposely to present service raising plan of good quality to beauty art company managers and business employees. First, to investigate the concept of beauty art service quality and special quality was with doctrines that have been presented through a virtue aspect to achieve this study. Moreover, the wave and beauty art service, human service relativity is a let down unlike manufacture enterprise. Further more, beauty art service by complex composition of existence and nonexistence style is sold, and it could be known by having personality consumed at the same time production. The concept of quality about beauty art service and quality that became perceived through virtue study of concept and measurement about value. Therefor, value was deduced, and could deduce measurement, the linear measure that is applied to measure this. Large majority virtue study found is measuring quality of service to 22 articles on PZB's theory, and this study corrects measurement, the linear measure that is applied in Morritt's study that is based in PZB matrix and supplements and attempted measurement to 22 items. The result measurement dimension is consisted of functional quality, technological quality, physical quality dimension. To measure this through virtue study about value that become perceive, could confirm that all expense and beauty art companies which the customer is paid, connect with offering general quality of service. Therefor, through measurement, 2 dimension was deduced by monetary value and the non-monetary value.

• 한국콘텐츠학회논문지
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• 제19권4호
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• pp.394-402
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• 2019

본 연구는 경영자 지분율이 기업의 보유현금의 가치에 미치는 영향에 대해 검증하였다. 경영권 방호가설에 의하면 경영자는 자신의 사적이익을 위해 주주의 가치를 훼손시킬 수 있는 의사결정을 할 유인이 존재한다. 이러한 상황에서 경영자 지분율이 증가할수록 투자자들은 해당 기업의 보유현금이 비효율적으로 운용될 것으로 평가하여 보유현금의 가치는 감소할 것으로 예상된다. 반면 이해일치가설에 따르면 경영자 지분율이 증가할수록 경영자는 주주들과 이해관계가 일치함에 따라 자본시장에서는 보유현금이 기업가치를 증대시키기 위해 효과적으로 사용될 것으로 인식하여 보유현금의 가치는 증가할 수도 있다. 실증분석 결과, 경영자 지분율이 증가할수록 보유현금의 가치는 감소하는 것으로 나타나 경영권 방호가설을 지지하는 결과를 보고하였다. 본 연구는 경영자 지분율에 따라 기업의 보유하는 현금이 시장에서 차별적으로 평가되는지에 대한 실증적 근거를 제시하였다는 점에서 공헌점을 찾을 수 있다.

• 한국항해항만학회지
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• 제44권5호
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• pp.414-422
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• 2020

In this study, an empirical analysis of 55 ship finance cases executed by a specific ship finance bank from 2009 to 2016 during the recession period was conducted. The purpose of this study was to find the factors affecting changes in the debt performance of Korean shipping companies. The main factors were the loan nature (investment purpose, loan-to-value (LTV), syndicated loans, loan terms, put-option, balloon, and spread), financial nature (total assets turnover, net profit-to-sales ratio, debt ratio, quick ratio, total borrowing, bonds payable to total assets, interest expenses-to-sales ratio, debt service coverage ratio (DSCR), and total assets), and the company nature (company age, chief executive officer's (CEO's) shares, and listing status). In this study, the factors affecting the debt repayment capability of domestic shipping companies (loan nature, financial nature, and company nature) were verified. The credit rating was used to measure the dependent variable, debt repayment ability. The variables of investment purpose, put-option, balloon, and spread in the loan nature, debt ratio in the financial nature, and the CEO's shares and company age in the company nature were found to be significant.

• 한국식생활문화학회지
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• 제15권4호
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• pp.241-251
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• 2000

This study was designed to develop the education and training program of dietitians and cooks in contracted foodservice management company. The instruments were developed by reviewing extensive literatures on education programs and by interviewing with dietitians and cooks who were working in contracted foodservice management company. A total of 400 questionnaires were hand delivered at the fourteen contracted foodservice management companies by designated coordinators. A total of 286 questionnaires were usable; resulting in a 70.0% response rate. Statistics data analysis was completed using the SPSS for frequency analysis, reliability, mean value, t-test and ANOVA. The results of this study were summarized as follows: 1. The dietitians wanted to take a management course. The cooks wanted to take a culinary education. The dietitians and cooks took an emphasis on service education, foodborne illness & HACCP and sanitation & safety. Service as well as the taste of food and sanitation was emphasized according to the flow of customer satisfaction. 2. Contracted foodservice management company should provide dietitians and cooks with an education for the job to accomplish customer satisfactions.

• 기술사
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• 제15권3호
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• pp.49-60
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• 1982

In Korea small-medium companies constitute 96.7% of all of the mining and manufacturing industries, about 34.2% of the total production of value added business, an average of 34.8% of #he actual export of industrial goods, and 49.4% of employment at the end of 1980. Now then small-medium industry companies organization style constitutes 82.1% of private companies and 82.7% of the total on an small scale under 49 persons in regular empolyees. Small-medium industry Companies have growing problems and bottle-necks in their physical conditions. Total Quality Control is contributed by small-medium industry company for more growth than present conditions. But now, Small-medium industry company do not use systematic application of Quality Control Method, the small-medium business company products quality is not better as compared with big business company. Specially, TQC is needed for Small-medium company for imperishable enlargement . In order to promote good will and the major stress of this paper is first of all on the problems of Quality Control, which covers the present states and derived problems of Quality Control, ill Korea Small-medium industry Companies. These are investigated and analyzed to insure the rational application of Quality Control to the Small-medium companies with a view of the establishment of the direction and systematic improving means of Quality Control application Model building for Korea Small-medium industry.