• KIEAE Journal
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• 제7권3호
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• pp.11-20
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• 2007

The purpose of this study is to analyse the effects of the eco-friendly factors on the apartment housing price rise and to suggest the desirable way of marketing strategy for apartment housing. For the analysis, the data of apartment sites in Seoul had been collected from September 2006 to February 2007. The data consisted of 95 apartment sites in Seoul. Data were analyzed with descriptives, crosstabs, and discriminant analysis by SPSS/PC for Window. Following result was obtained. The eco-friendly apartment housing price rate in Seoul was determined by eco-friendly landscape, green space rate, house unit size, installment sale price per pyeong, floor space index, distance from subway station when it was not considered the impact of building age, construction company's brand, and autonomous districts. Findings of this research can provide valuable information for marketing strategy of housing construction company.

• 아태비즈니스연구
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• 제11권2호
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• pp.27-43
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• 2020

Purpose - This study explores the impact of the real estate industry on related industries for the perspective of Chinese steel companies. Design/methodology/approach - The impact of housing prices on the 41 listed steel companies' performance was analyzed by using the panel data model. We used two kinds of housing price indexes that are set in the panel data models to estimate the range of the real estate market, driving the performance growth of steel listed companies. Moreover, the net profit of steel companies is used as the dependent variable. To test the stability of the model, ROA used as a dependent variable for the robustness test. Also, to avoid the time trend of housing prices, this paper selects the growth rate of housing prices as the primary research variable. After Fisher-type testings, there is no unit root problem in both independent and dependent variables. Findings - The results indicated that the rise in the housing price has a positive influence on the steel company performance. When the housing price increases by 1%, the net profit of steel enterprises will increase by 5 to 20 million yuan. Research implications or Originality - In this paper, empirical data at the micro-level and panel model are used to quantify China's real estate industry's driving effect on the iron and steel industry, providing evidence from the microdata level. It helps us to understand further the status and role of China's real estate industry in the economic structure.

• 한국주거학회논문집
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• 제18권3호
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• pp.63-72
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• 2007

The purpose of this study is to identify the impact of the building, site, and region characteristic factors on the annual average price rising rate of apartment housing in Seoul. The data were consisted of 272 apartment units in Seoul. A survey included checking the drawing documents and interview with apartment maintenance staffs and real estate agencies from October 2006 to February 2007. Data were analyzed with descriptives, frequency, crosstabs, and linear regression by SPSS/PC for Window. The linear regression model was employed to evaluate the price rising rate in apartment housing. Following results were obtained. The price rising rate for pyeong ($3.3m^2$) of apartment housing was determinated by the district zone, the construction company's brand name, the building age, the building stories, the floor space index, the building-to-land ratio, the green space rate, and the distance from the downtown. Especially, the district zone was the most important factor that affected the price rising of apartment housing in Seoul. Therefore, the policy has to focus to solve the imbalance between autonomous districts with the collaborated tax.

• 가정과삶의질연구
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• 제30권1호
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• pp.29-40
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• 2012

The purpose of this study is to find out the problems of current housing construction standards related to community facilities and to suggest the vitalizing strategies that enhance the sense of community among the residents living in apartment housing complexes. For the purpose, three times small group workshops were executed during April 26~May 3, 2010 for 14 professionals in construction company, university, research institute, and housing management company. Based on the results of small group workshops, questionnaire survey for the 10 professionals was done during August 13~23, 2010 to find out the additional opinions about the revision of housing construction standards related to community facilities in apartment housing complexes. Respondents indicated that the current housing standards related to the types and the area of community facility are too strict to respond to the diverse characteristics and needs of residents. Professionals suggested the newly revised standards that sum up the whole area of community facilities instead of the existing standards that regulate the area of each community facility in an apartment housing complex. Also, they recommended the regional community center that include several facilities in one common community building.

• 한국주거학회:학술대회논문집
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• 한국주거학회 2009년도 추계학술발표대회 논문집
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• pp.186-191
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• 2009

With the change of the housing market, construction company should diversify publicity activities. Especially, TV advertisement exerts a stronger influence on customers. So it's important to understand process materialized with company's strategic image. 1) First of all, it was found that clusters is the assignment of a set of similar character with cluster analysis 2) An attempt was made to draw a diagram to measure the objective distance between advertisement Image and remained brand image. It's possible to confirm which Idea of advertisement concept is effective and whether present strategy is collect or not.

• 한국주거학회:학술대회논문집
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• 한국주거학회 2006년도 추계학술발표대회 논문집
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• pp.497-502
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• 2006

The main purpose of this study was to identify the problems and the effectiveness of public rental housing constructed by private construction company. To accomplish this, the current situation and the residents' perception were compared between public rental housing and private rental housing through the analysis of existing data collected in March 2005 by Gallup Korea and submitted to Korea Housing Corporate. The results showed that public rental housing contributed to the housing stability for the low income households. Most of the respondents were satisfied with their current housing. The burden of housing cost such as amount of Chunse deposit, however, still needs to be lessened

• 대한가정학회지
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• 제40권7호
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• pp.41-52
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• 2002

The purpose of this study was to examine the degree of recognition and reading experience of the rental housing law in rental housing residents. The subjects of this study were 359 residents who lived in Gwang-Ju and who were surveyed by questionnaire in 2000. Data was analyzed with the statistical methods of frequency, percentage, mean and chi-square. The main results of this study were as follows: 1) About 64% of the residents knew the rental housing law 2) Degree of recognition about the rental housing law was significant on age, apartment size, housing rental deposit, and monthly rental fee. 3) About 92% of the residents didn't read the rental housing law. 4) Degree of reading about the rental housing law was not significant on the level of housing characteristics. If the residents knew about rental housing law, it might be prevented the damage from housing rental deposit refund debate, contract termination and rental housing company dishonor.

• 한국방재안전학회논문집
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• 제9권2호
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• pp.43-52
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• 2016

최근 산업재해의 전반적인 감소에도 불구하고, 건설업은 증가추세이다. 사고의 대부분은 안전관리자가 선임되어있는 규모가 큰 공사현장보다 다세대주택, 리모델링, 근생시설 등 규모가 작은 공사현장에서 많이 발생한다. 실제 사업장 규모별로 보면 전체 재해의 81.6%, 대부분이 120억원미만 50인미만 소규모 사업장에서 발생됐다. 본 연구에서는 단지형 다세대주택신축사업을 추진하는 소규모 주택업체의 안전관리 운영실태를 조사하고 분석하여 효시적으로 안전경영모델을 표준화시켜 적용했으며, 소규모 주택업체가 표준화된 안전경영모델을 쉽게 이해하고 실천하여 무재해를 달성하는데 목적이 있다.

• 한국주거학회논문집
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• 제14권4호
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• pp.1-10
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• 2003

The purpose of this paper was to suggest new strategies available for the housing education considering the enhancement of professional practices in the housing industry. The purpose was accomplished examining the businesses of housing industries and the undergraduate programs in housing. The housing industry was considered in following areas: housing department of construction company. comprehensive marketing. management/lease and building/environment examination. And the undergraduate programs of nine universities offering housing as a whole or a half portion of the department were analyzed. Both the examination results and the suggestions including course recommendations, the educational-industrial cooperation programs, and the accreditation housing education program could be valuable informations for the housing educators.

• 한국실내디자인학회논문집
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• 제23권5호
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• pp.192-201
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• 2014

This study conducted a survey of residents living in senior housing in the outskirts of Tokyo metropolitan area where the demand for senior housing is rising. The study examined their motives for moving into senior housing, criteria for housing selection, and their degree of satisfaction with living in senior housing. The analysis results are as follows. First, the majority of respondents gave reasons for moving into senior housing such as wanting to live with more comfort and freedom and not wanting to live with their spouse any longer. Second, in choosing conditions their senior housing, the respondents put priority on the credibility of a management company, and they also valued easy accessibility to the place. In addition, they wanted the environment to be suitable for a stroll. Third, as for the degree of satisfaction with the living facilities, the respondents expressed dissatisfaction with kitchen and storage areas most frequently. This suggests that it is necessary to consider the physical characteristics of elderly people when planning senior housing by securing kitchen facilities that support independent living and provide more storage space. Fourth, in terms of the level of satisfaction with residential services, the respondents were quite content with their consulting services, response to their complaints, and the surrounding environment. However, they were less satisfied with events organized by the management company, or the in-house medical service.