• Title/Summary/Keyword: Company Excellence

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Industry Structure, Technology Characteristics, Technology Marketing and Performance of Technology -Based Start-ups: With Focus on Technology Marketing Strategy (기술창업의 산업구조 기술특성 및 기술마케팅전략이 창업성과에 미치는 영향: 기술마케팅 전략 유형 조절변수)

  • Han, Sang-Seol
    • Journal of Distribution Science
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    • v.14 no.2
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    • pp.93-101
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    • 2016
  • Purpose - This study aims to advance our knowledge about factors influencing technical startup performance through analysing technical startup process empirically. This study was conducted to focus on industry structure(industry growth rate, competitive intensity, and enter barriers), technology characteristics(technical excellence and wide range of technical application), and the performance in the technology-based start-ups. Specifically, analyzing moderating effect of technology-marketing strategy, this studied how moderating variables affect technical startup performance under industry structure. Research design, data, and methodology - The subject of this study was technology-based start-ups company that received technology transfer from public organization. The development of the paper model is based on the literature of the preceding research analysis in technology commercialization, performance of technology-based start-ups, and marketing strategy. This study has a construct that was defined in the previous studies, such that technology marketing strategy was defined into the two ways of being broad or narrow in strategic application. From November 3. 2015 to December 22, 220 questionnaires were distributed with targeting to start-up companies in technology-based. 188 responses were collected for empirical analysis except the missing and wrong value responses. This data were used for structural equation modeling and regression analysis. Results - The results of this study are as follows. First, as industry structure variables influencing on performance(technical, financial) of technology-based start-ups, industry growth rate, competitive intensity and enter barriers of variables were verified; high growth rate has more positive effect on performance than low growth rate, competitive low intensity has more positive effect on performance than competitive high intensity, low enter barriers have more positive effect on performance than high enter barriers. Second, as technology characteristics variables influences on the performance(technical, financial) of technology-based start-ups, technical excellence and wide range of technical application of variables were verified ; technical high-excellence has more positive effect on performance than technology low-excellence, wide range of technical application has more positive effect on performance than narrow range of technical application. We also find that technology marketing strategy(broad/narrow) in moderating factors on performance (technical, financial) is as follows. Analyzing the moderating effect depending on technology marketing strategy(broad/narrow), application of technology, and the types of technology strategy(broad/narrow) were revealed that broad marketing strategy had a more significant effect on performance of technology-based start-ups. With AMOS, the relevancy of the study model revealed higher for broad technology-marketing strategy than narrow technology marketing strategy, and the explanatory power revealed to be 6.4% higher in broad marketing strategy than narrow marketing strategy. Conclusions - This study confirmed that industry structure and technology characteristics are important factors influencing the performance of technology-based start-ups. Technology-marketing strategy affects the performance of technology-based start-ups between industry structure and technology characteristics. According to additional analysis, moderating variables and technology-marketing strategy are important factors influencing the performance of technology-based start-ups under industry structure and technology characteristics. Broad type of technology-marketing strategy has more attractive industry structure and excellent technology characteristics than narrow types of technology-marketing.

A technology State of Life Estimation and Insulation Diagnosis for High Voltage Rotating Machine (고압회전기 절연진단 및 수명평가 기술현황)

  • Choi, Young-Chan;Wang, Jong-Bae;Kim, Ki-Jun
    • Proceedings of the Korean Institute of Electrical and Electronic Material Engineers Conference
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    • 2000.10a
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    • pp.31-35
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    • 2000
  • We worried about the technology difference between our company and the advanced company at present motor market and are asked to set up the independent coil insulation system to accumulate insulation technology data. And to export our products at oversee market, we are asked to the evaluation of insulation performance to show our product excellence. In this study, we evaluated the insulation system of our motor, and studied the insulation diagnosis technology systematically to do site diagnosis. We are now accumulating the measured data. And also to reduce the initial insulation failure, we performed the insulation characteristic test and acquired the data to evaluate the initial soundness. We are doing the improvement of the insulation system. And also these data were used to new product development as very useful data, also will be used in the insulation deterioration diagnosis to estimate the remained life time which is very important data for the maintenance management. As the result, we were able to get our product reliability.

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A Study on Total Production Time Prediction Using Machine Learning Techniques (머신러닝 기법을 이용한 총생산시간 예측 연구)

  • Eun-Jae Nam;Kwang-Soo Kim
    • Journal of the Korea Safety Management & Science
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    • v.25 no.2
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    • pp.159-165
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    • 2023
  • The entire industry is increasing the use of big data analysis using artificial intelligence technology due to the Fourth Industrial Revolution. The value of big data is increasing, and the same is true of the production technology. However, small and medium -sized manufacturers with small size are difficult to use for work due to lack of data management ability, and it is difficult to enter smart factories. Therefore, to help small and medium -sized manufacturing companies use big data, we will predict the gross production time through machine learning. In previous studies, machine learning was conducted as a time and quantity factor for production, and the excellence of the ExtraTree Algorithm was confirmed by predicting gross product time. In this study, the worker's proficiency factors were added to the time and quantity factors necessary for production, and the prediction rate of LightGBM Algorithm knowing was the highest. The results of the study will help to enhance the company's competitiveness and enhance the competitiveness of the company by identifying the possibility of data utilization of the MES system and supporting systematic production schedule management.

A proposal Key Performance Indicator by using SQ model and QFD Method (SQ모델과 QFD를 이용한 제조기업의 핵심성과지표 제안)

  • Shin, Soo-Jeong;Ree, Sang-Bok
    • Proceedings of the Korean Society for Quality Management Conference
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    • 2010.04a
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    • pp.364-369
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    • 2010
  • In this Paper, We proposed important KPI which is very critical problem that all enterprises must send out. We surveyed 50 company which are received Excellence Service Quality Certification by Government and we select KPI. We find critical KPI which is calculated important value by relation knowing KPI and item of SQ Model by using QFD Method. We hope proposed KPI which is being used in the enterprises.

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Development of New-Type Mechanical Gyrocompass for Ship (새로운 형식의 선박용 기계식 자이로콤파스의 개발에 관한 연구)

  • Choi, Woo-Jin;Bae, Jung-Chul;Lee, Joon-Tark
    • Proceedings of the KIEE Conference
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    • 1999.07b
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    • pp.553-555
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    • 1999
  • In this paper, we developed the new-type digital gyrocompass for ship. This is made of DTG(Dynamically Tuned Gyro) and two accelerometers. The simple structure of two-axis free gimbals and the digital precession by CPU unit are main differences from Sperry or Anschutz type gyrocompass. As experimental results, the developed gyrocompass seeks the true north within 1 hour and support maximum speed 100[knot], maximum latitude $75[^{\circ}]NS$. By the comparison with other company's Products, we show the uniqueness and the excellence of the proposed gyrocompass.

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Development of Procurement Announcement Analysis Support System (전자조달공고 분석지원 시스템 개발)

  • Lim, Il-kwon;Park, Dong-Jun;Cho, Han-Jin
    • Journal of the Korea Convergence Society
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    • v.9 no.8
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    • pp.53-60
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    • 2018
  • Domestic public e-procurement has been recognized excellence at home and abroad. However, it is difficult for procurement companies to check the related announcements and to grasp the status of procurement announcements at a glance. In this paper, we propose an e-Procurement Announcement Analysis Support System using the HDFS, HDFS, Apache Spark, and Collaborative Filtering Technology for procurement announcement recommendation service and procurement announcement and contract trend analysis service for effective e-procurement system. Procurement announcement recommendation service can relieve the procurement company from searching for announcements according to the characteristics and characteristics of the procurement company. The procurement announcement/contract trend analysis service visualizes the procurement announcement/contract information and procures It is implemented so that the analysis information of electronic procurement can be seen at a glance to the company and the demand organization.

Consumer Values Derived from Products by Consumers: Difference among the Four Types of Products Classified with Product Attributes and Visibility (소비자가 제품에서 추구하는 소비자가치: 제품 속성과 가시성에 따른 4가지 제품유형을 중심으로)

  • Park, Yoon Ji;Kim, Kee Ok
    • Journal of the Korean Home Economics Association
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    • v.50 no.7
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    • pp.81-96
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    • 2012
  • The purpose of this study is to understand consumer values derived from products by the contemporary consumers, as the meaning of a product is extended from the functional utilities to the mediums of fulfilling consumer values. Consumer values have been researched from the marketers' perspectives and, thus, the scales to measure consumer values tend to be too abstract and not always reflective of the consumers' perspectives. Holbrook's typology of consumer values is utilized and the products are classified into four groups according to the product characteristic of the utilitarian versus hedonic, and the consumption spaces of the indoor and outdoor. The findings are as follows. First, the values of efficiency, excellence, ethics, and spirituality are more likely derived from utilitarian products, while the value of play is more likely derived from the hedonic products. Second, the values of efficiency, excellence, and ethics are more likely derived from the indoor products, and values of playfulness, esthetics, status, and respect are more likely derived from the outdoor products. Third, the most frequently mentioned values are the efficiency, playfulness, and status. Fourth, the list of products answered as being representative for four types of products are short to include obvious products such as TV, mobile phone, computer, car, refrigerator, and MP3 player. Both the utilitarian and hedonic values are derived from TV, computer, and mobile phone, while the utilitarian value from refrigerator and car, and the hedonic value from MP3 player, digital camera, and game consoles. The results imply that consumer values should be carefully understood and reflected in developing new products in order to successfully fulfill consumers' underlying needs and requirements.

A Study on the Interaction of a brand-image and design identity by a consubstantiality analysis (동질성 분석을 통한 디자인 아이덴티티와 브랜드이미지와의 상관관계에 관한 연구)

  • Seok, Jae-Heuck;Seong, Joo-Eun;Han, Jung-Wan
    • Archives of design research
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    • v.20 no.1 s.69
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    • pp.243-252
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    • 2007
  • Nowadays, technological differences between companies have decreased and products launched show more resemblance to each other. As an alternative plan companies started developing brands. The excellence in quality of a product from a company could be easily copied, but the formless value, brand, cannot be imitated easily. More importantly, in the globally competing generation the brand provides distinctiveness and gives a solution to the relationship between consumers. Also the design image takes a big part in a company's competitiveness. The design image that represents the company reflects the brand, and it reflects the image and the philosophy of the company. And the images of each product influence the brand. Also an effective delivery of a product image would give a synergistic effect on the brand. A company could build this design identity to elevate the brand. Therefore, the identity of design image reflects the brand. Therefore a study on the area of the absence and misled identity of design image is important. This study is fixed on the idea of, development of brand to increase competitiveness, and the affiliation of design image with the identity of the brand. This study, on the basis of preceding research and theoretical background, aims to find the design identity area focusing on the product design image of the product purchased by the consumer. Firstly, we need to examine the affinity of the product image from the consumer, and analyse the direction of images to offer a solution that could advance the design identity strategy.

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A Study on Suitability of Technology Appraisal Model in Technology Financing (기술력 평가모형의 기술금융 활용 적합성 연구)

  • Lee, Jun-won;Yun, J.Y.
    • Journal of Korea Technology Innovation Society
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    • v.20 no.2
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    • pp.292-312
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    • 2017
  • The purposes of this research are to verify: first, if the technology appraisal model reflects the company's management performance and the rates of bankruptcy and overdue; second, if the existing classification system of technology levels is suitable; and third, which is the most important appraisal factor that defines the classification system of technology levels. As a result of the analysis, financial performance (stability) and non-financial performance (technology environment) proved to be significant variables in explaining technology ratings. According to the verification of the suitability of classification system, it appeared that there is a significant difference in all appraisal items of all groups. The result of neural networks model verification indicates that the most important variable was the R&D capacity, the second variables which determine the suitability of technology financing were indicators related to the company management. The second variables which determine a company's technological excellence were a company's technological base. To summarize, the technology appraisal model not only reflects both managerial performance and risks of a company, but also anticipates the future by converging the management competence and technological competitiveness into R&D capacity. This implies that if the 'forward-looking' technology appraisal model is integrated into the existing, credit rating model, the appraisal model may have positive impact on improving anticipation and stability.

A Study on Digital Banking Platform-based FinTech Case: Koscom (디지털뱅킹 플랫폼 기반 핀테크 사례 연구: 코스콤)

  • Chung, Yee Chul;Lee, Sang Gi;Kim, Hee-Woong
    • Knowledge Management Research
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    • v.21 no.1
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    • pp.61-78
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    • 2020
  • Recently, in the global financial transaction field, global transactions using computer systems and server hubs between foreign exchanges beyond the one-dimensional offline transactions and two-dimensional online transactions have been actively conducted. In the previous research by Lee Hyung-wook and Lee Min-jae (2018), as the globalization has accelerated following the development of digital technology and the expansion of ubiquitous communication network, the role of companies, the attribute of economic value creation and economic structure are being reorganized. It is said that O2O (Online to Offline) transactions are increasing due to the development. As a result, a new financial transaction paradigm is emerging that solves the inconveniences of existing financial services and enhances speed and convenience. Considering the global network trend and the rapidly developing and evolving digital bank environment, the necessity of utilizing the business platform model is emerging. However, despite this necessity, there are very limited cases in which such an attempt has been applied in practice. Accordingly, this study seeks to explore the business platform of the new financial transaction system. Specifically, the case study systematically examines the actual implementation of a unique network connection model with Koscom's global investment bank, which is currently in charge of the domestic financial transaction system, and improves ICT innovation performance and process through this. I would like to suggest a solution. In particular, this study analyzed a variety of business model construction and use cases by pursuing a platform connection with digital banks, which has recently been increasingly in demand. Therefore, this study intends to pursue the original and long-term profitability of the company by utilizing ICT innovation and platform business model, and also analyzes the convenience and excellence of trading for institutional and individual investors using the platform of digital bank. The implications of this study are significant in that it explores and explores the actual cases of ICT innovation and additional digital bank platform-connected business models based on this, and suggests a unique and preemptive business strategy of the company in the future.