• Title/Summary/Keyword: Company Culture

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A Study on the Reproduction Strategy through the Planning Process of Baby Shark

  • Cho, Hyung Kyung
    • International Journal of Advanced Culture Technology
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    • v.8 no.3
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    • pp.101-105
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    • 2020
  • In this study, the aim is to understand the strategy of video content production with the case of the baby shark development process of Pink Fong Company, the content is described about the successful planning and strategy of baby shark which has become a global content, and the main point describes the planning of the production process and marketing strategies for each country. The findings of the conclusions resulted in the application of the standards of globalization and the local understanding of culture as the main factors for content success. If the Pink Pong Company's method is applied through this, it is possible to apply what is the main issue of creative content production Reproduction in the future.

Strategies in China Heavy-Duty Truck Market from the Perspective of Design Thinking - A Case Study of Sichuan Hyundai

  • Zhang, Qingqing
    • International Journal of Advanced Culture Technology
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    • v.6 no.3
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    • pp.105-116
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    • 2018
  • As an international company in the automotive industry for years, Sichuan Hyundai has encountered serious difficulties since its entering into China. With huge investment and great ambition to conquer the China commercial vehicle market, successive setbacks have put the company in jeopardy. Design thinking, emphasizing "user-driven innovation" can help to look for effective and possible solutions from a very strong and effective perspective. This thesis first provides a comprehensive look of the economic background of China in order to get a overall understanding of the market. Then the paper did an analysis of Sichuan Hyundai from the perspective of design thinking. By identifying the reliability bias of Sichuan Hyundai, key problems such as the product, advertisement and cultural communication were discussed. With a emphasis on the intuitive thinking, the paper provides some feasible solutions and also implications for the future development.

Relationship between the Cultural History of Modern Japan and Rooftop Gardens

  • Yamada, Hiroyuki;Yabu, Shinobu
    • Proceedings of the Korean Institute of Landscape Architecture Conference
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    • 2007.10b
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    • pp.157-161
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    • 2007
  • Full-scale ferro-concrete building technology came was introduced in Japan in Meiji $35{\sim}40(1902{\sim}1907)$ and heralding the beginning of urban modernization. On the roofs of these new architectural constructions, full-scale rooftop gardens were also developed. We consider that gardens established on the roofs of hotel and department stores created a new, modernized garden culture, which greatly influenced the early modern urban culture of Japan, the drama of which it conceived based on the impression in a rooftop garden is made. In this paper, we discuss the influence of Meiji-Era cultural and technological advances on rooftop gardens constructed during the Taisho $Era(1912{\sim}1926)$, as represented by the gardens of Kobe's Oriental Hotel, Tokyo's Mitsukoshi Department Store and Shimonoseki City's Akita Company. Photographic and print sources are utilized to analyze the design features and temporal changes of these pioneering rooftop gardens, as well as their influence on urban culture.

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The Assessment and Evaluatin of International Safety Management Code

  • Gu, Wenxian;Wang, Jianping
    • Proceedings of the Korean Institute of Navigation and Port Research Conference
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    • 1997.10a
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    • pp.63-69
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    • 1997
  • A series of internatinoal standards in connection with safety of ships, safety management and operation of company, and pollution prevention at sea has been provided in ISM. And that Cheapter IX has been adopted in SOLAS with ISM as its annex gives this code mandatory effect On the eve of the implementation of ISM by IMO. Administrations, classifications, other maritime industry organizations as well as all shipping companies assessmentand evalution have been made inthis paper to thedevelopment of marine safety culture through the discussion of the general recognition of safety culture by IMO and her Contracting States, thenecessity for establishing unity of benefit and safety in a shipping company, the development of scientific safety managment systems and new reflections of safety culture in internation shipping industries.

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Research on the positive impact of flexible work on organization and job performance (The case of introduction of M company time difference commuting system) (유연근무가 조직과 직무성과에 미치는 긍정적인 영향에 대한 연구 (M사 시차출퇴근 제도 도입 사례 중심으로))

  • Lee, Hee;Lee, Man-Soo
    • Journal of the Korea Safety Management & Science
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    • v.19 no.4
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    • pp.253-260
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    • 2017
  • Due to dramatic changes in the trend of corporate management in economics, labor and government, companies are being asked to adapt creative and innovative organizational culture in order to keep sustainability. Under the circumstances, flexible working hour becomes one of very effective method for organization culture improvement. Recently, M company has introduced the new policy of working hours that employees can choose a couple of different time options depending on their personal situations. And it turns out to be very effective to work & life balance, increasing organizational vitality, improving efficiency of business and productivity, recruitment of core human resources, and prevention of deviation; both team and personal performance levels has significantly improved. Therefore, it is highly recommended to adapt flexible working policies for companies seeking for a long term, sustainable corporate vision.

The Influence of Marketing Linkage to the Performance of a Coffee Company on the Satisfaction and Intention of Purchasing Companies (커피 기업의 공연 연계 마케팅이 구매기업의 만족도와 구매의도에 미치는 영향)

  • Xia, Zhu Qing;Min, Ji Eun
    • Journal of the Korean Society of Food Culture
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    • v.34 no.5
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    • pp.567-576
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    • 2019
  • The purpose of this study is to identify the impact of the performance-linked marketing of food companies on the satisfaction and willingness of the companies that purchase products. To achieve the purpose of this study, a survey was conducted on consumers who were using domestic coffee franchises. A total of 300 questionnaires were distributed, and only 291 were finally used for analysis, except for eight ones that were not sincere or valid. Performance-linked marketing consisted of promotional factors, support factors, production factors, and mouth-to-mouth factors, and the purchasing company's satisfaction and willingness to purchase products consisted of a single factor. A linear regression analysis was performed using SPSS version 20.0 to verify the hypothesis. The research results show that (1) marketing linked to the performance by coffee shops has a significant impact on consumers' willingness to purchase. (2) The marketing performance for coffee shops has a significant positive impact on the satisfaction of the purchasing company. (3) The consumer's intention to purchase has a significant positive effect on the purchaser's satisfaction. These findings confirm the importance of concert-linked marketing in the differentiated marketing by restaurant businesses.

A Study on the Corporate Members' Autonomy-centric Security Management in the Context of Internet Companies (인터넷기업에서 기업구성원 자율중심의 보안관리 방안 연구)

  • Seo, Hyunjin;Kim, Jungduk
    • The Journal of Society for e-Business Studies
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    • v.25 no.1
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    • pp.45-64
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    • 2020
  • In the rapidly changing business environments, Internet companies have the characteristics of organizational culture that emphasize the flexible, open and autonomous nature of organizational culture, and are transforming into flexible smart working environment that is independent of time and place. Despite such an Internet business environment, the security management system still fails to reflect the business environment and organizational culture of the Internet company, and the control-focused security management system in the Internet company is facing limitations. Therefore, this study designed and developed Corporate members' autonomy-centered security items that considering the characteristics of the business environment and organizational culture of the Internet company. The results of this study are expected to be used to implement and operate corporate members' autonomy-centered security management system in internet companies with an agile business environment and an autonomous organizational culture.

Strategic Culture Marketing Enhancing Brand Image and Customers' Loyalty - Focusing on Multi-dimensional approach for Companies, Consumers, and Other Subjects - (브랜드의 이미지와 충성도를 높이는 문화마케팅 전략에 관한 연구 -기업, 소비자, 지원대상의 다차원적 접근을 중심으로-)

  • Lee, Yun-Kyung;Shin, Kyu-Hee;Hwang, Sun-Jin
    • Journal of the Korean Society of Costume
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    • v.59 no.5
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    • pp.167-179
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    • 2009
  • The purposes of this study were to explore the influence on fashion brand image and brand loyalty according to fit of the fashion brand with cultural art field, motivation in culture marketing of the apparel company, and involvement of the consumers in art activities. The subjects ware 274 male and female in 20s and 30s living in Seoul and Gyeonggi area. The study was obtained through the use of an experimental design which was $2{\times}[2{\times}2]$ mixed factorial design. The summary main results were as follows. First, as far as the effect of the three variables on the social contribution image of the fashion brand, the results of the 3-way interaction are positive. Second, as far as the effect of the three variables on the product image of the fashion brand, the data suggests that only the main-effect of motivation in culture marketing of the apparel company is meaningfully positive. Third, as far as the effect of the three variables on fashion brand loyalty, both fit of the fashion brand with cultural art field and involvement of the consumers in art activities variables show positive results.

Comparison Analyses of Implementing 6 Sigma Management between China and Korea Companies: Korea side

  • Ree, Sang-Bok;Ma, Yizhong
    • International Journal of Quality Innovation
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    • v.9 no.2
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    • pp.119-127
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    • 2008
  • In this paper, we survey Six Sigma in Korea company real fields. Six Sigma itself are developed depend on each company culture and strategy. Our country has been more than 10 years since introduced Six Sigma in our country. Each company which work six Sigma are developed differ way depending on his company situation. Our country Six Sigma in our country is necessary to survey and analysis. Firstly, we survey how to use Six Sigma. Next, we survey to find success factor and failure factor by reports published by company and papers by published in journals.

The Effects of The Relationship between Communication, Trust and Organizational Culture on Corporate Competitiveness (의사소통, 신뢰 및 조직문화간의 관계가 기업 경쟁력에 미치는 효과)

  • Jinhee Kim
    • The Journal of the Convergence on Culture Technology
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    • v.9 no.2
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    • pp.51-56
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    • 2023
  • This paper analyzes the relationship between organizational development culture, intra-organizational trust, and communication and their influence on corporate competitiveness. The research model is composed that development culture has a positive effect on trust and communication, and that trust and communication have a positive effect on corporate competitiveness. The data for the analysis were integrated at the company level (510 companies) and used the data of 9,053 employees collected in the 1st survey of the Human Capital Company Panel(HCCP II) of the Korea Research Institute for Vocational Education and Training(KRIVET). For corporate competitiveness, responses to 10 factors for internal process capability and customer service capability were used. The structural equation model was employed to analyze the research model. As a result of the analysis, development culture had a positive effect on organizational trust and communication. And trust and communication were found to have a positively effect on corporate competitiveness. In the indirect effect analysis through bootstrapping, the development culture did not show indirect effects through trust and communication, so only direct effects between development culture, trust and communication, and corporate competitiveness could be confirmed.