• International Journal of Advanced Culture Technology
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• 제8권3호
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• pp.101-105
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• 2020

In this study, the aim is to understand the strategy of video content production with the case of the baby shark development process of Pink Fong Company, the content is described about the successful planning and strategy of baby shark which has become a global content, and the main point describes the planning of the production process and marketing strategies for each country. The findings of the conclusions resulted in the application of the standards of globalization and the local understanding of culture as the main factors for content success. If the Pink Pong Company's method is applied through this, it is possible to apply what is the main issue of creative content production Reproduction in the future.

• International Journal of Advanced Culture Technology
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• 제6권3호
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• pp.105-116
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• 2018

As an international company in the automotive industry for years, Sichuan Hyundai has encountered serious difficulties since its entering into China. With huge investment and great ambition to conquer the China commercial vehicle market, successive setbacks have put the company in jeopardy. Design thinking, emphasizing "user-driven innovation" can help to look for effective and possible solutions from a very strong and effective perspective. This thesis first provides a comprehensive look of the economic background of China in order to get a overall understanding of the market. Then the paper did an analysis of Sichuan Hyundai from the perspective of design thinking. By identifying the reliability bias of Sichuan Hyundai, key problems such as the product, advertisement and cultural communication were discussed. With a emphasis on the intuitive thinking, the paper provides some feasible solutions and also implications for the future development.

• 한국조경학회:학술대회논문집
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• 한국조경학회 2007년도 Journal of Landscape Architecture in Asia Vol.3
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• pp.157-161
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• 2007

Full-scale ferro-concrete building technology came was introduced in Japan in Meiji $35{\sim}40(1902{\sim}1907)$ and heralding the beginning of urban modernization. On the roofs of these new architectural constructions, full-scale rooftop gardens were also developed. We consider that gardens established on the roofs of hotel and department stores created a new, modernized garden culture, which greatly influenced the early modern urban culture of Japan, the drama of which it conceived based on the impression in a rooftop garden is made. In this paper, we discuss the influence of Meiji-Era cultural and technological advances on rooftop gardens constructed during the Taisho $Era(1912{\sim}1926)$, as represented by the gardens of Kobe's Oriental Hotel, Tokyo's Mitsukoshi Department Store and Shimonoseki City's Akita Company. Photographic and print sources are utilized to analyze the design features and temporal changes of these pioneering rooftop gardens, as well as their influence on urban culture.

• 한국항해항만학회:학술대회논문집
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• 한국항해항만학회 1997년도 Proceedings of KIN-CIN Joint Symposium 97 on Safety of Shipping and History of Maritime Communication between Korea and China around 9th Century
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• pp.63-69
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• 1997

A series of internatinoal standards in connection with safety of ships, safety management and operation of company, and pollution prevention at sea has been provided in ISM. And that Cheapter IX has been adopted in SOLAS with ISM as its annex gives this code mandatory effect On the eve of the implementation of ISM by IMO. Administrations, classifications, other maritime industry organizations as well as all shipping companies assessmentand evalution have been made inthis paper to thedevelopment of marine safety culture through the discussion of the general recognition of safety culture by IMO and her Contracting States, thenecessity for establishing unity of benefit and safety in a shipping company, the development of scientific safety managment systems and new reflections of safety culture in internation shipping industries.

• 대한안전경영과학회지
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• 제19권4호
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• pp.253-260
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• 2017

Due to dramatic changes in the trend of corporate management in economics, labor and government, companies are being asked to adapt creative and innovative organizational culture in order to keep sustainability. Under the circumstances, flexible working hour becomes one of very effective method for organization culture improvement. Recently, M company has introduced the new policy of working hours that employees can choose a couple of different time options depending on their personal situations. And it turns out to be very effective to work & life balance, increasing organizational vitality, improving efficiency of business and productivity, recruitment of core human resources, and prevention of deviation; both team and personal performance levels has significantly improved. Therefore, it is highly recommended to adapt flexible working policies for companies seeking for a long term, sustainable corporate vision.

• 한국식생활문화학회지
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• 제34권5호
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• pp.567-576
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• 2019

The purpose of this study is to identify the impact of the performance-linked marketing of food companies on the satisfaction and willingness of the companies that purchase products. To achieve the purpose of this study, a survey was conducted on consumers who were using domestic coffee franchises. A total of 300 questionnaires were distributed, and only 291 were finally used for analysis, except for eight ones that were not sincere or valid. Performance-linked marketing consisted of promotional factors, support factors, production factors, and mouth-to-mouth factors, and the purchasing company's satisfaction and willingness to purchase products consisted of a single factor. A linear regression analysis was performed using SPSS version 20.0 to verify the hypothesis. The research results show that (1) marketing linked to the performance by coffee shops has a significant impact on consumers' willingness to purchase. (2) The marketing performance for coffee shops has a significant positive impact on the satisfaction of the purchasing company. (3) The consumer's intention to purchase has a significant positive effect on the purchaser's satisfaction. These findings confirm the importance of concert-linked marketing in the differentiated marketing by restaurant businesses.

• 한국전자거래학회지
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• 제25권1호
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• pp.45-64
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• 2020

급변하고 있는 비즈니스 환경에서 인터넷기업들은 비즈니스 특성상 유연하고 개방적이며 자율성을 강조하는 조직문화의 특징을 가지며, 시간과 장소에 구애받지 않는 유연한 스마트 업무환경으로 변화하고 있다. 이러한 인터넷 비즈니스 환경에도 불구하고 보안관리체계는 여전히 인터넷기업의 비즈니스 환경과 조직문화를 반영하지 못하고 있으며, 이로 인해 인터넷기업에서의 통제중심의 보안관리 방식은 한계에 부딪히고 있다. 따라서 본 연구에서는 인터넷기업의 비즈니스 환경과 조직문화의 특성을 고려한 보안관리의 연구를 위해 기업구성원 자율중심의 보안역할 항목을 설계하고 개발하였다. 본 연구결과는 민첩한 비즈니스 환경과 자율적인 조직문화의 인터넷기업에서 기업구성원 자율중심의 보안관리체계를 구현하고 운영하는데 활용될 것으로 기대된다.

• 복식
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• 제59권5호
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• pp.167-179
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• 2009

The purposes of this study were to explore the influence on fashion brand image and brand loyalty according to fit of the fashion brand with cultural art field, motivation in culture marketing of the apparel company, and involvement of the consumers in art activities. The subjects ware 274 male and female in 20s and 30s living in Seoul and Gyeonggi area. The study was obtained through the use of an experimental design which was $2{\times}[2{\times}2]$ mixed factorial design. The summary main results were as follows. First, as far as the effect of the three variables on the social contribution image of the fashion brand, the results of the 3-way interaction are positive. Second, as far as the effect of the three variables on the product image of the fashion brand, the data suggests that only the main-effect of motivation in culture marketing of the apparel company is meaningfully positive. Third, as far as the effect of the three variables on fashion brand loyalty, both fit of the fashion brand with cultural art field and involvement of the consumers in art activities variables show positive results.

• International Journal of Quality Innovation
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• 제9권2호
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• pp.119-127
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• 2008

In this paper, we survey Six Sigma in Korea company real fields. Six Sigma itself are developed depend on each company culture and strategy. Our country has been more than 10 years since introduced Six Sigma in our country. Each company which work six Sigma are developed differ way depending on his company situation. Our country Six Sigma in our country is necessary to survey and analysis. Firstly, we survey how to use Six Sigma. Next, we survey to find success factor and failure factor by reports published by company and papers by published in journals.

• 문화기술의 융합
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• 제9권2호
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• pp.51-56
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• 2023

이 연구는 기업의 혁신적 문화, 조직 내 신뢰, 의사소통의 관계와 기업의 경쟁력에 미치는 영향력에 대하여 분석하였다. 연구모형은 기업의 혁신적 문화가 신뢰와 의사소통에 긍정적인 영향을 미치며, 신뢰와 의사소통은 기업경쟁력을 높이는 긍정적일 것으로 가정하였다. 분석을 위한 설문자료는 한국직업능력개발원(KRIVET)이 시행하는 인적자본기업패널II(HCCP II)의 1차 조사에서 수집된 9,053명 종업원의 자료를 기업수준(510개 기업)으로 통합하여 활용하였다. 기업경쟁력은 내부 프로세스 역량과 대고객역량에 대한 10개 요소에 대한 응답을 사용하였다. 본 연구모형을 분석하는데 구조방정식 분석을 사용하였다. 분석결과를 보면, 혁신적 조직문화는 조직의 신뢰와 의사소통에 긍정적인 영향을 미쳤다. 그리고 신뢰와 의사소통은 기업 경쟁력에 긍정적인 효과가 있는 것으로 나타났다. 부트스트랩을 통한 간접효과 분석에서는 혁신적 조직문화가 신뢰와 의사소통을 통한 간접효과가 나타나지 않아 혁신적 조직문화, 신뢰와 의사소통, 기업 경쟁력 간의 직접효과만을 확인할 수 있었다.