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The Effect of Corporate Social Responsibility on Corporate Image : Large versus Small and Medium Sized Company (기업의 사회적 책임활동이 기업이미지에 미치는 영향 : 대기업과 중소기업의 비교)

  • Park, Sang-June;Jang, Hwa-Young;Lee, Yeong-Ran
    • Korean Management Science Review
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    • v.29 no.1
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    • pp.15-32
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    • 2012
  • Previous studies have examined the relationship between corporate social responsibility and corporate's business performance (especially, consumers' corporate evaluation). According to them, the corporate social responsibility influences the consumers' corporate evaluation. A small and medium sized company as well as a large company is asked to conduct socially responsible actions, however, it is not easy to find a study that focuses on whether the effect of the corporate social responsibility on the consumers' corporate evaluation is different by the size of company. In this paper, we classified the corporate social responsibility into the four dimensions (economic responsibility, legal responsibility, ethical responsibility, philanthropic responsibility), and investigate the differences between a small and medium sized company and a large company in the effects of the four dimensions on the consumers' corporate evaluation. We showed that the each dimension of the corporate social responsibility had an positive effect on the corporate image regardless of the size of company. In addition, we demonstrated that the effects of the four dimensions on the company image were different by the size of company; The legal responsibility and ethical responsibility are more influential to the corporate image of a large company than to that of a small and medium sized company, however, the effects of economic responsibility and philanthropic responsibility are not different by the size of company.

Listing, Patent and Valuation of Agricultural Company -Comparison and Analysis of Environmental-friendly Agricultural Company- (농기업의 상장 및 특허와 가치평가 -친환경 농기업의 비교분석을 중심으로-)

  • Yeo, Dong-Su;Hwang, Jae-Hyun
    • Korean Journal of Organic Agriculture
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    • v.21 no.1
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    • pp.33-48
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    • 2013
  • This work is for listing, patent, reasonable valuation of environmental-friendly agricultural company. In this study, agricultural company in environmental friendly industry that consider nature, customer's wellbeing and safe would be evaluated by DCF (Discounted Cash Flow) and ROV (Real Option Value). And company in environmental-friendly industry would be checked whether it is to be related and concerned to listing in the stock market and patent acquisition with the basis of company valuation. After then agricultural company value is evaluated with the consideration of growth in environmental-friendly industry, and company valuation comparison would followed about intellectual property right. It can be assumed that value of environmental-friendly agricultural company has low relation and concern to listing of stock market, and valuation would be increased through the intellectual property right such as patent, development or core search ability.

A Proposal on the Business Model of Technology Holding Company Focused on the Case Study of Venture Capital in Korea (기술지주회사 사업 모델 제안: 창업투자회사 사례를 중심으로)

  • Lee, Hyun-Keun;Jang, Jae Hyuk;Han, Kwan Hee
    • The Journal of the Korea Contents Association
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    • v.16 no.4
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    • pp.466-476
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    • 2016
  • Technology-holding company was introduced in 2008 according to the Korean related law. In the end of 2014, technology holding company of university amounts to 39 companies, and ETRI Holdings is only the company belonging to the research institute among these companies. The technology holding company was launched to support a technology transfer from university or research institute to companies, and to boost up start-ups. Though 7 years has passed after the first technology-holding company was launched, there is no success model until now. Holding company is basically an investment company, which earns a profit from subsidiary company. The business model of a holding company is similar to venture capital that invests in start-ups. A direction of desirable business model of technology-holding company was suggested in this paper based on the case study on 2 Korean venture capital company. Holding company is generally categorized into two types. One is a pure holding company that only get a profit from subsidiary company, and the second is a operating holding company that creates an extra business revenue in addition to the role of pure holding company. In this paper, it is suggested that a technology holding company is recommended to be a operating holding company rather than a pure holding company.

OLED Light Enhancement with Nanostructured Films

  • Lamansky, Sergey;Le, Ha;Hao, Encai;Stegall, David;Wang, Ding;Lu, Yi;Zhang, Jun-Ying;Smith, Terry L.;Gardiner, Mark;Kreilich, Leslie;Anim-Addo, Jonathan;McCormick, Fred B.
    • 한국정보디스플레이학회:학술대회논문집
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    • 2009.10a
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    • pp.282-285
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    • 2009
  • Nanostructured OLED light extraction films have been made via roll-to-roll coating processes. Their on-axis and integrated outcoupling efficiencies reach 2X and 1.3-1.8X, respectively. Optical performance and effects of the nanostructured film on pixel blur and image ghosting will be discussed.

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Manufactured Flexible Active Matrix Backplanes using Self-Alighed Imprint Lithography (SAIL)

  • Kwon, Oh-Seung;Marcia-Almanza-Workman, Marcia-Almanza-Workman;Braymen, Steve;Cobene, Robert;Elder, Richard;Garcia, Robert;Gomez-Pancorbo, Fernando;Hauschildt, Jason;Jackson, Warren;Jam, Mehrban;Jeans, Albert;Jeffrey, Frank;Junge, Kelly;Kim, Han-Jun;Larson, Don;Luo, Hao;Maltabes, John;Mei, Ping;Perlov, Craig;Smith, Mark;Stieler, Dan;Taussig, Carl
    • 한국정보디스플레이학회:학술대회논문집
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    • 2009.10a
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    • pp.138-141
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    • 2009
  • Progress in the development of a fully roll-to-roll selfaligned imprint process for producing active matrix backplanes with submicron aligned features on flexible substrates is reported. High performance transistors, crossovers and addressable active matrix arrays have been designed and fabricated using imprint lithography. Such a process has the potential of significantly reducing the costs of large area displays. The progress, current status and remaining issues of this new fabrication technology are reported.

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