• 융합경영연구
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• 제11권1호
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• pp.1-12
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• 2023

Purpose: This study identified the effects of the three types of consumer interactions on the utilitarian and hedonic values experienced by community members, their degree of participation, and brand loyalty. In addition, the mediating effect of virtual interactivity between the interactions that occur within the online brand community and the value experienced by community members was also identified. Research design, data and methodology: An online survey was distributed, and the data gathered was analyzed using structural equations modeling. Results: Test results showed that product-information interaction has a positive effect on utilitarian value and interpersonal interaction has a positive effect on hedonic value. Human-computer interaction was found to have a negative effect on hedonic value and no significant effect on utilitarian value. Furthermore, it was revealed that among the three types of interactions, virtual interactivity had a mediating effect only in the relationship between human-computer interaction and hedonic value. Moreover, utilitarian values experienced by community members affected their level of participation which ultimately enhances brand loyalty. Hedonic value did not affect their level of participation within the online brand community. Conclusions: When marketers establish online brand community strategies, they must place elements that can directly help the use of brands and products.

• 가정과삶의질연구
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• 제29권6호
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• pp.89-103
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• 2011

Citizen participation or resident participation is perceived as an effective way to correspond to the diverse urban problems, especially in the area of residential environment improvement projects and community activities. As the leading city of the Honam region and a core middle city leading the development of the southwestern region, Gwangju city is planning and under-developing new Housing Complexes and Urban Renewal Projects. The purpose of this study is to identify the perception of Gwangju citizens on resident participation in community activities to suggest diverse strategies for improving quality of citizen's life and making better living environment. For the research purpose, 1,380 questionnaires were distributed to the Gwangju citizens who live in 5 autonomous districts -Dong-gu, Seo-gu, Nam-gu, Buk-gu, and Gwangsan-gu- and 601 were used in data analysis. Although citizens in Dong-gu showed the lowest settlement consciousness, they required the highest level of need for resident self-help activities. Contrastingly, Seo-gu showed the highest level of settlement consciousness and the lowest need for resident self-help activities. Based on the results, high quality community facility should be provided to promote residential satisfaction and consciousness of residential participation and self-help activity must be improved. And also, diverse strategies for resident participation including development of resident education programs and search for regional resources should be covered in further research.

• 사회복지연구
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• 제43권2호
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• pp.207-233
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• 2012

본 연구는 한부모 여성의 공동체 참여요인과 사회자본, 그리고 임파워먼트 간의 구조적 관계를 분석함으로써 한부모 여성의 임파워먼트 향상에 미치는 공동체 참여요인과 사회자본의 직·간접적 영향력과 경로를 분석하였다. 이를 위해 공동체에 참여하고 있는 한부모 여성 420명의 설문자료로 구조방정식모형 분석을 실시하여 변인들 간의 관계 구조를 설명하는 최적의 이론구조모델이 검증되었다(χ²=86.851, df=28, GFI=.958, CFI=.944). 분석결과 첫째, 한부모 여성들의 공동체 참여요인을 공동체의 임파워먼트 실천수준과 공동체 참여정도 변인으로 구분하여 각각의 영향력을 검증한 결과 공동체의 임파워먼트 실천수준은 임파워먼트에 향상에 대한 직접적 영향력이 없으나 공동체 참여정도와 사회자본을 매개로 임파워먼트에 영향을 미치는 반면, 공동체 참여정도는 임파워먼트에 직접적인 영향력을 나타내 차이를 보였다. 둘째, 한부모 여성들의 공동체 참여의 두 요인은 모두 사회자본의 축적을 매개로 할 때 임파워먼트 향상에 대한 영향력이 더 큼을 알 수 있었다. 셋째, 한부모 여성의 사회자본 축적이 임파워먼트 증진에 대한 직접적 영향력이 가장 큼을 발견하였다. 이러한 결과를 바탕으로 연구의 이론적, 실천적 함의를 제시하였다.

• 한국의류학회지
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• 제46권6호
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• pp.1088-1104
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• 2022

The motivation behind consumers' voluntary participation plays a key role in determining the successful out-come of co-creation activities. This study, in the context of online-community-based co-creation, investigates the effect of consumers' motivation on continuance participation and advocacy intention by mediating perceived empowerment. We focused on analyzing the co-creation process of new product developments for beauty-related firms and platforms. A web survey was conducted on active users of the online beauty community who have participated in co-creation projects. A total of 226 responses were analyzed using SPSS 26.0 and AMOS 22.0 statistical programs. The findings illustrate that all motivations for participation (intrinsic, social, and financial) influenced perceived empowerment. This increased empowerment also positively affected continuance participation and advocacy intention for future co-creation projects. Furthermore, we explored the moderating role of the engagement period in the community regarding the relationship between participation motivation and empowerment. The results show, consumers with high intrinsic motivation greatly perceive empowerment when they have short-term engagement in the community; those with high social motivation strongly recognize empowerment when they have long-term engagement in the community. We provide valuable recommendations regarding how to make innovative co-creation experiences between beauty firms and consumers via an online-based community.

• 한국주거학회:학술대회논문집
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• 한국주거학회 2008년도 춘계학술발표대회 논문집
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• pp.123-128
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• 2008

In Korea, a movement for founding a intentional community village is becoming popular to improve the individualistic living environment, and to create a humanistic lifestyle. However, it is difficult to say whether its management is successful or not because the intentional community village such as an eco-village is still in an experimental stage in Korea. In this study, a intentional community village was proposed as an alternative approach to help residents build an effective cooperation system and to encourage them to participate in various communal activities. Detailed cases were studied including a formation process and methods of residents' participation. Through the case study, actual conditions of the community villages and several problems were studied. The conclusion of this study is as follows; In order to sustain the community village, it is crucial to encourage the community spirit among the residents. We also find that developing various community facilities and programs can easily raise a sense of familial warmth among the residents. Above all, proactive participation in the communal activities is the most important. It is also necessary to consider the architectural design which can be used as a guiding principle for foundation of the intentional community village. In addition, concrete and systematic solutions including communal activity programs, residents education, and self management regulations must be discussed.

• 문화기술의 융합
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• 제9권2호
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• pp.199-206
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• 2023

본 연구에서는 대학생의 학습자 특성과 학습공동체 참여의 관계에 대해 살펴보고자 하였다. 이를 위해 학습공동체 유형은 교과연계형 학습공동체를 전공기초 학습공동체와 전공심화 학습공동체로 구분하였으며, 학습자 특성을 성별, 학년별, 전공별로 분류하였다. 학습자 특성에 따른 전공기초 학습공동체와 전공심화 학습공동체 참여의 차이를 살펴보기 위하여 교차분석을 실시하였다. 그 결과는 다음과 같다. 첫째, 여학생의 전공기초 학습공동체, 전공심화 학습공동체 참여가 남학생보다 높았으나, 통계적으로 유의한 것은 아닌 것으로 나타났다. 둘째, 학년에 따른 학습 공동체 참여에 유의한 차이가 있는 것으로 나타났다. 전공기초 학습공동체의 경우 1학년과 2학년의 참여 비율이, 전공심화 학습공동체의 경우 3학년과 4학년의 비율이 상대적으로 높은 것으로 나타났다. 셋째, 전공에 따른 차이를 살펴본 결과 전공기초 학습공동체와 전공심화 학습공동체 모두에서 보건복지대학의 참여 비율이 높은 것으로 나타났다. 이러한 결과에 따라 논의와 제언을 제시하였다.

• 농촌계획
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• 제21권1호
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• pp.103-115
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• 2015

As rural development projects, mostly carried out in a top-down development method in the past came to take a bottom-up development method in earnest, entering the 2000s, resident participation became an essential element of a rural community design project, to the extent that it can influence the success or failure of a rural community design project. It is taken for granted that rural residents independently participate in community design projects, but as they are accustomed to various subsidy projects carried out by the government and become increasingly aging, it is not easy to induce their spontaneous participation in farming areas with such problems. Especially, to prevent the distrust between administrative agencies and residents from serving as an obstacle in the residents' spontaneous participation, it is necessary to construct horizontal governance among the village residents, administrative agencies and the group of experts supporting for the project. This study attempted to verify the mediating effect of governance in the relationship between resident participation and the performance of the rural community design project based on this problem recognition, and for this purpose, the results of a survey with residents in Utturu Village, Hangyeong-myeon, Jeju-si, which was completed by carrying out a comprehensive rural development project, the typical bottom-up community design project was used for an empirical analysis. The results of the study can provide implications for setting directions, establishing strategies and constructing governance of rural community design projects in the future, and especially, it can be said that this study has academic significance in that governance is recognized as an important variable related to the project performance.

• 한국주거학회:학술대회논문집
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• 한국주거학회 2011년도 춘계학술발표대회 논문집
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• pp.81-86
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• 2011

In order to establish the effective community village as planned, it is the most important factor in residents' participation at the stage of design process. Especially, community space, which is commonly used by all members, must be designed through consultation process of community members themselves to accommodate the needs of various daily activities. So, in this study, the participation process to design the common community facility is developed and the actual residents' participation workshop was conducted in Baek-Hwa village, which is being built on South Korea. Also, the space of community facilities was designed based on the direct opinions and needs of actual residents obtained by workshop process. The workshop was conducted two times: the first workshop was conducted for the design of common residents' facilities and the second was for trying to utilize the virtual designed space. During the workshop process, it is found that the positive participation of members of village is naturally occurred to design residents' space in the workshop process. As a result, most people want to make the space of gym, library, and dining room in spatial configuration. Among them, the hobby room was highly demanded. There is lots of demand for the joint activities and training program in common activity fields. Also, the prediction of the various occurrence so fun expected situations was requested in the game of creating rules and role-playing. In the conclusion, it was acknowledged the necessity of residents' participation design and the importance of communication between architects and residents for decision-making.

• 한국환경교육학회지:환경교육
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• 제17권2호
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• pp.94-105
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• 2004

The purpose of this study is to understand what kind of effects a local residents’ participation on a local environmental problem has on the Environmental consciousness of the resident, and on the local community. I (researcher) employed qualitative research methods on the residents' environmental movement, which claimed to preserve the Sung Mi Mountain from the Seoul City Hall's plan of the water reservoir construction. I tried to understand the participation motivation and participating actions, and also the changes and effects the participation brought at both a personal, and community level. The data were gathered by means of in-depth interview with the local residents and unstructured questionnaire. At first, through the residents' environmental movement, the participants acquired a growth in environmental consciousness. For example, they obtained better understanding of the environment, change of attitude to environment, and participation function. Secondly, it is meaningful that a local tie intervened by the environment, enforced self-governing, and shows how community sentiment plays an important role for local community organization. Moreover, the environmental movement contributed to developing a ‘culture for participation’. In conclusion, participating in a local environmental problem can be an integration of learning and practice and also leads to reflective thinking about the relationship not only between human beings and nature, but also among human beings. In addition, it can buildup a systemic cooperation for local problem-solving and the ability to make an alternative culture in the community. These are the significances of the local environmental problem-participation on the environmental education.

• 한국사회복지학
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• 제48권
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• pp.42-81
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• 2002

This paper examines the level of community solidarity in an administrative district in Seoul, Korea. This paper focuses on the following questions: what is the level of community solidarity in the district? and what are the major predictors of community solidarity?. Using the data from the 2000 community survey about residents' needs conducted by the welfare administration office of the district, this paper attempts to answer the above research questions. In analyzing the effect of community solidarity, this paper focuses on the following four predictor categories: individual characteristics; community related characteristics such as degree of marginalization; community participation, and community problems. Results are as follows: (1) the average of community solidarity is 3.1, using 5 points scale; and (2) the variables such as marginalization and community problem have a negative effect on the level of community solidarity; and (3) community participation has a positive effect on the level of community solidarity. Through the empirical analysis. this paper provides valuable knowledge about the level of community solidarity and effects of community participation, marginalization, and community problem on community solidarity. Finally, this paper discusses implications for effective community practice on the basis of the exploratory findings about community solidarity in Korea.