• 제목/요약/키워드: Community Media

검색결과 669건 처리시간 0.026초

레스토랑 소셜미디어커뮤니티에서의 친환경이니셔티브 참여의도: 보상유형의 영향과 소셜미디어 참여수준의 조절효과 (Participation Intentions in Environmental Initiatives within Restaurant Social Media Communities: Exploring the Influence of Reward Types and the Moderating Effect of Social Media Participation Level)

  • 장윤정
    • 한국식생활문화학회지
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    • 제38권4호
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    • pp.239-245
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    • 2023
  • The objective of this study was to explore how different types of rewards affect customers' inclinations to engage in environmental activities promoted through restaurant social media platforms. In addition, we investigated the potential moderating role of customer level of participation within the social media community. A total of 202 valid responses obtained by distributing a self-administered survey among restaurant patrons were subjected to hierarchical regression analysis to examine relationships between variables. The findings underscored the significant influence of economic and social rewards on shaping customer intent to participate in environmental initiatives promoted within restaurant social media communities. Furthermore, the study revealed that the extent of customer participation within the social media community moderated the relationship between rewards and their likelihood to partake in environmentally conscious behaviors. These results have meaningful implications for restaurant managers seeking to promote environmental initiatives effectively through social media platforms and within their establishments.

미디어 외교의 주체, 글로벌 뉴스 채널의 딜레마 (Dilemma of the global news channel, a media diplomatic subject)

  • Jin, Minjung
    • 분석과 대안
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    • 제1권2호
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    • pp.13-30
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    • 2017
  • Referred to as a 'media war,' there is a fierce competition for media discourse between different countries. Twenty four hour global news channels like Al Jazeera, France 24, RT, NHK World, China's CCTV and teleSUR emerged to offer their own perspectives and stance in the global society, and to face the monopolization and distorted information created by the hegemony of English news channels which have swayed international public opinions for a long time. As a tool of public diplomacy, the media's role in determining the image of the nation and winning the 'Hearts and Minds' of the international community is decisive, but it cannot be said that they all have a similar influence or play a positive role in media diplomacy. A global news channel, which is both a media diplomatic subject and a journalism organization, can be in the position of acting as a public relations organization or a propaganda agency for the government depending on the regime's attitude because most of global news channels receive support from the government. Sometimes it is difficult for these media to implement quality journalism because of financial difficulties. Media discourse also has limitations in that it is dependent upon changes in foreign policy of its own government. This study examines the current status of global news channels, the dilemma these channels are facing, and suggests some potential directions that can be taken by global news channels in order to become more effective. It is becoming increasingly important for all nations to respond to distorted information about their own countries, to appropriately identify various issues and changes in the international community and to convey their views and positions to the international community. For now, there is a lack of awareness about the importance of media diplomacy in Korea: There are many English-language media, but as yet no global news channel which could have an influence on the international stage. However, there seems to be some understanding about the need for the media to present the Korean alternative discourse to the senseless dependency on Western media. We hope that this study will be an opportunity to think in depth about the attitude of the Korean global media, whether existing global media or new global news channels, in order to help them become more effective in media diplomacy.

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의복의 정숙성.심미성에 영향을 미치는 관련변인 연구(II) -기본욕구를 중심으로- (A Study on the Effect of Basic Need Variables on the Modesty and Aesthetics in the Selection of Clothing)

  • 강경자
    • 한국의류학회지
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    • 제18권2호
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    • pp.180-188
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    • 1994
  • The purpose of this study was to evaluate the effect of basic needs and demographic variables of adult woman on the modesty and aethetics In the selection of clothes. The results of the study were as follows: 1. There are factors which have effect on variables of need. School careers have effect on physical need. Age, marriage status and household type have effect on safty need. Native community and household type have effect on self-esteem. School career, native community, household type and frequency of contact with mass media have effects on need of self-actualizing and native community has effect on the aesthetic need. 2. Physical bleed, self-esteem, self-actualization, safety need, fiequency of contact with mass media, age, native community and income have direct effect on the modesty of clothing. 3. Aethetic and self-actualization need, frequency of contact with mass media and income have direct effect on the aethetics of clothing.

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놀이의 정치학: 뉴미디어 아트와 관객 공동체 (Politics of Game and Play: New Media-Based Art and Its Community)

  • 이혜원
    • 미술이론과 현장
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    • 제10호
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    • pp.105-118
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    • 2010
  • This study discusses the community of participants in new media-based art of Taeyoon Choi, Wafaa Bilal and Mushon Zer-Aviv in relation to current discourses on social functions of art by Nicolas Bourriaud and Jacques Ranciere. Focusing on these artists' participatory projects which aim to provide alternative perspectives on wars between countries, to raise awareness about expanding surveillance systems in city spaces, or to create new public spaces on the web, this paper argues that their works hybridize entertainment culture and political activism to suggest a new model for political art.

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유방암 환자를 위한 영양교육매체 개발 및 평가 (Development and Evaluation of Nutrition Education Media for Breast Cancer)

  • 박상현;주나미
    • 대한지역사회영양학회지
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    • 제13권4호
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    • pp.510-519
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    • 2008
  • This study was conducted to develop and evaluate nutrition education media for breast cancer. The booklet was developed and consisted of breast cancer and diet, breast cancer and nutrition, breast cancer and food safety and Ingredients and recipes for breast cancer. The questionnaire requested information related to demographics, importance and satisfaction of evaluation for nutrition education media, evaluation of each chapter, and satisfaction of educational media. The data were analyzed using SPSS for Windows(version 12.0). The results were summarized as follows. The importance score for nutrition education media was higher than the satisfaction score. As a result of IPA analysis, quadrant I included 'comprehension', 'appropriateness of media', 'emphasis of the point'. Quadrant II classified with 'appropriateness of terms', 'interest', 'authenticity', 'appropriateness of illustrations'. Quadrant III included 'appropriateness of color and calligraphy', 'simplicity'. Quadrant IV classified with 'appropriateness of examples', 'concreteness'.

미디어 문화에 나타난 청소년 패션의 상징적 의미 (A Symbolic Meaning of Youth Fashion in Media Culture)

  • 김소영;양희영
    • 한국의상디자인학회지
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    • 제10권3호
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    • pp.73-88
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    • 2008
  • The media culture influences upon young people while introducing new cultures by every hour. Considering the mainstream culture, in which media has the greatest effect on young people, this article examines the symbolic significances of youth fashion through media culture. The results of this study can be summarized as the following: First, young people's popular culture ("pop culture") is becoming the medium that leads to the creation of similar cultures of the young people globally through various routes. Culture is being created by integration of diverse media, and not by what is seen through a single medium. Typical young people's culture, which is formed due to the influence of media culture, includes community culture, pun culture, virtual culture and fandom culture. Second, in order to examine youth fashion that is seen in those media, the survey has been conducted on media stars, tecktonik dance groups, fashion models, avatars and online communities, which are fashion icons influencing young people. Third, youth fashion, which has been formed centering on media culture, has the flexible property that varies the symbolic significance according to which culture becomes the main axis. The symbolic significance in fashion, which is seen on media culture young people are contacting, has been examined in the aspects of value orientation, diversity orientation, speed orientation and digital orientation.

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Maslow의 기본욕구가 의복의 동조 및 개성에 미치는 영향 (The Effect of Maslow's Basic Needs on Conformity and Individuality in the Clothing Selection)

  • 강경자;서영숙
    • 한국의류학회지
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    • 제16권4호
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    • pp.431-441
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    • 1992
  • This research was designed to evaluate the effect of need and of demographic variables of adult women on the conformity and individuality in the selection of clothes. 1. There are factors which have effect on variables of need. Marriage status, household type, age have effect on safety need, household type and age have effect on belongingness and love need. Household type and native community have effect on self-esteem need, household type, native community, school career, frequency of contact with mass media have effect on need for self-actualizing. Native community have effect on aesthetic need, and school careers have effect on the desires to know and to understand. 2. Self-esteem need, belongingness and love need, safety need, need for self-actualizing, aesthetic need, frequency of contact with mass media and income as demographic variables are directly related with conformity of clothing. Age, marriage status, native community, household type, school career are indirectly related with conformity of clothing. 3. Self-esteem need, need for self-actualizing, aestheitic need, desires to know and to understand, belongingness and love need, frequency of contact with mass media, household type have direct effect on the individuality of clothing. And age, household type, native community, school career have indirect effect on the individuality of clothing.

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온라인 커뮤니티 사이트의 지속적 사용의도에 영향을 미치는 요인에 관한 연구 (Factors Affecting the Continuous Usage Intention of Online Community Sites)

  • 정다미;이충권
    • 스마트미디어저널
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    • 제4권1호
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    • pp.44-51
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    • 2015
  • 온라인 커뮤니티는 개인과 개인 사이의 관계를 가지고 있는 사랑들 간에 존재하는 연결선으로 볼 수 있다. 온라인 커뮤니티에 대한 관심이 날로 커지면서 전 세계적으로 온라인 커뮤니티를 기반으로 하는 웹 사이트들이 증가하고 있는 추세이다. 본 연구에서는 온라인 커뮤니티의 개념을 체계적으로 정립하고, 온라인 커뮤니티 사이트의 특성요인을 파악하여 커뮤니티에 대한 몰입과 사이트에 대한 만족도가 지속적인 사용의도에 미치는 영향을 연구하였다.

Context-Awareness for Ubiquitous Computing System

  • Kang, Dong-Hoon;Ahn, Sang-Chul;Ko, Hee-Dong;Cho, We-Duke;Park, Young-Tack
    • 한국지능정보시스템학회:학술대회논문집
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    • 한국지능정보시스템학회 2004년도 추계학술대회
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    • pp.158-161
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    • 2004
  • In this paper, we propose a level of contexts such as low level and high level contexts, and its criteria of categorization are the existence of interaction and composite process done by the inference mechanism. When there is no matching high level service for the associated high level context, this context is described as meaningless. If the services cannot be provided with the entities by the system, this situational information is of little consequence. To provide services with the entities, we propose "community computing" architectural concept which provide the high level service to a group of agents in a community, and can be managed by the service scenario

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수업매체 활용이 학생들의 식품구매학 강의 만족도에 미치는 영향 (Effect of Various Instruction Media on Students′ Satisfaction of Food Purchasing Class)

  • 윤지영;홍완수
    • 대한지역사회영양학회지
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    • 제9권3호
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    • pp.326-332
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    • 2004
  • The research objective was to identify the effect of various instruction media on improving students' foodservice management competencies and for increasing class satisfaction. The research involved a comparison of two student groups. One group consisted of students who attended a lecture-based food purchasing class (Group A). The other group was students who attended the same class, and who also used various media as well as receiving the lecture (Group B). The results were as follows: 1) After a 16 week program, Group B perceived their procurement management competencies to be higher than those of Group A, especially in setting up purchasing goals, marketing research, and using computer systems for procurement; 2) In terms of class satisfaction, it was also observed that Group B was more satisfied with food purchasing class than was Group A. Group B gave high scores, especially in effective utilization of media, increasing motivation, and understanding; 3) Group B perceived that various instruction media was helpful for developing their procurement management competencies. Respondents evaluated the usefulness of media in the following order: using Power Point watching videos, visiting web-sites for food purchasing class, and surfing the World Wide Web. The results of the research show that using various instruction media for food purchasing classes would improve students' foodservice management competencies. Therefore, instructors who teach foodservice management related courses should consider developing teaching strategies that apply various instruction media for students to enhance their foodservice management competencies and to increase class satisfaction.