• Title/Summary/Keyword: Community Mass Reading Campaign

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The Action Plans for "One Book, One City" Reading Promotion Campaign: A Case Study of "Reading Cheongju" ("한 책, 한 도시" 독서운동의 실천적 과제 - "책 읽는 청주"의 사례를 중심으로 -)

  • Yoon, Cheong-Ok
    • Journal of the Korean Society for Library and Information Science
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    • v.42 no.1
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    • pp.63-81
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    • 2008
  • The purpose of this research is to analyze the characteristics and problems of "Reading Cheongju" campaign which started as "One Book, One City" reading promotion campaign in 2006 and conducted three times in two years. The analysis of such steps as the selection and distribution of "one book", reading and discussion. events and programs, financial assistance, public relations, etc. documents both positive and negative aspects of its performance. "Reading Cheongju" campaign helped improve both the image of the Cheongju Information Library and the importance of reading and discussion in the community, while lacking in participation from diverse groups of community members, flexibility in spending public expenses, and cooperation among libraries and other related organizations.

An Analysis of 'One Book, One City' Reading Campaign : Case Study of Campaigns in Korea and Other Countries ('한 책, 한 도시' 독서운동의 실행단계별 특성의 분석 - 국내외 사례를 중심으로 -)

  • Yoon, Cheong-Ok
    • Journal of the Korean Society for Library and Information Science
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    • v.41 no.1
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    • pp.5-32
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    • 2007
  • In this study, examined are the characteristics of 'One Book, One City' reading campaigns conducted in Seattle. Chicago, and 'The Big Read', a nationwide 'One Book' campaign, supported by the NEA, in the U.S.A. and Seoul and Cheongju in Korea. Some differences as well as similarities were found in the goal setting, selection of books, strategies for reading and discussion, and programs of these 'One Book' reading campaigns. While, as a mass reading event, 'One Book' reading campaigns in various communities share the goal of promoting literacy and communication through reading and discussion, each 'One Book' campaign seems to show uniqueness in the criteria of book selection, reading and discussion guides, and the activities and Programs. which make up cultural contents.

A Research on the Present State of 'Reading Cheongju' Reading Promotion Campaign ('책 읽는 청주' 지역사회 독서운동의 현황에 관한 연구)

  • Yoon, Cheong-Ok
    • Journal of the Korean Society for Library and Information Science
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    • v.55 no.1
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    • pp.59-83
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    • 2021
  • The purpose of this research is to analyze the characteristics and problems of 'Reading Cheongju' which launched as 'One Book, One City' reading promotion campaign in 2006 and conducted 23 times for the past 15 years. The analysis of the selection criteria of 'one book', 31 selected books, and the activity of reading and discussion shows the strength of continuity and stability of 'Reading Cheongju'. However, the following weaknesses need to be improved on: the inadequate change in book selection criteria, selection of several books according to age groups instead of 'One Book', lack of consistency in themes of selected books, preference for best-sellers and popular works, difficulty in identifying the continuance of individual participation in reading and discussion, librarians' role limited to organizing programs, and lacking in direct participation in discussion and communication, and events and programs only led by Cheongju City Library without any cooperation from community members.

An Analysis of Books Selected in 10 Years of 'The Big Read' Reading Initiative ('The Big Read' 독서 이니셔티브 10년과 선정 책의 분석)

  • Yoon, Cheong-Ok
    • Journal of the Korean Society for Library and Information Science
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    • v.52 no.1
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    • pp.159-178
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    • 2018
  • The purpose of this study is to understand the characteristics of books selected for 'The Big Read' community reading initiative of the National Endowment for the Arts from 2006 to 2017 and its relation with 'One Book, One City' community reading campaign in the U.S.A. An analysis of 1,407 TBR programs and 745 participating communities, and 56 books from TBR Library shows that TBR expands and complements 'One Book' reading campaigns, and confirms the sustenance of this innovative model. TBR Libray books were selected with TBR's own criteria, but their features are generally very similar to those of 1,102 books selected for 'One Book' programs. They often reflect some interests in such universal values as coming of age, justice, integrity, etc. and diverse cultural experiences and life. The outcomes of 'One Book' and TBR cannot be qualitatively measured, but their sustainable value of communication through one selected book has been well proved.