• Journal of Digital Convergence
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• v.16 no.3
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• pp.261-273
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• 2018

The purpose of this study is to find out how the online brand community characteristics affect customer behavior according to self-construal level and gender difference. The characteristics of online community are divided into interaction, objectivity, information provision, and activity reward. First, interactivity and activity compensation among the characteristics of online community have a positive effect on brand community commitment. On the other hand, the effect of purpose and information provision is insufficient. Second, the greater the commitment to the brand community, the higher the WOM effect is. Finally, this study shows that customers with dependent self-construal tendencies have more brand community support than customers with independent self-construal tendencies, and females show more brand community support than males. This study suggests an efficient marketing approach to companies through a brand community commitment by understanding the intrinsic motivation of consumers' self-construal level.

• The Journal of Fisheries Business Administration
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• v.1 no.1
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• pp.1-18
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• 1970

The fishermen around fishing villages have organized the Eo Chon Gae, a co-operative organization based on the Fisheries Co-operative Law. The Eo chon Gae plays a vital role in the fishing village community, and the common economic, administrative and social profits are expected by members. The members of the Eo Chon Gae must work together in a common coastal fishing ground, this fishing ground is jointly owned by the community, and the members have to conduct the Eo chon Gae jointly for their common profit. This system, as mentioned above, is called the Eo Chon Gae, which is generally called a fishing village community, or a fishing administrative community. The purpose of these theses is to consider what kind of character and principles the Eo Chon Gae has. The contents of these theses are divided into six parts: 1. The various concepts of the fishing administrative community 2. The progress of the Eo Chon Gae. 3. The organization of the Eo chon Gae. 4. The purpose of the Eo chon Gae. 5. The work of the Eo Chon Gae. 6. Types of the Eo Chon Gae.

• Journal of Agricultural Extension & Community Development
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• v.7 no.2
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• pp.377-390
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• 2000

The purpose of this paper was to draw implications for community economic development policies of Korean local governments by investigating the community economic development policies of the USA local governments. Those policies can be segmented to first wave(1950s-1970s), second wave(1980s), and third wave(1990s) of development policy. First two policies entailed some expense to community residents by providing low tax rates, tax abatement, tax reliefs, industrial revenue bonds, and direct state loans for potential companies. These policies brought ‘clawback’ and ‘drawbacks’ to the local residents. The third wave of community economic development policy includes capital market programs(predominantly government-financed loan programs and government support for predominantly privately financed loan or equity programs), providing information and education for small business in the communities, supporting small business by providing high technology and research, and export assistance-providing information/training opportunity how to export, sending trade missions, and export financing. Local government authorities in Korea should learn the community economic development policies administrated by the USA local governments so that they can avoid the potential try-and-errors in establishing, planning, and administrating their economic development policies.

• Asia pacific journal of information systems
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• v.18 no.1
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• pp.117-144
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• 2008

Lots of virtual communities and online businesses presently derive their primary sources of revenues through advertising, but nevertheless are plagued with marginal profitability though they might possess a significant user base. In the light of the need for an efficacious business model, there have been recent insights of an online community in particular reaping profits through an innovative and lucrative revenue generation method that earns by selling digital items. There have been some obvious evidences (e.g., Cyworld, SecondLife, Habo Hotel, etc.) that online communities can be profitable through their unique business model of selling digital items. However, there is lack of understanding about the motivation of purchasing digital items. This study tries to identify the main motivators of digital item purchases based on social/individual identity theory and self-presentation theory. "Digital items", otherwise known as "virtual assets", may include online avatars, accessories for the avatars, decorative ornaments like furniture, digital wallpapers, skins, background music and virtual weapons used for Internet games. These digital items are employed by users for representation and articulation in the online space, especially to create and enhance their online profiles in web pages and games. Prices for digital items typically range from a few cents to a few dollars each. Based on the theoretical framework like social identity theory and self-presentation theory, we developed the research model and proposed seven hypotheses. An analysis of 225 members of Cyworld found that digital item purchase intention in virtual world is affected by both members' need for self-presentation and need for affiliation. We also found that the need for self-presentation is significantly increased by innovativeness of members, community group norm, and community involvement. We concluded that the need for self-presentation could be a key variable for profitable business model in online community service industry. However, neither individual self-efficacy nor the need for affiliation significantly influenced the need for self-presentation which triggers purchase intention of digital items. In term of the theoretical and practical contribution, this study can be a pioneering empirical research that investigates the purchase intention of digital items based on social identity theory and self-presentation theory in the online context. Also, the findings of our study are valuable and practical for practitioners in the market who wish to adopt or improve the business model of selling digital items in an online community. From the findings, it can be seen that innovativeness of users, community group norm, and community involvement are three significant factors that influence need for self-presentation of users which ultimately leads to their intentions to buy digital items. These findings put forth that virtual community providers and online businesses selling digital items should prioritize their efforts and focus on these three factors if they want to increase the sales of these digital items and generate greater revenues. This study provides important implications for academic researchers and practitioners to understand why the community members pay money for their digital items in virtual world and how the practitioners can increase the sales of digital items in an online community. A couple of limitations of the study and future research directions are also discussed.

• The Journal of Asian Finance, Economics and Business
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• v.8 no.8
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• pp.47-56
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• 2021

ASEAN Economic Community (AEC) was established in 2015 from 10 countries to realize the ultimate (adopted in 1997), which aimed to transform ASEAN into a stable, prosperous, and highly competitive region with equitable economic development, reduced poverty, and socioeconomic disparities. The purpose of this paper is to examine the effect of knowledge level on the AEC of Vietnamese small and medium enterprises (SMEs) in the textile and apparel industry towards attitudes, readiness, and performance. This study uses convenience sampling to get questionnaires from 150 SMEs in Hanoi, Vietnam. Then, the paper applies SPSS-AMOS 24 to process data. The empirical results show that AEC's implementation only has a small impact on improving SME performance. However, SMEs have adequate knowledge, attitude, and readiness about AEC. The structural modeling findings indicate that the knowledge factor has an indirect effect on SMEs' performance. This finding is to provide new insight into the roles of attitude and readiness in the case of Vietnam. These factors are needed to mediate the effect of attitudes and readiness in the relationship between knowledge and business performance, a framework strategy of business organizations, and can be used as a conceptual model to improve SMEs' performance.

• Journal of the Korean Society of Clothing and Textiles
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• v.32 no.6
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• pp.968-979
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• 2008

Since community growth and vitality frequently depend on local businesses and community inhabitants depend on local retailers for their daily necessities, studying small businesses in rural areas is important to community sustainability. The purpose of our research was to investigate what marketing, merchandising, customer service, or business operation strategies were being implemented by successful independent rural retailers(i.e., clothing, jewelry, floral, hardware etc.), in competition with large discount stores in the U.S.. In addition, social capital as indicated by community involvement was examined for its use as a business strategy that contributes to the success of small retailers. In-depth interviews were conducted with 27 rural retailers representing three communities within a Midwestern state. Data were content analyzed. Participants were following several of the recommended business strategies but opportunities existed to implement changes. Results are discussed in terms of key practices followed by these successful small business owners.

• Korean Management Science Review
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• v.17 no.3
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• pp.119-129
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• 2000

Design of web site must include community considerations alongside technical design aspects. The main purposes of this study are to identify the community criteria for evaluating web site and to examine how business web sites include the community factors. To identify the evaluation criteria, the author reviewed recent literatures and made a table showing a summary result(see Table 1). appendix shows a sample form NASDAQ(n=82) and KOSDAQ(n=59) which were evaluated. Using the evaluation from with 189 items(Table 3), all sites were visited and review between August 28, 2000 and September 6, 2000. The auther’s evaluations were done from the perspective of community building in business sector. Table 4, summary data on the results of the study, shows that the level of application of the community concept is very low. Among the listed 18 items, only a few items are utilized at more than 50% level. Less than 10% items are Member Profile, Group Segmentation, Backstory, Forum, Chat, Fact-to-face Meeting, and Collaborative Design. the unbalanced utilization due to the lack of community concept in businesses are found. Korea firms are superior to NASDAQ firms in terms of Bulletin Board and FAQ; But Korean firms are inferior and remain at very low level in terms of Member Login, Education Materials, Backstory, Forum, and Integrating Off-line Activities which are core factors of community building.

• The Journal of Economics, Marketing and Management
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• v.11 no.1
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• pp.1-12
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• 2023

Purpose: This study identified the effects of the three types of consumer interactions on the utilitarian and hedonic values experienced by community members, their degree of participation, and brand loyalty. In addition, the mediating effect of virtual interactivity between the interactions that occur within the online brand community and the value experienced by community members was also identified. Research design, data and methodology: An online survey was distributed, and the data gathered was analyzed using structural equations modeling. Results: Test results showed that product-information interaction has a positive effect on utilitarian value and interpersonal interaction has a positive effect on hedonic value. Human-computer interaction was found to have a negative effect on hedonic value and no significant effect on utilitarian value. Furthermore, it was revealed that among the three types of interactions, virtual interactivity had a mediating effect only in the relationship between human-computer interaction and hedonic value. Moreover, utilitarian values experienced by community members affected their level of participation which ultimately enhances brand loyalty. Hedonic value did not affect their level of participation within the online brand community. Conclusions: When marketers establish online brand community strategies, they must place elements that can directly help the use of brands and products.

• Journal of Distribution Science
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• v.20 no.10
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• pp.19-29
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• 2022

Purpose: This study was conducted to gauge the economic evaluation and sample distribution of conserving the Belum Royal State Park (BRSP) in Perak, Malaysia and to identify factors influencing its use by the community. This study aims to examine community perception on the conservation of the Belum Royal State Park (BRSP) and maximum community's willingness to pay for park entry permits fees. Research design, data and methodology: A questionnaire survey was conducted involving a total of 280 respondents. The study adopted the Dichotomous Choice Contingent Valuation Approach (DC-CVM) and the Logistic Model, to estimate the maximum community's willingness to pay for park entry permits fees. Results: The results established that the factors of respondent's occupation, income, ecotourism influence on the BRSP and maximum entry price, significantly influenced visitors' decision on community's willingness to pay. The average community's willingness to pay was RM9.68 per person. Conclusions: In conclusion, surveillance and patrols in protected areas should be expanded. The extra expense for ensuring safety can be offset through income from ecotourism that should also benefit the local community on economic evaluation and equal distribution on the BRSP.

• Journal of Korean Library and Information Science Society
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• v.49 no.2
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• pp.301-326
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• 2018

The study is to find the possibility of cooperation between civil servants as a mediators for changing a society in a region into community of practice. "Community" is the value-oriented concept and exists in a local community, a community of practice and a organization that have the characteristic of "Community." Public libraries as "Community" have both characteristics of local community and community of practice. And public libraries as community gives public services for neighborhood region problem-solving to people. But in Korea, Residents autonomy system in Dong gives the service to people. They all conducts the business for changing a society in a region to community of Practice. Therefore the study conducted a survey about sense of community and necessity of cooperation in the business. The results are following: The group of higher awareness on community feels less needs to corporate the work in community than the group of lower awareness on community; The group of higher awareness on community or the group having more experience on community have lower job satisfaction. Therefore the motivation on working for community is needed for the mediator.