• Journal of Fashion Business
• /
• v.19 no.6
• /
• pp.82-100
• /
• 2015

Mobile fashion apps present much opportunity for marketers to engage consumers, however not all apps provide enough functions for their targeted audience. This study aims to determine how mobile fashion apps can be used to build brand community with consumer engagement. Qualitative data on fashion mobile apps were collected from the Apple app store and Android market during the spring and summer of 2015. A total of 110 fashion mobile apps were collected;, 50 apps were identified as apparel brands that either manufacture or sell apparel to consumers, which we categorized as "brand" fashion apps, and the remaining 60 were categorized as "non-brand" fashion apps. The result of the study can be summarized as below. The 60 non-brand fashion apps were grouped into 5 app types: shopping, searching, sharing, organizational, and informational. The main functions are for informational use and shopping needs, since at least half (31 apps) are used for either retrieving information or for shopping. However, in contrast, social networking and location were infrequent and not commonly utilized by these apps. The most common type of non-brand fashion apps available were shopping apps;, many shopping apps enable users to shop from several different websites and save their items into one universal shopping cart so that they only check out once. Most of these apps are informational and help consumers make more informed decisions on purchases;, in addition many offer location services to help consumers find these items in store. While these apps perform several functions, they do not link to social media. The 50 brand apps were grouped into 5 brand types: athletic, casual, fast fashion, luxury, and retailer. These apps were also checked for attributes to determine their functionality. The result shows that the main functions of brand fashion apps are for information (82% of the 50 apps) as well as location searching (72% of 50 apps). Conversely, these apps do not offer any photo sharing, and very few have organizational or community functions. Fashion mobile apps and m-marketing elements: To build brand community, mobile apps can be designed to motivate consumer's engagement with brands. The motivations of fashion mobile apps are useful in developing fashion mobile apps. Entertainment motives can be fulfilled with multimedia attributes, functionality motives are satisfied with organizational and location-based features, information motives with informational service, socialization with community and social network, learning and intellectual stimulation from informational attributes, and trend following through photo sharing. The 8 key attributes of mobile apps can correspond to the 4 m-marketing elements (i.e., Informative content, multimedia, interactions, and product promotions) that are further intertwined with m-branding elements. App Attributes and M-Marketing aim to Build Brand Community;, the eight key attributes can impact on 4 m-branding elements, which further contribute to building brand community by affecting consumers' perceptions of brands preference and advocacy, and their likelihood to be loyal.

• Journal of Agricultural Extension & Community Development
• /
• v.21 no.3
• /
• pp.53-89
• /
• 2014

Immigrant farmers work in various social and economic fields of activity, settling in their rural community. In this study, I inquired into the way of acting of immigrant farmers, based on the texts which were made in the precedent studies. The texts were transcriptions that were made by interviews with immigrant farmers. I classified immigrant farmers' activities into 8 groups that were related to; farming, nonfarm business, off-farm business, volunteering, participating in community organization, lifelong learning, leisure and social interaction in everyday life. And, I tried to capture the characteristics and meanings of those activities. The implications from this analysis are as followings: 1) most of immigrant farmers have small family farm so that they need nonfarm or off-farm jobs, 2) pluri-acivities of immigrant farm households can contribute to their community's economic viability, 3) their economic activities should be observed carefully in the perspective of self-help approach in community development as well as farm households' livelihood strategy, 4) immigrant farmers have many difficulties to participate in community, nevertheless community participation will improve the social capital, 5) gender-sensitive policy should be developed.

• Journal of Digital Convergence
• /
• v.14 no.8
• /
• pp.185-194
• /
• 2016

Several game developers or publishers adopt open innovation strategies to reduce R&D costs and increase user loyalty about their games. User communities play an important role in increasing users' interests in the game because they can share game information and skills in user communities. In this regard, this study explored key antecedents of game user participation intention in user community. We developed a research model by integrating perceived risk into theory of planned action. The theoretical model was tested by using survey data collected from 110 "Suddenattack" game users. Partial least squares (PLS) was utilized to analysis the research model. The findings of this study indicate that both perceived usefulness and perceived enjoyment play an important role in forming attitude toward community. However, contrast to our expectations, perceived risk has no signifiant effect on perceived usefulness, perceived enjoyment, attitude toward community and participation intention. While attention toward community significantly influences community participation intention, social norms are not significantly related to it. The analysis results help game developers or publishers establish effective strategies and policies to increase user participation intention in user community.

• The Journal of Society for e-Business Studies
• /
• v.20 no.1
• /
• pp.217-241
• /
• 2015

One of the challenges in online community management is what level of perceived anonymity can be granted to encourage active participation from members while discouraging unhealthy activities. Few studies developed a scheme of anonymity and investigated how different levels of anonymity influence community activities. This study develops a classification scheme of anonymity encompassing the following three different levels : (1) real name(no anonymity), (2) nickname (partial anonymity), and (3) random assignment of a temporal ID (complete anonymity). Then, it examines how different levels of anonymity influence trust and perceived risk, which in turn affect virtual team performance. A series of laboratory experiments were performed, manipulating the levels of anonymity, in the context of well-structured communities that allow prior interactions among community members. The data was collected from 364 laboratory participants and analyzed using ANOVA and PLS. The results indicate that the difference of anonymity between (2) and (3) had not be significant and the only (1) could not guarantee the anonymity. The impact of anonymity on trust and perceived risk could not be significant in this situation. These findings could contribute to make more beneficial member identification strategies in online community practice.

• The Journal of Society for e-Business Studies
• /
• v.17 no.2
• /
• pp.23-38
• /
• 2012

The purpose of this study is to find factors affecting knowledge sharing activities which have two aspects-quantity and quality. We surveyed the members of a virtual community of practice called "UPOW.com". It is dedicated to sharing knowledge about job related problems, questions, experience of educational official. This study derived factors from social cognitive theory and social capital theory. The findings of the study can be summarized as follows; first, quality of shared knowledge and quantity of knowledge sharing both have positive effect on knowledge utilization. Second, individual factors and social relations have positive effect on quantity of knowledge sharing. However, individual factors' effects on quantity of knowledge sharing are not significant. These results have academic implications to find factors affecting both side of knowledge sharing. Also these finding will give an insight to develop virtual community of practice for an organization's sustained competitiveness.

• Journal of Convergence for Information Technology
• /
• v.8 no.2
• /
• pp.163-169
• /
• 2018

The purpose of this study is to analyze educational needs and perception of job performance in the community service investment program service providers. Data were collected from 619 service providers and was analyzed by t-test. In the case of the director, there was a significant difference in 10 professional qualification areas, 2 business management areas, 4 customer management areas, and 4 service development and marketing areas. In the case of the practitioners, there was a significant difference in 3 professional qualification areas, 2 business management areas, 2 customer management areas, and 5 service development and marketing areas. In the case of the therapist, there was a significant difference in all 35 areas. These findings offer theoretical background and practical implications for the education direction of community service investment program service providers.

• The Journal of Fisheries Business Administration
• /
• v.53 no.3
• /
• pp.43-64
• /
• 2022

Efforts to prevent IUU fishing began in 1996 as the IUU Antarctic Marine Living Resources Conservation Committee reported the multilateral efforts of the international community and related international organizations to prevent IUU fishing. Korea has recently been pointed out by the international community as to many problems regarding its will to eradicate IUU fishing. It is true that Korea has ever been designated as an 'IUU participating country' or a 'non-cooperative third country' by the international community and that there have been considerable difficulties in exporting seafood and using ports along with the deterioration of the national image. In 2020, with the efforts of related organizations and fisheries companies, Korea is now free from being known as a that Korea has recovered some degrees of trust from the international community through strengthening legal sanctions against IUU fishing and thorough implementation of follow-up measures is now free from non-cooperating country it cannot be said that the basic problems have been completely resolved just because it has emerged as a disgraceful country, and the current state of IUU fishing of Korea leaves a room for designation as a 'non-cooperative third country' again at any time in the future. Accordingly, there is an urgent need to examine the problems of the IUU fishing-related legal system in Korea and to come up with an improvement plan. Therefore, this paper reviews international norms for IUU fishing regulation (PSMA etc.) and domestic laws with the Distant Water Fisheries Development Act and Propose the improvement methods for related legal systems in Korea.

• Asia-pacific Journal of Multimedia Services Convergent with Art, Humanities, and Sociology
• /
• v.8 no.9
• /
• pp.647-658
• /
• 2018

Modern society is complex and rapidly changing, and knowledge sharing is needed to acquire and create knowledge. Knowledge sharing is the act of providing information knowledge and know-how of their own in order to cooperate with or help their colleagues. This study presents a research model using social capital theory to explain the mobile knowledge sharing behavior of virtual community members. Based on previous studies, social capital theory is divided into structural, relational, and cognitive aspects. It was composed of social interaction ties as a measure of structural aspect, trust as a measure of cognitive aspect, shared language, shared vision and relational aspect. After collecting survey data, factor analysis and regression analysis were performed using SPSS 22. In this way, we examined how the detailed factors of social capital affect information sharing behavior and how the level of knowledge sharing affects community promotion. The results showed that social interaction ties, shared language, shared vision, and trust affect knowledge sharing. Knowledge sharing has had a positive impact on community promotion.

• International Commerce and Information Review
• /
• v.4 no.2
• /
• pp.279-301
• /
• 2002

Lately, one of the most representative phases on business world is the diffusion of internet business. This change has been making new port business model called 'e-Port' in maritime transport. The focus of this article is to suggest some strategies on the implementation of e-Port in Korea. To research and analyze the e-Port realities, we first reviewed the previous study on Internet Marketing and e-Business. Six strategies that are critical on e-Port model were classified: (1) contents, (2) community, (3) commerce, (4) connection, (5) communication, (6) customization. Secondly, we chose and evaluated website of eight ports: Hongkong, Singapore, Antwerp, Hamburg, as successful e-port models. And then, we investigated actual conditions of e-Port in Pusan, Inchon, K wangwang, and Gusan. And then we try to find effective plan on the operation of e-Port.

• East Asian Journal of Business Economics (EAJBE)
• /
• v.3 no.3
• /
• pp.27-34
• /
• 2015

The authors consider, that the effectiveness of the government's activity, the improvement of decisions' quality depends on implementation of modern innovative technologies through activation the direct and feedback connection between public authority system and the business -community, through increasing the level of their collaboration by participating in solving main social problems and discu ssing innovative projects (initiative) according questions about socio-economic development of the country, improving the system of the state and local government in the Republic of Kazakhstan.