• International Journal of Internet, Broadcasting and Communication
• /
• v.14 no.4
• /
• pp.181-188
• /
• 2022

The purpose of this study is to identify selection attributes, functional benefits, psychological benefits, and values according to crossover shopping patterns (showrooming and webrooming). To achieve objectives of this study, a survey was designed based on the means-end chain theory, using the in-depth laddering technique and APT laddering technique which understanding the linkage of A(attributes)-FB(functional benefits)-PB(psychological benefit)-V(value). These two laddering techniques were used to construct a hierarchical value map (HVM) by linking selection attributes, functional benefits, psychological benefits, and value levels. The selection attribute items that showrooming shoppers consider important are 'price conformity', 'product information', 'product variety', and 'delivery service'. Functional benefit items were 'free purchase', 'economic benefit', 'communication', 'safety', and 'accurate Information', and psychological benefit items were 'convenience', 'relaxation', 'pleasure', 'rational consumption', and 'stability'. Finally, the value items were 'self-satisfaction', 'abundant life', 'achievement', 'happiness', and 'reasonable life'. Next, the selection attribute items that webrooming shoppers consider important are 'price conformity', 'product information', 'product variety', 'AS', 'shopping atmosphere', and 'seller service'. Functional benefit items were 'free purchase', 'economic profit', 'expression opinion', 'safety', and 'accurate information', and psychological benefit items were 'convenience', 'relaxation', 'rational consumption', and 'stability'. Finally, the value items were 'self-satisfaction', 'abundant life', 'happiness', and 'reasonable life'.

• Journal of information and communication convergence engineering
• /
• v.9 no.5
• /
• pp.487-490
• /
• 2011

This paper presents splitting and merging algorithm based on adaptive thresholding. The algorithm first divides the image into blocks, and then compares each block using the calculated thresholding value. The blocks which are same are merged using the certain threshold value and different blocks are split unless it satisfies the threshold value. When the block has been merged, maximum and minimum block sizes are determined then the average block size is determined. After the average block size is determined the average intensity and standard deviation of average block is calculated. The process of thresholding is applied to binarize the image. Finally, the experimental results show that the proposed method distinguishes clearly the background with text in the document image.

• Proceedings of the Korean Society for Quality Management Conference
• /
• 2006.04a
• /
• pp.216-223
• /
• 2006

An Effect of Website quality on Service Value and Customer Satisfaction in the Internet Banking Internet Banking is very popular in Korea these days. More than 25million are using Internet Banking. This study is to find Quality Factors for Internet Banking Services and relationship among Internet Banking Service Value, Customer Satisfaction and Reuse. In this study we found that Service Value is prior to Customer Satisfaction. And also, Service Value and Customer Satisfaction affect customers reuse respectively. This study also found that 7 factors compose Internet Banking Service Quality. They are Convenience Security, Informal ion Providing, Communication, Design, System Correcteness. Convenience, Informal ion Providing, Communication and Design affect Internet Banking Service Value. System, Correcteness and Convenience affect Customer Satisfaction. So we learened that Internet Banking Customers discriminate Service Value from Satisfaction.

• Journal of Distribution Science
• /
• v.3 no.2
• /
• pp.121-142
• /
• 2005

We're living in a world of one global village. The globalization of business is acceleration as more companies cross national borders to find customers, materials and money. Many foreign companies and organizations are doing their business aggressively in Korea and many Korean companies and rushing into foreign market. When people communicate for business with someone from another culture, there could be difficult communication barriers to overcome resulting from differences in their values, beliefs, norms for behavior, expectations, attitudes and so on. To do successfully business, we need to understand culture background and communication style that is different from nation, race, language. Communication barriers stemming from cultural differences may vary. Largely, they can be divided into value system, non-verbal communication, and perception process. Value system can be divided into individualism versus group orientation, avoidance of uncertainty degree, power distance, and high- context culture versus low-context culture. Also non-verbal communication method and perception process may play decisive roles in communication effectiveness. Especially nonverbal communication barriers which sometimes play more important roles than the verbal parts are composed of eye contact, gesture, kinesics, proxemics, chronemics, paralanguage and language of color Cross-cultural communication affect business situation. I expect that if we understand cultural background, and then we overcome cross-cultural communication barriers. To overcome and to adapt inter-cultural business, we need to develope curriculum on the cross-cultural education which I will study in the next paper.

• Proceedings of the KIEE Conference
• /
• 2004.07d
• /
• pp.2559-2561
• /
• 2004

This paper proposes the new signal-to-noise ratio(SNR) that is different from the conventional signal-to-noise ratio (SNR) in direct-sequence code-division multiple-access communication system employing offset quadrature phase-shift keying(OQPSK) and using a chip waveform. The conventional SNR value is so different from a real SNR value. Therefore, we propose a new SNR equation approximated to real SNR. The multiple-access interference(MAI) in DS-CDMA communication system has an effect on SNR performance and MAI is concerned with the correlation functions of the chip waveform. For this reason, we considered all possible correlations of chip waveforms. In conclusion, the SNR value of proposed method is enclosed to the real SNR value.

• Proceedings of the IEEK Conference
• /
• 2008.06a
• /
• pp.495-496
• /
• 2008

The magnetic characteristics of Mg-Zn ferrite that was fired at $1150^{\circ}C$ for 1hour and sintered at $1250^{\circ}C$ for 3hours was examined. The composition ratio of the ferrite was changed after sintering. In that case the composition ratio of ${Fe_2}{O_3}$ was increased but that of CuO was decreased. When the addition quantity of CuO was 3.8 mole%, it's shrinkage rate had maximum value. Magnetic permeability was decreased as the addition rate of CuO was increased and MgO was decreased. When the composition rate of CuO was 2.3 mol% and MgO was 10.9 mol%, the firing density had maximum value. In case that CuO was 2.8mol% and MgO was 10.4mol%, PL had minimum value.

• Journal of information and communication convergence engineering
• /
• v.3 no.2
• /
• pp.67-71
• /
• 2005

Interference occurs by signals received from directions that were different from the signals of the users in a mobile communication system. Various studies have been undertaken, including diversity, equalizer, etc., in order to reduce interference. In this study, the weighted value of the array antenna was obtained to improve signal-to-noise ratio. The weighted value was obtained as an eigen value and an eigen vector by using the correlation coefficient of the signal. The weighted value obtained was then applied to the CDMA system to increase system performance and capacity. Both QPSK and OQPSK modulation systems were applied to analyze performance.

• Journal of Electrical Engineering and Technology
• /
• v.10 no.3
• /
• pp.729-739
• /
• 2015

An algorithm for fault detection and classification method for wide-area protection in Korean transmission systems is proposed. The modeling of 345-kV and 765-kV Korean power system transmission networks using the Electro Magnetic Transient Program - Restructured Version (EMTP-RV) is presented and the algorithm for fault detection and classification in transmission lines is developed. The proposed algorithm uses the Wavelet Transform (WT) and Singular Value Decomposition (SVD). The Singular value of Approximation coefficient (SA) and part Sum of Detail coefficient (SD) are introduced. The characteristics of the SA and SD at the fault conditions are analyzed and used in the algorithm for fault detection and classification. The validation of the proposed algorithm is verified by various simulation results.

• The Journal of the Korea institute of electronic communication sciences
• /
• v.10 no.12
• /
• pp.1367-1372
• /
• 2015

In this paper, we embed RFID tag into name plate of pole and store key value at its RFID tag in order to solve the problem for the management of name plate of pole, which identify by eyes of human for until now. The 900MHz RFID reader performs identification for stored key value, then its key value transmit into smart phone through Bluetooth. The smart phone transmit the key value into server through data communication network and receive again the necessary information after the authentication by the server. We develop pole information system that have such a structure.

• Journal of Korean Academy of Nursing Administration
• /
• v.17 no.3
• /
• pp.315-326
• /
• 2011

Purpose: Purposes of this study were to identify non-value-added nursing activities (NVANAs) and to estimate the amount of time spent on NVANAs among total nursing activities. Methods: Non-value-added nursing activities were identified though the use of a focus group. The nurses in the focus group were nurses working in a tertiary hospital. They discussed possible activities that could be NVANAs. Based on the focus group discussion, a pilot study was done to examine the actual occurrence of NVANAs in clinical settings. Results: The focus group discussion showed that NVANAs occurred in ten categories of nursing performances including communication with physicians, communication with other departments, medications, equipment/supplies, nursing records, tests, admission, discharge, and transfer. Direct nursing activities accounted for 35.5% of total nursing activities while indirect nursing activities accounted for 64.5%. Of indirect nursing activities, 16% were NVANAs. Most NVANAs were related to communication and equipment/supplies. Conclusions: To improve the quality and efficiency of nursing activities, it is necessary to identify NVANAs and their causes. Results of this study suggest that improvement in the work process and nursing unit structure, support for equipment/supplies, and effective communication are needed to reduce NVANAs in tertiary hospitals in Korea.