• Journal of the Korean Society of Clothing and Textiles
• /
• v.26 no.7
• /
• pp.946-957
• /
• 2002

Amicable brand relationships between consumers and brands are connected with consumers' positive attitude and strong attachment to the brands; therefore, it is necessary to examine the factors which affect consumers in forming brand relationships. Through theoretical review, two variables, brand association and brand communication, were manifested as important factors in building brand relationships. The purposes of this study were to identify the different types of brand association, and to examine the influence of brand association and brand communication on brand relationships. The survey which focused on ten casual wear brands and 739 young female students was conducted from August 20 to September 12, 2000. Spss 8.0 was used for factor analysis and regression analysis. Brand association was further delineated into brand value association and brand personality association and each variable consisted of several factors. Both performance value and emotional value among brand value association factors and both pride and sincerity among brand personality association factors showed goons influence on building brand relationship. Brand communication showed significant influence on brand relationship directly and indirectly.

• The Journal of Korean Institute of Communications and Information Sciences
• /
• v.26 no.7A
• /
• pp.1275-1283
• /
• 2001

The purpose of this paper is to test whether prices of mobile communication service reflect their varying degrees of call quality, controlling for other service attributes. As, in fact, service is intangible goods difficult to measure its value, this paper makes use of econometric model, hedonic price analysis. Hedonic price analysis, has ever been applied in public or environmental economics, is employed and produces estimates of the prices (or the contributions toward the total price) for each characteristic. This paper applied hedonic technique to the value measurement of a service property for the use of Korean mobile communication. This paper uses actual transaction prices of mobile communication service to determine whether or not the market functions in pricing call quality of mobile communication service. Finally, this show that the willingness to pay of consumer increases as call quality increases and so market makes prices on call qualities. Thus, major concern in this paper is about value measurement o service quality, and also suggest of the possibility to determine call quality value (or price) of mobile communication service.

• KSII Transactions on Internet and Information Systems (TIIS)
• /
• v.14 no.8
• /
• pp.3550-3566
• /
• 2020

As a widely used way to exfiltrate information, wireless covert channel (WCC) brings a serious threat to communication security, which enables the wireless communication process to bypass the authorized access control mechanism to disclose information. Unlike the covert channel on the network layer, wireless covert channels on the physical layer (WCC-P) is a new covert communication mode to implement and improve covert wireless communication. Existing WCC-P scheme modulates the secret message bits into the Gaussian noise, which is also called covert digital communication system based on the joint normal distribution (CJND). Finding the existence of this type of covert channel remains a challenging work due to its high undetectability. In this paper, we exploit the square autocorrelation coefficient (SAC) characteristic of the CJND signal to distinguish the covert communication from legitimate communication. We study the sharp increase of the SAC value when the offset is equal to the symbol length, which is caused by embedding secret information. Then, the SAC value of the measured sample is compared with the threshold value to determine whether the measured sample is CJND sample. When the signal-to-noise ratio reaches 20db, the detection accuracy can reach more than 90%.

• Journal of Distribution Science
• /
• v.10 no.2
• /
• pp.19-28
• /
• 2012

Rapidly growing sales amount and the number of discount stores caused many side effects and sensitive issues in Korea. Because these severe competition due to more expensive cost just like excessive increase in advertising and location selection, and these caused completely ruined small merchants as well as passed on to the consumer. This Study focused on competitiveness of discount store in Korea to the perspective of college students, as explored the relationships between marketing communication and store loyalty. And, examined for two moderating effect, 1) consumers' value separated by hedonic value and utilitarian value between marketing communication and store loyalty, and 2) consumers' value separated by hedonic value and utilitarian value between marketing communication and consumption emotion. Finally, this study examined for mediating effect of consumption emotion between marketing communication and store loyalty. In order to verify the relationship, moderating and mediating effects, data were collected from 130 college students in Whasung, Gyeonggi Province to test theoretical model and its hypotheses. Findings are as followed : First, analysis showed that factors such as advertisement(β =.221, p<.05), publicity(β =.513, p<.01), sales promotion(β =.234, p<.01), word of mouth(β =.627, p<.01) and physical environment(β =.339, p<.01) for marketing communication in the discount store have statistically significant positive effect on store loyalty. But the result of regression analysis for which factors are more impact in marketing communication between store loyalty showed that word of mouth(β =.53, p<.01) is only statistically significant. Second, publicity(β =-.895, p<.05), the sub-dimension of marketing communication shows only statistically significant negative moderating effect on store loyalty. But, the results of the moderating effect of value between marketing communication and consumption emotion verified that utilitarian value show statistically significant, specifically advertisement(β =.294, p<.01), physical environment(β =.418, p<.01), sales promotion(β =.245, p<.01), word of mouth(β =.414, p<.01) and publicity(β =1.137, p<.05), respectively. And hedonic value show statistically significant, specifically advertisement(β =.286, p<.01), physical environment (β =.418, p<.01), sales promotion(β =.236, p<.01) and word of mouth(β =.420, p<.01), respectively. But publicity(β =.145, p=.119) is not statistically significant. Finally, the results verified mediating effect for consumption emotion between all factors for marketing communication and store loyalty showed that factors such as advertisement, publicity, word of mouth and physical environment for marketing communication except sales promotion were statistically significant fully mediated in advertisement, and partially mediated in publicity, word of mouth and physical environment. This testified that the consumption emotion had the most important factor to enhance store loyalty to the perspective of College students. These results can provide important implications and invaluable tips for planning marketing strategies and gaining access to new potential customers. Implications and future research directions are also discussed.

• Proceedings of the KIEE Conference
• /
• 2008.07a
• /
• pp.1957-1958
• /
• 2008

The Logic Built In Self Test (LBIST) technique is substantially applied in chip design in most many semiconductor company in despite of unavoidable overhead like an increase in dimension and time delay occurred as it used. Currently common LBIST software uses the MISR (Multiple Input Shift Register) However, it has many considerations like defining the X-value (Unknown Value), length and number of Scan Chain, Scan Chain and so on for analysis of result occurred in the process. So, to solve these problems, common LBIST software provides the solution method automated. Nevertheless, these problems haven't been solved automatically by Tri-state Bus in logic circuit yet. This paper studies the simulator and algorithm that judges whether Tri-state Bus lines is the circuit which have X-value or One-hot Value after presuming the control signal of the lines which output X-value in the logic circuit to solve the most serious problems.

• 한국디지털정책학회:학술대회논문집
• /
• 2004.11a
• /
• pp.203-210
• /
• 2004

In this paper, the conceptualization and the measurement of service quality and the relationships among service quality, consumer satisfaction, value, and post behavior (post behavior and recommendations to others) are investigated. The results suggest that service quality is an antecedent of consumer satisfaction and that consumer satisfaction exerts a strong influence on payment value and post behavior.

• Journal of the Korean Graphic Arts Communication Society
• /
• v.3 no.1
• /
• pp.17-24
• /
• 1985

The main purmose of this study is to establish the corelatione between the ink receptivity and the surface 초\ulcorner岺\ulcornerparamenters in the presence of the dampening solution in the Lithographic Printing. The surface chemical parametere are calculated from the components (dispersion part and polar part) of which the surface tension of various surfaces acd ink are estimated from the contact angle The conclusions are; 1) the receptivity of ink depends on the value of polar part of surface tension, ; and ink, ;and decreases as the value of and increase, 2) the adherence of ink depends on the value of ink and dampening solution, and decreases as the value of dampening solution, decreases on the image area.

• 중국학논총
• /
• no.66
• /
• pp.45-61
• /
• 2020

Chinese for Journalism and Communication (CJC) is used not only to communicate, gather, read and understand the news and information in the daily life, but also to work as a professional in journalism. It includes daily CJC and professional CJC. It has similarities and difference with journalism terms. The lexical values of CJC words includes: recognition value, frequency value, composition value, and aggregation value.

• Journal of Information Processing Systems
• /
• v.1 no.1 s.1
• /
• pp.79-85
• /
• 2005

In this paper, we dealt with substantial asset analysis methodology applied to two-dimensional asset classification and qualitative evaluation method according to the business process. Most of the existent risk analysis methodology and tools presented classification by asset type and physical evaluation by a quantitative method. We focused our research on qualitative evaluation with 2-dimensional asset classification. It converts from quantitative asset value with purchase cost, recovery and exchange cost, etc. to qualitative evaluation considering specific factors related to the business process. In the first phase, we classified the IT assets into tangible and intangible assets, including human and information data asset, and evaluated their value. Then, we converted the quantitative asset value to the qualitative asset value using a conversion standard table. In the second phase, we reclassified the assets using 2-dimensional classification factors reflecting the business process, and applied weight to the first evaluation results. This method is to consider the organization characteristics, IT asset structure scheme and business process. Therefore, we can evaluate the concrete and substantial asset value corresponding to the organization business process, even if they are the same asset type.

• International Journal of Internet, Broadcasting and Communication
• /
• v.15 no.3
• /
• pp.185-190
• /
• 2023

Due to the growing importance of ESG management, various studies have been conducted to explore the relationship between ESG performance and corporate value. The purpose of this study is to investigate how a company's ESG performance impacts its corporate value. The research findings indicate that there is difficulty in explaining the relationship between ESG performance of Korean IT companies and firm value in a straightforward manner. However, the results demonstrate that companies with higher profitability, higher foreign ownership, and higher R&D expenditure tend to have a positive impact of ESG ratings on corporate value. Based on these results, we can infer that Korean IT companies can enhance their corporate value by increasing R&D investments to develop innovative products that improve profitability. Additionally, attracting higher foreign investments can also positively influence ESG performance and subsequently increase corporate value. Acknowledging these factors can help companies realize the significance of ESG performance in elevating their overall corporate value.