• Title/Summary/Keyword: Communication value

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A Study on The Evaluation of Market Values and Purchase Influence of Adolescent According to Family Communication and Apparel Purchase Style (가족커뮤니케이션과 의복 구매유형에 따른 청소년의 마켓가치 평가 및 구매 영향력 연구)

  • 조희라;이선재
    • Journal of the Korean Society of Clothing and Textiles
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    • v.25 no.1
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    • pp.25-36
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    • 2001
  • The purpose of this study were to investigate the purchase influence of teenagers in the family by examining the evaluation of market value according to their clothing purchase style. The questionaire survey was carried out 572 high school, and middle school students in Seoul region in Feb., 2000. SPSS package program was used to analyze the gathered data. The results of the research were as follows: 1. Four types of family communication patterns were identified through cluster analyses: laissez-faires, protectives, pluralistics, consensuals. 2. Market values were classified into seven dimensions by factor analyses: user value-psychological value, performance value; payer value-payment convenience value, price value; buyer value-personalization value, service value, purchase convenience value. 3. Independent purchase was evaluated higher than joint purchase for the price value and psychological value, while joint purchase marked higher than independent purchase for the performance value, payment convenience value, service value and purchase convenience value. And there were some differences in the results of evaluation among the family communication patterns.

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Global Value Chain Structure Analysis for ICT Industry (정보통신산업(ICT)의 글로벌 가치사슬구조분석)

  • Cho, Sang Sup;Chae, Dong Woo;Lee, Jungmann
    • Journal of Information Technology Applications and Management
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    • v.26 no.6
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    • pp.65-78
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    • 2019
  • This study describes the accounting approach of separating the value chain components that occur between the origin and destination of a country's total exports, and applied this analysis to the nation's information and communication industry. As a result of this study, the analysis results of ICT's global value chain for the United States and China, focusing on Korea, are as follows: First of all, the value added standard was relatively lower than the export amount standard for the information and communication industry. In particular, the gap was starkly visible in the information and communication manufacturing sector, where global vertical specialization was developed relatively. As a representative sector, the computer-related equipment sector exported to China became more specialized vertically than other information and communication industries. Next, the method of participating in vertical specialization of Korea's information and communication sector and its relative position in the global value chain came from domestic products (0.25/35.16) whose total exports, which were double calculated in the case of the U.S. market, returned home. On the other hand, about 32.68 percent returned to the Chinese market. Finally, in the global value chain level, the SW sector occupied a medium vertical culture location for the information and communication equipment sector and the information and communication service sector.

A Study For The Experiential Value And Communication Perceptions Of Convergence Performing Arts (융복합 공연예술의 경험적 가치와 소통인식 연구)

  • An, Ju-Kyung
    • The Journal of the Korea Contents Association
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    • v.17 no.11
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    • pp.364-370
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    • 2017
  • Creative thinking and fusion diversity of the performing arts pursue the settlement of empirical value realization by assuming new communication by genre. This new value and communication can create a type of collective intelligence with a different attempt based on the individual communication and horizontal thinking of the masses. Therefore, the empirical value and communication of the 21st century convergence(fusion) performing arts is possible through new types and analysis, and also were understood as the horizontal creation structure of the artist. As a result, first, the concept of the right value of 'convergence' was perceived as empirical communication depending on the empirical thinking ability of genre artists. Second, off-genre and collaborative tendencies are due to cooperation based on intellectual ability and recognition of horizontal communication by genre. Third, in the collaboration, the public's individualized communication ability and universal communication recognition should be premised and perceived the empirical definition about the collective intelligence. In conclusion, it is concluded that empirical value and communication of convergence performing arts enable to the experimental creation of collective intelligence, and that the relationship structure extends to a meaningful transition of convergence interpretation and expression of performing arts.

Value & Risk-based SW Test Prioritization Method (가치 및 위험 기반의 SW 테스트 우선순위 방법론)

  • Lee, Jung-Woo;Lee, Dong-Hyun;Kim, Neung-Hoe;In, Hoh Peter
    • Proceedings of the Korea Information Processing Society Conference
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    • 2009.11a
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    • pp.837-838
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    • 2009
  • 기존에 위험기반 테스팅(Risk-based Testing) 방법은 널리 알려져 있다. 또한 가치기반의 소프트웨어 공학(Value-based SW engineering)이 고전적인 방법론과 더불어 대두되고 있다. 요구공학을 기반으로 하면서 소프트웨어의 생산절차를 가치(Value)를 기반으로 구성하고 있다. 본 논문에서는 위험기반 테스팅 기법을 Value-based Testing과 접목하여, 테스트케이스에 우선순위를 부여하고, 우선순위별로 적절한 테스트 기법을 도출, 적용하여 그 효과를 검증하고자 한다. 검증의 방법은 적용 전/후의 품질비용을 기준으로 한다.

A Study on Value obtained from Space Communication to Strengthen Brand Personality (브랜드개성강화를 위한 공간 커뮤니케이션을 통해 획득되는 가치에 관한 연구)

  • 전수영;김주연;황용섭
    • Korean Institute of Interior Design Journal
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    • v.13 no.4
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    • pp.180-187
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    • 2004
  • This research is focused on the emotion rather than the logic, the present building up the Market toward clients' relationship and the communication through the most direct Contact Space in Non-Mass Media Communication. This research's purposes are to classify Space Communication kinds to analyze how the each element could affect on Brand Identity Strength and to provide the way to appeal the Brand Image as the corporation intends and to analyze Corporations and Clients' value from Space Communication. The process of this research is following. Analysis of the Space Communication, which mentioned above and the value, which was obtained from it, and analysis through the Brand, which uses the Space to build the Brand Identity with positive Brand Image and the conclusion. In Conclusion, we need to analyze the identity of each Brand and do positioning to make outstanding Brand through analysis. Because outstanding scheme varies on deciding to communicate through the Space to satisfy clients with outstanding plan or clients' sex, age, profession, resign though appealing same Brand identity, the Space Identity should be flexible depends on area and target market.

Study of Modeling for Stock Food Material with Location Movement by the Communication Signal System

  • Kim, Jeong-Lae;Kim, Jung-Yun;Rha, Young-Ah
    • International Journal of Advanced Culture Technology
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    • v.9 no.4
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    • pp.409-416
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    • 2021
  • We are invented the movement composition technique that is to check the food adjacent-package status of the wireless-management movement monitoring level (WMMML) on the movement monitoring communication system. The movement monitoring level condition by the movement monitoring communication system is formatted with the adjacent-package system. As to inspection a wireless RFID of the wireless RFID, we are found of the movement value with wireless RFID by the adjacent upper take form. The concept of movement monitoring level is formatted the reference of wireless-management level for composition signal by the movement package communication system. Further symbolizing a food composition of the WMMML of the medium-minimum in terms of the adjacent-package communication system, and the movement wireless RFID package that was the movement value of the far composition of the Mo-MMCS-FA-φMED-MIN with 5.80±1.20 units, that was the movement value of the convenient composition of the Mo-MMCS-CO-φMED-MIN with 4.06±(-0.04) units, that was the movement value of the flank composition of the Mo-MMCS-MO-φMED-MIN with 0.91±0.07 units, that was the movement value of the vicinage composition of the Mo-MMCS-VI-φMED-MIN with 0.18±(-0.03) units. The adjacent package will be to look into at the food ability of the adjacent-package communication system with wireless RFID by the movement monitoring level on the WMMML that is supply the wireless communication by the movement monitoring level system. We will be possible to make effort of a communication system by the management signal and to put to use of the delivery data of RFID level by the delivery system.

The Effect of Marketing Communication and Store Loyalty in Traditional Markets: Focusing on Shopping Value and Shopping Experience (마케팅 커뮤니케이션이 점포 충성도에 미치는 영향: 쇼핑가치와 전통시장 이용경험을 중심으로)

  • Song, Mu-Yeung;Yang, Hoe-Chang
    • Journal of Distribution Science
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    • v.10 no.11
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    • pp.71-77
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    • 2012
  • Purpose - This study examined marketing communication in traditional markets by assessing consumers demonstrating brand loyalty through repeat purchases despite active marketing by competing brands hence, showing that the brand did not lose customers owing to communication. Specifically, this study examined the effects of marketing communication factors in traditional markets upon consumers' store loyalty and to determine consumers' practical and hedonic values, as moderating variables. Moreover, this study determined that both experienced and inexperienced consumers in traditional markets could similarly assess the market and examined the outcome of traditional market development as well as future strategies. Research design, data, methodology - To verify the relationship between marketing communication and store loyalty, and the moderating effects of shopping value, data were collected from 230 consumers in the Gyeonggi Province to test the theoretical model and its hypotheses. Although the field of distribution management typically uses two research methodologies, this study was conducted using empirical methodology. Specifically, analysis of variance and hierarchical regression analysis were used to test the hypotheses. Results - Consumers who had experienced the traditional market placed a greater emphasis on the physical environment or word-of-mouth marketing. Moreover, other factors apart from advertising had a significantly positive influence upon marketing communication sub-factors and store loyalty. Word-of-mouth marketing was found to be more important than other factors, therefore affirmative word-of-mouth marketing was considered important from various viewpoints. The study investigated the moderating effects of hedonic value and practical use value in the relationship between marketing communication sub-factors and store loyalty: The negative influence of publicity, physical environment, and word-of-mouth marketing was considered to be statistically significant. Conclusions - Consumers who made use of the traditional market did not think of the physical environment in an affirmative way, and consumers who did not make use of the traditional market perceived it as having a poor physical environment. However, consumers who engaged in word-of-mouth marketing experienced the traditional market in an affirmative way. Consumers who made use of the traditional market had significantly high hedonic value and/or practical use value, therefore future strategies should encourage consumers to make more use of the traditional market. Consumers who had experienced the traditional market demonstrated strong market loyalty. For consumers who did not make use of the traditional market, marketing communication was likely to influence store loyalty in a different manner from a practical perspective. In other words, marketing communication was needed to develop the traditional market, and consumers who did not make use of the traditional market should be given the opportunity to do so. Consumers having low hedonic values experienced high publicity to have high store loyalty, and consumers who experienced good facilities of the traditional market had high store loyalty (Nam & Jun, 2011). Consumers with low hedonic values as well as those with high hedonic values on the traditional market could have high store loyalty through affirmative word-of-mouth marketing.Therefore, various types of events and strategies were needed to enable consumers to experience the traditional market in an affirmative way.

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FPGA based Dynamic Thresholding Circuit

  • Cho, J.U.;Lee, S.H.;Jeon, J.W.;Kim, J.T.;Cho, J.D.;Lee, K.M.;Lee, J.H.;Byun, J.E.;Choi, J.C.
    • 제어로봇시스템학회:학술대회논문집
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    • 2004.08a
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    • pp.1235-1238
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    • 2004
  • Thresholding has been used to reduce the number of gray values in images. Typically, a single threshold value has been used, resulting in two gray level images. Image reduction of one single threshold value, however, may lose too much of the high-frequency edge information. Thus, dynamic thresholding that uses a different threshold for each pixel is preferred instead of using a single threshold value. Dynamic thresholding can preserve high frequency details as well as reduce the size of images. Since it takes long time to perform existing software dynamic thresholding in an embedded system, this paper proposes and implements a circuit by using a FPGA in order to perform a real-time dynamic thresholding,. The proposed circuit consists of two counters, and threshold look-up table, and control unit. The values of two counters determine each pixel position, the threshold look-up table converts each pixel value into other value, and the control unit generates necessary control signals. On arriving from a camera to the proposed circuit, each pixel is compared with its threshold value and is converted into other gray value. An image processing system by using the proposed circuit will be implemented and some experiments will be performed.

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Development of Fault Detector for Series Arc Fault in Low Voltage DC Distribution System using Wavelet Singular Value Decomposition and State Diagram

  • Oh, Yun-Sik;Han, Joon;Gwon, Gi-Hyeon;Kim, Doo-Ung;Kim, Chul-Hwan
    • Journal of Electrical Engineering and Technology
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    • v.10 no.3
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    • pp.766-776
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    • 2015
  • It is well known that series arc faults in Low Voltage DC (LVDC) distribution system occur at unintended points of discontinuity within an electrical circuit. These faults can make circuit breakers not respond timely due to low fault current. It, therefore, is needed to detect the series fault for protecting circuits from electrical fires. This paper proposes a novel scheme to detect the series arc fault using Wavelet Singular Value Decomposition (WSVD) and state diagram. In this paper, the fault detector developed is designed by using three criterion factors based on the RMS value of Singular value of Approximation (SA), Sum of the absolute value of Detail (SD), and state diagram. LVDC distribution system including AC/DC and DC/DC converter is modeled to verify the proposed scheme using ElectroMagnetic Transient Program (EMTP) software. EMTP/MODELS is also utilized to implement the series arc model and WSVD. Simulation results according to various conditions clearly show the effectiveness of the proposed scheme.

The effects of salesperson's self-determination, shared value, and communication satisfaction on job satisfaction, organizational commitment, and turnover intention in fashion companies (패션업체 판매원의 자기결정성, 공유가치 및 커뮤니케이션 만족이 직무만족, 조직몰입 및 이직의도에 미치는 영향)

  • Ju, Seong-rae;Chung, Myung-sun
    • The Research Journal of the Costume Culture
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    • v.24 no.6
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    • pp.825-838
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    • 2016
  • The purpose of this study was to empirically examine the effects of salespeople's self-determination, shared value; and communication satisfaction on their job satisfaction, organizational commitment, and turnover intention in a fashion company. Questionnaires were administered to 475 salespeople who worked in fashion shop at the time of the study. The data was analyzed via factor analysis, correlation analysis, and a structural equation model. The results indicated that self-determination was extracted as autonomy, competence, and relatedness. Only the relatedness of self-determination factors was positively correlated with formal and informal communication satisfaction. In addition, recognizing hared value was positively correlated with formal and informal communication satisfaction; whereas, the practice of shared value was positively correlated with formal, but not informal communication satisfaction. Formal communication satisfaction was significantly correlated with job satisfaction and organizational commitment. Conversely, informal communication satisfaction was significantly correlated with job satisfaction, but was not related to organizational commitment. Finally, job satisfaction was significantly correlated with organizational commitment and negatively correlated with turnover intention. Moreover, organizational commitment was negatively correlated with turnover intention. The implications of this research for human resources management within fashion companies are discussed in the concluding section of this paper.