• Korean journal of communication and information
• /
• v.44
• /
• pp.223-247
• /
• 2008

The purpose of this study is to explore the anti-smoking message effects and smoking status on smoking belief attributes. Based on the health behavior theories such as theory of reasoned action, health belief model, and social cognitive theory, three factors are selected to investigate the effects of anti-smoking campaign messages. The balance of benefits and barriers, self-efficacy, and social pressure are selected as independent variables. Three two-way ANOVA were conducted. Results showed that the main effect of social pressure were found with the social smoking attributes. Interaction effects were found on the nonsmoker-social pressure group and the non-smoker-two sided message group. It is found that nonsmokers accepted these two anti-smoking messages easily as compared to smoker groups. No main smoking status was found in this study; it is believed that smoking is a habitual that is not changed easily because attitude formation takes time. Results revealed that the two-sided message video releases and the social pressure video releases were favored by both smokers and nonsmokers. This study contributes the theoretical framework that can be transferred to the practices of anti-smoking campaign. Also, the researcher produced the televised stimuli which is not common in health message studies. By using the televised message material, the research tried to solve the validity problem which is common in experimental design.

• Journal of the Korea Society of Computer and Information
• /
• v.28 no.3
• /
• pp.45-58
• /
• 2023

KVMF(Korean Variable Message Format) 1.0 protocol is the Army's standard tactical datalink protocol that defines standard messages and communication methods to enable data communication between various weapon systems through bitwise variable message processing. The protocol has been applied to a variety of Army weapon systems over the past decade and has contributed to upgrade the Army's operational capabilities by enabling the implementation of Network Centric Warfare (NCW), the core of modern warfare. Since the KVMF 1.0 protocol was applied, new weapon systems with new technologies have been introduced over time, and new weapon systems have new messages based on the characteristics of the weapon system. As a result, compatibility problems arose due to different message versions with existing weapon systems, and it was expected that these problems would continue to emerge in the future, considering the need for continuous message revisions. Therefore, it became necessary to solve this problem, so this paper proposed a KVMF 2.0 protocol design that guarantees compatibility between forward and backward versions. In this paper, we implemented the design as SW, and confirmed that the design worked successfully by test between forward and backward versions on test environment. Therefore, when the KVMF 2.0 protocol design is applied to a weapon system, we can expect that the weapon system can be compatible with the forward and backward versions working with the existing weapon systems as well as with the future weapon systems.

• The Journal of the Convergence on Culture Technology
• /
• v.10 no.3
• /
• pp.321-327
• /
• 2024

Out-of-home (Out-of-Home) advertising can be an effective means of delivering messages for preventing drowsy driving, given that it is exposed at locations and times where vehicle traffic occurs. This study investigated the influence of message framing of drowsy driving prevention OOH advertising and regulatory focus on the intention to drowsy driving prevention behaviors by an experimental study targeting 200 university students. The results showed an interaction effect between message framing and regulatory focus on the intention to drowsy driving prevention behaviors. While no significant differences were observed in the intention to drowsy driving prevention behaviors based on regulatory focus for positively framed messages, for negatively framed messages, a higher intention was observed when the prevention focus group rather than promotion focus group. This study focuses on two key areas: how messages are crafted (message framing) and the characteristics of the people who receive them (regulatory focus). By exploring these aspects, it provides valuable theoretical and practical knowledge. Essentially, it opens doors for creating message strategies that are finely tailored to suit the preferences of the audience. This advancement is vital for researchers and practitioners as it enhances the effectiveness of communication efforts.

• Asian Journal for Public Opinion Research
• /
• v.2 no.4
• /
• pp.228-247
• /
• 2015

Politics is defined as who gets what, when, and how. Communication is defined as the process, outcomes and effects of message transmission through a medium. Thus political communication in Asia, the most dynamic and uncertain region of the world, has been very dense, requiring rigorous scientific analysis and culturally sensitive reflection. Mass media brought about a revolution in political communication in the last century. In the 21st century, complex monitory devices from the state and international organizations and from the society and transnational groups have transformed the features of political communication. It has triggered another revolution in political communication. Illustrations are given focusing on Asia. A theoretical reflection from the angle of political science is attempted focusing on political communication medium and its effects. I compare no medium (face-to-face communication), mass media, and social media in relation to their effects.

• The Research Journal of the Costume Culture
• /
• v.18 no.6
• /
• pp.1318-1330
• /
• 2010

The 21st century is the age when a sensational image has more explanatory power and can deliver a more powerful message than a message consisting of logical thinking. Powerful visual images create a big impact on many people throughout the world, overcoming linguistic barriers and even replacing language as a means of communication. In the fashion field, the concept and power of visual images within the new multimedia of the 21st century are becoming increasingly important. In recent years, other than the above methods, videos, movies and animation features have been produced directly to enhance visual effects and attempts are increasing to use these new tools as communication methods. This study focuses on animation contents that have been used in the fashion industry to overcome prejudice of luxury international brands that feature images that emphasize value, quality and heritage. The purpose of this study is to focus on the specific character of fashion animation in order to overview the concept of 21st video fashion communication and to show how the collection concept that includes color and detail places an emphasis on visual images. Analysis of previous research, theoretical research through literature and case study on Prada fashion animation led to the following conclusion. The common features of two different Prada fashion animation show that both animation have the following features in common : realism, dramatic impact and convergence for expression methods, and creativeness, hybrid and a happy ending for contents. Beginning with this study, I believe that various angles of interest and concern about communication in the fashion world, which is a social and cultural phenomenon that changes rapidly, can be will be looked at and learned from.

• Journal of the Institute of Electronics and Information Engineers
• /
• v.53 no.9
• /
• pp.3-11
• /
• 2016

Vehicle to Everything (V2X) communication has been growing to enhance traffic safety by employing advanced wireless communication systems. V2X communication is one core solution for governing and advancing future traffic safety and mobility. In this paper, we design the system level simulator (SLS) of Long Term Evolution (LTE)-based V2X and propose the adaptive transmission scheme for vehicle communication. The proposed scheme allocates the resource randomly in time and frequency domain, and transmit the message according to probability of transmission. The performance analysis is based on freeway case in periodic message transmission. Simulation results show that proposed scheme can improve the cumulative distribution function (CDF) of packet reception ratio (PRR) and average PRR.

• Journal of the Korean Society of Clothing and Textiles
• /
• v.40 no.2
• /
• pp.315-329
• /
• 2016

The $21^{st}$ century is the age when the revolution of digital technology enables two-way communication and when emotional values are emphasized. Thus, it exerts influence on the fashion industry and fashion communication. Along with fashion shows, advertising and displays, many fashion brands have increased the use of fashion films. For that reason, this study examines the characteristics of fashion films made by fashion brands, based on the frame work of persuasion communication. For the research, literature reviews and internet website research were done and films of Chanel, Prada, Kenzo and Alexander Wang were analyzed. The definition and types of fashion films were redefined as terminology varied throughout previous studies prior to analyzing each case. As a result, a fashion film would be redefined as 'a digital image which a fashion brand publishes to consumers for the promotion of brand comprehension'. Also, five fashion film types, 'short film', 'campaign film', 'animation film', 'brand film' and 'show film' were redefined. The analysis provided three communication characteristics: reliability, engagement and intuition. First, reliability is attained when a fashion brand (sender) delivers brand message to consumers (receiver) consistently and unitedly. Second, engagement is attained when the type of fashion film (channel) delivers creative image features such as format, music, video technique to attract consumers' interest. Lastly, intuition is attained when a fashion brand (sender) delivers a message akin to brand identity and deepens consumers' understanding. In addition, this study tried to identify the unique usage tendency of brands that could serve as practice guidelines for other fashion brands.

• Proceedings of the Korean Institute of Intelligent Systems Conference
• /
• 1996.10a
• /
• pp.323-326
• /
• 1996

In this paper, we propose a new method of the communication system for cooperative behavior and control in a collective autonomous mobile robots. A communication function among the collective robots is essential to intelligent cooperation. In general, global communication is effective for small number of robots. However when the number of robot goes on increasing, this becomes difficult to be realized because of limited communication capacity and increasing amount of information to handle. And also the problems such as communication interference and improper message transmission occur. So we propose local communication system based on infrared sensor to realize the cooperative behavior and control as the solution of above problem. It is possible to prevent overflow of information and exchange of complex information by combining communicate a specific robot. At last we verify the effectiveness of the proposed communication system from example of cooperative behavior.

• Korean journal of communication and information
• /
• v.32
• /
• pp.209-245
• /
• 2006

This study examines primarily the effects of perceived risk and scarcity massage on consumers in CATV homeshopping. For consumers, the perceived risk is the cause of delaying purchase decision in CATV Homeshopping while scarcity message in the Ad facilitate purchasing intention in the CATV homeshopping. And another important characteristic of consumer which exerts impact on the response of consumer to the Ad and the product is the frequency of purchasing experience. Thus the purpose of this study is to test the effect of 3 factors on consumer's response to homeshopping Ad and product: one is perceived risk, another is scarcity message and the third is consumer's difference in purchasing. And these are defined as independent variables. The responses of the consumer, the dependent variables of this test are measured in three dimensions; 1) the purchasing intention of the product, 2) the attitude toward the Ad, and 3) the attitude toward product of the consumer. 110 housewives are sampled and assigned to 4 experimental groups. All the groups first watched a video-taped homeshopping Ad messages, and then filled up their responses on the administered questionnaire. The results of this study shows as follows: 1) Perceived risk has negative effect to consumer response. 2) Scarcity message has positive effect to consumers response. 3) But especially perceived risk has negative effect to high frequency purchasing experience group. 4) Scarcity message has also negative effect to high frequency purchasing experience group. 5) The interaction effect of perceived risk and scarcity message is most prominent to the consumers of high frequent purchasing experience.

• Proceedings of the KIEE Conference
• /
• 2006.11a
• /
• pp.111-113
• /
• 2006

Substation automation is one of the key issues for the enhancement of the power industrial foundation. IEC 60850 is an international standard specifying communication network and systems in substation. It supports interchangeability and interoperability of equipments from different vendors. ACSI(Abstract communication service interface) specifies basic communication structure for substation and IEDs. It supports communication as well as various services without proper protocols. For actual communication, MMS(Manufacturing Message Specification : ISO 9506) is used to map ACSI services. Solutions for the development of communication driver based don IEC 61850 are proposed in this paper.