• 제목/요약/키워드: Communication companies

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Organizational Usage of Social Media for Corporate Reputation Management

  • Becker, Kip;Lee, Jung Wan
    • The Journal of Asian Finance, Economics and Business
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    • 제6권1호
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    • pp.231-240
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    • 2019
  • The paper aims to investigate the relationship between firm size and organizational actions on adopting social media for corporate reputation management. The sample group of 198 companies is selected with a simple random sample method from the New York Stock Exchange (NYSE) listings: Sixty nine companies were from the Fortune 500 listings, seventy one companies from the NYSE midsize capitalization and fifty eight companies from the NYSE small capitalization listings. This study employs cross tabulations and Chi-square analysis, and the Kruskal-Wallis that enables the comparison of three samples that are independent. The results of the study show that (1) large firms have more social media ownership than small firms, (2) large firms respond to social media posts at a greater frequency and quickly than small firms, and (3) firm size is less likely associated with response styles to social media for online reputation management. The results show that reply time and response styles of organizations to social media customers in the 2015 survey has no significant change compared to that of 2011. There appears to be a pervasive lack strategic framework as most firms in the study were found not to be adequately monitoring or leveraging social media communication for their reputation management.

KAMs Reporting and Financial Performance: Empirical Evidence from Thai Listed Companies

  • SUTTIPUN, Muttanachai;SWATDIKUN, Trairong
    • The Journal of Asian Finance, Economics and Business
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    • 제8권4호
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    • pp.841-848
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    • 2021
  • This study seeks to investigate Key Audit Matters (KAMs) reporting of Thai listed companies in Thailand, and examines the influence of KAMs reporting on corporate financial performance. Data were collected from 180 companies listed in Thailand during 2016 to 2018, which accounted to 540 annual reports. KAMs reporting was quantified by content analysis from the audit reports, while financial performance and corporate characteristics were collected from the corporate annual reports. Descriptive analysis and multiple regressions were performed to analyze the data. The study results reveal that there was an increasing of KAMs reporting in audit report of listed companies in Thailand in terms of both number of issues and number of words across the observed period. The regression analysis indicates that was a significant and negative influence of words counted as KAMs reporting on financial performance, while there was no influence of KAMs reporting issue on the performance. Moreover, there was a negative relationship between corporate complexity and financial performance, while audit type had a positive correlation with financial performance. This study shows significant contribution on the implication of KAMs in an emerging economy and the role of KAMs as a communication device between auditor and stakeholders.

A Study on Comparison of Open Application Programming Interface of Securities Companies Supporting Python

  • Ryu, Gui Yeol
    • International journal of advanced smart convergence
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    • 제10권1호
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    • pp.97-104
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    • 2021
  • Securities and investment services had the most data per company on the average, and used the most data. Investors are increasingly demanding to invest through their own analysis methods. Therefore, securities and investment companies provide stock data to investors through open API. The data received using the open API is in text format. Python is effective and convenient for requesting and receiving text data. We investigate there are 22 major securities and investment companies in Korea and only 6 companies. Only Daishin Securities Co. supports Python officially. We compare how to receive stock data through open API using Python, and Python programming features. The open APIs for the study are Daishin Securities Co. and eBest Investment & Securities Co. Comparing the two APIs for receiving the current stock data, we find the main two differences are the login method and the method of sending and receiving data. As for the login method, CYBOS plus has login information, but xingAPI does not have. As for the method of sending and receiving data, Cybos Plus sends and receives data by calling the request method, and the reply method. xingAPI sends and receives data in the form of an event. Therefore, the number of xingAPI codes is more than that of CYBOS plus. And we find that CYBOS plus executes a loop statement by lists and tuple, dictionary, and CYBOS plus supports the basic commands provided by Python.

단체급식업체 내부마케팅에 대한 종사원의 지각과 서비스 제공수준의 영향관계 연구 (A Study on the Influence of the Perception Employees of Contract Foodservice Management Companies have of Internal Marketing on Service Quality)

  • 이연정;이천용
    • 한국식생활문화학회지
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    • 제24권1호
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    • pp.58-68
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    • 2009
  • This study examines the impact of the perception that employees of contract foodservice management companies have of internal marketing on service quality. Questionnaires were delivered to 291 employees employed in foodservice management companies. High perception item of internal marketing was 'value of formula education program' (3.36 points), whereas 'adequate allowance disbursement' (2.62 points) and 'various vacation benefits' (2.66 points) scored low. High service quality items for customers were 'kindness to customers' (3.89 points) and 'willingness to help customers' (3.89 points), whereas 'comprehension of customers' special requests' (3.63 point) and ['meeting customer expectations'] (3.64 points) scored low. The internal marketing conceived by employees of contract foodservice management companies has a positive influence on service quality. The most influential internal marketing variable to affect service quality was 'communication' followed by 'education/environment' and 'fringe benefits/[decisive] delegation'.

The Relationship between Management bonuses with Earnings stability in Information technology and Computer listed companies on the Tehran Stock Exchange

  • Moghani, Reza;Mohammadi, Shaban;Esmaeilioghaz, Hamed
    • 융합경영연구
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    • 제4권4호
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    • pp.17-24
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    • 2016
  • The purpose of the present study is to investigate the relationship between Management bonuses and earnings stability of the listed companies on the Tehran Stock Exchange (TSE). The population includes 94 firms selected through systematic sampling. The data is collected from the audited financial statements of the firms provided by TSE's website from 2009 to 2016. The results of multiple linear regression analysis show that there is a significant relationship between Management bonuses and earnings stability. The aim of this study primarily investigating the relationship between earnings stability and management bonus. In the case of this target, the next goal of this research is to develop a proposal for legislation in the domain of capital market, students and faculty as well as accounting information users provide research interests. Observations show many companies despite the decline in profitability, bonus managers to continually pay. Increase in listed companies Stock Exchange as well as the importance of communication between earnings quality and bonus managers in Financial Accounting the authors created an incentive to research about this relationship do. The results of this research could be the development of literature done in the past. Thus, more knowledge about the issue of sustainability and its relation to bonus managers the users of accounting information, accounting courses provide students and faculty.

Adapting to the Unpredictable: Companies' Strategies with Business Continuity in the Pandemic Era

  • Choongik CHOI
    • 동아시아경상학회지
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    • 제12권1호
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    • pp.23-33
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    • 2024
  • Purpose: This paper explores the nuanced approaches undertaken by private companies in formulating and implementing business continuity plans (BCPs) in response to the unprecedented challenges posed by the global COVID-19 pandemic. Research design, data, and methodology: Utilizing a mixed-methods research design, the study delves into the multifaceted strategies employed by private sector entities, ranging from risk assessment and remote work policies to supply chain diversification and employee well-being initiatives. Result: The findings contribute to a deeper understanding of the evolving landscape of business continuity planning during a pandemic, offering valuable insights for academia, industry practitioners, and policymakers. The research findings present a detailed account of how private companies have tailored their business continuity plans in response to the unique challenges posed by the pandemic. Conclusion: This academic exploration sheds light on the dynamic landscape of business continuity planning in private companies responding to the global pandemic. Insights into the effectiveness of remote work policies, supply chain diversification, employee safety measures, and financial strategies contribute to the understanding of best practices and areas requiring further attention. These recommendations aim to inform future business continuity planning efforts, enhance organizational resilience, and mitigate the impact of global health crises on private sector operations.

메타버스 투자를 위한 주요 요인 분석: 패션브랜드 기업 관점 (Analyzing Key Factors for Metaverse Investment: A Perspective from Fashion Brand Companies)

  • 이소현;나미정;윤상혁
    • 한국IT서비스학회지
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    • 제23권2호
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    • pp.63-81
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    • 2024
  • With the advancement of Information and Communication Technologies (ICT) and Artificial Intelligence (AI), the metaverse has emerged as a transformative model across various sectors, offering a three-dimensional virtual world where activities mirroring the real world occur. This study delves into the significant factors influencing fashion brand companies' investments in the metaverse, an evolved concept from Virtual Reality (VR) that extends beyond gaming to include real-life activities through avatars. This study highlights the surge in virtual fashion engagements, as evidenced by increased avatar updates and purchases of digital fashion items on platforms like Roblox. Luxury brands are steadily entering the metaverse indicating a new revenue stream within the fashion industry. This study employs a mixed-methods approach, integrating text mining and interviews to identify key factors for fashion companies considering metaverse investments. By proposing strategies based on these findings, this study not only enriches academic discourse in fashion, e-commerce, and information systems but also serves as a guideline for fashion companies aiming to navigate the burgeoning digital market, contributing to the generation of new revenue streams in the fashion sector.

통신망의 효율적인 번호배분에 관한 연구 (A Study on Efficient Numbering Plan of Communication Networks)

  • 김석태;최영상
    • 한국정보통신학회논문지
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    • 제2권4호
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    • pp.485-494
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    • 1998
  • 통신망 번호는 각종 통신망의 분류와 통신망 사업자를 식별하고, 통신망 사업자가 제공하는 서비스를 선택하는데 사용된다. 최근에는 전화망내에 새로운 통신망이 추가되면서 이들간의 식별을 위한 새로운 번호체계가 요구되고 있다. 현재의 국내 통신망 번호체계는 망번호 고갈, 지역번호 과다 등의 문제점을 안고 있다. 이에 본 논문에서는 먼저 전화망내의 유 .무선전화망, 무선호출망과 개인번호를 통신망이라 지칭하여 통신망 번호체계의 현황과 문제점을 살펴본다 그 후 효율적인 번호배분방안으로 첫째, 현 10개의 통신망 번호체계를 통신서비스 특성이 동일한 점을 이용하여 5개로 통합하고, 둘째, 8Digit의 가입자번호 통일과 144개의 과다 지역번호를 5개로 광역화시키며, 셋째, 개인번호 서비스를 세기별로 교차 할당시키는 방법을 제안한다. 그리고 본 방안을 현실화시키기 위한 기술적 전환방안과 제도적 전환방안을 살펴보고 제안된 번호체계의 기대효과를 고찰한다 본 번호계획을 시행시 통신망 가입자 번호가 8자리로 일원화되고, 통신망 번호 $\ulcorner$01X$\lrcorner$ 대에 5개의 예비번호가 확보되어 가입자번호도 2배 이상 배분 가능하다. 또한 지역번호 광역화로 번호수용이 23,760만에서40,000만으로 늘어나며, 개인번호는 세기별, 10년 단위까지 구분이 가능하고 수용번호도 2배로 늘어 통일 및 향후 인구증가까지 대비할 수 있음을 확인할 수 있었다.

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The Effects of Interaction Experience and Product Involvement on Decision Making of Purchase: The Corporate Facebook Page

  • Shin, Dong-Hee;Kang, Sunghyun
    • International Journal of Contents
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    • 제10권4호
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    • pp.38-47
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    • 2014
  • Recently, with the development of technology, social network service (SNS) has become a hot topic. Lots of companies are now making online marketing strategy to promote their products and brand identities using SNS. Through these strategies, companies can produce more profit as well as make better brand images by performing online public relations. Among the SNSs, Facebook has a lot of users, it has been regarded by companies as a suitable platform with respect to online marketing for latent customers. The companies of today typically have at least one account and a Facebook page, and constantly make relationships with customers. However, companies have been thoughtless in this process, and usually provide information to customers through one-way communication. Based on this phenomenon, a study was conducted herein on how to use Facebook pages for promoting products and brand identities, keeping good relationships between companies and customers. This study assumed that the types of interaction on Facebook pages and user involvement are the key factors affecting decision making of purchase. Four types of Facebook pages which were made virtually were used in analysis with 56 participants who were selected for the experiment. The results indicated partial verification of the hypothesis. Particularly, product involvement had an effect on decision making of purchase in all conditions. According to these results, it can be explained that there are close relationships between the psychological status of online behaviors and Facebook corporate pages. In addition, through linear tendency of this phenomenon, this can infer how to setup a positive relationship with latent customers and make improve brand images of products.

패션산업(産業)의 인터넷 전자상거래(電子商去來) 활용방안(活用方案)에 관(關)한 연구(硏究) (A Study on the Strategy for Internet Electronic Commerce of Fashion Industry)

  • 정혜주;조규화
    • 패션비즈니스
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    • 제3권1호
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    • pp.81-92
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    • 1999
  • The purpose of this thesis is to analyze the present conditions and problems of the Electronic Commerce, specially by the fashion companies that utilize the Internet and to propose using plans of Internet Electronic Commerce as a strategic method of fashion companies that have a information-oriented mind to adapt itself to modern century. On the basis of my analysis, I propose some using plans of Internet Electronic Commerce by the fashion companies as follows. As a means of construction method, it is need for the pertinent companies to have an information-oriented mind and then to construct the low-expense but high-speed communication Infrastructure. As an operation and management method, positive web site advertisements plans, such as promotion, using various mass media, subscribing to the Internet search engines and dissemination of products information, etc., are need for companies to attract the consumers to connect to the web site. Second, to offer more satisfactory experiences, it is need for companies to frame the integrated shopping mall as a strategic alliance in the management of shopping mall. To frame the integrated shopping mall is also effective in solving financial problems of shopping mall management and introducing of security system As a means of technology supplement, security management systems, such as SSL or SET, should be introduced for consumers to pay the price and furnish their personal informations. Second, new technology developments, such as the newest simulation programs using Virtual Reality to solve the problem of products' actual feeling, should be need for consumers to feel as they really put clothes on. If these technological developments are realized, fashionable products will be dealt in the Internet shopping mall as well and the marketability of Internet shopping mall will be expanded.

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