• 제목/요약/키워드: Communication companies

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Distribution of Six Major Factors Enhancing Organizational Effectiveness

  • Didit DARMAWAN
    • 유통과학연구
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    • 제22권4호
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    • pp.47-58
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    • 2024
  • Purpose: Achieving organizational effectiveness is the ultimate goal that every business entity or institution targets. To achieve this, organizations need to consider various factors that have an impact on their performance. This article analyzes the distribution influence of six main elements that have a central role in shaping sustainable organizational effectiveness, which are organizational culture, job satisfaction, interpersonal communication, talent management, knowledge management, and information technology. Research Design Data and Methodology: This research uses a quantitative approach, focusing on manufacturing companies located in Surabaya as the main object, involving twenty manufacturing companies as research targets, and 10 employees in each company. The sample selection process was carried out through the application of random sampling techniques. The analysis in this research uses the multiple linear regression method and uses SPSS version 26 software. Results: Distribution of six major factors used in this research are related to each other and contribute significantly to overall organizational effectiveness. Conclusion: Organizations that can combine the distribution of a positive culture, prioritize employee satisfaction, encourage effective communication, manage talent and knowledge efficiently, and utilize information technology wisely will have greater potential to achieve their goals and survive in the intensely competitive business environment.

고객 간 관계 네트워크가 조직성과에 미치는 영향: 페이스북 기업 팬페이지를 중심으로 (Effects of Customers' Relationship Networks on Organizational Performance: Focusing on Facebook Fan Page)

  • 전수현;곽기영
    • 지능정보연구
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    • 제22권2호
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    • pp.57-79
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    • 2016
  • 최근 소셜 네트워크 서비스는 소비자와의 관계 마케팅 확산 및 확장을 위한 중요한 채널로 인식되며 많은 관심을 받고 있다. 기업이 온라인 환경에서 성공하기 위해서는 기업과 고객 사이의 관계 구축뿐만 아니라 고객들 간의 관계에 초점을 맞출 필요가 있다. 본 연구에서는 페이스북 팬 페이지에 참여하는 사용자들 사이의 네트워크를 분석하여 기업의 비즈니스 성과에 고객 간 네트워크의 구조적 특성이 미치는 영향을 실증적으로 분석하였다. 이를 위해 네트워크 데이터는 코스피 상장 기업 가운데 페이스북 팬 페이지에 100개 이상의 게시글을 올린 54개 기업으로부터 수집하였으며, 수집된 네트워크 데이터는 각 사용자를 노드로 하고 동일한 마케팅 활동에 대해 참여한 사용자간의 관계를 링크로 한 원모드 비방향 이진 네트워크(one-mode undirected binary network)이다. 본 연구에서는 이러한 네트워크 데이터를 핸들링하여 사용자들 간의 활동 관계를 분석할 수 있는 네트워크 지표(밀도, 글로벌 클러스터링 계수, 최단거리평균, 직경)를 도출하였으며, 이러한 고객 간 네트워크의 구조적 특징을 파악할 수 있는 지표와 기업의 과거실적(순이익), 그리고 미래 예측성과(토빈의 Q) 간의 관계를 분석하였다. 본 연구는 학문적 관점에서 소셜 미디어 채널을 비즈니스 관점에서 연구하려는 연구자들에게 소셜네트워크분석 방법을 통한 새로운 접근법을 제시한다. 실무적인 관점에서 본 연구는 소셜미디어를 통해 마케팅 활동을 수행하려는 기업의 관리자들에게 네트워크의 지표를 이용한 지능형 마케팅 서비스를 수행할 수 있는 토대를 제공할 것으로 기대한다.

위탁급식업체 규모에 따른 급식관리자 직무만족에 영향을 미치는 개인, 급식소 및 조직특성 분석 (Identifying the Effect of Personal, Foodservice and Organizational Characteristics on Foodservice Managers' Job Satisfaction by the Contract Management Company Scale)

  • 한정혜;이나영;홍완수
    • 대한지역사회영양학회지
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    • 제14권2호
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    • pp.216-228
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    • 2009
  • The purpose of the study was to investigate the influences of contract foodservice managers' personal characteristics, foodservice characteristics and organizational characteristics on job satisfaction, including interpersonal relationships, self-actualization and promotion opportunity categories. A survey was administered to four hundred contract foodservice managers of five large companies and five small/medium companies in the Seoul and Kyungin areas. The final response rate was 66%(N=265), and the data were analyzed using SPSS Windows(ver. 12.0). The respondents were 76.1% female, average age 28.8 years, and 73.0% were regular workers. Contract foodservices have profit and loss contracts(69.1%), single menu types(59.6%) and buffet serving styles(37.7%). There are significant differences of job satisfaction by some personal characteristic variables(gender, martial status, age, education, position, work hours, period of working for the present company, and payroll per year) and foodservice characteristic variables(type of contract and charge of food costs). In three job satisfaction categories, foodservice managers reported the highest interpersonal relationship satisfaction, following self-actualization satisfaction and promotion opportunity satisfaction in both large companies and small/medium companies. However, foodservice managers of large companies tended to be more satisfied regarding their promotion opportunities than foodservice managers of small/medium companies(p<0.05). Work hours, number of meals served/day, male, workload, communication with the clients, relationship with co-workers, obvious role and autonomy were significant factors to increase the job satisfaction in contract foodservices of large companies. On the other hand, relationships with co-workers and males were significant factors to increase the job satisfaction in contract foodservices of small/medium companies. This research suggests that contract foodservice companies need to understand the characteristics of their managers, foodservices and organizations to enhance the job satisfaction of foodservice managers and to develop specified human resource management strategies that can be applied to each company scale.

IMC 관점에서 국내기업의 유튜브채널 분석 (Analysis of YouTube Channels of Domestic Companies from IMC Perspective)

  • 김병대
    • 경영과정보연구
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    • 제39권3호
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    • pp.127-140
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    • 2020
  • 본 연구는 인터넷과 유튜브채널의 급격한 성장으로 인해 국내기업들의 마케팅전략의 방식이 다양성에 따라 국내기업들의 유튜브채널 분석을 실시하였다. 유튜브 채널의 분석은 유튜브랭킹 사이트의 "회사/오피셜" 상위100위 국내 기업 유튜브채널의 구독자 수, 재생 수, 동영상 수, 국내기업의 분류를 분석하였다. 분석결과 가장 많은 구독자를 보유한 기업은 453만명으로 Samsung(samsung mobile)이며, 가장 많은 재생 수는 5억 4,469만 회로 Samsung(samsung mobile), 가장 많은 동영상을 보유한 채널은 11,416개의 League of Legends-Korea로 나타났다. 가장 많은 제품의 분류는 식품/외식기업이 유튜브 활동을 많이 하는 것으로 나타났다. 기업의 새로운 마케팅전략의 관점으로 유튜브 채널을 분석으로 기업에서 급성장 하고 있는 유튜브의 활용은 통합마케팅커뮤니케이션의 새로운 도구이다. 기업의 마케팅전략이 쌍방향적인 소통이 가능한 유튜브채널이 향후 유튜브 콘텐츠 제작 시 기초자료로 사용될 것으로 기대한다.

사무직 남성의 부부의사소통과 직무만족 및 조직몰입과의 관계 (Relationship of Male Salaried Employee's Marital Communication on Job Satisfaction and Organizational Commitment)

  • 이현주
    • 한국생활과학회지
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    • 제17권1호
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    • pp.1-12
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    • 2008
  • The purpose of this study is to examine influences of male salaried employee's marital communication on their job satisfaction and organizational commitment. The subjects of this study were 279 married male employees from 10 companies. The data were analyzed by descriptive statistics, one way ANOVA, Scheffe & Pearson's correlation with SPSSWIN(ver 12.0). There were significant differences according to the young married couple who has school background high, under 10 years of the length of their service in Marital communication And there were positive correlations among the marital communication which were communication agreement, communication contentment and communication smoothness and job satisfaction.

A Simulator for Calculating Normal Induced Voltage on Communication Line

  • Heo, Jeong-Yong;Seo, Hun-Chul;Lee, Soon-Jeong;Kim, Yoon Sang;Kim, Chul-Hwan
    • Journal of Electrical Engineering and Technology
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    • 제9권4호
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    • pp.1394-1400
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    • 2014
  • The current flowing through the overhead transmission lines causes induced voltage on the communication lines, which can be prevented by calculating the induced voltage at the planning stage for overhead transmission line installment through an agreement between the communication and electric power companies. The procedures to calculate the induced voltages, however, are complicated due to the variety of parameters and tower types of the overhead transmission lines. The difficulty necessitates the development of a simulator to measure the induced voltage on the communication lines. This paper presents two simulators developed for this purpose; one using the Data Base (DB) index method and the other using the Graphic User Interface (GUI) method. The simulators described in this paper have been implemented by the EMTP (Electromagnetic Transient Program).

전략물자 무역환경에 따른 글로벌기업의 글로벌 컴플라이언스에 관한 연구 (A Study on Global Compliance of Global Companies under the Circumstance of Export Control)

  • 최춘호
    • 무역상무연구
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    • 제39권
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    • pp.367-389
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    • 2008
  • On the stage of an international trade with well-developed transportation, communication system and proliferation of free trade, global companies who are eager to sustain business growth by cutting cost and pioneering new market are facing a new challenge named "Global Compliance" of business transparency, export and import regulations, and potential international business environment. The purpose of a global compliance is to monitor and regulate a company's trade activities to reduce the risk of transactions that might violate relevant countries' laws, regulations, or standards. After the 911, for strengthening the non-proliferation of the export control goods, UNSCR1540(United Nations Security Council Resolution 1540(2004)) was declared in order to enforce the members to adopt the rules in the resolution into their national laws and regulations. Companies does not realized that they need to get rid of the risks because they underestimate the importance of international security, caused by their careless management. That is why currently the export control program is not fully observed by the most. Lack of awareness for the export control and the poor system of each members could be the reason for this unstable operating status. With this background, this thesis will study on the meaning of export control, schemes for companies to recognize its importance and governmental guideline to support global companies.

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국내 대기업의 개방형 혁신 저해요인에 대한 WFGM 관점 분석 사례 (A Case Study of the Hindrance Factors of Open Innovation in Korean Large-Scale Companies Focused on WFGM Model)

  • 조요한;류정호;임규건;이대철
    • Journal of Information Technology Applications and Management
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    • 제19권2호
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    • pp.249-263
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    • 2012
  • Recently the open innovation is considered as one of the important issues for the survival strategy of a company in the industry. There have been several researches and practices on this topic. However, previous researches are mainly focused on the study of successful cases and some statistical analyses on the relationship between the open innovation and its performance. There are rare researches on the hindrance factors in the practical level. This paper tries to find some hinderance factors for the open innovation in Korean large-scale companies based on the WFGM(Want-Find-Get-Manage) model proposed by Gene Slowinski(2006). Especially this research focused on each processes of open innovation by in-depth interviews for two representative large companies in Korea. From the result of this research we come to know that the critical hindrance factor in the WANT step is the uncertain definition of the necessary technologies for the company. Issues on establishing and maintaining the innovation network are in the FIND step. Technology evaluation, technology introduction channel and technology copying issues are in the GET step. Communication issues, technology feasibility and lack of competition are in the MANAGE step. This paper finds some hindrance factors in each process step of open innovation, which gives some implications for the companies that want to adopt open innovation.

Efficiency Analysis of Chinese Blockchain Concept Stock Listed Companies

  • Yan, Hai-Shui;Kim, Hyung-Ho;Yang, Jun-Won
    • International journal of advanced smart convergence
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    • 제9권3호
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    • pp.17-27
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    • 2020
  • With the continuous development and application of Internet technology, in recent years, new technologies such as cloud computing, big data, the Internet of Things, and AI are becoming more and more familiar to the general public. The development of a digital society has entered a new period of development. In this paper, we used on the 2018 annual data of 50 listed companies with blockchain concept stocks in China. Using data envelopment analysis (DEA) to study and analyze the input-output efficiency, it can be concluded that the input-output efficiency of 50 listed companies is very different. Inefficient companies are as high as 62%. Most companies have a large room for improvement in input-output efficiency due to uneconomical scale or inefficient technology. In order to better improve the company's input-output efficiency, one must improve the efficiency of resource utilization, optimize the company's research and development costs and the input and management of technical personnel; the second is to increase technological innovation and business innovation.

A Study on Factors Affecting Turnover Intention of Jewelry Distribution Distributor

  • Lee, Sangki;Lee, Donghae
    • 유통과학연구
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    • 제15권9호
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    • pp.17-26
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    • 2017
  • Purpose - This study aims to present ways to secure capable employees by examining key factors of internal marketing applicable to the jewelry distribution business and analyzing the relations among organizational commitment, job satisfaction, and turnover intentions among employees who play important roles in jewelry distributors. Research Design, data, and methodology - To examine these research models, samples were collected from 210 individuals working in jewelry distribution companies. The analysis was conducted by the use of a questionnaire method among employees in jewelry distribution companies. SPSS 18.0 were utilized for data analysis. Results - Among internal marketing components of jewelry distribution companies, the two factors - management support and reward system - have positive (+) effect on organizational commitment and while internal communication and education/training have negative (-) effect on employees' turnover intention. Jewelry distribution company employees' job satisfaction and organizational commitment have negative (-) effect on their turnover intention. Conclusions - This is an exploratory study that aims to find out ways to prevent employee turnover in the perspective of jewelry distribution companies' organizational measure - internal marketing. The future study needs to present more sophisticated strategies of internal marketing based on in-depth analysis of specific causes that make employees at jewelry distribution companies leave the occupations.