• 제목/요약/키워드: Communication Broadcasting Convergence

검색결과 1,416건 처리시간 0.018초

The Joint Effect of Multi-Promotion Offers and Consumer Mindset in Fostering Product Purchase Intention

  • Moon-Yong Kim;Minhee Son
    • International journal of advanced smart convergence
    • /
    • 제12권1호
    • /
    • pp.157-163
    • /
    • 2023
  • The current research aims to examine the moderating effect of consumers' mindset on their product purchase intention in the multi-promotion offers containing both a bonus pack and a price discount (i.e., BP + PD offers). That is, this research investigateswhether consumers' product purchase intention in the BP + PD offers variesdepending on their mindset (growth mindset vs. fixed mindset). Specifically, it is predicted that consumers with a fixed mindset will have higher product purchase intention in the offers containing the high PD but low extra amount of BP (LBP HPD) than in the offers with a high extra amount of BP but low PD (HBP LPD), whereas consumers with a growth mindset will have higher product purchase intention in the HBP LPD offers than in the LBP HPD offers. An experiment wasconducted to test the prediction. Consistent with the prediction, it was found that participants' mindset moderates their product purchase intention in multi-promotion offers. The findings imply that marketers can evoke more positive consumer purchase intention toward BP and PD offers, considering consumer mindset.

The Effect of Selection Attributes of Public Delivery Apps and Support for Public Institutions on the Intention of Restaurant Service Providers to Use Public Delivery Apps

  • Se-Yong Kwon;Li-Ping Yu;Hyung-Ho Kim
    • International journal of advanced smart convergence
    • /
    • 제12권1호
    • /
    • pp.173-183
    • /
    • 2023
  • Recently, local governments that provide mobile-based public delivery app services have been increasing a lot. The purpose of this study is to analyze whether the restaurant self-employed's public delivery app selection attributes and public institutions' perception of support, which are under economic pressure due to the high delivery fee burden of private delivery apps, affect the intention to use public delivery app services. In this study, the degree of perception of each factor was measured using the Likert 5-point scale, and it was verified through statistical analysis using SPSS. The effect of the selection attribute of public delivery apps and the perception of self-employed people in the restaurant industry on the intention to use the service was empirically analyzed, and the hypothesis was verified using regression analysis. As a result of this study, it was confirmed that convenience, economy, and public interest had a significant effect among the factors of public app selection attributes, and educational support had a significant effect on public institution support.

Comparative analysis of blockchain trilemma

  • Soonduck Yoo
    • International journal of advanced smart convergence
    • /
    • 제12권1호
    • /
    • pp.41-52
    • /
    • 2023
  • The purpose of this study is to review the proposed solutions to the Blockchain trilemma put forward by various research scholars and to draw conclusions by comparing the findings of each study. We found that the models so far developed either compromise scalability, decentralization, or security. The first model compromises decentralization. By partially centralizing the network, transaction processing speed can be improved, but security strength is weakened. Examples of this include Algorand and EOS. Because Algorand randomly selects the node that decides the consensus, the security of Algorand is better than EOS, wherein a designated selector decides. The second model recognizes that scalability causes a delay in speed when transactions are included in a block, reducing the system's efficiency. Compromising scalability makes it possible to increase decentralization. Representative examples include Bitcoin and Ethereum. Bitcoin is more vital than Ethereum in terms of security, but in terms of scalability, Ethereum is superior to Bitcoin. In the third model, information is stored and managed through various procedures at the expense of security. The application case is to weaken security by applying a layer 1 or 2 solution that stores and reroutes information. The expected effect of this study is to provide a new perspective on the trilemma debate and to stimulate interest in continued research into the problem.

A study of Analysis and Review of Cargo Urban Railway Stations of Korea for Underground Logistics Systems

  • Myung Sung Kim;Kyung Ho Jang;Young Min Kim;Joo Uk Kim
    • International journal of advanced smart convergence
    • /
    • 제12권1호
    • /
    • pp.208-219
    • /
    • 2023
  • Recently, as mega-urbanization progresses, urban logistics centered on large cities is growing rapidly, and logistics transportation is increasing due to the lack of logistics infrastructure and the operation of a delivery system using cargo trucks in the city center. being cited as a cause. In order to solve this problem, domestic researchers are conducting research on the development of " Urban Underground railway Logistics System" that minimizes the initial infrastructure construction cost by utilizing the existing urban railway facilities in the city. Therefore, this paper analyzed the usage environment of the actual urban railway station to which the system will be applied in order to derive candidates for the test bed selection of "Urban Underground railway Logistics System". The evaluation criteria for test bed candidate role selection were established, and the candidate group derived from the Brown & Gibson model was used to evaluate the candidate group and derive the candidate role. A review of the results was conducted to contribute to the establishment of a test bed for the " Urban Underground railway Logistics System" under development.

On the Evaluation Criteria of Test Bed Based on Urban Logistics System Using Underground Space

  • Min Joong Kim;Kyung Ho Jang;Young Min Kim;Joo Uk Kim
    • International journal of advanced smart convergence
    • /
    • 제12권1호
    • /
    • pp.220-229
    • /
    • 2023
  • The development of logistics technology due to the 4th Industrial Revolution and logistics 4.0 has changed the logistics environment from offline to online, and the growth of the online market has accelerated due to the recent increase in non-face-to-face delivery due to COVID-19. Such growth in the online market has expanded the logistics market for delivery, and contributes to creating an advanced logistics ecosystem as last mile services and logistics technologies begin to grow together. As traffic and environmental problems arise as a result, interest in transportation means of cargo increases, and changes to cargo electric vehicles and delivery cycles are being considered. However, since mass transportation of transportation focused on terminal delivery such as cargo electric vehicles and delivery cycles is limited in handling large quantities in urban areas, methods for efficiently transporting cargo while considering the environment are being devised. In order to solve such environmental problems and increase the efficiency of logistics delivery in urban areas, technologies using underground spaces based on existing urban railroads are being developed. In this study, a study was conducted on the establishment of evaluation criteria for selecting a test bed, which is a space for applying the system.

Direction of Global Citizenship Education in the Age of Infodemic : A Case Study of the COVID-19 Pandemic in Korea

  • Jisu Park
    • International journal of advanced smart convergence
    • /
    • 제12권1호
    • /
    • pp.82-91
    • /
    • 2023
  • In 2020 when the COVID-19 pandemic began in full-scale, the WHO Director-General warned of the dangers of an infodemic. The infodemic is a phenomenon in which false information spreads rapidly like an epidemic and causes chaos, and it was noted that the COVID-19 pandemic is not just limited to health problems, but also linked to a variety of issues such as human rights, economic inequality, various discrimination, hate speech, fake news, global governance etc. In the field of education, it is necessary to think about how to connect this global situation with school classes. Accordingly, this study suggested the direction for global citizenship education by analyzing how the infodemic spreads on Korean social media with the case of the recent global COVID-19 pandemic. According to the research results, the rate of negative emotions was higher than positive ones in the emotions that generate infodemic, while anxiety and anger were focused among negative emotions. In addition, the infodemic tended to spread widely with the feelings of anger rather than anxiety, and the feelings of anger led to advocating aggressive policies against certain country and regions. Therefore, global citizenship education is required to focus on a sense of duty and responsibility as a citizen, not on the level of national identity based on an exclusive sense of belonging. Furthermore, global citizenship education needs to lead to presenting a blueprint for education in a way that can enhance the awareness of the global community for joint response to global challenges and realize common prosperity based on sustainability and justice.

The Effect of Instatoon Service Quality on Diffusion Intention through Satisfaction and Dissatisfaction Coexistence

  • Chanuk Park;Sin-Bok Lee;Young-Il Chae
    • International journal of advanced smart convergence
    • /
    • 제12권1호
    • /
    • pp.108-119
    • /
    • 2023
  • Instatoon is a type of webtoons distributed through Instagram, but in the process of advancement of the webtoon industry, it shows the possibility of diversifying into a new genre that meets creativity, and diversity beyond uniform commercial webtoons. Since it does not go through a large platform, the content is freely composed. In addition, it is differentiated from other types of webtoons because in many cases artists create instatoon by adding entertaining elements into their real-life stories rather than drawing fictional ones. Furthermore, instatoons are free to enjoy, satisfaction level is high, but in most cases, even if there is a complaint, readers just enjoy webtoons without expressing it. We aimed to find out how the service quality characteristics of these instatoons affect behavioral intentions through the coexistence of satisfaction and dissatisfaction of readers, and meaninful results were found through empirical analysis. We discusses factors affecting the spread of Instatoons, including readers' satisfaction and dissatisfaction, the importance of relatability, good directing, and informativeness. The study emphasizes the need to approach maintaining existing readers and attracting new ones separately, and to manage readers effectively in the future.

Experimental Analysis of Bankruptcy Prediction with SHAP framework on Polish Companies

  • Tuguldur Enkhtuya;Dae-Ki Kang
    • International journal of advanced smart convergence
    • /
    • 제12권1호
    • /
    • pp.53-58
    • /
    • 2023
  • With the fast development of artificial intelligence day by day, users are demanding explanations about the results of algorithms and want to know what parameters influence the results. In this paper, we propose a model for bankruptcy prediction with interpretability using the SHAP framework. SHAP (SHAPley Additive exPlanations) is framework that gives a visualized result that can be used for explanation and interpretation of machine learning models. As a result, we can describe which features are important for the result of our deep learning model. SHAP framework Force plot result gives us top features which are mainly reflecting overall model score. Even though Fully Connected Neural Networks are a "black box" model, Shapley values help us to alleviate the "black box" problem. FCNNs perform well with complex dataset with more than 60 financial ratios. Combined with SHAP framework, we create an effective model with understandable interpretation. Bankruptcy is a rare event, then we avoid imbalanced dataset problem with the help of SMOTE. SMOTE is one of the oversampling technique that resulting synthetic samples are generated for the minority class. It uses K-nearest neighbors algorithm for line connecting method in order to producing examples. We expect our model results assist financial analysts who are interested in forecasting bankruptcy prediction of companies in detail.

Boundary Condition for Bare Chassis Brackets of the Commercial Vehicle

  • Yang, Seung Bok
    • International journal of advanced smart convergence
    • /
    • 제11권1호
    • /
    • pp.94-100
    • /
    • 2022
  • It is common for commercial vehicles to make the top part according to the use after making the bear chassis, and to connect various devices with the bear chassis. Various brackets used in bear chassis for the development of all automobiles, including commercial vehicles, play a role of connecting the components required for driving and operating the car to the car body. In commercial vehicles, components necessary for operation are installed in the bear chassis; that is, the bear chassis of commercial vehicles is a space where the devices required for driving and operating the vehicle are installed. The devices required for the configuration of the vehicle are drive, brake, exhaust and steering, etc. These devices are basically connected to the body, the front axis, or the rear axis. The part interlinking the apparatuses required for the vehicle drive to the car body or axis is bracket. In this study, we analyzed the boundary conditions to evaluate the stability of the three brackets that connect the components of the car to the front axis of the new type of 30-seater bus in the development process. In order to analyze the boundary conditions, the boundary conditions according to the driving condition of the vehicle were classified. For stress analysis to evaluate the stability of brackets according to the driving state of the vehicle, it is reasonable to give the bracket a boundary condition of harsh conditions.

A Proprietary Model of Continuously Variable Transmission System using Spline

  • Gu, Sien Dong
    • International journal of advanced smart convergence
    • /
    • 제11권1호
    • /
    • pp.87-93
    • /
    • 2022
  • In each country, efforts are being made to replace engine-driven cars and motorcycles using fossil fuels with electric drive. Electrically driven vehicles have the advantage of no harmful gas or environmental pollution and low noise. In the motorcycle market, China accounts for more than 95% of the world, and the electric motorcycle market is being revitalized due to the strengthening of regulations. Japan is actively preparing to include electric motorcycles in ISO 26262, forming a TF team centered on electric motorcycle producers. Therefore, it is necessary to respond to standardization targeting China and Japan in Korea. In this study, we propose a proprietary transmission model that can be applied to small electric vehicles that can be operated in hilly domestic terrain. The proposed continuously variable transmission model is a continuously variable transmission system which moves the pin between the basic disk and the rotary disk using a spline to perform shifting. The proposed continuously variable transmission model is used in the pulley configuration by connecting the linear type spline and the inclined spline with the central axis of the basic disk and the rotational disk, respectively. In addition, it can be divided into two types according to the application of the auxiliary disk, and the production drawing is completed for the practical use of the model.