• Title/Summary/Keyword: Commercial feasibility

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A Model Feasibility Analysis of Commerce Building (상업건축물의 사업타당성 분석 모형 구축)

  • Kook, Dong-Hoon;Son, Ki-Young;Kim, Sun-Kuk
    • KIEAE Journal
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    • v.7 no.3
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    • pp.71-79
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    • 2007
  • The starting point of successful building production process is the feasibility study of the project. If the feasibility study is poor which is affected in direct production processes such as designing and engineering, it incurs a great unrecoverable loss to the company. The government institutionalized the feasibility study for projects that budgets over 50billion won in an effort to ensure competitiveness of the construction industry after IMF; however, the system and effort to created systematic studies or guidance preparation for private construction development projects are lacking in great deal. Therefore, the objective of this study is to establish the analysis factors of feasibility study and evaluation standard by systematic analysis in consideration of the changes of various variables and mutual relationships using system dynamics technique for office buildings among commercial buildings.

Relationships between the Effect Factors of Private Brand Images and Customer Trust and Loyalty (유통업자 브랜드 이미지의 영향요인과 신뢰 및 고객 애호도와의 관계에 관한 연구)

  • Kim, Yu-Kyung
    • Journal of Distribution Science
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    • v.13 no.7
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    • pp.73-83
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    • 2015
  • Purpose - Recently, many large retailers have been frequently purchasing commercial brands. Not only the quality of products purchased but also the brand images are of concern in this process. Based on this rising trend, commercial brands have become an important issue in the retail business world, along with increasing general interest as well. Thus, this study focuses on the factors affecting commercial brand images and clarifies the impact of the resulting factors as well. First, store images and familiarity, price sensitiveness, and knowledge are presented as the effect factors for commercial brands. Second, the study tries to clarify the effect of commercial brand image on the reliability and loyalty of customers. Research design, data, and methodology - To conduct the study methodology, 250 questionnaires were distributed to retailers who have used large discount stores located in Busan to purchase a commercial brand a total of 234 valid questionnaires were used in the final analysis. To verify the hypotheses, a structure equation formula using Amos 20.0 was calculated. First, prior to the verification of hypotheses, the reliability and feasibility of the questions were tested, and as a result, the value of Cronbach's alpha was higher than 0.7, thereby showing reliability. Additionally, for the verification of the feasibility of the questions, a confirmation factor analysis was implemented. Results - First, variances such as store images, familiarity, price sensitivity, and knowledge were presented as the factors of effect on commercial brands. As a result of the hypotheses verification, all the effect factors presented in this study were confirmed as important variables of commercial brand images. The hypotheses were drawn based on the studies relating to existing commercial brands, and thereby, a result similar to previous studies was produced. However, the effect factors of the commercial brand image presented in this study shaped a new study model based on the previous studies. Second, it was found that commercial brand images had positive effects on the reliability and loyalty of customers. This study presented reliability and loyalty as the resulting factors of commercial brand image because they are the most important factors in relation to customer behavior and variables that can suggest marketing points for distribution businesses. Conclusions - This study focused on clarifying the factors that are important effect factors for commercial brand images. As a result, all the hypotheses were confirmed in this study, indicating a meaningful result, and thereby suggesting many points that can be presented to distribution businesses. First, the proper strategies should be developed based on the hypothesis that a store image, the familiarity of customers with brands, and the price sensitiveness and knowledge level of customers have an important effect on the choice of commercial brands. Additionally, the formation of such favorable images will have positive effects not only in terms of customer trust in the commercial brands but also in terms of their loyalty.

A Feasibility Study on Annual Energy Production of the Offshore Wind Farm using MERRA Reanalysis Data (해상풍력발전단지 연간발전량 예측을 위한 MERRA 재해석 데이터 적용 타당성 연구)

  • Song, Yuan;Kim, Hyungyu;Byeon, Junho;Paek, Insu;Yoo, Neungsoo
    • Journal of the Korean Solar Energy Society
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    • v.35 no.2
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    • pp.33-41
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    • 2015
  • A feasibility study to estimate annual energy production of an offshore wind farm was performed using MERRA reanalysis data. Two well known commercial codes commonly used to wind farm design and power prediction were used. Three years of MERRA data were used to predict annual energy predictions of the offshore wind farm close to Copenhagen from 2011 to 2013. The availability of the wind farm was calculated from the power output data available online. It was found from the study that the MERRA reanalysis data with commercial codes could be used to fairly accurately predict the annual energy production from offshore wind farms when a meteorological mast is not available.

Study on the Feasibility of the Use of the Commercial WCDMA Network for CBTC (CBTC를 위한 상용 WCDMA망의 적용 가능성 연구)

  • Kim, Yong-Sang;Ko, Dong-Hwan;Eun, Chang-Soo;Kim, Back-Hyun;Yoon, Yong-Ki
    • Proceedings of the KSR Conference
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    • 2008.11b
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    • pp.1138-1144
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    • 2008
  • To study the feasibility of applying wireless communication technology to the control of train for the effective control of train and for the reduction of cost and time to construct the necessary infra structure, we investigate into the application of the existing commercial WCDMA network to CBTC (communication-based train control) to grasp the obstacles and propose the solutions to circumvent them. The obstacles can be categorized into the hand-off problem, the interference problem near the stations, and the problem of radio shadow areas. We propose, as solutions, the cell overlap method and multi-terminal approach for the hand-off problem, the cell sectoring method for the interference problem, and establishment of new base stations along the railroad both to provide the wireless train control and communication service to the customers on the train which was otherwise impossible because of the shadowing effect.

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Thermal Conductivity and Viscosity of Distilled Water/Commercial Coolant Based $Al_2O_3$ Nanofluids (증류수-부동액 혼합 $Al_2O_3$ 나노유체의 열전도도와 점성계수)

  • Kwon, Hey-Lim;Hwang, Kyo-Sik;Jang, Seok-Pil
    • Transactions of the Korean Society of Automotive Engineers
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    • v.19 no.3
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    • pp.130-137
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    • 2011
  • Experimental investigations are conducted to figure out the feasibility of $Al_2O_3$ nanofluids as the alternative coolant for car engine. For the purpose, the thermal conductivities and viscosities of water/commercial coolant based $Al_2O_3$ nanofluids with 0.3, 1.0, 2.0 and 3.0 vol. % at temperatures ranging from $25^{\circ}C$ to $35^{\circ}C$ are measured. Thermal conductivities are measured using the transient hot-wire method and also viscosities are measured by Brookfield LVDV-III rheometer. Based on the results, it is shown that thermal conductivity of $Al_2O_3$ nanofluids with 3.0 vol. % is increased about 11% at $35^{\circ}C$ and the increment of viscosity approaches to 84% at shear rate of 600(1/s) and 80% at shear rate of 960(1/s) in the same temperature. with fundamental data for the thermal conductivity and viscosity of the nanofluids, the feasibility of $Al_2O_3$ nanofluids as the alternative coolant for car engine are discussed.

Feasibility Study on Northern Sea Route and Operation of Commercial Icebreaking Vessels (북극해 항로의 전망과 쇄빙상선의 활용도에 관한 조사연구)

  • Choi, Kyung-Sik;Cho, Seong-Cheol
    • Proceedings of the Korea Committee for Ocean Resources and Engineering Conference
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    • 2002.10a
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    • pp.167-173
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    • 2002
  • For moving cargo between the North Pacific region and Northern European ports, the Northern Sea Route, along Russia's coastline, is 35-60% shorter than the traditionally used routes through the Suez and Panama Canals. In addition to its shorter distance, there exists and extensive ports and shipping infrastructure, and the potential for developing new markets in Russia and other northern countries including Korea and Japan. These incentives attracted considerable attention from the international shipping and shipbuilding industries and have formed a cooperative international research program, called as the International Northern Sea Route Programme (INSROP). This paper is a general compilation of the historical usage, recent trade developments, the physical environment, and the practical considerations that may shape future operational mode of shipping in the NSR based on results from INSROP reports. This study focuses mainly on an operation of commercial icebreaking vessels that may be utilized along the NSR.

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Influence Factor Analysis for Feasibility Study of Building Projects (상업건축물의 사업타당성 영향요인 분석)

  • Son, Ki-Young;Kook, Dong-Hoon;Kim, Sun-Kuk
    • Proceedings of the Korean Institute Of Construction Engineering and Management
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    • 2006.11a
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    • pp.462-466
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    • 2006
  • The startingpoint of successful buildingproduction process is the feasibility study of the project. If the feasibility study is poor which is affected in direct production processes such as designing and engineering, it incurs a great unrecoverable loss to the company. The governmentinstitutionalized the feasibility study for projects that budgets over 50billion won in an effort to ensure competitiveness of the construction industry after IMF; however, the system and effort to created systematic studies or guidance preparation for private construction development projects are lacking in great deal. Therefore, the objective of this study is to establish the analysis factors of feasibility study and evaluation standard by systematic analysis in consideration of the changes of various variables and mutual relationships using system dynamics technique for office buildings among commercial buildings.

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Preliminary Feasibility Study for Commercial DME Plant Project (DME 상용화 플랜트 예비 타당성 조사)

  • Mo, Younggi;Kang, Minseo;Song, Taekyoung;Baek, Youngsoon;Cho, Wonjun
    • Transactions of the Korean hydrogen and new energy society
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    • v.25 no.2
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    • pp.173-182
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    • 2014
  • Dimethyl ether (DME) is a new clean fuel as an environmentally-being energy resources. DME has similar characteristics to those of LPG and can be substituted Diesel fuel. KOGAS has investigated and developed new innovative DME synthesis process from synthesis gas with KOGAS's own technologies. KOGAS had finished the construction of 10ton/day DME demonstration plant in 2008, we have established the basic design of commercial plant which can produce 3,000ton/day DME. Specifically, an economic model for a commercial DME project will be presented. It accounts for all the major cost factors that are considered in a commercial scale project as the model input for performing cash flow analysis, after which key economic indicators are produced including the internal rate of return (IRR), net present value (NPV). Sensitivity analysis is performed to identify dominant cost factors to the project economics and quantify their impact. The inputs to the economic analysis will be based on representative cost factors from the commercial-scale design of KOGAS' direct DME process supplemented by literature data. Case study results will be presented based on recent commercialization projects.

Economic feasibility of 1kw household PEMFC System in Korea and Japan (한국과 일본에서의 가정용 PEMFC 시스템 경제성 분석)

  • Oh, Si-Doek;Kim, Ki-Young;Seo, Seok-Ho
    • 한국신재생에너지학회:학술대회논문집
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    • 2007.06a
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    • pp.105-108
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    • 2007
  • Fuel cell with high electric efficiency has many probabilities of commercial use. Especially, proton exchange membrane fuel cell (PEMFC) which is a low temperature fuel cell and has less influence on $CO_2$ concentration is considered the power generation system of small building and household. We calculated the optimal operational plans of 1 kW household PEMFC power system based on the daily electricity and heat demand patterns of Japan and Korea. Calculated results show that the economic feasibility of PEMFC power system is very sensitive to the cost policy of electricity and natural gas.

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Cost Policy Effects of Economic Feasibility of 1kw household PEMFC System (요금 정책이 PEMFC 시스템 경제성에 미치는 영향)

  • Kim, Ki-Young;Hwang, Nam-Sun;Kong, Min-Seok;Kim, Hee-Su;Oh, Si-Doek
    • 한국신재생에너지학회:학술대회논문집
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    • 2007.11a
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    • pp.31-34
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    • 2007
  • Fuel cell with high electric efficiency has many probabilities of commercial use. Especially, polymer electrolyte or proton exchange membrane fuel cell (PEMFC) which is a low operating temperature and has less influence on $CO_2$ concentration is considered the power generation system of small building and household. We calculated the optimal operational plans of 1 kW household PEMFC power system based on daily electric and heat demand patterns of various size of apartments. Calculated results show that the economic feasibility of PEMFC power system is very sensitive to the cost policy of electricity and natural gas.

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