• Title/Summary/Keyword: Commerce

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A Study on the Perceived Seriousness of the Consumer Problem between E-commerce Users and Non-Users - Focused on University Consumers - (인터넷상거래 이용자/비이용자의 소비자문제 심각성지각 연구 - 대학생소비자를 중심으로 -)

  • 류미현;이승신
    • Journal of the Korean Home Economics Association
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    • v.41 no.8
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    • pp.19-31
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    • 2003
  • This study was intended to present the plan for preventing and solving the seriousness of the consumer problem perceived in the e-commerce. For this purpose, 723 questionnaires were distributed to university As a result of analysis, the following findings were obtained: 1) It was found that e-commerce users had higher knowledge of the degree of internet un, the ability to use information on the internet, the disposition of computerization, and e-commerce related consumer than e-commerce non-users. 2) It was found that e-commerce non-users had the higher level of perceived seriousness of the consumer problem than e-commerce users. Especially, it was found that e-commerce non-users had the high level of perceived seriousness of the consumer problem related to the problem of exchange, termination and after-sale nice and the leakage of exchange, termination and after-sale service and the leakage of private information e-commerce user. 3) It was found that university consumers' perceived seriousness of the consumer problem in e-commerce over the internet showed a significant difference in the ability to use information on the internet between e-commerce users and non-users.

An Empirical Study on the Relationship Between E-Commerce Strategy and E-Commerce Performance: Focusing on E-Commerce Type and Firm's Size (전자상거래 전략과 전자상거래 기업의 성과간의 관계에 대한 실증연구: 전자상거래 유형과 기업규모를 중심으로)

  • Sung, Ki-Uk;Kim, Chang-Su;Kim, Ki-Soo
    • The Journal of Information Systems
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    • v.17 no.4
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    • pp.207-232
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    • 2008
  • As electronic commerce is growing to be a part of everyday business life for companies, enterprises are required to establish the appropriate strategy to effectively realize their business visions. The correct choice of strategy enables organizations to make efficient use of internal resources and adjust to the external environment, affecting their performance. The nature of the firms' strategy has been currently focused on the new business model such as e-commerce. In the beginning of e-commerce, the decreasing cost of business transactions was a major benefit affecting its success. However, e-commerce firms are currently facing new advanced information technology, various business models and serious competition. To deal with these new challenges, there is an increasing demand for right strategy direction to effectively and efficiently manage a corporation's internal resources and external environments that are related to electronic commerce. Moreover, it is necessary both to set up the feasible strategy direction and to evaluate its outcome. The purpose of this study attempts to provide appropriate e-commerce strategy, which is well matched with e-commerce performance, as the different strategies affect different results of e-commerce. On the basis of the results of this research, we can see that the strategies selected by e-commerce companies differ according to the e-commerce type and firm's size.

An Empirical Study on Individual and Social Commerce Factors Impacting Shopping Value and Intention to Repurchase in Social Commerce and Moderating Effects of Perceived Security (소셜커머스의 쇼핑 가치와 재구매의도에 영향을 미치는 개인 및 소셜커머스 특성과 지각된 보안의 조절효과에 대한 연구)

  • Kim, Sanghyun;Park, HyunSun
    • Journal of Information Technology Services
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    • v.12 no.2
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    • pp.31-53
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    • 2013
  • Web 2.0 has affected existing e-commerce and created a new business model of e-commerce, known as social commerce. Social commerce is a subset of e-commerce using social network services and is emerging as an important platform due to increased popularity of social networking services. This study focuses on analyzing the factors that influence the shopping value and intention to repurchase of social commerce users. Based on prior researches, we develop a research model, including individual characteristics of social commerce users (Collectivism, Price Sensitivity, Impulse Buying) and social commerce characteristics (Cost saving, Product Variety, Shopping Convenience). Furthermore, this study proposed the moderating effect of Perceived Security and the relationship between shopping value and intention to repurchase. To empirically validate, the data were collected from 220 social commerce users. The results indicated that individual characteristics (collectivism, price sensitivity, impulse buying) were positively related to hedonic shopping value. In addition, social commerce characteristics (cost saving, shopping convenience) were positively related to utilitarian value. The shopping value(hedonic and utilitarian) had a significant influence on intention to repurchase. The moderating effects of perceived security also was significant. Lastly, the implications for theory and practice are discussed.

The impact of the Formation Factor of Loyalty Of Mongolian Consumers Attitudes toward M-Commerce

  • Altanzul, Ganbaatar;Lee, Dong-Man
    • 한국정보컨버전스학회:학술대회논문집
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    • 2008.06a
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    • pp.135-140
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    • 2008
  • Recently in the Mongolian wireless marketplace, many E-commerce companies have been making considerable investments in the technological development of M-commerce, taking competitive advantage of new business possibilities offered by Internet-based wireless technologies. In the Mongolian wireless marketplace, this new mobile environment opens the door for new and exciting market opportunities in mobile services and applications. In the near future, these companies will be looking toward M-commerce services as a supplemental source of revenue in the mobile marketplace. This paper examines the roles of M-commerce in the consumers' in order to promote the consumers' loyalty in the booming M-commerce. This paper contains theory that focuses on the basic concepts of the M-commerce environment, its wireless network technologies, and its applications infrastructure. Upon searching for references to assist us in establishing a market hypothesis, we discovered that few comprehensive studies on consumer perspective and behavior related to M-commerce services actually exist in the literature. In the area of M-commerce, many companies neglect the consumer perspective, concentrating only on technological factors only when formulating their market strategies. And, due to technological blindness, many companies were not able to succeed in end-user E-commerce services. Given that fact, this paper formulates a consumer-centric research model. In order to prove the research model, we chose the survey method which allows for the collection of large amounts of data from a sizeable population in a highly economical way. Through the survey, this paper defines consumer's attitudes towards M-commerce services by identifying potential Business-to-Commerce(B2C) applications and its primary target groups in terms of gender and age, and by investigating whether consumers recognize the value proposition of M-commerce applications and services. As shown in the data analysis and results, this research concludes that M-commerce development in Mongolia is still at its infancy, and that the implementation of M-commerce depends not only on technological progress, but also on consumer attitudes and their willingness to adopt M-commerce services. As well, other complex cross-cultural factors-socially, economically, culturally, et cetera-enter strongly into the equation.

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A Study on e-Commerce Performance in China's SMEs at Jilin Province (중국 길림성 중소기업의 전자상거래 성과에 관한 연구)

  • Yun, Kwang-Woon;Lee, Chun-Su;Li, Ben-Ke
    • International Commerce and Information Review
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    • v.11 no.4
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    • pp.3-23
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    • 2009
  • Social surveys, using various factors influencing the e-commerce's development of SMEs, are the means of explaining the rapid development of e-commerce. This makes it possible to make more efficient decisions in e-commerce. This article was written from surveys conducted in the manufacturing industry and Trade Company at Jilin Province via e-mail, fax and analyzed data by Statistical Package for the Social Sciences (SPSS). The result shows that in development of e-commerce, the business partners have significant impacts on the achievement of e-business both directly and indirectly. Second, consciousness of leaders, external support, transaction partner relationship and influence of competitors cause a direct result on the development of e-commerce On the other hand, the innovative capacity of enterprises and communication indirectly influence. Based on these, it is valid for us to for us to make correct decisions for the e-commerce development of SMEs.

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Consumer Acceptance of E-Commerce in Korea and China;The Effects of National Culture

  • Yoon, Cheol-Ho
    • 한국경영정보학회:학술대회논문집
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    • 2007.11a
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    • pp.565-570
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    • 2007
  • With e-commerce becoming international, understanding the effects of national culture in consumer acceptance of e-commerce is required. This study examines consumer e-commerce acceptance in Korea and China. The research model consisting of perceived usefulness, perceived ease of use, trust and perceived risk was proposed, and the hypotheses based on Hofstede's cultural dimensions of power distance, individualism/collectivism, masculinity/femininity, uncertainty avoidance and long-term orientation, were established. The results show that perceived usefulness contributes less to consumer acceptance of e-commerce in China than it does in Korea. In addition, perceived ease of use contributes more to consumer acceptance of e-commerce in China. Trust contributes significantly to consumer acceptance of e-commerce in both countries, but perceived risk didn't influence consumer acceptance of e-commerce in either country. The contribution of this study is to provide strategic insights for successfully managing cross-cultural e-commerce.

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Empirical Investigation of the Relationship between the Operational Competence of Service Providers and the Use and Adoption of Mobile Commerce

  • Lee, Jung-Wan;Mendlinger, Samuel
    • Journal of Distribution Science
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    • v.9 no.2
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    • pp.5-12
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    • 2011
  • This study models the operational competence of mobile service providers as an endogenous factor that presumably impacts the mobile commerce (m-commerce) adoption of consumers and examines the relationship between the perceptions of consumers toward the operational performance of m-commerce providers and their m-commerce adoption likelihood. Quantitative research is applied with data collected from wireless Internet consumers in South Korea. The data is analyzed using factor analysis and structural equation modeling methods. The findings suggest that the operational competence of m-commerce providers is a significant antecedent to the m-commerce use and adoption of consumers in Korea. In this environment, the operational competence of mobile service providers in managing facilities, equipment, systems and technology plays a central role in enhancing m-commerce use and adoption. Based on the results, important managerial implications are discussed.

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A Study on Electronic Commerce Transaction Modeling based on SET (SET을 기반으로 한 전자상거래 트랜잭션 모델링에 대한 연구)

  • 고영철;송병열;조현규;함호상
    • The Journal of Society for e-Business Studies
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    • v.2 no.1
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    • pp.79-94
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    • 1997
  • Commerce activities which are free form space and time constraint using a communication network are called Electronic Commerce(EC). Because of sending a commercial information using open network such as Internet in EC, they need the security of commerce information (payment information and purchase information), checking the integrity of transferring data and certifying all parts participated in commerce for a secure commerce. Recently Visa and MasterCard Co. released the Secure Electronic Transaction (SET) Protocol for secure payment card transaction on Internet. This paper proposes a Secure Electronic Commerce Transaction Model(SECTM) using SET in order to support the secure commerce on Internet. The proposed transaction model prevents merchant from abusing the cardholder's payment information (credit-card number etc.) and enables cardholder to shop securely in Electronic Shopping Mall.

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E-Commerce Cooperation between South and North Korea for Promotion of GaeSung Industrial Complex (개성공단 활성화를 위한 남북한 전자상거래협력사업)

  • Choi, Seok-Beom;Eom, Kwang-Yeol;Kim, Tae-Hwan;Kim, Jae-Hak
    • International Commerce and Information Review
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    • v.9 no.1
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    • pp.65-95
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    • 2007
  • This paper deals with the e-Commerce Cooperation between South and North Korea for Promotion of GaeSung Industrial Complex that has been evaluated as the most successful project for inviting the foreign investment of South Korea because many small and medium enterprises are rushing to invest to that Complex. The e-Commerce cooperation between South and North Korea in GaeSung Industrial Complex are playing a role for North Korea survives in the global digital world in that the cooperation is shifted to IT and e-commerce as well as. North Korea has the policy to increase national wealth to uphold the IT industry. The e-Commerce Cooperation between South and North Korea in GaeSung Industrial Complex will develop the e-commerce in North Korea and increase the e-Commerce between South and North Korea in the future.

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Regulation and Cooperation of of e-Commerce Market in China (중국의 전자상거래시장 규제동향과 동북아 지역협력방안)

  • Yun, Kwang-Woon
    • THE INTERNATIONAL COMMERCE & LAW REVIEW
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    • v.17
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    • pp.197-224
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    • 2002
  • This paper aims to analyze the status and prospects of chinese e-commerce, review previous literature, and provide future direction for cooperation with far east asian area This study deals with the reform, the open and entering WTO of China economy to suddenly change domestic IT industry, legal regulation of Chinese e-commerce market and cooperation with far east asian area. Especially, Chinese e-commerce market is much developed in recently, but relative legal system is unsatisfactory. Therefore this paper research firstly the present conditions and characteristics of Chinese e-commerce market, secondly Chinese e-commerce policy and legal regulation tendency, thirdly the e-commerce activity between Korea and China, and cooperation with far east asian area.

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