As the international competitive landscape deepens, the need to understand foreign cultures and establish effective strategies is increasing. At the beginning of the 20th century, Cartier actively developed exotic designs to secure international competitiveness; theses designs have also been used as design prototypes for Cartier in modern times. The purpose of this study is to analyze the color characteristics and types of exotic designs in the early 20th century, which was a turning point in Cartier's design. After studying the literature, a total of 248 exotic designs were presented in Cartier catalogs. This study also selected overseas monographs from the early 20th century, and their design types were classified and color analysis was performed based on the Natural Color System(NCS). Cartier's exotic designs cover wide range of styles, such as Chinese, Japanese, Persian, Indian and Egyptian styles. Multicolor, primary colors, and contrast are all strongly expressed. 97% of designs contained multiple colors, with at least two colors and maximum of six colors. The most frequently used colors are red, green, and blue, which means that only 9% of the designs do not contain the three colors, showing a high preference for theses three colors. In addition, color combinations of red and green, red and blue, or all three colors are used to show high contrast and utilize complementary colors, or near complementary colors, for coloration. This study is meaningful in that it analyzes the color characteristics of Cartier's exotic designs and translates them into practical data for establishing the color strategies of companies in the global market.
At the beginning of the $20^{th}$ century, Cartier developed Art Deco jewelry designs that have been used as design inspirations to this day. The purpose of this study is to analyze the characteristics of the Art Deco jewelry designs of Cartier in the early $20^{th}$ century. Regarding the research method, this study explored the jewelry designs from 1904 to 1939 by extracting 288 analysis subjects from Cartier's exhibitions, auction picture books, and foreign books, and analyzed the characteristics in terms of design motifs, colors and materials. The results of the study are as follows. Regarding the design motifs, 73% were geometric motifs, and 66% were a combination of circular shapes and polygons, the most frequent. In terms of colors, 69% were chromatic in color, and vivid colors were mostly used in the order of red (24%), - green (19%), and - blue (14%). Of the materials, 92% of the metals consisted of platinum, and gemstones were used in the order of diamonds (41%), - onyx (13%), - emeralds (11%), - rubies (9%), and - sapphires (8%). In the early $20^{th}$ century, Cartier's Art Deco jewelry designs featured abstract and geometric motifs, vivid colors and strong contrasts, platinum and precious gemstones. This study is meaningful in that it explores the competitiveness of Cartier's designs and provides practical ideas to combine Art Deco style with contemporary jewelry designs successfully.
This research was conducted to develop soccer uniform designs for the enforcement of the identity of Korea. Throughout the development of the image of Taeguek and the pattern of tiger on the soccer uniform design, it was tried to show colors and symbolic elements representing Korean traditional themes. The contents of the research cover; first, analysis of historic changes in Korean uniform design for the representative soccer players and uniform designs of the soccer players in other countries; second, analysis of the image of Taeguek and the pattern of tiger; third, analysis of the surveys of professional soccer players; and forth, uniform designs proposed and evaluation. To develope new uniform designs, Taeguek and tiger motives were adopted to express the identity of Korea by looking at the analysis of uniforms in countries including Korea. In an addition, today's fashion trends of active sportswear were analyzed to get the new idea of design. With considering the surveys of the professional soccer players in Korea, the functional designs identifying the Korean image could have come out. As a results of this research new designs of national soccer players' uniform including 4 designs for the motif of Taeguek, 4 designs for the motif of guae, 4 designs for colors of Taeguek, 4 designs for the motif of Tiger were developed, and 2 samples were made. Surveys for evaluation comparing new design & present uniform were progressed. An aesthetic and symbolic aspects of new design were better than present uniform regarding this survey.
The most important issue of today in design genre is the comprehensive design that overcomes the limitations of the rational and logical designs of functionalism that has had influences in entire 20th century and encompasses even the emotional aspect of humans. The emotional design factors in furniture designs will be analyzed in order to analyze their effects and values on the consumers of present times. The emotional uses of the patterns with the motive of nature expressing papers, flowers, wood textures, natural phenomena etc as they are and the colors with the vivid feeling of primary colors represent more dynamic and cheerful life style and the designs are characterized by the warm primary colors that give the feeling that the nature has been transferred to the designs as it is. Diverse materials such as leather, fur, fabric and the materials with soft and flexible feeling such as silicone material have been used more widely and they are used as the materials expressing freedom not being formalized. The designs that can produce diverse spaces desired by users by gathering unit modules can be said to be the outcome of the emotional designs combined with the needs of modern peoples that aspire their own designs.
The purpose of this thesis is to conduct a thorough research on shoes of 2000s, understand the changes and analyze the differences and the characteristics of the shoe designs of the past and present in order to predict and indicate the future direction of the women shoe designs. The shoes of the millennium not only kept the old fashioned shapes but also showed futuristic shapes. With the increasing importance of shoes in fashion, shoes with various images were created. As far as the materials are concerned, natural materials and artificial materials were both used. The colors were vivid and the futuristic colors. On the other hand, pastel toned colors and romantic colors were used in many different designs and shapes regardlees of the seasons. Straps and hills differed from the oldies. Heavy decorations were added to strap shoes to form a whole new design and hills show geometrical platforms or the avantgarde like heights. Feminine images overwhelmed the shoe designs of the millennium. To elaborate, Pumps displayed feminine images the most for it showed a high frequency number regardless of the seasons. Shoes are presented in aesthetical perspective rather then functional or practical perspectives that are based on human nature. Cultural, social, environmental and some part religious factors had a great influence on the evolution on the shoes. Especially in the 2000s, future oriented concepts were implemented on shoe designs, resulting a wider range of expressiveness and in the end leading to a more creative shoe designing. Changes in shoe designs could be pointed out in many ways according to the shapes materials, colors, modeling of decorations or also with the diverting trends.
The purpose of this study is to identify the figurative characteristics and symbolic meanings of the patterns of royal families in the late Joseon Dynasty based on the theoretical examination as well as the overall characteristics of the colors based on the quantitative analysis of colors. This study focused on the costumes of King Young royal families in the late Joseon Dynasty which is the last costume of Joseon Dynasty and classified 129 relics under preservation for the analysis. This study analyzed the colors using the digital data in the picture brochure as the previous studies did and presented the color palette. Based on this, a variety of textile designs that are developed by using the traditional patterns and colors could be applied to the modern fashion designs. For Patterns used in costumes of King Young royal families, the five pattern categories include animals, plants, letters, and geometric patterns and the final category of other types. The features of color in the costume were v tone of Y color and lt and p tones of Y color. The implication of this study is to develop textile designs which reflects conversion of past and modern cultures and cultural identity by applying the traditional cultural elements through literature review and empirical study and theses developed 8 textile designs could be applied to the various modesrn fashion designs.
In this study, the colors and characteristics of Gwangbok-ro of Busan were analyzed in the standpoint of local images based on the examination of the facade designs of stores along the road of Gwangbok-ro, Busan a main street with massive population flow. To that end, the facades of stores, correlation with the city, color and locality were examined, and after the status of facade designs in Gwangbok-ro were identified through case survey by it, color images were analyzed. For color analysis, Munsell color system was used as basic tool. As a result of examining the colors in Gwangbok-ro area, the following status could be analyzed on 3 attributes of hue, brightness and chroma: First, analysis results of hue indicated that dominant color that covers 70% or more of the area represented mid brightness and low chroma in GY(36.1%) series, subsidiary color which covers 25% or more of the area mid brightness and low chroma in YR(26.5%) series, and accent color that covers less than 5% of the area high brightness and low chroma of GY(40%) series. Second, in brightness analysis, dominant color mostly represented mid brightness, subsidiary color mid brightness and accent color high brightness respectively. In particular accent color showed more intensive crowding phenomenon in high brightness. Third, as for chroma, dominant color, subsidiary color and accent color all are gathered in low chroma, however in small number of accent colors, peculiar high chroma appeared notable. In conclusion, the colors of Gwangbok-ro area analyzed based on the facade design of the stores along the road in this study were superficial colors that reflect the life of people in the area, artificial colors by improvement of the local environment. This study is meaningful in that the image of Gwangbok-ro was found through building colors in one part of the city Busan. It is judged that the study results would become useful as reference document in planning out environment colors later on.
This study intended to analyze the transition of design of Korean soccer player's uniform according to development of the society and changes in formative elements, and examine features inside them by considering designs of soccer player's uniform by ages ranging from the introduction of soccer up to now. Results of the study are summed up below. First, as a result of analyzing designs of soccer player's uniforms from 1920 to 2002 Korea-Japan WorldCup based on formative elements of the style of dress. \circled1 it is shown that basic shape has been kept but changes in only color. cutting, trimming, logo and symbol have existed. \circled2 Colors of the uniforms have been different according to ages but red, blue and white colors have been used most and sometimes black was employed. so it is known that colors in the Korean national emblem have been all used. \circled3 In the beginning of the uniform there was a limitation in its design due to absence of functional materials but now highly-sensitive textile products and highly-functional textile materials guaranteeing optimal condition and highest activity of a soccer player have been utilized in various ways. \circled4 It is known that symbols modelling the image of Korea have been used in diverse ways but effected much by directions toward images pursued by designers of sponsors. Second, the meanings represented by designs of the uniforms are classified into a degree of symbolizing Korea, tradition, superiority and dynamics. That is to say, \circled1as colors and symbols coming from the emblem have been used in the uniforms. they have symbolized one nation and possessed the meaning representing even Korean national spirit. \circled2As traditional colouring and symbols have been used in the uniforms, they have shown the Korean sense of a beauty. \circled3 Colors, tones and designs overwhelming the mood of play have been used in the uniforms, so that they have played a role in making players of other team flinch mentally and making Korean players gain an advantage over them. \circled4 Thanks to strong symbols or comparative effects of colors. they have shown the dynamics representing power and energy.
Computer development and new printing technology allow us to express a new type of digital textile designs those were not possible in the past. In this study, watercolor overlaying effect of various colors was tried using airbrush tool in Photoshop program. Photoshop program is a powerful graphic tool and can be used in textile design area to generate various types of designs. Woven texture was also applied to the design to give yarn dyed effects or rich appearance. Photoshop program was also used to develop woven texture without the help of the professional textile CAD. Photoshop channels enables the designers to apply various textures to the image. Plain weave and houndstooth were applied in this study. Colorways of the developed designs having watercolor effect and woven texture by applying Photoshop color adjustment function. Quick and simultaneous changes of colors were possible using this method. The developed textile designs were printed by transfer DTP. Successful textile design prints were expressed and showed watercolor overlaying effect and woven texture. The printed textiles show a little brighter color, and therefore, sample printing is recommendable in case of color sensitive production.
Journal of the Korean Society of Clothing and Textiles
/
v.36
no.12
/
pp.1247-1256
/
2012
The paper details the development of a Korean style loungewear based on traditional Korean hanbok clothing. For this, we surveyed and collected data from 3,500 adults over 20 years of age. The questions were on their preferences of hanbok for both traditional and contemporary styles as well as loungewear. The survey showed that preferences for hanbok were high for both traditional and contemporary styles. The survey also suggests how a successful mass-produced Korean style loungewear should be designed to increase its popularity. It should feature comfortably simplified silhouettes, a selection of contemporary colors from Korean symbolic colors, modernized Korean textile surface designs, and easy-to-maintain healthy fabric. Based on these results, the development direction of Korean style loungewear was set and various loungewear samples were produced. Another group of survey participants were asked to try on samples and their preferences were surveyed. At the conclusion, a version that was most preferred among the participants was obtained. We suggest one-piece style and two-piece style designs with silhouettes based on the characteristics of traditional Korean costumes. The preferred fabric for loungewear was natural and soft cotton. We suggest the necessity and effectiveness of loungewear made with environment-friendly hanji-fabric. The main colors for loungewear were selected based on survey: blue, red, white, and saekdong (color stripes). We made color combinations with the main colors then applied the textile surface designs. The traditional Korean patterns of Hangeul (Korean letters), taegeuk (yin-yang), geometric figures, and samjogo (three-legged crow) were also chosen, and then loungewear using the textile designs was developed. The results have been shown on the "Han Style Fashion Show" by Jeonju City and exhibited in the "Seoul Living Design Fair" and the "International Art & Craft Trend Fair" in COEX, Seoul.
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