• Journal of Korean Society of Industrial and Systems Engineering
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• v.25 no.3
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• pp.9-15
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• 2002

Due to the inconsiderateness of human capability and inappropriate arrangement of display and control unit at the industrial site, the human error leads to a various accidents. This study was performed to investigate the visual range at the eye field and stationary field at the various angles with three different visual stimuli of alphabetic character, color slip and light-emitting diode. Three kinds of various alphabetic characters depending on length and breadth ratio (1:1, 3:5, 5:3) and three different colors (red, yellow, green) were used for the stimuli. Twenty-five subjects (11 males and 14 females) participated for this study. The results showed that female had wider visual range than male at the eye field, however no significant difference was found at the stationary field. The light-emitting diode had a widest visual range then color slip and characters are in order at the eye field and stationary field. For the character stimulus, the widest visual range was shown at length and breadth ratio of 1:1. The other ratios (3:5 and 5:3) showed no significant difference. The color of red had a widest visual range on the light-emitting diode, however, the color of yellow showed a widest visual range on the just color slip at the eye field. The result of this study would be valuable in applying to the design of visual display and the panel layout of control and displays in the industrial site.

• Journal of the Ergonomics Society of Korea
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• v.30 no.1
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• pp.221-227
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• 2011

Objective: The aim of this study is to investigate the quantitative effects of various emotions and retention periods on the color vividness of visual memory. Background: Although numerous studies have focused on the effects of emotions on memory such as visual detail and vividness of emotional events compared to neutral events, the relationship between emotion and visual memory is ambiguous yet. Furthermore, there were few studies on the effect of emotion on vividness of visual memory. Method: A total of 68 subjects were participated in serial experiments proceed on online and the experiments had two phases: recognition phase and reproduction phase. The 15 photographs were used as visual stimuli and all experiments were conducted over the internet(experiment website) and the results were collected on the web database. Results: The retention period, sleep-arousal emotion and subjective saturation of visual stimuli had a significant effect on the color vividness of visual memory. Conclusion: The results suggested that the color of visual stimulus might be more vividly remembered when it is arousing, the subjective saturation is higher and the retention period is longer. Application: The findings of this study may help clarify the relationship between human emotions and visual memory.

• Journal of the Korean Home Economics Association
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• v.37 no.11
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• pp.1-17
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• 1999

The purpose of this study was to investigate 1) the effects of clothing styles on impression formation of middle and high school students and 2) the differences in impression in relation to perceiver variablex(sex, age, residence). The sample consisted of 60 subjects in each of 8 perceiver groups according to sex, age and residence. Stimuli consisted of 10 color photographs of male and female adolescent wearing each of 5 clothing styles respectively. Questionnaires consisted of 43 seven-point semantic differential scales measuring perceivers responses to the stimuli, open-ended Question and perceiver’s clothing style preference. Responses to the semantic differential scale were factor analyzed and 4 factors - Self-confidence/refinement, Sincerity, Intelligence, and Sociability - were emerged to account for the structure of the impression of the male stimuli. Five factors - Sincerity, Refinement, Self-confidence, Sociability, Intellience - were emerged in case of female stimuli. One-way ANOVA results showed that clothing styles had the effects on all the factors of impression except Sincerity. From the reset analyzing the effects of perceiver variables on impressions, age had the effects in all the clothing styles, sex had the effects in 6 clothing styles, and residence in 5 clothing styles. Clothing style 5(male stimuli) and style 10(female stimuli) were the most preferred clothing style in all the subject groups.

• Korean Journal of Human Ecology
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• v.18 no.1
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• pp.247-257
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• 2009

The purpose of this study was to examine the effects of interior color and product volume of clothing shop on consumer's store image and preference for a clothing shop. The research methodology was a survey questionnaire and the subjects were 516 university students in Daejeon, Korea. The measuring instruments were stimuli and self-administrated questionnaire. The stimuli were 7 pictures of clothing shop including interior color and product volume variables, and the self-administrated questionnaire consisted of semantic differential scales for store image, store preference, and subject's demographic attribution. The data were analyzed by t-test, ANOVA, MANOVA, Duncan's multiple range test, based on SPSS program The results were as follows: first, in clothing shop's interior colors affecting store image and preference for clothing shop, white color gave a casual, sophisticated, characteristic, and attractive image to the shops, and brown color gave an elegant, sophisticated image, while black color gave a sophisticated, uncomfortable image, and gray color gave a less positive image to them than other colors. Subjects preferred white, brown, and black color in the order. Second, clothing shop's products volume also affected consumers' store image and preference. Its small volume gave a more sophisticated, elegant image than other volume levels, and subjects preferred small and medium volume of clothing products to their large volume. Third, the effects of shop's interior color and clothes' product volume on store image were different depending on subject's sex. The results revealed that clothing shop's interior color and product volume are important VMD components affecting consumer's store image and preference, and consumer's sex has to be considered to understand the effects of VMD components on clothing shop image.

• Journal of the Korean Society of Clothing and Textiles
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• v.29 no.5 s.142
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• pp.662-670
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• 2005

The purpose of this study was to find out the effect of color, tone, perceiver's gender on image perception of natural dyeing of cotton and mosi. The experimental materials developed for this study were a set of stimuli and response scale(The 7-point semantic). The stimuli was 20 fabrics manipulated with two kinds of fabrics(cotton, mosi), five colors(red, yellow, blue, green, purple) and two tone variations. The subjects were 412 adults in Daejeon and Kongju. The results were as follows: The perceived image of the stimulus material consisted of 4 dimensions (attractive, conspicuous, hand, weight) colors, tons, materials as well as perceiver's gender affected on some selected image dimensions color affected on the four image dimensions, tone affected on the conspicuous, hand and weight images, materials affected on the attractive and hand image and perceiver's gender affected on the weight image. Interaction effects existed among colors, tons and materials on the conspicuous image. In conclusion the results support gestalt theory in which the sum of the parts is bigger than the whole and design strategies for the Mosi fabrics should be developed on the basis of persuited design image as well as target consumers.

• The Research Journal of the Costume Culture
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• v.22 no.3
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• pp.399-410
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• 2014

The purpose of this study was to investigate emotional images and preference of knitwear by tone on tone combination. The subjects were 357 university students in Daejeon and Chungnam province, and the measuring instruments were 6 stimuli manipulated by color and tone combination type of background and pattern in the tone and tone combination, and self-administrated questionnaires consisted of emotional images items, preference items, and subjects' demographics attributions. The data were analyzed by Cronbach's ${\alpha}$, factor analysis, t-test, MANOVA and Duncan's multiple range test, using SPSS program. The results were as follows. First, four factors (attractiveness, conspicuity, mildness, and activity) are emerged on emotional images of knitwear. Second, color had main effects on emotional images and preference. Gray color was perceived as most attractive image and more preferred than others. Third, tone combination type had some effects on emotional images. Vivid tone background/light tone pattern was perceived more attractive image but less conspicuous and mild than light tone background/vivid tone pattern. Forth, subjects' gender had an effects on conspicuous image. Male was perceived more conspicuous image on knitwear stimuli than female. Fifth, color and subjects' gender had interaction effects on attractiveness image and preference. Male perceived that blue is more attractive and preferred than female.

• Journal of the Korea Fashion and Costume Design Association
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• v.8 no.3
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• pp.1-15
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• 2006

The purpose of this research is to find out the effect of clothing style and mixtures of stripe pattern direction, width, and coloration of an upper garment. The experimental materials made for this study are a set of stimuli and response scale(The 7-Point semantic). The subjects were 480 female undergraduate students in Seoul, Busan, Gyung-nam. The 80 stimuli which were variously incorporated with clothing styles and stipe patterns were assessed by the students. The following contents summarizes the results of the research. Impression factors of the stimuli consists of the 5 dimensions(Attractiveness, Show, Activity, Clearness, mildness). Amon these, the Attractiveness and Show dimensions proved to be more important. The clothing style and pattern direction indicated main effect in attractiveness and activity dimension. The pattern coloration showed a significant effect in dimensions except attractiveness and clearness. The pattern width had a significant effect only in the activity. Significant interaction effects of each clothing clause were found in the attractiveness, activity and clearness, but Show and mildness had no significant interaction effect. This research, as the 06 S/S, F/W trend, is a meaningful study in that it handled in the form of expression the stripe pattern used unrestrictedly in the casual wear or the formal wear by a fashion keyword.

• Journal of the Korean Society of Clothing and Textiles
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• v.32 no.7
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• pp.1160-1168
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• 2008

The purpose of the study was to examine the effect of motif categories and motif colors on evaluating impressions of dress wearers. The research was conducted on a quasi experimental basis, with subjects numbering 187 male and 207 female college students. Data were collected in the period from march 19th to march 31st, 2007. A set of stimuli of dress wearers and semantic differential scales were developed. The stimuli were thirteen photographs editing by Youngwoo CAD system. Variables included; (a) motif colour(red, blue, achromatic and white) (b) motif categories(flower, paisley, stripes, zebra effect and plain). The semantic differential scale to measure impressions of dress wearer stimuli included 22 sets of hi-polar adjectives. The data were analysed by factor analysis and ANOVA and the major finding were as follows. Four factors emerged to account for dimension of impression. There were salience, attractiveness, comfort and femininity. The motif category effected on the four impression dimensions while the motif color effected on salience, comfort and softness sensory dimensions, and the results supported the gestalt theory of the impression perception.

• Journal of the Korean Society of Costume
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• v.50 no.8
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• pp.43-55
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• 2000

The objectives of this study were to investigate the differences of image evaluation of baseball uniform by uniform design and perceiver's gender. and to examine how baseball uniform preferences vary according to perceiver's gender. Stimuli consisted of 12 color photographs of a male model wearing a baseball uniforms which were manipulated according to the color of shorts and pants. A semantic differential scale of 23 items were used to evaluate the image of the stimuli. Subjects were 288 males and females. Five dimensions derived to account for the image of baseball uniform. These were manly, ability, activity, preference, and visibility. Wearing of red shirts had a positive effect on the evaluation of ability, activity, and visibility. Dark blue shirts had a positive effect on the evaluation of preference. Grey uniforms had negative effects on the evaluation of ability, activity, and visibility. Men liked white uniforms and vertical stripes uniforms of black and white more than dud women. Women talked dark blue shirts more than did men.

• Science of Emotion and Sensibility
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• v.13 no.3
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• pp.559-572
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• 2010

Color, an important visual cue, can cross-modally affect odor association and odor quality identification Here, this research investigates aspects of the cross-modal associations between color and fragrance in greater depth, delving into the topic of whether the degree-of-association of fragrances with hue and tone of colors varies systematically. For 33 color stimuli (10 hues, 3 tones, and 3 achromatic colors), 67 subjects judged the degree-of-association of four typical fragrance families (fresh, floral, oriental, and woody) on a 7-point scale. The statistical analysis showed that fragrance associations of the all families had characteristic distributions across ten hues of the color stimuli. The cross-modal relationship between color tone (especially, lightness attribute) and fragrance association appeared to be dimensional (e.g. a positive linear relationship between the floral family and the lightness). More specifically, as colors became warmer and brighter, the associated floral scents were stronger, while the woody scents was less associated. Brighter or more vivid cool colors were associated with stronger fresh scents. These findings confirm the systematic existence of synthetic interactions between vision and olfaction in perfumery.