• Title/Summary/Keyword: Color image preference

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An Analysis of Color Preference According to Human Nature (인성에 따른 색의 선호도에 대한 분석)

  • Kim, You-Jeong
    • Journal of the Korean Society of Fashion and Beauty
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    • v.4 no.1 s.7
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    • pp.12-18
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    • 2006
  • The analysis has an objective of presenting a standard of human image making by producing results of characteristics and individual human image of each color appropriate for the personality through enneagram that is a personality analysis program. The study was done on 200 adults living in the whole country from Oct. 4 to Oct. 18th, 2004. In the survey, 11 colors were selected. The followings show the 9 personalities. 1.Instinct type preferred Blue(blue+navy) color. 2. Feeling type preferred Red(red+orange) color. 3. Thinking type preferred Yellow(yellow+green) color. The study results tend to match the expected preference of color for each personality. In the Human image management, the individual distinction of 3 personality classes need to be analyzed in order to develop individual and created personality by preferred color. It is very important to examine the image for color each personality pursuits through the analysis. Also, there need to more participants of the study so that results can be analyzed more inclusively and there should more in-depth study.

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A Study on the Differences of Make-up Color Perception and Preference for the Development of Make-up Color System - Focused on a Female Model in Her Twenties - (메이크업 색채활용시스템 개발을 위한 화장색 이미지 지각 및 선호도 연구 - 20대 여성 모델을 중심으로 -)

  • Lee, Yon-Hee
    • The Research Journal of the Costume Culture
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    • v.13 no.5 s.58
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    • pp.712-728
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    • 2005
  • This study consists of the stimuli of a female model in her twenties with twenty-three different facial make-up and survey on the differences of them for the development of make-up color system, based on the color-sense on the Korean's skin-tone and make-up color, to enforce the efficiency of beauty education. The result of this study and the suggestion is as followed. Firstly, Familiarity, Intelligence, Fitness, Charm, Tradition and Youth were came out as the result of factor analysis of make-up color image perception. Secondly, the stimulus of bare face was evaluated as more familiar and intelligent than the one with image make-up but perceived as unhealthy and not untraditional. Thirdly, skin tone had a big impact on both in lip color that's been applied in monotonous make-up and in image make-up that had been applied in contrastive make-up. Through these results, it is confirmed that the skin tone and make-up colors were influential variables in the research on facial image perception and preference against a female model in her 20s, and also the image test and preference can be changed according to the color contrasts. This research will be used as a basic tool for the development of make-up color applying system with image perception of statics of population variables and preference research. Also it aims to suggest the alternatives to perform the present collage make-up education for more systematic and organized education.

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A study on emotional images and preference of knitwear according to tone on tone combination (톤 온 톤 배색에 따른 니트웨어의 감성이미지와 선호도 연구)

  • Lee, Mi-Sook;Suh, Seo-Young
    • The Research Journal of the Costume Culture
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    • v.22 no.3
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    • pp.399-410
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    • 2014
  • The purpose of this study was to investigate emotional images and preference of knitwear by tone on tone combination. The subjects were 357 university students in Daejeon and Chungnam province, and the measuring instruments were 6 stimuli manipulated by color and tone combination type of background and pattern in the tone and tone combination, and self-administrated questionnaires consisted of emotional images items, preference items, and subjects' demographics attributions. The data were analyzed by Cronbach's ${\alpha}$, factor analysis, t-test, MANOVA and Duncan's multiple range test, using SPSS program. The results were as follows. First, four factors (attractiveness, conspicuity, mildness, and activity) are emerged on emotional images of knitwear. Second, color had main effects on emotional images and preference. Gray color was perceived as most attractive image and more preferred than others. Third, tone combination type had some effects on emotional images. Vivid tone background/light tone pattern was perceived more attractive image but less conspicuous and mild than light tone background/vivid tone pattern. Forth, subjects' gender had an effects on conspicuous image. Male was perceived more conspicuous image on knitwear stimuli than female. Fifth, color and subjects' gender had interaction effects on attractiveness image and preference. Male perceived that blue is more attractive and preferred than female.

The Comparison Study Against Preference Colors and Emotional Image of Car Colors According to an Age and Gender (나이, 성 별 선호색과 감성이미지에 의한 자동차 색에 대한 비교 연구)

  • Lee, Chang-Min;Shin, Kwang-Hyun
    • Journal of Korea Multimedia Society
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    • v.15 no.1
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    • pp.166-178
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    • 2012
  • Depending on the launch of the emotional generation, many researches developing the automobile preference color which reflects the preference color of the consumers are advanced. This study investigate preferred colors and emotional image of the car color reflecting the product design and consuming psychology. According to surveyed ages and gender, there are eight categories (women/20 's, 30 "s, 40 's, and 50 's and men/20 's, 30 "s, 40 's, and 50 's) based on the 30 persons. Preferred color is black, white, sky blue, purple, pink, and orange order. If black, white and gray are excluded, remained in the order of blue, yellow, and purple. There are big deferences on preference color when emotional preference color of cars is showed or not. Practically, the preference color is following in sensitivity. However the car image is recognized actually with conservativeness, they hesitates selection of the bright chromatic color car.

A Study on the Color Planning of the Community Center (구민회관의 실내 색채계획에 관한 연구)

  • 김명선;주서령
    • Korean Institute of Interior Design Journal
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    • no.41
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    • pp.226-235
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    • 2003
  • The importance of the community centers has been increased throughout the decade. With the interest on the centers, the quality of the architectural design of the centers have been much improved. But the importance of the interior design and color' design of the centers have been ignored. It is quite sure that the quality of the interior design impact on the satisfaction degree of the users. And color is the important element which can control the quality of the interior design economically. This study surveyed the three community centers in Seoul to investigate the status of the color usages. And to consider the user's need, and preference in color design, this study performs the questionnaire about the color image and color pallette preference of the users and interior design professionals. Mainly highly bright and low chromatic YR colors were used, giving rigid and monotonous atmosphere. The most preferred color image were warm, bright and secondly friendly, simple, soft, open. And the preference for pallette were various but we can find the difference of color preference and color combination type according to the user's group. As a result, This study proposes the basic guidelines for color design, such as ideal color Image and color and color combination type and color pallette. This proposals can be applied as a basic guideline for color design of the community centers.

The Effect of Perceiver′s Fashion Involvement on Clothing Color Perception and Preferences (지각자의 유행관여가 의복색 지각과 선호도에 미치는 영향)

  • 이명희
    • Journal of the Korean Society of Clothing and Textiles
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    • v.27 no.7
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    • pp.851-861
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    • 2003
  • The objectives of this study were to investigate the effect of perceiver's fashion involvement, clothing color, and background of object person on image perceptions of clothing, and to examine how clothing color preference vary according to perceiver's fashion involvement. Subjects were 273 college women in the metropolitan area of Seoul. The T-shirt was changed into 11 colors by using the CAD system. Five factors were derived to account for the dimensions of image perception. These were individuality, elegance, femininity, activity, and neatness. Perceiver's fashion involvement gave a significant influence on perception of individuality. Clothing color gave significant influences on 5 image dimensions. White and beige were evaluated neat image. Neatness factor had an interaction effect by fashion involvement and clothing color. The high involvement group evaluated white and beige shirt more neatly, and orange and yellow less neatly than the low involvement group. Individuality and elegance had an interaction effect by fashion involvement and background of object person. The high involvement group liked red, violet, and black shirt more than the low involvement. Refined and becomingness image gave significant influences on clothing color preference in both high and low involvement groups.

A Study on the Image Perception and Preferences of the Color of Male′s Jacket, Shirt, and Necktie (남성의 재킷, 와이셔츠, 넥타이 색의 이미지 지각과 선호도 연구)

  • 최유진;이명희
    • Journal of the Korean Society of Costume
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    • v.54 no.6
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    • pp.131-140
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    • 2004
  • The objectives of this study were to investigate the effect of the color of jacket. dress shirt, necktie. and perceiver's gender on image perceptions of male, and to examine how clothing color preferences varies according to perceiver's gender and age. The stimuli of 8 pictures of male and the semantic differential scale were used to evaluate image perception. Subjects were 192 males and females in Seoul. The colors of jacket gave significant influences on perception of potency. elegance, preference, and manliness. The colors of dress shirt gave a significant influence on perception of manliness, the necktie's colors gave influences on elegance and visibility. Perceiver's gender did not give significant influences on the image perception. Visibility had an interaction effect by the colors of jacket and dress shirt. Potency and preference evaluation had interaction effects by the colors of jacket. dress shirt. and necktie. White dress shirt had positive effects on the perception of potency and preference in the case of matching with dark blue jacket and red necktie, and blue shirt had a positive effect on the perception of potency and preference in matching with dark blue jacket and blue necktie. The preference of dark grey suit and black shirt showed significant differences according to gender. Dark blue suit, white shirt, and blue shirt had significant differences according to the age group.

Color Image and Preference of the Silk Fabrics Dyed of Extract from Pine Needle by Ethanol and Distilled Water (에탄올 및 증류수 추출에 의한 솔잎 염색 견직물의 색채 이미지 및 선호도)

  • Jeon, Mi Sun;Park, Myung-Ja
    • Textile Coloration and Finishing
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    • v.25 no.4
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    • pp.327-336
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    • 2013
  • The purpose of this study was to evaluate the color image of the natural-dyed silk fabrics. The dye was extracted from pine needle by boiling pine needle with ethanol at $78^{\circ}C$ for 3hours and distilled water at $100^{\circ}C$ for 2hours. The 100% silk fabric was dyed of extract in pH 5 at $90-100^{\circ}C$ for 1 hr. As mordants used were compounds of Al, Sn, Fe, and Cr, color image of pine-needle dyed silk fabrics was classified into 5 factors (pure, gentle, sophisticate, comfortable, pastorale) and the factor pure is most important one of those. Most cheerful image in pure factor was from the fabrics dyed with ethanol extract and then, none and Cr mordanting. Dignified image was from the fabrics dyed with ethanol extract and then, Cu or Fe mordanting. In production, products dyed with ethanol extracts was preferred to those dyed with distilled water extracts. Color image and preference of the silk fabrics dyed with pine needles extracted was affected by extraction solvents and mordants.

A Differences in Preference and Evaluation on the Image of Make-up (Part II) -Focused on Perceiver's Age & Habitant- (화장색 이미지평가와 선호도 차이 (제2보) -지각자의 연령과 거주지를 중심으로-)

  • Lee Yon-Hee
    • Journal of the Korean Society of Clothing and Textiles
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    • v.30 no.5 s.153
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    • pp.684-698
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    • 2006
  • This study consists of the stimuli of a female model in her twenties with twenty-two different facial make-up. The subjects of this study are one thousand low hundred ninety seven purposive sampled-male and female grown-ups throughout the country. The period of the research was the December of 2004, one month, and the materials were analyzed by factor analysis, T-examination, analysis of variance, Cronbach's a, Duncan's Multiple Range Test. Here follows the result of the research. Firstly, Familiarity, Intelligence, Fitness, Charm, Tradition and Youth were came out as the result of factor analysis of make-up color image perception. Secondly, in age/lip color perception of bright skin tone, there was difference of Intelligence and Charm. In age/image make-up perception of bright skin tone, there was difference of Familiarity, Charm especially on Cool image make-up. Thirdly in habitant/lip color perception of dark skin tone, there was difference of Intelligence and Charm. In habitant/image make-up perception of bright skin tone, there was difference of Familiarity, Charm and of bright skin tone, Intelligence, Charm, Tradition and Youth. Fourthly, there were the interaction effects on the gender of perceivers and lip color and image make-up of perceivers habitant. Lastly, in preference rate, lip color was more affected by age and image make-up were more affected by perceivers habitant.