• Title/Summary/Keyword: Color emotion

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Investigation of the Emotional Characteristics of White for Designing White Based Products (백색 제품 디자인을 위한 감성적 특성 연구)

  • Na, Noo-Ree;Suk, Hyeon-Jeong;Lee, Jae-In
    • Science of Emotion and Sensibility
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    • v.15 no.2
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    • pp.297-306
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    • 2012
  • In this study we investigated emotional characteristics of various whites which have slightly different nuances to suggest guidelines that help designers to select appropriate colors when designing white based products. The study involved three different procedures. In experiment 1, we selected 20 emotional words through a survey (N=30) among 60 words, which we picked from literature review that was thought to be appropriate to evaluate product colors. In experiment 2, we evaluated the emotional characteristics of 13 basic colors from the I.R.I Hue & Tone 120 system (N=30) using previously selected emotional words, to find relative emotional positions of white in comparison to other colors. Based on the ratings, factor analysis was conducted and consequently four factors were extracted: flamboyant, elegant, clear, and soft. Accordingly, the emotional characteristics of the 13 colors were profiled and compared with those of white. Finally, in experiment 3, we conducted an evaluation of emotional characteristics on 25 whites with different nuances facilitating the four factors obtained in experiment 2. The color stimuli used in experiments were measured in terms of CIE 1976 $L^*a^*b^*$, and regression analysis was performed in order to predict the emotional characteristics through the L, a, and b values of a color, as long as that is perceived as a white. Throughout three empirical studies, we observed three overruling tendencies : First, there are four important factors when evaluating product color - flamboyant, elegance, clearness and softness; second, white is dominantly the most elegant in comparison to other colors; third, the emotional factors of the study were affected by some combinations of attributes of colors rather than by all three-hue, saturation and brightness. In addition, the equations derived from the regression analysis in experiment 3, it is expected that designers may predict the emotional distinction between nuances of white.

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Characteristics of Environmental Color Image Vocabulary for Public Healthcare Facility (공공보건시설 환경색채이미지 어휘 특성)

  • Park, Heykyung;Oh, Jiyoung
    • Korea Science and Art Forum
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    • v.31
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    • pp.171-180
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    • 2017
  • The purpose of this study is to analyze the characteristics of color image for establishing the color environment contributing to the promotion of public health in the public health facilities and to utilize it as data of public health color plan and index development. For this purpose, the results of the previous precedent studies were integrated and public health facilities were classified into medical facilities (general hospitals), health facilities (public health centers), and sub - healing facilities (elderly care facilities). We visited 18 public health facilities in total, measured the environmental color of with a spectroscopic, compared the results and the precedent studies results, and identified color image characteristics and future supplement points. The results are as follows. First, the previous studies related to the environment color image vocabulary of the public health facilities, it prefer comfortable, bright and positive image. Second, as a result of direct measurement the environmental color of the public health facilities, it is found that most of them use the high brightness and low saturation color of Y series. Third, as a result of analyzing vocabulary of environmental color image of public health facilities, 'natural' image showed the highest frequency, and other images such as 'gentle' and 'decent' appeared. It was difficult to understand the characteristics of the color image vocabularies of public health facilities. This study is a convergence study of color science and environmental design, and it extends the scope of multidisciplinary research related to design and it will be helpful in environmental planning on user's emotion.

A Study on Sensibility Image of Necktie according to Width and Color Combination of Checked Pattern (체크패턴의 폭과 색채조합에 따른 넥타이의 감성이미지 연구)

  • Choi, Su-Koung;Jung, Su-Jin;Sung, Nam-Suk
    • Science of Emotion and Sensibility
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    • v.12 no.4
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    • pp.545-556
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    • 2009
  • The purpose of this study was to investigate the sensibility image of necktie according to width and color combination of checked pattern. The experimental materials developed for this study were a set of stimulus and response scales. The stimuli were 18 color pictures, in which the width(small: 0.2cm, medium: 1cm, large: 2cm), tone combination(similar, contrast), and hue combination(WR: white+red, WB: white+blue, WG: white+gray) were manipulated. The 7-point scale was used for evaluation of sensibility image. The subjects of this research were 216 female college students living in Gyeongnam. The investigation was carried out at September 2009. The data were analyzed by using SPSS program. Analysis methods were ANOVA and Duncan-test. The results of this study were as follows.; The analyses of sensibility for necktie according to width and color combination of checked pattern revealed that the concerned factors are five characteristic dimensions of attractiveness, youth, appeal, elegance, and warmness. Width showed an independent effect on appeal. Tone combination showed an independent effect on attractiveness, appeal, elegance, and warmness. Interaction effects of width and tone combination on attractiveness were found. Hue combination showed an independent effect on all dimensions. In addition, significant interaction effects of width and hue combination on attractiveness, youth, appeal, and elegance were found. Significant interaction effects of tone combination and hue combination on attractiveness, youth, and appeal were found.

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Space Image and Preference of Stylish Hotel -Focusing on Verbal Image and Color Image of 'Stylish'- (스타일리시 호텔의 공간이미지와 선호도 -스타일리시의 언어이미지와 색채이미지를 중심으로-)

  • Jang, Mi-Jeong;Jang, Young-Soon;Rhie, Jin-Min
    • Science of Emotion and Sensibility
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    • v.14 no.1
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    • pp.49-58
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    • 2011
  • This study is the one on space image and preference of stylish hotels. And in addition to them, it is the one to verify the minimal style arrangement in the survey results about verbal image and color image of stylish according to gender and age which are the precedent studies. The research result has found that there was no any meaningful difference in gender and age. And the result which extracted the representative languages to investigate correlationship between space image and verbal image of stylish has done that you feel that space image is stylish recognizing individual, sensuous, simple and urban characteristics. Also, space image and preference has done that there are B Hotel of Robby space, C Hotel of food and drink space and A Hotel of room space and color image and preference has done that there are respectively high brightness and low chroma, high brightness and low chroma and low brightness and low chroma. They are the same result with the minimal style arrangement which was recognized as the most stylish things in the precedent studies. It has found that the respondents recognize space image of Stylish hotels as refined, sensuous and individual one linguistically and space of high brightness and low chroma, low brightness and low chroma and low brightness and low chroma as the stylish things. The purpose of the study is to suggest the new design directions for stylish space display and design marketing.

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Analysis of Plant Type and Color Preference and Psychological Assessment for Gardening Activities of Firefighters

  • Jang, Hye Sook;Yoo, Eunha;Kim, Jeong Hee;Jeong, Sun-Jin;Kim, Jae Soon;Ryu, Doo Young
    • Journal of People, Plants, and Environment
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    • v.23 no.5
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    • pp.521-535
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    • 2020
  • Background and objective: This study investigated plant type and color preference and conducted a psychological assessment for gardening activities of firefighters in a high-risk occupational group. Methods: A survey was conducted on 117 firefighters aged 39.01±9.17 in Sunchang in March 2020 to examine their preferences in plant type and color and conduct a psychological assessment of firefighters on gardening activities. Results: For plant experience and awareness, plant-related event showed the highest score, followed by plant preference tendency and plant growing experience. The level of plant gardening activities was higher among older age and higher job position. As a result of examining the quality of life according to the demographic characteristic with WHOQOL-BREF (World Health Organization Quality of Life Assessment Instrument), it was found that the quality of life was higher among the 20s-30s than 50s, firefighter position than fire lieutenant or higher, those with higher average monthly income, and the singles group than married (p < .05). The administration group showed lower scores than the fire suppression group working in the field, showing statistical significance. Most firefighters showed high preference for herbal plants among the 12 types of flowering plants, in the order of Rosmarinus officinalis>Lavandula spp.>Mentha piperita, Calendula officinalis. Pelargonium spp. was preferred the least out of the flowering plants, Lycopersicon esculentum was preferred the most out of 12 types of vegetable plants, while Angelica acutiloba was preferred the least statistical significance. For the preference of plant colors, yellow was the most preferred color, followed by white, blue, orange, red, and green, showing statistical significance. For the psychological survey responses of emotion words toward 6 plants colors, it was found that 'bright' was the emotion felt most strongly by the white, yellow, and orange groups, 'calm' and 'comfortable' by the green and blue groups, and 'fancy' by the red group. Conclusion: The effect of agro-healing programs can be increased by using mostly yellow plants when creating indoor healing gardens at the workplaces of fire officials in a high-risk occupational group, and using herbal plants and Lycopersicon esculentum in the gardens for agro-healing activities.

A Study on User-Centered Emotional Illumination Design Using Color Temperature of Light (빛의 색온도를 활용한 사용자 중심의 감성조명 디자인 개발에 관한 연구)

  • Cho, Sung-Jo;Park, Jun-Hong
    • Journal of Digital Convergence
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    • v.16 no.5
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    • pp.445-454
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    • 2018
  • The purpose of this paper is to present the direction of emotional lighting design of a new concept suitable for the user's living environment based on the experiment and the result of the recognition of the cognitive effect of the color of the lighting on the user's sensibility. As a research method, we collected meaningful results of color temperature and emotion of light through literature research and experimented with users in their twenties. Based on this, we presented the design direction of emotional lighting. As a result, we designed emotional lighting that can transform the shape of the four joints freely to realize the user's demand. We also derive the color temperature of light that can be optimized for the user's work and environment, Concentration, mood, and relaxation. The result of this paper is meaningful and worthy of suggesting emotional lighting design with user - oriented new perspective, deviating from previous method of planning lighting.

Design of RBFNN-based Emotional Lighting System Using RGBW LED (RGBW LED 이용한 RBFNN 기반 감성조명 시스템 설계)

  • Lim, Sung-Joon;Oh, Sung-Kwun
    • The Transactions of The Korean Institute of Electrical Engineers
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    • v.62 no.5
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    • pp.696-704
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    • 2013
  • In this paper, we introduce the LED emotional lighting system realized with the aid of both intelligent algorithm and RGB LED combined with White LED. Generally, the illumination is known as a design factor to form the living place that affects human's emotion and action in the light- space as well as the purpose to light up the specific space. The LED emotional lighting system that can express emotional atmosphere as well as control the quantity of light is designed by using both RGB LED to form the emotional mood and W LED to get sufficient amount of light. RBFNNs is used as the intelligent algorithm and the network model designed with the aid of LED control parameters (viz. color coordinates (x and y) related to color temperature, and lux as inputs, RGBW current as output) plays an important role to build up the LED emotional lighting system for obtaining appropriate color space. Unlike conventional RBFNNs, Fuzzy C-Means(FCM) clustering method is used to obtain the fitness values of the receptive function, and the connection weights of the consequence part of networks are expressed by polynomial functions. Also, the parameters of RBFNN model are optimized by using PSO(Particle Swarm Optimization). The proposed LED emotional lighting can save the energy by using the LED light source and improve the ability to work as well as to learn by making an adequate mood under diverse surrounding conditions.

A Study on the Images and Preference of Lighting Space - Focusing on fashion Stores - (조명공간의 이미지 및 선호도 연구 - 패션 매장을 중심으로 -)

  • Seok, Hye-Jung;Han, Seung-Hee;Lee, Jong-Sook
    • Journal of the Korea Fashion and Costume Design Association
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    • v.17 no.3
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    • pp.1-11
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    • 2015
  • This study comparatively analyzed the images and preference of lighting space using the emotion-based technique in order to effectively use it in clothing shops and fashion marketing. In terms of color temperature for light sources, 2,800K of lamp color, 6,500K of daylight color and 4,200K of white color were used. For the assessment, sensory evaluation technique was used. Then, the study found the followings: In terms of the image of lighting space by light source, different images were observed by light source with significant difference by the evaluation category. For factor analysis by the evaluation category, 7 factors were extracted. Among them, evaluation on lighting space was influenced by the following three images: modern space, elegant space and classical space. In particular, the modern space comprised of the following adjectives had the biggest effect on the assessment of the image of lighting space ('refreshing,' 'transparent,' 'bluish,' 'bright' and 'non-classical') (primary evaluation 30.13%). According to assessment on the preference of lighting space, the respondents' most favorite lighting space was 4,200K while their least favorable one was 6,500K in terms of color temperature. In terms of preference by the image of lighting space, they didn't like 'non-elegant' and 'non-beige' images even though they had the images of modern space. Therefore, it was confirmed that beige and elegant space images have an effect on the preference of lighting space.

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Analysis study on tonal structure of ceramic's product -Centering quantitative analysis model- (도자제품의 색체구조의 분석연구 -정량 분석모형을 중심으로-)

  • 손연석
    • Archives of design research
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    • v.13 no.2
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    • pp.45-53
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    • 2000
  • All artists set the arrangement of relative probability subjectively by giving the contrast of color and chroma to give higher probability of some colors in their works and then perform the mechanical assignment. Also the analysis of plastic structure in all areas of design has been made by subjective and qualitative method based on the emotion, intuition and experience of interpreter of design structures and that of color structures was done by the same method. Therefore this study compares and suggests the style characteristics of modern and postmodern design with the object quantitative analysis of color structure by selecting and applying Ilya Chashinik's ceramic dishes as the analysis product of modern design and Jim Melchert's ceramic wall painting as that of postmodern design of 'analysis model of color structure' researched and developed for the quantitative information analysis based on information and communication theory and it is also meaningful in introducing and presenting the analytic procedure and methods centering around quantitative analysis model of color structure analysis.

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A Study on the Emotional Evaluation Model of Color Pattern Based on Adaptive Fuzzy System (적응 퍼지 시스템을 이용한 칼라패턴 감성 평가 모델에 관한 연구)

  • 엄경배
    • Journal of the Korean Institute of Intelligent Systems
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    • v.9 no.5
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    • pp.526-537
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    • 1999
  • In the paper. we propose an evaluation model based the adaptive fuzzy systems, which can transform the physical features of a color pattern to the emotional features. The model is motivated by the Soen's psychological experiments, in which he found the physical features such as average hue, saturation, intensity and the dynamic components of the color patterns affects to the emotional features represented by a pair of adjective words having the opposite meanings. Our proposed model consists of two adaptive fuzzy rule-bases and the y-model, a l i r ~ r ys et operator, to fuze the evaluation values produced by them. The model shows con~parablep erformances to the neural network for the approximation of the nonlinear transforms, and it has the advantage to obtain the linbwistic interpretation from the trained results. We believe the evaluated results of a color pattern can be used to the emotion-based color image retrievals.

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