• Asia Marketing Journal
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• v.21 no.1
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• pp.89-112
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• 2019

To investigate the interplay between individual and collective self-regulations, the authors propose a dialectic process that describes the changes in the locus of self-regulations between individual self and collective self. The results from three studies display a strong support for the two sets of hypotheses drawn from the proposed process. Our findings demonstrate that consumers can move the locus of self-regulation from individual-self to collective-self when a social identity is activated (preliminary study and study1). Further examination of regulatory swing between individual and collective regulatory orientations revealed group identification as a key variable in determining the locus of self-regulation (study2). While a consumer with a high level of group identification changes her locus of self-regulation from an individual to a collective (a regulatory shift) and evaluated messages and products framed consistent with their group orientation, a consumer with low level of group identification maintains her locus of self-regulation in her personal level of self (a regulatory preservation) and evaluated messages and products framed consistent with their personal regulatory focus.

• Journal of Digital Convergence
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• v.16 no.10
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• pp.179-185
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• 2018

The purpose of this study is to demonstrate the effect of compassion on collective self esteem through positive work-related identity, and to demonstrate the mediating effect of positive work-related identity and the moderating effect of organizational identification. In this study, The data collection was targeted at 369 social workers working in 13 social welfare facilities and institutions in Gyeonggi Province and 12 in Seoul from April 1 to April 25, 2018. It was demonstrated that compassion had a positive effect on positive work-related identity. Also, it was proved that positive work-related identity had a positive effect on collective self esteem, and mediating effect of positive work-related identity and moderating effect of organizational identification were also significant. Therefore, this study suggests social workers experienced compassion will have positive work-related identity, collective self esteem, and organizational identification.

• Journal of Korean Library and Information Science Society
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• v.51 no.2
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• pp.133-157
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• 2020

The study aims to prove the raison d'etre of public libraries in urban regeneration paradigm. Life SOC Plan is one of South Korea's urban regeneration policies. Public libraries are considered important in life SOC Plan because public libraries are "Social Anchors". Social Anchor is space-time-bounded place that accelerates diverse people's interactions. Social Anchor makes collective identity that supports production of social capital. Public libraries are institutions producing social capital but have weak collective identity because their missions(open, sharing, equality of information) don't allow boundaries and membership. The study conducted literature reviews and case studies to confirm how collective identity of public libraries strengthens. As a result, the study confirmed that renovating under-used space based on urban regeneration paradigm makes place identity of the under-used space to collective identity of public libraries. Thus, constructing public libraries by renovating under-used space is Social Anchor formation model based on urban regeneration paradigm.

• Korean Journal of Social Welfare
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• v.38
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• pp.234-254
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• 1999

Volunteering has been defined as a form of altruistic helping behavior directed at improving other's welfare. Volunteering is, however, also identified as a type of collective action for community welfare. In this regard, this study tests whether neighborhood member's network and collective identity are more important determinants to explain participation in volunteer work than altruistic or normative motivation. This study estimates a model in which volunteering is determined by empathy, normative beliefs, neighborhood networks(friendship, contacts, and integration), and identity as a neighborhood member. This study shows that empathy, normative beliefs, and collective identity as a neighborhood member have significant impacts on participation in volunteer work. In addition, this study reveals that neighborhood member's network has an indirect impact on volunteering through identity as a neighborhood member. These results suggest that neighbor-hood community member's ties and collective identity are important sources for community welfare and collective volunteer work.

• 한국사회복지학회:학술대회논문집
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• 1999.04a
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• pp.294-313
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• 1999

Volunteering has been defined as a form of altruistic helping behavior directed at improving other's welfare. Volunteering is, however, also identified as a type of collective action for community welfare. In this regard, this study tests whether neighborhood member's network and collective identity are more important determinants to explain participation in volunteer work than altruistic or normative motivation. This study estimates a model in which volunteering is determined by empathy, normative beliefs, neighborhood networks(friendship, contacts, and integration), and identity as a neighborhood member. This study shows that empathy, normative beliefs, and collective identity as a neighborhood member have significant impacts on participation in volunteer work. In addition, this study reveals that neighborhood member's network has an indirect impact on volunteering through identity as a neighborhood member. These results suggest that neighborhood community member's ties and collective identity are important sources for community welfare and collective volunteer work.

• Journal of the Korea Convergence Society
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• v.10 no.8
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• pp.205-215
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• 2019

The purpose of this study aimed to investigate the gender differences in the mediating effects of perceived social support and negative comparison in the relation between social networking sites and depression. For this analysis, 483 samples were collected and conducted by multi-group structural equation model. The findings of this study were as follows: (1) Collective identity was observed both in Facebook and in Internet Cafe activities. (2) Collective identity was positively related to perceived social support, but perceived social support was negatively related to depression. Also, negative comparison was positively related to depression. (3) In terms of gender differences, the Facebook activities were negatively related to depression for male while the internet cafe activities were positively related to depression for female. Lastly, (4) The collective identity was positively related to negative comparison for female.

• Journal of Public Diplomacy
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• v.1 no.2
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• pp.1-26
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• 2021

Applying discourse analysis of Russia's narrative on humanitarian aid and its perception by the Western collective identity at the beginning of the COVID-19 pandemic, this study identifies several challenges that constructivism poses to the current understanding of public diplomacy (PD). In contrast to the mainstream positivist tendency to evaluate the effectiveness of PD through models, this article expands the PD narrative by inquiring about the role of power, intersubjective knowledge, and collective identities in public diplomacy. In particular, it examines the PD questions often ignored by researchers regarding how collective identities can exercise discursive power to interpret incoming narratives, which challenge domestic intersubjective knowledge. It also argues that, because the Russian political elite failed to ensure a coherent story and provide informational support for its humanitarian aid, the Western intersubjective knowledge on Russia negatively contributed to the perception of PD narratives. Thus, the article underscores the importance for PD practitioners to understand how the socially constructed nature of knowledge can improve or harm PD strategies.

• Asia Marketing Journal
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• v.26 no.3
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• pp.156-169
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• 2024

This study leverages group-based control theory to explore how fresh starts reinvigorate consumers with low motivation to engage in collective environmental efforts. Typically, individuals with low control over their circumstances show less inclination toward collective goals. However, fresh starts can enhance the influence of perceived control on collective environmental engagement, with global identity mediating this relationship. This hypothesis was supported by two empirical studies. The first study analyzed data from 10,430 corporate participants in an energy-saving initiative, revealing that smaller organizations, which likely experience lower levels of control, made substantial energy-saving efforts early in the year, although this effect diminished over time. The second study of 108 college students found that a fresh start mindset and desire for control, mediated by global identity, enhance environmentally responsible behaviors. These findings suggest that fresh starts can effectively connect control perceptions with proactive environmental actions, underscoring their potential to foster collective environmental efforts.

• Journal of the Korean Society of Costume
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• v.61 no.6
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• pp.86-100
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• 2011

The traditional feminity has gradually been diversified in the 21th century due to a change in the society. This diversification of women's images and styles is derived from the addition of masculinity to feminity. C. G. Jung insist that human being is bisexual in nature. Animus is the male aspect in the women's collective unconscious and it is the archetype through which we generally communicate with the collective unconscious. It is also important to get into touch with the collective unconscious for self-realization. This study analyzes subconscious desires based on the Animus archetype in the collective unconscious of women through the diversity of the gender identity shown in cosmetic advertisements. Therefore this study aims to suggest a marketing strategy for the women's beauty industry in the future. For this purpose, this study conducts an empirical analysis of women's make-up and hair style in cosmetic advertisements through the Jungian Animus theory. The conclusion of this study is as follows: First, gender identity represented in cosmetic advertisements was classified into Mother/Wife, Hetaira, Mediale and Amazon. Second, the Animus archetype stimulates masculinity in women's make-up and hair style. Third, range of utilization of cosmetic products is articulated with the diverse gender identity. This masculinization of women's beauty style is the external expression of collective unconscious and affords human being to reach self-realization.

• Journal of Korean Academy of Nursing Administration
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• v.20 no.5
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• pp.505-513
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• 2014

Purpose: The purpose of this study was to identify factors affecting the social distance between minority groups and nursing cadets. Methods: A cross-sectional survey design was used. A questionnaire was distributed to the entire Armed Forces Nursing Academy cadets. Data from 273 nursing cadets were analyzed using t-test, ANOVA, Pearson correlation coefficients and Stepwise multiple regression. Results: Social distance had positive correlations with collective identity (r=.28) and multiculturalism (r=.37). A negative correlation was found between social distance and perceived threat (r=-.38). Perceived threat, multiculturalism, collective identity, and frequency of contact with minorities were identified as factors affecting the social distance. The model explained 24% of the variables. Conclusion: To effectively respond to the minority groups' nursing needs in the army, educational programs which help to reduce the perceived threat, to strengthen multiculturalism, and to establish a healthy collective identity of nursing cadets need to be developed.