• Journal of Digital Contents Society
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• v.8 no.4
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• pp.521-529
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• 2007

In this paper, we introduce a music recommendation system that automatically recommends music according to users' musical tastes. The recommendation system uses a graph-based collaborating filtering in which similarities between musics are saved as a graph, and so it can perform fast recommendation based on the implicit preference information. It also has capability of recommending music according to users' dynamically changing preferences as well as users' static preferences. The recommendation server is implemented as an independent server using Java, and communicates with clients according to a specified protocol. A demo web site has been built by using the server and music download data from actual users, and the accuracy of recommendation has been measured through experiments.

• Proceedings of the Korea Information Processing Society Conference
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• 2008.05a
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• pp.822-825
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• 2008

최근 모바일 기술의 발달로 모바일 네트워크에서 사용자들이 가지고 있는 정보를 활용하는 P2P 서비스들이 많이 연구되고 있다. 그 중에 협력적 필터링(Collaborative Filtering, CF)을 이용한 추천 서비스는 모바일 네트워크 상의 다른 사용자의 정보를 수집하여 개인화된 추천을 수행한다. 기존에 연구 된 CF 추천 시스템에서 메시지 전달을 위해 broadcasting 방식 사용되었다. broadcasting 방식은 각 모바일 기기 주위의 모든 기기로 사용자 정보를 전송함으로써 많은 트래픽을 유발시킨다. 본 논문에서는 슈퍼 피어 방식을 이용하여 메시지 전송 양을 줄여, CF를 이용한 추천 서비스를 보다 효율적으로 하고, 추천성능을 유지하게 하였다. 실험을 통해 본 논문에서 제시한 방식이 broadcasting 방식의 메시지 양을 53% 감소시켰음을 보였다.

• KIPS Transactions on Software and Data Engineering
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• v.4 no.6
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• pp.253-260
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• 2015

When we buy items in online stores, it is common to face recommended items that meet our interest. These recommendation system help users not only to find out related items, but also find new things that may interest users. Recommendation system has been widely studied and various models has been suggested such as, collaborative filtering and content-based filtering. Though collaborative filtering shows good performance for predicting users preference, there are some conditions where collaborative filtering cannot be applied. Sparsity in user data causes problems in comparing users. Systems which are newly starting or companies having small number of users are also hard to apply collaborative filtering. Content-based filtering should be used to support this conditions, but content-based filtering has some drawbacks and weakness which are tendency of recommending similar items, and keeping history of a user makes recommendation simple and not able to follow up users preference changes. To overcome this drawbacks and limitations, we suggest weighted window assisted user history based recommendation system, which captures user's purchase patterns and applies them to window weight adjustment. The system is capable of following current preference of a user, removing useless recommendation and suggesting items which cannot be simply found by users. To examine the performance under user and data sparsity environment, we applied data from start-up trading company. Through the experiments, we evaluate the operation of the proposed recommendation system.

• Journal of KIISE:Software and Applications
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• v.31 no.8
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• pp.1054-1061
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• 2004

At recent, people can easily access to information by Internet to be rapidly evolving. And also, the amount is rapidly increasing. So the techniques, to automatically extract the required information are very important to reduce the time and the effort for retrieving information. In this paper, we describe a collaborative filtering system for automatically recommending high-quality information to users with similar interests on arbitrarily narrow information domains. It asks a user to rate a gauge set of items. It then evaluates the user's rates and suggests a recommendation set of items. We interpret the process of evaluation as an inference mechanism that maps a gauge set to a recommendation set. We accomplish the mapping with FAM (Fuzzy Associative Memory). We implemented the suggested system in a Web server and tested its performance in the domain of retrieval of technical papers, especially in the field of information technologies. The experimental results show that it may provide reliable recommendations.

• Journal of the Korea Society of Computer and Information
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• v.26 no.11
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• pp.149-156
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• 2021

Among various implementation techniques of recommender systems, collaborative filtering selects nearest neighbors with high similarity based on past rating history, recommends products preferred by them, and has been successfully utilized by many commercial sites. Accurate estimation of similarity is an important factor that determines performance of the system. Various similarity measures have been developed, which are mostly based on integrating traditional similarity measures and several indices already developed. This study suggests a similarity measure of a novel approach. It separates the common rating area between two users by the magnitude of ratings, estimates similarity for each subarea, and integrates them with weights. This enables identifying similar subareas and reflecting it onto a final similarity value. Performance evaluation using two open datasets is conducted, resulting in that the proposed outperforms the previous one in terms of prediction accuracy, rank accuracy, and mean average precision especially with the dense dataset. The proposed similarity measure is expected to be utilized in various commercial systems for recommending products more suited to user preference.

• The Journal of Society for e-Business Studies
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• v.17 no.2
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• pp.129-147
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• 2012

Collaborative filtering (CF), one of the most successful recommendation techniques, has been used in a number of different applications such as recommending web pages, movies, music, articles and products. One of the critical issues in CF is why recommendation performances are different depending on application domains. However, prior literatures have focused on only data characteristics to explain the origin of the difference. Scant attentions have been paid to provide systematic explanation on the issue. To fill this research gap, this study attempts to systematically explain why recommendation performances are different using structural indexes of social network. For this purpose, we developed hypotheses regarding the relationships between structural indexes of social network and recommendation performance of collaboration filtering, and empirically tested them. Results of this study showed that density and inconclusiveness positively affected recommendation performance while clustering coefficient negatively affected it. This study can be used as stepping stone for understanding collaborative filtering recommendation performance. Furthermore, it might be helpful for managers to decide whether they adopt recommendation systems.

• Journal of Intelligence and Information Systems
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• v.25 no.1
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• pp.139-161
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• 2019

The utilization of the e-commerce market has become a common life style in today. It has become important part to know where and how to make reasonable purchases of good quality products for customers. This change in purchase psychology tends to make it difficult for customers to make purchasing decisions in vast amounts of information. In this case, the recommendation system has the effect of reducing the cost of information retrieval and improving the satisfaction by analyzing the purchasing behavior of the customer. Amazon and Netflix are considered to be the well-known examples of sales marketing using the recommendation system. In the case of Amazon, 60% of the recommendation is made by purchasing goods, and 35% of the sales increase was achieved. Netflix, on the other hand, found that 75% of movie recommendations were made using services. This personalization technique is considered to be one of the key strategies for one-to-one marketing that can be useful in online markets where salespeople do not exist. Recommendation techniques that are mainly used in recommendation systems today include collaborative filtering and content-based filtering. Furthermore, hybrid techniques and association rules that use these techniques in combination are also being used in various fields. Of these, collaborative filtering recommendation techniques are the most popular today. Collaborative filtering is a method of recommending products preferred by neighbors who have similar preferences or purchasing behavior, based on the assumption that users who have exhibited similar tendencies in purchasing or evaluating products in the past will have a similar tendency to other products. However, most of the existed systems are recommended only within the same category of products such as books and movies. This is because the recommendation system estimates the purchase satisfaction about new item which have never been bought yet using customer's purchase rating points of a similar commodity based on the transaction data. In addition, there is a problem about the reliability of purchase ratings used in the recommendation system. Reliability of customer purchase ratings is causing serious problems. In particular, 'Compensatory Review' refers to the intentional manipulation of a customer purchase rating by a company intervention. In fact, Amazon has been hard-pressed for these "compassionate reviews" since 2016 and has worked hard to reduce false information and increase credibility. The survey showed that the average rating for products with 'Compensated Review' was higher than those without 'Compensation Review'. And it turns out that 'Compensatory Review' is about 12 times less likely to give the lowest rating, and about 4 times less likely to leave a critical opinion. As such, customer purchase ratings are full of various noises. This problem is directly related to the performance of recommendation systems aimed at maximizing profits by attracting highly satisfied customers in most e-commerce transactions. In this study, we propose the possibility of using new indicators that can objectively substitute existing customer 's purchase ratings by using RFM multi-dimensional analysis technique to solve a series of problems. RFM multi-dimensional analysis technique is the most widely used analytical method in customer relationship management marketing(CRM), and is a data analysis method for selecting customers who are likely to purchase goods. As a result of verifying the actual purchase history data using the relevant index, the accuracy was as high as about 55%. This is a result of recommending a total of 4,386 different types of products that have never been bought before, thus the verification result means relatively high accuracy and utilization value. And this study suggests the possibility of general recommendation system that can be applied to various offline product data. If additional data is acquired in the future, the accuracy of the proposed recommendation system can be improved.

• Journal of Intelligence and Information Systems
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• v.17 no.3
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• pp.79-98
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• 2011

This paper proposes a semantic recommendation technique for a personalized e-commerce portal. Semantic recommendation is achieved by utilizing the attributes of products. The semantic similarity of the products is merged with the rating information of the products to provide an accurate recommendation. The recommendation technique also analyzes various attitudes of the customer to evaluate the implicit rating of products. Attitudes are classifies into three types such as "purchasing product", "adding product to shopping cart", and "viewing the product information." We implicitly track customer attitude to estimate the rating of products for recommending products. Also we implement a session validation process to identify the valid sessions that are highly important for giving an accurate recommendation. Our recommendation technique shows a high degree of accuracy as we use age groupings of customers with similar preferences. The experimental section shows that our proposed recommendation method outperforms well known collaborative filtering methods not only for the existing customer, but also for the new user with no previous purchase record.

• The Journal of the Korea Contents Association
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• v.11 no.11
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• pp.1-9
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• 2011

With the development of next IT convergence technology and the construction of infrastructure for personalized healthcare services, the importance of services based on user's preference is being spotlighted. Healthcare service have been progressed as treatment and management for specific diseases and dietary nutrition managements to customers according to the increase in chronic patients. In this paper, we proposed the personalized dietary nutrition contents recommendation using the hybrid filtering for managing health. The proposed method uses the hybrid filtering through combining the collaborative filtering and the image filtering in order to reinforce the special trend that recommendation provides similar contents. We developed the Web application for this purpose, and experimented with it to verify the logical validity and effectiveness. Accordingly, the satisfaction and the quality of services will be improved the healthcare by recommending the dietary nutrition contents. This evaluation found that the difference of satisfaction by service was statistically meaningful and showed high satisfaction.

• Journal of Korea Society of Industrial Information Systems
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• v.23 no.6
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• pp.9-19
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• 2018

As the recent developments in the game industry and people's interest in game streaming become more popular, non-professional gamers are also interested in games and buying them. However, it is difficult to judge which game is the most enjoyable among the games released in dozens every day. Although the game sales platform is equipped with the game recommendation function, it is not accurate because it is used as a means of increasing their sales and recommending users with a focus on their discount products or new products. For this reason, in this paper, we propose a game recommendation system based on the users ratings, which raises the recommendation satisfaction level of users and appropriately reflect their experience. In the system, we implement the rate prediction function using collaborative filtering and the game recommendation function using Naive Bayesian classifier to provide users with quick and accurate recommendations. As the result, the rate prediction algorithm achieved a throughput of 2.4 seconds and an average of 72.1 percent accuracy. For the game recommendation algorithm, we obtained 75.187 percent accuracy and were able to provide users with fast and accurate recommendations.