• 제목/요약/키워드: Cohort model

검색결과 395건 처리시간 0.022초

과학호기심 설문지의 수정 및 검증을 통한 새로운 과학호기심 설문지의 개발 - 초등예비교사의 과학호기심 분석을 통하여 - (Development of a Novel Science Curiosity Questionnaire through Modification and Verification of the Science Curiosity Questionnaire -Through the Analysis of Science Curiosity of Pre-Service Elementary Teachers-)

  • 김동욱;신민현
    • 한국초등과학교육학회지:초등과학교육
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    • 제42권1호
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    • pp.149-160
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    • 2023
  • 한국어판 SCILE(30)설문지를 요인분석방법을 사용하여 과학호기심 설문지인 한국어판 SCILE(15)설문지를 개발하였다. 먼저 한국어판 SCILE(30)설문지를 사용하여 초등예비교사들을 대상으로 설문 조사를 시행한 후에 요인분석을 수행하였다. 요인분석결과, '과학실천형' 호기심, '확장형' 호기심, '포용형' 호기심 요인의 3가지 요인으로 구성된 15문항의 한국어판 SCILE(15)설문지가 얻어졌다. 한국어판 SCILE(15)설문지에 대한 확인적 요인분석에 의한 요인구조를 분석한 결과, 각 요인 간에 상관관계를 보여 과학호기심요인으로서의 공통성이 확인되었다. 한국어판 SCILE(15)설문지의 전체문항에 대한 신뢰도와 각 요인별 문항들에 대한 신뢰도는 크론바흐 알파 0.700 이상으로 평가되어 과학호기심 설문지인 한국어판 SCILE(15)설문지는 신뢰성이 있는 것으로 평가되었다. 설문지개발을 위한 설문 조사에 참석한 초등예비교사들은 과학호기심에 대하여 '과학실천형' 호기심, '확장형' 호기심, '포용형' 호기심 요인을 인식하고 있었다. 세 종류의 과학호기심 요인들에 대하여 일반선형모형으로 분석한 결과 호기심요인들은 서로 유의미한 차이를 보였다. 이러한 결과는 초등예비 교사들은 '과학실천형' 호기심요인, '확장형' 호기심요인, '포용형' 호기심요인을 인식하는 정도가 다르다는 것을 나타낸다. 초등예비교사는 과학호기심의 세 가지 요인 중에서 '확장형' 호기심요인의 인식정도가 가장 높았고, '포용형' 호기심요인의 인식정도는 가장 낮은 특성을 보였다.

Liver-to-Spleen Volume Ratio Automatically Measured on CT Predicts Decompensation in Patients with B Viral Compensated Cirrhosis

  • Ji Hye Kwon;Seung Soo Lee;Jee Seok Yoon;Heung-Il Suk;Yu Sub Sung;Ho Sung Kim;Chul-min Lee;Kang Mo Kim;So Jung Lee;So Yeon Kim
    • Korean Journal of Radiology
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    • 제22권12호
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    • pp.1985-1995
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    • 2021
  • Objective: Although the liver-to-spleen volume ratio (LSVR) based on CT reflects portal hypertension, its prognostic role in cirrhotic patients has not been proven. We evaluated the utility of LSVR, automatically measured from CT images using a deep learning algorithm, as a predictor of hepatic decompensation and transplantation-free survival in patients with hepatitis B viral (HBV)-compensated cirrhosis. Materials and Methods: A deep learning algorithm was used to measure the LSVR in a cohort of 1027 consecutive patients (mean age, 50.5 years; 675 male and 352 female) with HBV-compensated cirrhosis who underwent liver CT (2007-2010). Associations of LSVR with hepatic decompensation and transplantation-free survival were evaluated using multivariable Cox proportional hazards and competing risk analyses, accounting for either the Child-Pugh score (CPS) or Model for End Stage Liver Disease (MELD) score and other variables. The risk of the liver-related events was estimated using Kaplan-Meier analysis and the Aalen-Johansen estimator. Results: After adjustment for either CPS or MELD and other variables, LSVR was identified as a significant independent predictor of hepatic decompensation (hazard ratio for LSVR increase by 1, 0.71 and 0.68 for CPS and MELD models, respectively; p < 0.001) and transplantation-free survival (hazard ratio for LSVR increase by 1, 0.8 and 0.77, respectively; p < 0.001). Patients with an LSVR of < 2.9 (n = 381) had significantly higher 3-year risks of hepatic decompensation (16.7% vs. 2.5%, p < 0.001) and liver-related death or transplantation (10.0% vs. 1.1%, p < 0.001) than those with an LSVR ≥ 2.9 (n = 646). When patients were stratified according to CPS (Child-Pugh A vs. B-C) and MELD (< 10 vs. ≥ 10), an LSVR of < 2.9 was still associated with a higher risk of liver-related events than an LSVR of ≥ 2.9 for all Child-Pugh (p ≤ 0.045) and MELD (p ≤ 0.009) stratifications. Conclusion: The LSVR measured on CT can predict hepatic decompensation and transplantation-free survival in patients with HBV-compensated cirrhosis.

Comparison of Genetic Profiles and Prognosis of High-Grade Gliomas Using Quantitative and Qualitative MRI Features: A Focus on G3 Gliomas

  • Eun Kyoung Hong;Seung Hong Choi;Dong Jae Shin;Sang Won Jo;Roh-Eul Yoo;Koung Mi Kang;Tae Jin Yun;Ji-hoon Kim;Chul-Ho Sohn;Sung-Hye Park;Jae-Kyoung Won;Tae Min Kim;Chul-Kee Park;Il Han Kim;Soon-Tae Lee
    • Korean Journal of Radiology
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    • 제22권2호
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    • pp.233-242
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    • 2021
  • Objective: To evaluate the association of MRI features with the major genomic profiles and prognosis of World Health Organization grade III (G3) gliomas compared with those of glioblastomas (GBMs). Materials and Methods: We enrolled 76 G3 glioma and 155 GBM patients with pathologically confirmed disease who had pretreatment brain MRI and major genetic information of tumors. Qualitative and quantitative imaging features, including volumetrics and histogram parameters, such as normalized cerebral blood volume (nCBV), cerebral blood flow (nCBF), and apparent diffusion coefficient (nADC) were evaluated. The G3 gliomas were divided into three groups for the analysis: with this isocitrate dehydrogenase (IDH)-mutation, IDH mutation and a chromosome arm 1p/19q-codeleted (IDHmut1p/19qdel), IDH mutation, 1p/19q-nondeleted (IDHmut1p/19qnondel), and IDH wildtype (IDHwt). A prediction model for the genetic profiles of G3 gliomas was developed and validated on a separate cohort. Both the quantitative and qualitative imaging parameters and progression-free survival (PFS) of G3 gliomas were compared and survival analysis was performed. Moreover, the imaging parameters and PFS between IDHwt G3 gliomas and GBMs were compared. Results: IDHmut G3 gliomas showed a larger volume (p = 0.017), lower nCBF (p = 0.048), and higher nADC (p = 0.007) than IDHwt. Between the IDHmut tumors, IDHmut1p/19qdel G3 gliomas had higher nCBV (p = 0.024) and lower nADC (p = 0.002) than IDHmut1p/19qnondel G3 gliomas. Moreover, IDHmut1p/19qdel tumors had the best prognosis and IDHwt tumors had the worst prognosis among G3 gliomas (p < 0.001). PFS was significantly associated with the 95th percentile values of nCBV and nCBF in G3 gliomas. There was no significant difference in neither PFS nor imaging features between IDHwt G3 gliomas and IDHwt GBMs. Conclusion: We found significant differences in MRI features, including volumetrics, CBV, and ADC, in G3 gliomas, according to IDH mutation and 1p/19q codeletion status, which can be utilized for the prediction of genomic profiles and the prognosis of G3 glioma patients. The MRI signatures and prognosis of IDHwt G3 gliomas tend to follow those of IDHwt GBMs.

Imaging Predictors of Survival in Patients with Single Small Hepatocellular Carcinoma Treated with Transarterial Chemoembolization

  • Chan Park;Jin Hyoung Kim;Pyeong Hwa Kim;So Yeon Kim;Dong Il Gwon;Hee Ho Chu;Minho Park;Joonho Hur;Jin Young Kim;Dong Joon Kim
    • Korean Journal of Radiology
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    • 제22권2호
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    • pp.213-224
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    • 2021
  • Objective: Clinical outcomes of patients who undergo transarterial chemoembolization (TACE) for single small hepatocellular carcinoma (HCC) are not consistent, and may differ based on certain imaging findings. This retrospective study was aimed at determining the efficacy of pre-TACE CT or MR imaging findings in predicting survival outcomes in patients with small HCC upon being treated with TACE. Besides, the study proposed to build a risk prediction model for these patients. Materials and Methods: Altogether, 750 patients with functionally good hepatic reserve who received TACE as the first-line treatment for single small HCC between 2004 and 2014 were included in the study. These patients were randomly assigned into training (n = 525) and validation (n = 225) sets. Results: According to the results of a multivariable Cox analysis, three pre-TACE imaging findings (tumor margin, tumor location, enhancement pattern) and two clinical factors (age, serum albumin level) were selected and scored to create predictive models for overall, local tumor progression (LTP)-free, and progression-free survival in the training set. The median overall survival time in the validation set were 137.5 months, 76.1 months, and 44.0 months for low-, intermediate-, and high-risk groups, respectively (p < 0.001). Time-dependent receiver operating characteristic curves of the predictive models for overall, LTP-free, and progression-free survival applied to the validation cohort showed acceptable areas under the curve values (0.734, 0.802, and 0.775 for overall survival; 0.738, 0.789, and 0.791 for LTP-free survival; and 0.671, 0.733, and 0.694 for progression-free survival at 3, 5, and 10 years, respectively). Conclusion: Pre-TACE CT or MR imaging findings could predict survival outcomes in patients with small HCC upon treatment with TACE. Our predictive models including three imaging predictors could be helpful in prognostication, identification, and selection of suitable candidates for TACE in patients with single small HCC.

Effectiveness of a Clinical Pathway for Breast Cancer Patients Undergoing Surgical Operation on Clinical Outcomes and Costs

  • Jeong Hyun Park;Danbee Kang;Seok Jin Nam;Jeong Eon Lee;Seok Won Kim;Jonghan Yu;Byung Joo Chae;Se Kyung Lee;Jai Min Ryu;Yeon Hee Park;Mangyeong Lee;Juhee Cho
    • 한국의료질향상학회지
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    • 제30권1호
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    • pp.120-131
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    • 2024
  • Purpose: This study aimed to evaluate the impact of implementing a clinical pathways (CPs) on the clinical outcomes and costs of patients undergoing breast cancer surgery. Methods: This retrospective cohort study included patients who were newly diagnosed with primary breast cancer at the Samsung Medical Center between 2014 and 2019 (N=8482; 2931 patients in the pre-path and 5551 patients in the post-path). Clinical outcomes included reoperation during hospitalization, readmission, and emergency room visits within 30 days of discharge. The cost data for each unit were obtained from an activity-based management accounting system. We performed an interrupted time series analysis. Results: The post-path period showed a significantly shorter hospital length of stay (LOS) than the pre-path period (6.3 days in pre-path vs. 5.0 days in post-path; -1.3 days' difference; p=.001), and fewer reoperations during hospitalization and within 30 days after discharge than the pre-path period. After adjusting for inflation rates and relative value scores, the model demonstrated savings of $146 per patient in the post-path for total costs, and $537 per patient for patient out-of-pocket costs (p=.001). Conclusion: CPs can help reduce costs without compromising the quality of care by reducing the number of reoperations, readmissions, and complications.

CT-Based Leiden Score Outperforms Confirm Score in Predicting Major Adverse Cardiovascular Events for Diabetic Patients with Suspected Coronary Artery Disease

  • Zinuan Liu;Yipu Ding;Guanhua Dou;Xi Wang;Dongkai Shan;Bai He;Jing Jing;Yundai Chen;Junjie Yang
    • Korean Journal of Radiology
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    • 제23권10호
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    • pp.939-948
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    • 2022
  • Objective: Evidence supports the efficacy of coronary computed tomography angiography (CCTA)-based risk scores in cardiovascular risk stratification of patients with suspected coronary artery disease (CAD). We aimed to compare two CCTA-based risk score algorithms, Leiden and Confirm scores, in patients with diabetes mellitus (DM) and suspected CAD. Materials and Methods: This single-center prospective cohort study consecutively included 1241 DM patients (54.1% male, 60.2 ± 10.4 years) referred for CCTA for suspected CAD in 2015-2017. Leiden and Confirm scores were calculated and stratified as < 5 (reference), 5-20, and > 20 for Leiden and < 14.3 (reference), 14.3-19.5, and > 19.5 for Confirm. Major adverse cardiovascular events (MACE) were defined as the composite outcomes of cardiovascular death, nonfatal myocardial infarction (MI), stroke, and unstable angina requiring hospitalization. The Cox model and Kaplan-Meier method were used to evaluate the effect size of the risk scores on MACE. The area under the curve (AUC) at the median follow-up time was also compared between score algorithms. Results: During a median follow-up of 31 months (interquartile range, 27.6-37.3 months), 131 of MACE were recorded, including 17 cardiovascular deaths, 28 nonfatal MIs, 64 unstable anginas requiring hospitalization, and 22 strokes. An incremental incidence of MACE was observed in both Leiden and Confirm scores, with an increase in the scores (log-rank p < 0.001). In the multivariable analysis, compared with Leiden score < 5, the hazard ratios for Leiden scores of 5-20 and > 20 were 2.37 (95% confidence interval [CI]: 1.53-3.69; p < 0.001) and 4.39 (95% CI: 2.40-8.01; p < 0.001), respectively, while the Confirm score did not demonstrate a statistically significant association with the risk of MACE. The Leiden score showed a greater AUC of 0.840 compared to 0.777 for the Confirm score (p < 0.001). Conclusion: CCTA-based risk score algorithms could be used as reliable cardiovascular risk predictors in patients with DM and suspected CAD, among which the Leiden score outperformed the Confirm score in predicting MACE.

Smoking-attributable Mortality in Korea, 2020: A Meta-analysis of 4 Databases

  • Eunsil Cheon;Yeun Soo Yang;Suyoung Jo;Jieun Hwang;Keum Ji Jung;Sunmi Lee;Seong Yong Park;Kyoungin Na;Soyeon Kim;Sun Ha Jee;Sung-il Cho
    • Journal of Preventive Medicine and Public Health
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    • 제57권4호
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    • pp.327-338
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    • 2024
  • Objectives: Estimating the number of deaths caused by smoking is crucial for developing and evaluating tobacco control and smoking cessation policies. This study aimed to determine smoking-attributable mortality (SAM) in Korea in 2020. Methods: Four large-scale cohorts from Korea were analyzed. A Cox proportional-hazards model was used to determine the hazard ratios (HRs) of smoking-related death. By conducting a meta-analysis of these HRs, the pooled HRs of smoking-related death for 41 diseases were estimated. Population-attributable fractions (PAFs) were calculated based on the smoking prevalence for 1995 in conjunction with the pooled HRs. Subsequently, SAM was derived using the PAF and the number of deaths recorded for each disease in 2020. Results: The pooled HR for all-cause mortality attributable to smoking was 1.73 for current men smokers (95% confidence interval [CI], 1.53 to 1.95) and 1.63 for current women smokers (95% CI, 1.37 to 1.94). Smoking accounted for 33.2% of all-cause deaths in men and 4.6% in women. Additionally, it was a factor in 71.8% of men lung cancer deaths and 11.9% of women lung cancer deaths. In 2020, smoking was responsible for 53 930 men deaths and 6283 women deaths, totaling 60 213 deaths. Conclusions: Cigarette smoking was responsible for a significant number of deaths in Korea in 2020. Monitoring the impact and societal burden of smoking is essential for effective tobacco control and harm prevention policies.

초등학교 아동과 보호자에게 적용한 삶의 질 평가도구의 동시타당도 연구: 표적집단 파일럿연구 (Concurrent Validity of the Self-Report and Proxy-Report Versions of a Health-Related Quality of Life Measure: A Focus Group Study)

  • 최봉삼
    • 대한감각통합치료학회지
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    • 제21권2호
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    • pp.45-57
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    • 2023
  • 목적 : 이 연구의 목적은 학령기아동의 바른 자세유지를 위한 학교기반 웰니스 프로그램 적용 후, 아동의 자기보고식(self-report) 및 보호자의 대리보고식(proxy-report) 삶의 질 평가도구의 동시타당도를 검증하고자 하였다. 연구방법 : 학령기 아동 및 아동의 보호자 각 9명씩 총 18명을 표적집단으로 선정하여 연구대상으로 하였다. 초등학교 아동의 바른자세 유지하기 위한 웰니스 프로그램을 실시한 후 변화된 아동의 삶의 질에 대한 평가를 위해 한글판 KIDSCREEN-10 평가도구(아동용 및 보호자용)를 적용하였다. 라쉬 평정척도 모형을 적용하여, 문항의 적합도 및 난이도, 문항-대상자 도표 비교를 통하여 아동의 자기보고식 평가와 보호자 대리보고식 평가의 동시타당도를 검증하였다. 결과 : 아동의 자기보고식 평가에서는 자율성, 가정생활, 집중/배움, 또래집단/사회적 지지 4개문항, 보호자의 대리보고식 평가에서는 자아 인지적, 기분/정서적인 2개 문항이 적합도 기준을 벗어났다. 아동의 자기보고식 평가는 20점부터 50점 후반대에 분포하였고, 보호자의 대리보고식 평가는 30점 중반부터 50점 후반 영역에 주로 분포하여 비슷한 난이도 분포를 보였다. 아동과 보호자 평가의 상관관계분석결과, 스페어만 상관계수 p=.533(p>.05)으로 중간정도의 관련성을 보였으나 통계학적으로 유의하지 않았다. 아동은 자아인지적 문항을 비교적 쉬운 난이도로 인지하였으나(난이도 13.01), 보호자는 비교적 어려운 난이도 문항으로 인지하였다(난이도 46.21). 아동은 심리적, 신체적인 문항을 보호자보다 어렵게 인지하였고(난이도 각각 50.78, 50.78), 보호자는 아동보다 보다 쉽게 인지하는 반응을 보였다(난이도 각각 38.25, 34.88). 결론 : 향후 아동을 대상으로 하는 삶의 질 연구에서 신체적, 심리적, 자아인지 문항에서 아동과 보호자 평가의 차이점을 고려하여 아동의 삶의 질 평가가 이루어 져야 하겠다.

추적조사된 대구시내 일부 병원분만 산모에서 모유수유중단 예측변수 (Predictors of breast-feeding discontinuation in some followed-up hospital-delivered mothers)

  • 이충원;이무식;박종원;이미영;강미정;신동훈;이세엽
    • Journal of Preventive Medicine and Public Health
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    • 제28권4호
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    • pp.845-862
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    • 1995
  • 모유수유를 시작하지 않는 산모의 특성과 모유수유 중단을 예측해주는 특성을 찾아내기 위하여 1년간 매달 전화면담으로 추적조사를 실시하였다. 등록대상자는 대구시의 대학병원 산부인과와 개업산부인과 각각 1개소에서 1991년 9월부터 11월까지 분만한 산모로서 최종분석에 이용된 자는 대학병원에서 166명, 개업산부인과에서 316명으로 총 482명이었다. 모유수유 중단은 고형식 유무에 관계없이 100% 인공수유로 전환하여 1주일 이상 지속하는 것으로 정의하였다. 대상자의 평균연령은 27.3세(표준편차 3.2)였다. 모유수유를 중단한 산모와 지속한 산모간의 특성차이는 다중지수회귀분석시 출신지, 직업, 출산방법, 모성의 건강을 위해 좋다고 생각되는 수유방법 등이었다. 한 달 이상 모유수유를 지속한 242명의 산모를 추적조사시에 모유수유 중단의 중앙값은 5개월이었으며 추적 대상자의 25%, 75%가 각각 3개월, 9개월에 모유수유를 중단하였다. Cox's proportional hazard model로 분석시 9년이하의 교육수준인 산모에 비하여 $10\sim12$년을 교육받은 산모는 2.63배(95% 신뢰구간 $1.50\sim4.60$), 13년 이상의 교육을 받은 산모는 3.55배(95% 신뢰구간 $1.99\sim6.33$)나 모유수유 중단을 할 가능성이 더 높았다. 전업 주부에 비하여 시간제 근무를 하는 주부는 1.99배(95% 신뢰구간 $0.86\sim4.57$) 모유수유 중단의 가능성이 더 높았고 취업 주부는 1.55배(95% 신뢰구간 $0.96\sim2.51$) 더 높았다. 이러한 결과는 모유수유를 시작하지 않는 것과 관련된 변수와 모유수유 중단과 관련된 변수들이 다를 수 있다는 사실을 시사해주며 모유수유 증진을 위한 전략 역시 출산 후 시기에 따라 달라져야 한다는 것을 시사해준다.

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생활방식품패확장적품패자산건모(生活方式品牌扩张的品牌资产建模): 침대Y세대화영인조소비자적전략로경(针对Y世代和婴儿潮消费者的战略路径) (Modeling Brand Equity for Lifestyle Brand Extensions: A Strategic Approach into Generation Y vs. Baby Boomer)

  • Kim, Eun-Young;Brandon, Lynn
    • 마케팅과학연구
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    • 제20권1호
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    • pp.35-48
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    • 2010
  • 今天, 受到成熟零售市场挑战的时装市场需要新的 "品牌发展" 典范来提高他们的竞争优势. 时装市场的一个重要议题是为满足消费者由于生活方式的变化而产生的特别需求所进行的生活方式品牌扩张. 时装品牌扩张到生活方式产品类别, Y世代和婴儿潮可以说是新兴的 "前景"(婴儿潮的消费者正在改变他们的生活方式. Y世代正经历着他们生命阶段的变化). 他们有购买新产品的需求. 因此, 服装公司为品牌扩张注重消费群从而在新的产品类别中建立和管理他们的品牌资产是乐观的. 本文的研究目的是(a)评估母品牌和子品牌的品牌资产. (b)鉴定消费者对品牌扩张的感知营销因素. (c)评估两个选择的群体(Y世代和婴儿潮)的营销因素和扩张到生活方式的产品类别(包括家居时尚产品)品牌的品牌资产之间因果关系的结构方程模型. 关于理论框架, 本文关注传统的营销4P组合来鉴定哪个营销因素在品牌扩张资产方面更重要. 比较营销可以建立 "品牌扩张资产", 从而成功的进入新类别. 借鉴相关的文献, 通过关注选择的消费者(Y世代, 婴儿潮), 本研究发展的研究假设结合了品牌资产因子和营销因素. 在品牌扩张至生活方式产品的背景下, 品牌资产的构念包括品牌认知/联合, 品牌感知(例如感知质量, 情感价值)和从CBBE因子(Keller, 2001)中而来的品牌共鸣. 据推测, 通过品牌扩张至生活方式产品, 市场营销要素在品牌认知/联合, 品牌感知方面创建品牌扩张资产, 进而影响品牌的共鸣. 为了收集数据, 样本由韩国Y世代的女性消费者和在婴儿潮中出生的消费者. 这些在婴儿潮中出生的消费者由于生活周期的改变而对生活方式产品有较高的需求. 在韩国Y世代(n=326)和婴儿潮(n=325)的女性消费者中共有651份有用的问卷被使用. 我们用LISREL8.8测试了使用相关矩阵的结构和测量模型. 结果显示品牌扩张的感知营销因素包括三个因子: 价格/店铺形象, 产品和广告. 在Y世代的模型中, 价格/店铺形象对品牌资产因素有积极的影响(例如品牌认知/联合, 感知质量). 同时, 在品牌扩张中产品对情感价值有积极的影响. 品牌认知/联合有可能提高感知质量和情感价值, 从而对扩张至生活方式产积极的品牌产生品牌共鸣. 在婴儿潮消费者模型中, 价格/店铺形象对感知质量有积极的影响, 感知质量可以创造品牌扩张的品牌共鸣. 产品对质量感知和情感价值有正的影响, 这些都会消费者产生对扩张至生活方式产品的品牌的品牌共鸣. 但是, 在这两个群体中广告和品牌资产都是负相关. 本研究为时装营销者提供了发展成功的品牌扩张战略以及可持续的竞争优势的见解. 本研究补充和扩展了先前的有关通过营销努力的因素促使品牌扩张成功的研究. 研究结果支持为进入新的产品类别, 时装品牌扩张(Aaker and Keller, 1990; Tauber, 1998; Shine et al., 2007; Pitta and Katsanis, 1995)和营销行动的增效作用. 因此, 我们推荐营销者同时针对Y世代和婴儿潮一代通过标准化的营销推广进入新产品类别(例如家具)可以降低营销成本. 时装营销者可以(a)提供高价的产品线. (b)在韩国通过零售渠道(例如专门百货商店)强调高档特征的商店形象定位. (c)结合服装与生活方式产品包括新颖的款式和设计师的限量版. 对品牌资产,成功品牌延伸的关键是消费者的品牌认知度和品牌联合,确保新产品类别的品牌特征. 对于营销者来说, 在进入新产品类别的时候知道什么有助于更具体的联合是必要的. 对时装品牌而言, 品牌扩张的第二个关键是进入 "奢侈" 生活方式新产品类别的途径. 更高的价格或店铺形象都对质量感知有影响. 而质量感知可以引起品牌共鸣. 更重要的是, 本研究提高了对品牌扩张的理论理解并对营销者提出了在制定针对Y世代和婴儿潮一代消费者的行销项目时的方向.