• International Journal of Internet, Broadcasting and Communication
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• v.16 no.4
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• pp.174-180
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• 2024

Recently, with the rapid advancement of high-speed internet and interactive streaming technology, numerous video conferencing platforms such as Zoom, ZED, and Google Meet have been developed.. Furthermore, the COVID-19 pandemic, in particular, served as a catalyst for the global spread of online meetings and online education. This led to a significant reduction in people's resistance to online education and meetings. Nowadays, it has become common for people to use video conferencing platforms like Zoom not only for meetings but also for online education, seminars, and classes. Along with this trend, more specialized online platforms have been released, and research has been conducted on platforms that people can use more comfortably and for longer periods. This study specifically analyzes the current online video conferencing platforms from the perspective of Cognitive Overload and proposes a method to reduce Cognitive Overload. Additionally, a system was developed to address this issue. In other words, this research aims to analyze the limitations of previous online video conferencing and education platforms regarding Cognitive Overload and identity recognition, and to propose an online video conferencing and education platform that can overcome these challenges.

• 한국경영정보학회:학술대회논문집
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• 2007.11a
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• pp.284-293
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• 2007

In the present competitive organizational environment more organizations are implementing knowledge management initiatives to gain strategic advantage. One such initiative is that of implementing electronic knowledge repositories (EKR) which often leads to a rapid increase in the quantity of information employees have to process daily; raising concerns of employees being overloaded. This is especially true for current EKRs using distributive technology, enabling customizable individual workspaces which can result in loose knowledge structures. This paper identifies a new type of information overload (IO), extending the concept as occurring in both knowledge seekers and contributors and uses cognitive dissonance theory to provide evidence that IO can change employees' perception of EKR usage. This research paper provides the first empirical evidence that overload has no sufficient affect on EKR continuance intention directly, but has significant negative affect on the two main success measures; perceived usefulness and satisfaction of the system.

• The Journal of Information Systems
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• v.29 no.2
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• pp.265-286
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• 2020

Purpose Among various psychosocial factors, negative social comparison, attention blocking to stimuli, and cognitive interference via information overload are considered most critical in hindering the effective performance improvement of computer-based idea generation. Given that the effect of negative social comparison along with a plausible solution based on the notion of performance feedback and goal setting has been successfully addressed, this study focused on the remaining issues of "attention blocking to stimuli and cognitive interference via information overload" and attempted to find a way to alleviate the effect of such process losses on performance. Design/methodology/approach A 2 × 4 between-subjects design was used, crossing cognitive ability (high and low) and personality (extroversion and introversion). Five subjects per each treatment were randomly selected to make the sample size equal. The group simulator was used to measure individual-level performance. The dependent variables were the quantity of and quality score of ideas. The manner by which these performance measures were operationalized was consistent with prior studies. An additional analysis using the number of diverse ideas was also conducted. Findings Three arguments were made in this study: (1) high cognitive individuals would perform better than low cognitive individuals, (2) extraverted individuals would perform better than introverted individuals, and (3) cognitive ability and personality would interact such that individuals in Q1 would have the highest performance. Cognitive ability had an effect on quality not quantity. Personality had an effect on both quantity and quality. An interaction between cognitive ability and personality was not found due to small sample size despite the use of the group simulator.

• Korean Journal of Cognitive Science
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• v.20 no.2
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• pp.125-154
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• 2009

This paper describes the possibility of human physiological data, especially brain-wave activity, to detect cognitive overload, a phenomenon that may occur while learner uses an e-learning system. If it is found that cognitive overload to be detectable, providing appropriate feedback to learners may be possible. To illustrate the possibility, while engaging in cognitive activities, cognitive load levels were measured by EEG (electroencephalogram) to seek detection of cognitive overload. The task given to learner was a computerized listening and recall test designed to measure working memory capacity, and the test had four progressively increasing degrees of difficulty. Eight male, right-handed, university students were asked to answer 4 sets of tests and each test took from 61 seconds to 198 seconds. A correction ratio was then calculated and EEG results analyzed. The correction ratio of listening and recall tests were 84.5%, 90.6%, 62.5% and 56.3% respectively, and the degree of difficulty had statistical significance. The data highlighted learner cognitive overload on test level of 3 and 4, the higher level tests. Second, the SEF-95% value was greater on test3 and 4 than on tests 1 and 2 indicating that tests 3 and 4 imposed greater cognitive load on participants. Third, the relative power of EEG gamma wave rapidly increased on the 3rd and $4^{th}$ test, and signals from channel F3, F4, C4, F7, and F8 showed statistically significance. These five channels are surrounding the brain's Broca area, and from a brain mapping analysis it was found that F8, right-half of the brain area, was activated relative to the degree of difficulty. Lastly, cross relation analysis showed greater increasing in synchronization at test3 and $4^{th}$ at test1 and 2. From these findings, it is possible to measure brain cognitive load level and cognitive over load via brain activity, which may provide atimely feedback scheme for e-learning systems.

• Journal of Korea Trade
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• v.26 no.3
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• pp.1-22
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• 2022

Purpose - Social media platforms have presented individuals with an opportunity to create and maintain their social relationship through the use of social media services. However, such social relationship has a negative influence on users' interest in social media. Design/methodology - Using structural equation modeling, this study seeks to examines the effects of different social media conflicts (individual and social conflicts) on users' psychological internal state, especially user apathetic behavior Findings - The findings confirm that, among social media conflicts, social-related conflict, especially social interaction overload has a negative effect on cognitive resonance, while individual conflict has the highest effect on cognitive dissonance. Also, cognitive dissonance has a much greater effect than cognitive resonance on user resistance, this means that users' negative perception of social media has a greater influence on their resistance. Lastly, user's resistance was found to have a positive influence on user's apathetic behavior. Originality/value - In other to capture social media Apathetic behavior, this study focus on social media conflict perspective, which includes social-related conflict and individual conflict, which are found to influence users' internal states towards social media and further induce social media behavior. This study is unique because it is among the first to explore social media apathetic behavior by focusing on the influence of both external social media conflict and internal state. Also, this study proposed that social related conflict has a higher negative influence on WeChat user than individual related conflict.

• The Journal of the Convergence on Culture Technology
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• v.7 no.4
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• pp.659-665
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• 2021

Short video applications (e.g., TikTok, YouTube shorts) are growing quickly in terms of active users and usage time. Of course, advertising industry is utilizing the app as AD channel. The current study, however, argues that the effectiveness of ADs in short video apps are not articulated well and that precise research for measuring the effect is required. In this context, this study measured the effects of storytelling ad types(reality, parody, creative) and message sensation value(high vs. low level) on story transportation. The notable finding is that when creative storytelling ad type which requires more cognitive resources than other two types meets high level of message sensation value, ad viewers could reach cognitive overload state which induced low effectiveness of ad. As its result, the effectiveness of AD reduced. More specific theoretical discussion and suggestions for advertising producers are described.

• Journal of the Ergonomics Society of Korea
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• v.18 no.1
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• pp.133-147
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• 1999

Traffic signs without a cognitive consideration in their design may cause information-processing problem that could result in a mental confusion among drivers often lead to a serious traffic accident. Therefore, in this study, several traffic signs currently used in Seoul Metropolitan area have been sampled and analyzed to identify design problems that usually caused by neglecting drivers cognitive ability. To classify the practical design problems, five major information-processing problems have been suggested: indistinguishable information, information conflict, missing information, sign-load mismatch, and information overload. In order to solve these cognitive problems, new traffic signs have been suggested in this study. An experiment was also performed to validate the new traffic sign. Twenty-four healthy subjects participated in the experiment. They were asked to answer the Question after observing the traffic signs continuously displayed on computer screen. The result indicated that subjects improved the accuracy in understanding the signs by 1.4 times when they used the suggested traffic sign compared to the old one. Based upon the results, a cognitive guideline was suggested for correct and speedy reading of traffic signs by improving information processing and reducing of human error. In conclusion, the traffic sign may well be applied to design an intelligent traffic sign system to increase the safety and comfort of drivers, especially in complex load condition.

• The Journal of Korean Association of Computer Education
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• v.7 no.6
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• pp.37-45
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• 2004

With the rapid growth of the Web technologies, the Web has changed teaching and learning as well as our life in various ways. Web-based instruction (WBI) supports self-directed and creative learning at anytime anywhere. However, learners may experience the problems of disorientation and cognitive overload when the hyperspace that consists of learning materials is complex. In this paper, we present a Web-based adaptive hypermedia system based on cognitive load theory which can reduce cognitive loads that novices may experience when they learn programming

• Information Systems Review
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• v.25 no.3
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• pp.1-26
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• 2023

A theoretical model of information overload (Jackson and Farzaneh, 2012) with its three influential components (i.e., time, technology, and social networks) was empirically tested in the context of news consumption behavior considered as a communicative outcome. Using a national sample of South Korean adults (N = 1166), data analyses identified perceived information overload and large/diverse social networks positively associated with active and passive news consumption. Findings may imply the existence of individually varying cognitive threshold (i.e., tipping point), if crossed individuals cannot process information any further. News consumers may keep searching and receiving information to verify factuality of news even when they feel overloaded.

• Journal of Korean Elementary Science Education
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• v.31 no.4
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• pp.501-512
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• 2012

The purpose of this study was to identify the differences in eye movement pattern shown in classification activities between the gifted and regular students in elementary schools. The subjects for the research consisted of five gifted students in the special education center for the gifted at Seoul National University of Education and five students at D regular elementary schools. SMI (Senso Motoric Instruments)' iView $X^{TM}$ RED 120 Hz was used in order to collect eye movement data. Results were as follows. There were difference patterns between the gifted and the regular student in question identification, attribute observation, and criteria generation process. Gifted students minimized unnecessary cognitive overload and took advantage of cognitive economic efficiency. Regular students have a lot of cognitive burden because they did not grasp the essential information.